THE PICTOGRAM AND SIGNAGE SYSTEM DESIGN FOR WAT THEPTHIDARAM WORAWIHAN

Abstract

The design of symbols and sign systems within Wat Thepdida Ram Worawiharn is a
prototype design of symbol and sign systems that are designed to communicate and present
information that reflects the identity, uniqueness, and image of the area. This research presents
various information about Wat Thepdida Ram Worawiharn to help promote cultural tourism
and conservation. The objectives of this research are to study and collect information about
the identity, uniqueness, and floor plan of Wat Thepdida Ram Worawiharn, and to study the
design process of symbols and sign systems to create innovative tourism information
communication. The research involved collecting data and studying information for design,
then summarizing the results to find design guidelines, designing, and e valuating the
effectiveness with samples and experts.
From gathering data to find design directions, the conclusion of the design concept is
under the concept of "The Goddess Labyrinth", inspired by the uniqueness of painting,
sculpture, and architecture of Wat Thepdida Ram Worawiharn, which is a fusion of Thai and
Chinese art. It is conveyed through symbols that show the identity of Wat Thepdida Ram
Worawiharn through the design of a prototype symbol and sign system to communicate with
the target group, a total of 1 prototype.
The population used in the research consists of experts, students, graduates, designers, and
tourists. The sample group was selected at 100 people. The research tools are questionnaires
and satisfaction surveys. The results of the evaluation were summarized, analyzed, and found
by calculating the mean, percentage, standard deviation, and discussed the results.
From the summary of the research findings, the design of symbols and sign systems
within Wat Thepdida Ram Worawiharn is at a high level of satisfaction, which can present
and communicate the image and identity of the organization.