The Impact of Artificial Intelligence on Logistics Performance: Evidence from Road Transport Companies in Bangkok

Abstract

As logistics businesses face increasing pressure to improve efficiency, reduce costs, and enhance service quality, artificial intelligence (AI) has become an important technological tool. The objectives of this study are to examine the level of artificial intelligence adoption in road transport companies in Bangkok and to analyze the impact of artificial intelligence on logistics performance. Data was collected from a questionnaire survey distributed to managers and operational staff in road transport companies in Bangkok. The data was analyzed using descriptive statistics and multiple regression analysis. The findings show that road transport companies in Bangkok have adopted artificial intelligence at a moderate level, with technologies such as real-time tracking and route optimization being the most widely implemented. In addition, the results indicate that artificial intelligence adoption has a significant positive impact on overall logistics performance, particularly in improving delivery speed and reducing operational errors, while also contributing to cost efficiency and service reliability. These findings provide practical implications for road transport companies seeking to enhance competitiveness through digital transformation and contribute empirical evidence to the growing body of literature on artificial intelligence applications in logistics.