Development of a Traceability System for Organic Eggs: A Case Study of Thankhun Organic Farm, Nakhon Pathom Province

Abstract

This study aimed to develop and evaluate a QR code–based traceability system for organic eggs at Thankhun Organic Farm in Nakhon Pathom Province. An applied research design was employed, combining qualitative research and descriptive evaluation methods. Semi-structured interviews were conducted with farm executives and staff to examine organic egg production practices, traceability requirements, and marketing perspectives. The qualitative findings were used to design a website-based traceability system linked to QR codes, allowing consumers to access verifiable information on product origin, production processes, certification standards, and animal welfare practices. User satisfaction with the traceability system was evaluated using a structured questionnaire administered to 30 users, and the data were analyzed using descriptive statistics. The results indicated a high level of overall satisfaction, particularly in terms of ease of use, information quality, and confidence in organic egg quality. The study demonstrates that QR code–based traceability systems can enhance transparency, consumer trust, and market competitiveness for small-scale organic farms, while supporting sustainable and ethical food production.