DESIGNING OF THE LOGO AND PACKAGE FOR THE PRODUCTS OF “THONGCHOME MARKET MODEL”

Abstract

This article is a part of the research titled, “Branding To design branding and packaging,
innovative products are designed to increase the value of the product and enhance the
competitiveness “the Market – Thongchome - Model”. The researcher has determined the study
area which is the Thongchome Market, in the area of Wat Phra Non Chaksi Worawiharn
Temple, Tambon Chaksi, Amphoe Muang, Singburi Province. The Thongchome Market is the
community market in Singburi Province which villagers and people living in the area bring
their own products for selling. Their products include vegetables, fruits, chili pastes, well-
known provincial fish products and products from One Tambon One Product (OTOP) project.
The study area, Thongchome Market, is located in the important tourist attraction area of
Singburi Province. This research is a qualitative research which focuses on the experimental
designing of logo and package, involving the studying and seeking of identities of vendor
members in the area. In addition, opinion expressions and exchanges are made, between the
community and the researcher. This will lead to the development of logo and the making of
packaging prototype.
The Researcher found that there were 3 types of the outstanding products in Thongchome
Market, comprising of 1. Food and herbal products, 2. Processed foods, and 3. Other products.
Most vendors in Thongchome Market thought that the packaging types were suitable for the
set up cost and did not affect the cost. If packages were made with higher cost, they would
affect the product prices and products could not be sold at the expected prices. The researcher
decided to create the traditional packaging prototype which had been used previously; The
paper bag had low cost. Logo designing was made and it was added with more identities of
Thongchome Market in the area of Wat Phra Non Chaksi Temple. The researcher chose to
design the logo that features the market in the area of Wat Phra Non Chaksi Temple and shows
the market identities as much as possible. Logos which showed the outstanding features of Phra
Non (reclining Buddha statue) were Buddha’s footprint pattern, the triangular roof of the
Buddhist Monastery and other details of the market, such as the establishment time (Buddhist
Era: B.E.) of Thongchome Market, and the name of the Wat Phra Non Chaksi Temple Market.
For the packaging part, the packaging background was full of budding and blooming cannon
ball flowers. The cannon ball flowers were considered important in Bhuddhism. Moreover, the
package was added with QR code which showed the market map apart from the logo.