Factors Influencing Food Consumption Among Generation Z

Abstract

This research study aims to 1) study the factors that influence food consumption behavior of Generation Z population and 2) present guidelines and recommendations for the food business sector and related agencies. Research results show that Generation Z's food choices depend on income and health information, family eating habits, and whether they mostly buy ready-made food. Their food choices depend on the situation or convenience. By choosing to buy food according to religious beliefs the most, often choosing to consume clean food for health according to trends and consuming food at convenience stores by choosing the Line Man platform the most.