Air Freight improvement strategy, A case study of Thai Air Asia Co,.Ltd

Abstract

Data by primary and secondary methods and data analyzed using content analysis. The results showed that the objectives of this research were 1) to study the problem conditions of air cargo transportation of Thai AirAsia Public Company Limited, 2) to analyze the internal and external environmental factors of Thai AirAsia Public Company Limited, and 3) to analyze the improvement of air cargo strategies. Thai AirAsia Public Company Limited. Using a qualitative research model, the main information was marketing, customer service, export, and human resources, with a total of 9 people. Select the sample in a specific way. The tools used in the research were interviews and collections. The results of the analysis in terms of freight transportation problems include 1) limitations in transportation space, 2) the use of cargo tracking technology, 3) economic and political uncertainties, and the nature of internal and external factors. Because personnel still lack the skills to learn new jobs in real time. SWOT Analysis results for the ability to provide fast and highly reliable services. The opportunity is to help in the fastest and most efficient transportation for long-distance journeys or the transportation of goods that require fast delivery. The main obstacle to air transportation is safety. If personnel do not follow established procedures or standards, it can cause unexpected incidents.