SUSTAINABLE DEVELOPMENT FOR TOURISM OF RANONG THROUGH LOCAL IDENTITY

Abstract

This research is conceptualized to study the identity of Ranong province to be applied to
increase the competitiveness of tourism in secondary cities. The objective is to study the
identity of Ranong province in terms of arts and culture and then use it to design tourism
promotion media of Ranong province. Using qualitative research methods with area surveys
and interviews with entrepreneurs, including: Apply quantitative research with questionnaires
to target audiences.
The results showed that 1) the artistic and cultural identity of Ranong province, such as
spoken language and letters, 2) natural identity and social environment such as rubber trees and
fruits, 3) architectural identity and tourist attractions such as mineral springs, fishing ports.
Derived from natural resources and culture, it presents a multicultural city story. It has a
contemporary vernacular twist. The design uses illustrations to tell a story. Vernacular and
contemporary as a guideline for sustainable tourism development.