The Application of Digital Technologies Affecting Operational Performance of Transportation Businesses in Thailand

Abstract

In recent years, digital technologies have become increasingly important in improving operational efficiency across various industries, particularly in the transportation sector. In Thailand, transportation businesses face intense competition, rising operational costs, and growing customer expectations. These challenges have encouraged many organizations to adopt digital technologies as a means of enhancing their operational performance. This study examines the impact of digital technology applications on the operational performance of transportation businesses in Thailand. A quantitative research approach was employed, using a questionnaire survey administered to transportation business operators and managers. The data were analyzed using descriptive statistics and multiple regression analysis. The findings indicate that the application of digital technologies has a positive and significant effect on operational performance. Specifically, digital technology adoption improves cost efficiency, increases service speed, and enhances operational accuracy. The results highlight the importance of digital technologies as a practical and strategic tool for improving operational effectiveness and strengthening competitiveness in transportation businesses.