NEWS PERCEPTION BEHAVIOR VIA E-OFFICE OF PERSONNEL OF THE FACULTY OF FINE AND APPLIED ARTS, SUANSUNANDHA RAJABHAT UNIVERSITY

Pattraporn  Sodsangchun; Wisut  Siripornnopakun

Pattraporn Sodsangchun Suan Sunandha Rajabhat University
Wisut Siripornnopakun Suan Sunandha Rajabhat University

Keywords: Behavior, Perception, News, Electronic Filing System, Personnel, Communication, Public relations

Abstract

This research is intended to ( 1 ) study news perception behavior via E-office of personnel
of the Faculty of Fine and Applied Arts, Suansunandha Rajabhat University, (2) study factors
influencing news perception via E-office of personnel of the Faculty of Fine and Applied Arts,
Suansunandha Rajabhat University, (3) study news perception via E-office of personnel of the
Faculty of Fine and Applied Arts, Suansunandha Rajabhat University
The population used in this research were 50 personnel from both academic and academic
support units of the Faculty of Fine and Applied Arts who use E-office. Data were collected
using questionnaires and statistics used for data analysis included percentages, means and
standard deviations.
According to the study :
1 . Sample groups with different statuses and different job descriptions, such as academic
and academic support, resulted in different behavior on news perception via E-office.
2. Factors in the attractiveness of public relations media affected different news perception
behavior via E-office.
3. Factors in time affected different E-office usage behaviors.
4. News contents affected perception behavior via E-office. The population chooses to
receive or not receive the news based on its content or title.