A STUDY OF SERVICE QUALITY SATISFACTION TO GRADUATE STUDENTS ACADEMIC YEAR 2022 IN VISAL ARTS AND DESIGN, FACULTY OF FINE AND APPLIED ARTS SUAN SUNANDHA RAJABHAT UNIVERSITY
Abstract
This research has the objectives: 1. To examine the satisfaction levels regarding the service
quality in the Visal Arts and Design, Faculty of Fine and Applied Arts Suan Sunandha
Rajabhat University. 2. To investigate the issues and recommendations provided by the service
users concerning the quality of service in the Visal Arts and Design, Faculty of Fine and
Applied Arts Suan Sunandha Rajabhat University. 3. To utilize the satisfaction findings for
the development of service-related tasks within the Visal Arts and Design, Faculty of Fine and
Applied Arts Suan Sunandha Rajabhat University. This research is a quantitative study
utilizing purposive sampling. The selected sample includes 10 graduate-level academic support
staff members and 19 master's degree students majoring in Visual Arts and Design. The
research utilized questionnaires as a tool for data collection and analyzed the data using
percentages, frequency, mean, and standard deviation. The study revealed that the majority of
participants were female, aged between 31-40 years, married, with a completed bachelor's
degree education. They were predominantly students and had an income range of 35,001 -
40,000 Baht. There is a high level of satisfaction with the service provided to graduate students
in the academic year 2022, majoring in Visual Arts and Design at the Faculty of Fine and
Applied Arts, Suan Sunandha Rajabhat University. Overall, there is a high level of satisfaction,
particularly in terms of facilities, service processes, service channels, and the performance of
service personnel. The findings from this research can be employed to enhance the quality of
services for students effectively. This can be achieved by emphasizing systematic and modern
procedures to provide more efficient, convenient, and prompt services to students.
Additionally, it instills confidence in students opting to pursue studies in visual arts and design
within the Faculty of Fine and Applied Arts at Suan Sunandha Rajabhat University.
