INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN SEOUL 2023

Introduction Book

ICBTS — 2023-03-01

STORAGE SPACE OPTIMIZATION USING ABC ANALYSIS CASE STUDY: CONVENIENCE STORE IN NAKORNPATHOM

Chattrarat Hotrawaisaya — 2023-03-01

Abstract—The objective of this research is 1) to study the storage process in storage area, 2) to analyze the storage process in storage area, and 3) to propose a guideline for improving the efficiency of the storage space of the convenience stores in Nakornpathom province. The method of operation and data collection was conducted by questionnaire and interviewing the 18 convenience store managers in Nakornpathom province. Then the prototype convenience store is designed. The tools used for data analysis are the Ishikawa diagram. The ABC Analysis concept was then applied to the analysis to improve the placement of goods in the storage and used the application of symbols in visual controls. The measuring the efficiency of logistics in picking in the storage, it was found that the operating time after process improvement took time of 10 minutes decreased from 5 minutes. On the cost of labor, staff picking up goods after process improvement was 7.50 baht per person per minute. The labor cost was decreased 3.75 baht. The reliability was measured from the customer standing and waiting for the staff to pick up the product after the renovation by 75% overall. It showed that reliability has increased to 20%. In addition, convenience stores should have expanded storage space for merchandise.

PROCESS DEVELOPMENT OF THAI's OKRA LOGISTICS AND SUPPLY CHAIN MANAGEMENT FOR EXPORT TO JAPAN

Natpatsaya Setthachotsombut — 2023-03-01

Abstract—This article aims to 1) searching the process development of Thai green okra logistics and supply chain management for export to Japan, and 2) evaluate the optimization of logistics and supply chain of the green okra producer and exporter group. The research method was used mixed method research among research and development (R&D), qualitative research, and quantitative research. The data were collected by using interviews from the sample 2 groups namely; 1) group of green okra agriculturists and 2) exporters group was 120 people. The exact number is unknown. The data were tested for content and analyzed using descriptive statistics and structural equation models. To make sure that the information is reliable and accurate. The findings found that 1) the development of Thai green okra logistics and supply chain management processes for export to Japan. The procurement of the product must be sourced from a supplier who is an agriculturist. By creating a membership system for a network of agriculturists to deliver products to the company. The collect and storage found that the agriculturists need to collect the product, deliver day by day, and the company stores in the cold storage room, the temperature at 8-20oCelsius. Moving and spreading within the country, it must be a short transport distance of 10-72 kilometers and export by air. For the reason that, the green okra easily bruises and does not last long. While, marketing and sales must focus on the international markets because of the high prices, and have a guarantee for purchase price from the company at 23-30 baht per kilograms. 2) Export customs clearance is focused on the detection of pesticide and chemical residues must pass. The company has to have an inspection room (Laboratory Control) to reduce expense and 3) the operational efficiency of the green okra agricultural product entrepreneurs, it was found that it could increase sales more. That is the agriculture would have a high profit of 40,000 - 50,000 baht. / Rai. The better product quality is a standardized product with export level quality. This was a result of cultivation using a controlled chemical with a GAP standard. The harvesting period was 45 days faster than other crops. The cost is cheaper because the company invests in seeds, fertilizers, drugs, and knowledge. Agriculturists invest labor. While reaching out to customers and closer relationships is green okra agriculturists (Supplier Tier1) and the export company (Supplier Tier 2) has a cooperative relationship in the middle level that dependence and mutual benefit.

ECOTOURISM ROUTE ARRAGEMENT IN PAI DISTRICT, MAE HONG SON PROVINCE, THAILAND

Tommanee Sooksai — 2023-03-01

Abstract— The objectives of this research are to 1) create a geographic information database for ecotourism routes, 2) study the shortest paths for ecotourism, and 3) make maps showing ecotourism routes in Pai District, Mae Hong Son Province by applying geographic information technology to manage community tourist routes in Pai District, Mae Hong Son Province. The research found that there were 8 ecotourism places, comprising Yunnan Chinese Cultural Center, Tha Pai Historical Bridge, Klang Temple, Mor Paeng Waterfall, Phra That Mae Yen Temple, Nam Hoo Temple, Muang Paeng Hot Spring, and Mae Yen waterfall. The information was used to create a map using the Geographic Information System, Google Maps, and then ecotourism routes were created. The route analysis found that tourists could organize 3 types of tourism routes: 1) arranging tourism routes according to the popularity or reputation of tourist attractions, 2) arranging tourist routes according to the suitability of the tourism period, and 3) arranging shortest eco-tourism route, which has a total distance of 723 kilometers and a total travel time of 15 hours and 34 minutes. This shortest one-way-route tourism allows visitors to enjoy the nature along the route without returning to the original. From collecting tourism route information, the community can create a map for visitors' tourism planning and for ecotourism development in Pai District, Mae Hong Son province further.

THE DEVELOPMENT OF APP SHEETS FOR DATABASE DESIGN TO APPLY TRANSPORT PLANNING APPLICATION

Tanawat Wisedsin — 2023-03-01

Abstract—This study aims to reduce the time of operation planning of transport businesses. Main activity 1) Coordinating Employers 2) Assign Truck Drivers 3) Readiness Tucks and 4) Operation Planning. They are working update changing, canceling, and Increasing before in a few hours or 1 – 2 Days to confirm. The maintenance department inspects the engine and light systems of the truck and reports. Planners are reading the report matching 3 - 4 destinations and truck drivers. All of the operations using time about 4 – 6 hours per day. The researchers and planning department staff set a time interval to confirm the employer's transportation work by 2:00 p.m. and create a web application for operation planning by database design using App Sheets is a web application for creating with low code and no code applications. Create 4 categories: 1) Recording of Companies and Partner Vehicles 2) Recording of Transport Employment 3) Operation planning 4) Cost Calculation. that refers to the coordinates of Google Maps and the company can add different expenses as needed.
Result overall of the operation reduces time by about 1 – 2 hours per day (33.33 %) and the remaining 2 – 4 hours per day.

A DEVELOPMENT GUIDANCE OF TOURISM LOGISTICS MANAGEMENT FOR BAN PHE IN RAYONG PROVINCE

Tanasarn Panichayakorn — 2023-03-01

Abstract—The objectives of this study were 1) to study the logistics situation for tourism in Ban Phe, Rayong province 2) to study the satisfaction of tourists towards the components and the logistics management for tourism in Ban Phe, Rayong province 3) to study the logistics management for tourism in Ban Phe, Rayong province from the perspective of tourists 4) to collect data to be a guideline for the development of the logistics management for tourism in Ban Phe, Rayong province. The sample group was 400 tourists in Ban Phe, Rayong province. Questionnaires were used for data collection and statistics analysis consisted of frequency distribution, percentage, mean, standard deviation, t-test, and f-test by using One-Way ANOVA. The research found that most of tourists were females and ages between 18 - 30 years old. Most of them were single, company employees, studied bachelor’s degree, and have the average monthly income between 15,001 - 20,000-baht. Most of the tourism come to Ban Phe Rayong province for second time, took long holiday to travel and visited at least 2 places, receive tourism information from friends and family, travel by private car or rental car. Travel planned expenses per trip were between 2,001 - 5,000 baht. The main objective of tourism was for recreation, the form of traveling is private travel, come with friends, spend in cash and almost all want to come back to travel at Ban Phe again. The tourists were satisfied with the overall components of the logistics for tourism in the high level.

A WAY TO MORE EFFECTIVE MARKETING STRATEGIES FOR COMMUNITY ENTERPRISES IN NONTHABURI PROVINCE, THAILAND

Thun Chaitorn — 2023-03-01

Abstract—The research aims to investigate the situations of market competition and marketing service strategy of community enterprises, Nonthaburi province and analyzing market services strategy that affect the decision-making to purchase the products at community enterprises, Nonthaburi province. The population for this study was the executive or those associated with the business operations of community enterprises and also store employees, leaders in the community and people in the community around 40 people for the purpose of collecting information by group interviews. This study was using data analysis technique to determine a group of important topics and the important concept of research issues.
The study results from the marketing strategy analysis of community enterprises, Nonthaburi province found that the important factors that community enterprises have to consider are the cleaning of the product, control the production and an expiration date clearly. Together with the product have many types to choose according to their needs. It was affecting their decision to buy the product. However, the expansion of new style modern shops was the barrier to the business. Therefore, community enterprises should increase the efficiency of business management in order to develop the modern shops. The design of the store and the product placement organized into categories for the sake of convenience to buy for customer. Also, there should consider having the product price clearly, together with the pricing of goods should be based on the quality and services to meet the needs of expectations of the target customers of all levels. In addition, if the community enterprises could publicize by promoting sales activities, providing a discount on the price of goods will help stimulate sales, more than ever before.

FACTORS AFFECTING THE BUSINESS PERFORMANCE OF COMPANIES IN EEC, THAILAND

Nongsom Srisawat — 2023-03-01

Abstract—At present, Thai government has a policy of special development zones in the eastern Thailand to increase the country's competitiveness. Therefore, this research aims to examine the moderating role of environmental uncertainty on the effect of logistics and supply chain flexibility on performance of businesses in the Eastern Economic Corridor (EEC). The research was a quantitative study using questionnaires as a research instrument. Data were collected from 360 companies in the EEC obtained by stratified sampling. The statistics used in the data analysis were the structural equation model (SEM). The results showed that logistics and supply chain flexibilities had a positive effect on business performance with the mediation effect of environmental uncertainty. In addition, this research suggests that educational institutions, the companies and related departments should jointly provide training courses on how to improve logistics and supply chain flexibilities under the uncertainty of the current business environment.

SUPPLY CHAIN MANAGEMENT FOR COMMUNITY PRODUCTS FROM BANANAS CASE STUDY THA SAE DISTRICT, CHUMPHON PROVINCE

Nipawan Poojom — 2023-03-01

Abstract— The objectives of this research were 1) to study the characteristics of the dried banana business, a community enterprise of Father Ta Hin Chang farmer's group, Chumphon province, 2) to study the problems and obstacles in the dried banana business supply chain, and 3) to use the SCOR model. It is a suggestion to increase the efficiency of the operations of the Dried Leb Manang Banana Product Business Group. The research model is qualitative research (Qualitative), using concepts and theories, models referring to processes in the supply chain, SCOR Model as a research framework. The research area was the Father-in-law Hin Chang Agricultural Housewives Community Enterprise, Tha Sae District, Chumphon Province. The main data provider was the Father-in-law Hin Chang Agricultural Housewives Community Enterprise, 40 people using purposive sampling. dried banana business The research tool was an in-depth interview. Data were analyzed by content analysis and descriptive writing.
The results showed that (1) The occupational group has an operational plan based on experience. Then purchase raw materials and produces. (2) The raw material procurement occupation group starts by surveying the number of raw materials remaining and checking customer orders and then calculating the number of raw materials that must be ordered based on experience. There was a shortage of raw materials for Banana Leap Mue Nang. (3) Most professional groups produce both according to customer orders and waiting to be sold. Found a problem with high production costs and delays in the production process. (4) Occupational groups do not record data and will choose the delivery method according to customer needs. There was a problem with the product being damaged during transportation. (5) Most professional groups do not return the product.

LEADERSHIP AND CUSTOMER LOYALTY AFFECTING SUPPLY CHAIN PERFORMANCE OF THAILAND LOGISTICS SERVICE PROVIDERS

Preecha Wararatchai — 2023-03-01

Abstract— Logistics service providers (LSPs) in Thailand now have encountered a high competition. As a result, measuring the performance in supply chain to compare with the competitors and to improve the business properly can be the solution. The objectives of this research are to 1) study the levels of transformational leadership (TRA), customer loyalty (LOY), and supply chain performance (SCP) of Thailand LSPs, 2) analyze the appropriate factors of TRA, LOY, SCP of Thailand LSPs, and 3) study the effects of TRA, LOY, and SCP on each other in the context of Thailand LSPs. The study used quantitative method research. The sample was 300 Thailand LSPs, arisen from convenience sampling. The instruments used in the research were questionnaires. The statistics used for data analysis were frequency, percentage, mean, standard deviation, The findings revealed that 1) the levels of TRA, LOY and SCP of Thailand LSPs were at a high level. 2) For appropriate factor analysis results, TRA comprised idealized influence, inspiration motivation, intellectual stimulation, and individualized consideration, LOY consisted of company commitment, company trust, and company satisfaction, and SCP contained reliability, responsiveness, agility, costs, and asset management. 3) TRA had a direct positive effect on LOY and SCP as well as LOY mediates the effect of TRA and SCP.

THE ENHANCEMENT TO PANDANUS LEAF'S PRODUCT IN PHUTTHAMONTHON DISTRICT, NAKHON PATHOM PROVINCE

Piyamas Klakhaeng — 2023-03-01

Abstract—Development to upgrade local products of Pandan Hom agricultural products in Phutthamonthon District Nakhon Pathom Province. Nakhon Pathom Province Development Plan Pandan leaves are in the category of vegetables. Distributed by cutting fresh leaves and exporting dried pandan leaves to be sold as pandan tea products and exported to the Japanese market and China. At present, pandan farmers are facing problems, namely, product development of pandan agricultural products. The potential of pandan aromatic agricultural products and effective quality control in production of agricultural products, pandan leaves, fragrant in Phutthamonthon Nakhon Pathom Province Study the guidelines and product development patterns of pandan leaf agricultural products. in Phutthamonthon Nakhon Pathom Province To see the potential and problems that lead to the development of their own products with an emphasis on product development Potential for the development of pandan leaf agricultural products
Results of research on farmer's performance Product development model of pandan leaf agricultural products in Phutthamonthon Nakhon Pathom Province Pandan products processing that can arrange model development activities such as salted eggs, pandan leaves, Hom and pandan dishwashing liquid for product development of pandan leaf agricultural products in Phutthamonthon Nakhon Pathom Province
Suggestions for information for community leaders. The chairman of the community enterprise, a group of farmers, realized the importance of product processing. To create an efficient value-added operating system In which the group of farmers must adapt to keep up and have a vision to be an important part in product development.

THE SELECTION OF OKRA SUPPLIERS FOR EXPORT TO JAPAN BY APPLIED AN ANALYTICAL HIERARCHY PROCESS TECHNIQUE A CASE STUDY: ABC COMPANY, PHOTHARAM, RATCHABURI PROVINCE

Piyaon Sriwan — 2023-03-01

Abstract—This research aimed to study causes of study the solutions of supply chain in okra business for export to Japan, case study of ABC Copany, Photharam District, Ratchaburi Province in order to study all of factors that affect to select okra for export to Japan of from Ratchaburi Province. And then selected the district area of okra growers qualified for export to Japan, a case study of ABC Company, Photharam District, Ratchaburi Province. From the research, it was found that the factors for selecting okra for exporting to Japan consisting of 5 factors: 1. A pod must length around 8-11.5 cm. 2. A pod straight, have not bent and look abnormal. 3. A pod must be fresh green. 4. A pod must be pentagonal 5. A pod without of defects that caused of diseases and insects. The nature of this decision usually is complex and unstructured. Management science techniques might be helpful tools for these kinds of decision‐making problems. The aim of this paper is to use fuzzy analytic hierarchy process (AHP) to select the best district area of okra providing the most satisfaction for the criteria determined.The managers of a ABC Company, Photharam District, Ratchaburi Province established in Thailand were interviewed and the most important criteria taken into account by the managers while they were selecting district area of okra were determined by a questionnaire. The fuzzy AHP was used to compare these area The computational results show that, Don Tum District 0.5730, Kamphaeng Saen District 0.3150 and Bang Len District 0.1120

OUTBOUND FREIGHT OPTIMIZATION GUIDELINES FOR REHABILITATION OF THAI AIRWAYS SUPPLY CHAIN PERFORMANCE

Punya Heedjun — 2023-03-01

Abstract—The purposes of this research divided in three parts 1. To study the efficiency of outbound cargo transportation of Thai Airways International Public Company Limited. 2. To study the rehabilitation of Thai Airways International Public Company Limited. 3. To suggest ways to increase efficiency outbound freight for supply chain performance rehabilitation of Thai Airways International Public Company Limited. This study is a combined method research. A sample of 400 people was randomly selected from the Yamane formula and was selected by purposive sampling in the field of qualitative research. There were 9 key informants (who were selected with at least 7 years of operational experience) through in-depth interviews. The tools used in the study were questionnaires and structured interviews descriptive statistic, multiple regression analysis, stepwise method.
The study found that
1. The analysis results of increasing the efficiency of outbound cargo transportation of Thai Airways International Public Company Limited found that overall the average is at a high level. When considering the aspect with the highest average, the delivery and receipt of Air Waybill documents (overall) was at a high level (x = 3.90, S.D. = 0.63) and the cargo inspection was at a high level (x = 3.52, S.D. = 0.30).
2. To analyze of the rehabilitation of supply chain performance of Thai Airways International Public Company Limited found that (overall) the opinions were at a high level. When considering the aspect with the highest average is flexibility. is at a high level (x = 4.23, S.D. = 0.38) and the supply chain management of Thai Airways Public Company Limited has a linear relationship with the independent variable group was statistically significant at the .05 level and was able to generate linear predictive equations. The variables that can be predicted Overall air cargo efficiency improvement (y) in descending order of resilience (X3) and responsiveness (X4), respectively, can be combined to predict handling by the two variables. Total (y) got 13% (adjusted R2=.130)
3. Guidelines for improving the efficiency of outbound freight forwarding for supply chain performance improvement of Thai Airways International Public Company Limited found that there should be promotion of employee awareness and the use of systems to increase efficiency. Moreover, including the creation of flexibility that can meet the needs of service users to increase the potential of working with more quality.

CREATION OF MARKETING STRATEGIES FOR GOVERNMENT WELFARE SHOPS THAT AFFECTS PURCHASING DECISIONS IN PATHUM THANI PROVINCE, THAILAND

Bunyaporn Phoothong — 2023-03-01

Abstract— Research on “Marketing Strategies of Government Welfare Shops that affects purchasing decisions Pathum Thani Province. The objective is to analyze the market competition situation. and marketing strategies for government welfare shops Including analyzing marketing strategies that affect the decision to buy products from government welfare stores. Pathum Thani Province. The population used in this study were executives or those involved in the Pracharath store business. Employees of Pracharat shops, community leaders and villagers in the community, totaling 30 people, were used to collect data by means of a group interview. and content analysis techniques were used to determine group of important conceptual topics and important conceptual patterns that are the subjects of the research. The results of the study revealed that the analysis of the marketing strategy of the government welfare stores Pathum Thani Province Products are important marketing factors of the government welfare shops. Must be taken into account because the products are available in a variety of styles and sizes. Products are of standard quality. product modernity and local uniqueness It is a factor that can affect the decision to buy the product. However, with the expansion of the modern store business causing obstacles to business operations.
Therefore, setting a fair price is consistent with the perception of price and quality from customers. There is a clear price tag. There should be a festival to reduce the product price. Accumulating points to redeem products distribution of souvenirs at various festivals Add a payment method by credit card. Adding distribution channels that customers are familiar with, such as online channels for easy access Because nowadays, the behavior of choosing products online. Along with focusing on training sales staff to interact better with customers. To provide a standardized service process accurate and fast as well as focusing on cleanliness and safety Therefore, it is an important method that affects the decision to buy products in the government welfare shop. Pathum Thani Province.

A FEASIBILITY STUDY OF ESTABLISHING A NEW WAREHOUSE : CASE STUDY OF THE BANGKOK BRANCH OF ABC COMPANY

Pongtep Phudetch — 2023-03-01

Abstract— The objectives of this research were to study possibility of establishing a Maintenance Repair and Operations (MRO) Warehouse new warehouse of the ABC Company. For information and guidelines to be used in the decision to establish a new warehouse. The Center of gravity technique was used analyzefordetermine new location ofwarehouse in the center of distribution for the most economy of cost transport. The result ofstudy found thata new location of warehouse is Bang Khun Thian Road-Chai Talay, Samae Dam Subdistrict, Bang Khun Thian Districst, Bangkok (Latitude13.64869 Longitude100.43188). And then we made model in 2 cases for compared between lead timestransport of oldwarehouse and lead times transport of a new warehouse which study in second case can reduce lead times transport to average 30 minutes and reduce fuel cost to average 200 baht per day or 5,200 baht per month. For analysis of finance by concepts of the criteria in the decision to invest the payback period (Payback Period: PB), NPV (Net Present Value: NPV) and internal rate of return real (Internal Rate of Return: IRR) found that there was no possibility of invest. This project has a payback period of 23 years and 346 days is equal to the present value -41,550,000 baht and internal rate of return realequal to2 percentage.

GREEN LOGISTICS FACTORS AFFECTING OPERATION PERFORMANCE OF ROAD TRANSPORT BUSINESS

Phitphisut Thitart — 2023-03-01

Abstract—The article aims to study the impacts of green logistics factors affecting operation performance of road transport business. The population of the study was all 3,010 road transport businesses in Chon Buri province, Thailand. Questionnaires were distributed to a sample of 353 road transport businesses. A statistical software was used to analyze the collected data, using statistics Frequency, Percentage, Average, Standard Deviation. The result showed green logistics factors consisted of green transportation, green warehousing, green reverse logistics, and green packaging. It was found that the overall of factors was at a high level with an average of 3.90 percent. The highest level was green transportation, an average of 4.00, followed by green warehouses was at a high level, an average of 3.94, green reverse logistics was at a high level, an average of 3.92, and green packaging was also at a high level, the average is 3.75. The data suggested that road transport businesses in Chon Buri province should consider and implement green transportation relevant to their business. Moreover, there is a need to move towards environmentally friendly logistics, to sustainably develop the business and improving the operation performance.

FINDING METHODS FOR FORECASTING STORAGE SPACE DEMAND OF WASTE RECYCLE COMPANY. CASE STUDY OF ABC WASTE RECYCLE COMPANY, SAMUTSAKHON PROVINCE

Pornkiat Phakdeewongthep — 2023-03-01

The purpose of this research was to find a suitable forecasting method for the product category. There were seven time series forecasting methods, they are: Linear Trend, Multiplicative Decomposition, Additive Decomposition, Single Exponential Smoothing, Double Exponential Smoothing, Multiplicative Winters and Additive Winters. There were 6 types of product information: Copper, Steel, Plastic, Paper, Beer Crate and Glass. The population and the sample were the total number of employees of the company, 59 people. The data analyzed was from January-December 2021. The research procedures were 1) to study the general information of the company, 2) to find the results of the discrepancy of each method of forecasting, 3) to compare the forecast results. The results showed that 1) The suitable forecasting method for Copper was Multiplicative Decomposition. 2) The suitable forecasting method for Iron were Multiplicative Decomposition and Additive Decomposition. 3) The suitable forecasting method for Plastic were Linear Trend, Multiplicative Decomposition, Additive Decomposition and Single Exponential Smoothing. 4) The suitable forecasting method for Paper were Multiplicative Decomposition and Additive Decomposition. 5) The suitable forecasting method for Beer crate were Multiplicative Decomposition and Additive Decomposition. 6) The suitable forecasting method for Glass were Multiplicative Decomposition and Additive Decomposition.

THE ENHANCEMENT OF PIG DISTRIBUTION IN NAKHORN PATHOM PROVINCE, THAILAND

Phutthiwat Waiyawuththanapoom — 2023-03-01

Abstract— The objective of this research was to study the upstream of the downstream supply chain system of pig farming in Nakhon Pathom Province and to increase the efficiency of information technology in pig farming in Nakhon Pathom Province. This research led to an analysis of the strengths and weaknesses of the supply chain in order to determine the guidelines for the development of pig production and marketing in Nakhon Pathom province in the future. The data collection was collected from interviews with 133 stakeholders from upstream to downstream of the supply chain. Supply and Margin Cluster Analysis and SWOT and TOWS matrix were used in this study.
The results showed that the demand for pigs farming in Nakhon Pathom Province tended to be stable or saturated due to the epidemic of pigs farming in Nakhon Pathom province. There is also a limited area for the farming as well. The pig supply chain analysis of Nakhon Pathom Province was found that it still has the potential to produce and there is still demand for the piglet farming. The breeding business can still be profitable with the average cost in the range 117.94-962.52 baht/square meter, average income 853.42-2,450.98 baht/square meter and net profit 209.79-1,488 baht/square meter. For the pig farmers in Nakhon Pathom province, the average cost is 58.11-60.52 baht per kilogram with an average income of 62.29-93.85 baht per kilogram and a net profit of 2.17-33.33 baht per kilogram. Whereas the pigs of Nakhon Pathom province, their net profit per kilogram is no different while the pigs of other provinces are higher collector/merchant The 119.16 baht per kilogram, the average income is 85average cost will be in the range of 75.56 142.41 baht per kilogram, net profit 9.44 - 23.25 baht per kilogram.

THE COMFIRMATORY FACTOR ANALYSIS OF STAKEHOLDER, SUSTAINABLE SUPPLY CHAIN PERFORMANCE, AND GREEN SUPPLY CHAIN MANAGEMENT PRACTICES OF ROAD TRANSPORTATION SERVICE PROVIDERS IN THAILAND

Mano Prachayapipat — 2023-03-01

Abstract— The objectives of this research are to 1) study the levels of stakeholders (STHD), green supply chain management practices (GSCM), and sustainable supply chain performance (SSCP), and 2) study the factors of STHD, GSCM, and SSCP on each other in the context of Thailand road transportation service providers. The study used quantitative method research. The sample was 300 Thailand road transportation service providers, arisen from stratified sampling. The instruments used in the research were questionnaires. The statistics used for quantitative data analysis were frequency, percentage, mean, standard deviation, confirmative factor analysis and structural equation modeling. The findings revealed that the levels of STHD, GSCM and SSCP were at a high level. In addition, STHD comprised regulatory, internal and market-based stakeholders, GSCM consisted of internal environmental management, green purchasing, cooperation with customers and eco-design, SSCP contained economic, social and environmental performances. For practical recommendation, such findings can be a guideline for road transportation service providers to improve their sustainable supply chain performance. Regulators should design strictly environmental rules, while customers should pay attention to company’s environmental practices. Entrepreneurs, moreover, should inspect on environmental management within the frim. In addition, government agencies can apply the results of research to formulate policies for helping entrepreneurs. For theoretical recommendation, academicians and interested persons can bring the research results to conduct further research on other potential industries. Likewise, the roles of other dynamics should be considered since they are essential factors in logistics and supply chain management.

OPTIMIZING WAREHOUSE STORAGE THROUGH ABC ANALYSIS: A CASE STUDY OF ROCKCEL (THAI) CO., LTD

Ratchaneewan Sujarit — 2023-03-01

Abstract— Guidelines for increasing the efficiency of warehouse storage with ABC Analysis, a case study of Rockcel (Thailand) Co., Ltd. is a qualitative research. the purpose of the research to study the work processes within the warehouse to analyze problems and obstacles in warehouse management And to increase the efficiency of work in the warehouse of Rockcel (Thailand) Co., Ltd. The sample group used in the research was 4 warehouse managers and warehouse employees.
The research results found that The process works within the warehouse, the use of space in the warehouse is not cost-effective. Caused by placing the product in an orderly manner. no system to work The company does not have a house number. or number to store the product As a result, it is difficult to find products. Improving work processes within the warehouse by using the ABC Analysis theory to make the logistics indicator index As a result, it can reduce the labor cost per work cycle by 19,482.2 baht per cycle. It can reduce the operation time by 96.61 minutes and increase the reliability rate of picking raw materials correctly by 12.5%. It can be concluded that management with the ABC theory Analysis makes it possible to increase the efficiency of work within the warehouse.

LOGISTICS AND SUPPLY CHAIN MANAGEMENT MODEL FOR THAI ORCHID BUSINESS: A CASE STUDY OF MANA ORCHID

Watanyu Choopak — 2023-03-01

Abstract— Orchid is an important economic crop. Cut and plant orchids can be exported and Thailand earns 1,500 million baht annually. Major export markets are Japan, European Union, and USA. In addition, the trend of new markets, such as the Middle East, China is likely to increase.
This study aims to study the supply chain management model of Thai orchid business and to inspect in order to analyze the characteristics of Supply Chain Operation Reference Model (SCOR Model). The results depict that Mana Orchid is planning to qualitative forecasting. Mana Orchid is traded in two main categories: retail customers and the wholesale price. Source to breed, such as plastic pots, coconut husks, fertilizer and Boxes for Orchid packing. It is made to order. Delivery to Outsource. Mana Orchids will return the product due to the Mana Orchids mistakes only. If the goods are damaged during shipping, the shipping agent will be responsible.

THE CONFIRMATORY ANALYSIS OF TRANSFORMATIONAL LEADERSHIP, CUSTOMER LOYALTY AND SUPPLY CHAIN PERFORMANCE

Wissawa Aunyawong — 2023-03-01

Abstract—The objectives of this research are to 1) study the levels of transformational leadership (TRA), customer loyalty (LOY), and supply chain performance (SCP), and 2) analyze the appropriate factors of TRA, LOY, SCP. The sample was 300 Thailand logistics service providers (LSPs), arisen from stratified random sampling. The instruments used in the research were questionnaires. The statistics used for data analysis were frequency, percentage, mean, standard deviation, confirmatory factor analysis using structural equation modeling. The findings revealed that 1) the levels of TRA, LOY and SCP of Thailand LSPs were at a high level, and 2) for appropriate factor analysis results, TRA comprised idealized influence, inspiration motivation, intellectual stimulation, and individualized consideration, LOY consisted of company commitment, company trust, and company satisfaction, and SCP contained reliability, responsiveness, agility, costs, and asset management. For practical recommendation, such findings can be a guideline for LSPs to improve their supply chain performance. For theoretical recommendation, academicians and interested persons can bring the research results to conduct further research on other potential industries and innovative issues as essential factors in logistics and supply chain management.

DECISION-MAKING BEHAVIOR, BRAND IMAGE, AND QUALITY AFFECTING RECURRING SERVICE OF TRANSPORT COMPANY

Srisarin Norasedsophon — 2023-03-01

Abstract— The research objectives are (1) to study the personal characteristics of the service users and 2) to study the behavioral factors of using the service received quality and the brand image affecting the repurchase intention on service and comparison ABC Company Limited in Bangkok. The sample group use in the research is 400 users of ABC Company Limited in Bangkok. The research tool is a questionnaire. The statistics use to analyze the data are frequency, percentage, mean, standard deviation and multiple regression analysis tests.
The results show that males are the most samples with the ages between 20-29 years old, mostly about 227 samples are bachelor's degree and an average monthly income is 5001-10000 baht. The using service frequency is about 1-5 times during 11.31-14.30 with the service cost is 101-500 baht. Factors affect the decision to repurchase intention on service of ABC Company Limited's is brand image, trust (B=0.459), experience (B=0.288) and reliability (B=0.123). Moreover, Quality received in terms of customer response (B=0.334). In terms of providing fast and timely service (B=0.272) and customer confidence (B=0.229).

THE INCREASING OF PERFORMANCE EFFICIENCY WAREHOUSE, A CASE STUDY KERRY EXPRESS SALAYA COMPANY

Sasiwimon Wongwilai — 2023-03-01

Abstract— The objectives of this research were 1) to study the working procedures in the warehouse 2) to analyze the guidelines for improving the efficiency of warehouse operations. The population consisted of managers and 5 employees of the establishment. Data from interviewees were analyzed by content analysis. This paper presents the results of a qualitative research. Results of this research were the following.
1. Approaches to increase the efficiency of the company's warehouse operations. Kerry Express Salaya can be applied in warehouse operations. Analysis of the root causes of problems arising in the organization's operating processes and to optimize the efficiency of work in the warehouse.
2. Planning before executing daily operations is important to increase efficiency in warehouse operations and can greatly increase customer satisfaction.

QUALITY COMPARISON OF NATURAL CUSHIONING MATERIALS OF STUCCO PLANT POTS IN RATCHABURI PROVINCE

Sirion Son-ong — 2023-03-01

Abstract— This research will allow us to study personal factors and the buying behavior of potted plants. and compare the quality of materials that cannot be obtained from consumers of plant pots Flowerpot shop, Ratchaburi. The samples used in this study were 50 customers of the shop, determined the sample size according to the method of Taro Yamane Probabilistic random sampling method by way of selection Simple Random Sampling. Collected data from a population sample while using the service from a pottery shop. Ratchaburi Province The lottery is to write the name or number of the population on each lottery. Put it in a container and shake it to mix. and pick up one by one for the required number. Collect data using a questionnaire. Check the quality of the tools for accuracy and coverage of the research content. by 3 experts to check the index of concordance between the question and the research objectives (IOC), considering all items, the question is greater than 0.5, it is considered that the question is valid. (Rovinelli and Hambleton,1977) From finding the index of consistency (IOC), the index of consistency (IOC) between 0.66 - 1.00 passed the criterion and then used to create the actual questionnaire. The statistics used were frequency distribution, percentage, mean, standard deviation and chi square.
The results showed that Customers are satisfied with water hyacinth cushioning materials at a high level. with an average value of 4.15 and a standard deviation of 0.31, followed by cushioning material from coconut coir. Satisfaction was at a high level. with an average value of 3.73 and a standard deviation of 0.40, followed by cushioning materials from banana cladding. Satisfaction was at a high level. with a mean of 3.65 and a standard deviation of 0.51. It was found that the sig. value of water lily was 0.256, which was greater than 0.05, indicating that the level of satisfaction in the quality of cushioning materials for all 5 types depending on sex therefore accepted H0, that is, consumers with different sexes. There was no difference in the quality of all 5 types of natural cushioning materials.

THE EXPRESS TRANSPORT SERVICE SELECTION OF THAILAND E-COMMERCE BUSINESS

Supamit Srisawat — 2023-03-01

The aim of the research is to identify the factors affecting the selection of express transport service among Thailand e-commerce business. The samples were people who worked in e-commerce business and had the experience on using the transport express service. The 129 samples were selected base on formulation and theory of Cohen (1977) and increased to 150 samples in order to prevent error in data collecting process with purposive sampling method. The research result at significance level of 0.05 showed that services and reputation affected the decision on choosing the transport express service while price and company’s identity did not affect the decision on choosing the transport express service in the aspect of Thailand e-commerce business.

INCREASING THE EFFICIENCY OF OUTBOUND GOODS MOVEMENT THROUGH LOGISTICS MANAGEMENT OF AIRLINES IN THAILAND

Sarawut Putnuan — 2023-03-01

Abstract—In this research, there are three objectives (1) to study the ways to increase the efficiency of outbound goods movement through logistics management (2) to study how to improve the operational procedures of outbound goods movement by logistics management of airlines in Thailand (3) to study ways to increase the efficiency of outbound goods movement through logistics management of airlines in Thailand. It was qualitative research with 60 key informants from the domestic airline informants group.
The results showed that
1. The results analyzed the ways to increase the efficiency of the outbound movement of goods by logistics management found that the method of outbound movement of the factors managed is the reduction of the distance in the movement of goods for allows outgoing goods to reach the transfer point quickly. Furthermore, the method of developing an efficient distribution network system to increase convenience and savings in collecting and distributing products to customers. Increasing the size of the unit by storing movements at the carton, box, or pallet level, or using containers to move goods faster and in larger quantities to increase handling the cargo has a more rigorous process.
2. The results analyzed of data on how to improve the outbound cargo handling operations by logistics management of airlines in Thailand found that the loss reduction guidelines 1) should reduce the weight and size of the product. Due to the heavy weight of the product, resulting in delayed operations It takes more force than normal to lift. In addition, there is a risk of loss. If working continuously for a long time, it will cause fatigue and adversely affect health. 2) Should add equipment that passes force such as carts, hand lifts, and shelves for moving products. Makes it possible to move more products, but it takes time to wait for the product to be lifted out of the cart. To preparing forward the air cargo and reusing document-managed systems of information.
3. In terms of improving the efficiency of the outbound movement of goods through logistics management of airlines in Thailand, It was found that in terms of outbound movement of goods, airlines should have requirements for speed and cheapness required to receive the product within 1 hour. The accuracy of storing the product in a specific position must be quickness to distribute products within 3 hours. Speed in delivering products to customers within 24 hours. Products must not be dented, collapsed, or damaged from moving to customers. In addition to operating expenses not exceeding 2% of product sales this is to control the movement management system to be accurate and efficient.

FACTORS AFFECTING TO AIR CARGO MANAGEMENT EFFICIENCY; CASE STUDY THAI AIRWAYS INTERNATIONAL PUBLIC COMPANY LIMITED

Santipong Jirotkulkit — 2023-03-01

Abstract—In this research Objectives: 1) To study the level of factors affecting the efficiency of air freight management, a case study of Thai Airways International Public Company Limited. 2) To study the efficiency of air freight management, a case study of Thai Airways International Public Company Limited. 3) To study the forecasting factors on factors affecting the efficiency of air cargo management a case study of Thai Airways International Public Company Limited. This is a quantitative research the sample group was defined as personnel of Thai Airways International Public Company Limited by using purposive random sampling. The totals of 400 samples were obtained from random sampling using the Yamane formula. The method of this study was to collect data by using questionnaires and statistics used are descriptive statistics, including frequency, percentage, mean, standard deviation and inferential statistics were used to test the influence of independent variables. The effect on the dependent variable was determined by using multiple regression analysis to find statistical significance.
The results showed that
1) The results illustrated that factors affecting the efficiency of air freight management, a case study of Thai Airways International Public Company Limited, were generally at a high level. When considering the aspect with the highest average value was material aspect followed by duration aspect and the aspect with the least average value was personnel aspect.
2) The results showed the efficiency level of air freight management, a case study of Thai Airways International Public Company Limited, are generally at a high average level. When considering the aspect with the highest average value was safety followed by speed and the aspect with the least average value was the aspect of convenience.
3) The results of forecasting analysis on factors affecting the efficiency of air cargo management a case study of Thai Airways International Public Company Limited. Overall, it was found that the time factor, personnel factor, material factor, money factor and management factors could be forecasted the efficiency of air freight management of Thai Airways International Public Company Limited. As a result, could be forecasted at 65.60 percent with a statistical significance at .05 level.

MARKETING LOGISTIC STRATEGIES FOR ORGANIZATION PERFORMANCE OF THE MODERN TRADE IN THAILAND

Sudarat Pimonratanakan — 2023-03-01

Abstract—This research aims to study 1) To study the influence of Marketing Logistic Strategies that affects the Competitive Advantage of the Modern Trade in Thailand 2) To study the influence of Marketing Logistic Strategies that affects the Organization performance of the Modern Trade in Thailand 3) To study the influence of Competitive Advantage that affects the Organization Performance of the Modern Trade in Thailand 4) To study the influence of change management, human capital development, building business alliances that affects the Marketing Logistic Strategies Organization Performance
This research is a quantitative research was used to test the causal and outcome relationship of the Modern Trade in in Thailand. Data were collected by using a questionnaire with 380 executives in the Modern Trade. The statistics used in the hypothesis were: second order confirmatory factor analysis, and structural equation model (SEM). The hypothesis-based research. Confirmatory factor analysis revealed that the hypothetical model is consistent with the empirical data well or the model has high accuracy. Considered from the chi-square ( ) 93.64 statistically significant at the level of 0.07 (p-value 0.07) chi-square ( ) is 1.25 and the Comparative Fit Index (CFI) is 1.00. The Goodness of Fit Index (GFI) was 0.97, the Adjusted Goodness of Fit Index (AGFI) was 0.94, and the root mean square error of approximation (RMSEA) was 0.03. The benefit of this research can explain the relationship. Cause and effect of Marketing Logistic Strategies for organization performance of Modern Trade in Thailand. The results of the study can be used in management as a guideline for Marketing Logistic Strategies and technological advancement. Businesses need to adapt and respond to changing environments in order to survive stable growth and competitiveness in international markets which leads to good results to happen to the organization in the future.

DEMAND ANALYSIS OF AROMATIC COCONUTS FOR PROCESSING OF ABC CO., LTD

Wannee Sutthachaidee — 2023-03-01

Abstract— This research assessed the market for aromatic coconuts that ABC Company Limited will process. The objective of this research is to plan the preparation of merchandise to satisfy consumer demands utilizing the findings of an analysis of data. This research is quantitative in nature. An in-depth interview with an entrepreneur from ABC Company Limited, who operated a company buying aromatic coconuts from farmers and transporting them to Asiatic Agro-Industry Company Limited for subsequent processing, served as the primary data collection instrument. The data were analyzed using the Time Series Method of demand forecasting with the Exponential Smoothing method and the accuracy of the forecasting was measured using the mean absolute deviation MAD (Mean Absolute Deviation), Mean Squared Error, and Mean Absolute Percent Error (MAPE). Even though it has higher reliability and is the most accurate forecasting technique, Exponential Smoothing with α=0.1 is implemented in demand forecasting and strategic sourcing, according to the research. 419,00 aromatic coconuts being consumed in January 2022.

THE SUCCESS OF LOGISTICS MANAGEMENT FOR THAI LOGISTICS PROVIDERS IN THE DIGITAL ERA

Ananya Banyongpisut — 2023-03-01

Abstract—The Changing in technology at the international have inevitably affected Thai logistics service providers. Adaptation of Thai logistics service providers to be ready under the changes in technology in the digital age. Due to the adoption of technology to drive competitiveness of logistics service providers to achieve flexibility, speed, low cost, accuracy, and waste reduction. The research can be found the success of logistics management for Thai logistics service providers in the digital era into 4 dimensions. 1) Thai logistics providers must be able to adapt to survive during changes in the digital age where modern technology has replaced the old technology and led to new service models. 2) Thai logistics service providers must form a group and create a network between Thai logistics service providers based on the sharing economy concept to reduce costs and create added value for the business. 3) The use of technology in sustainable and environmentally friendly logistics management. 4) Encourage Thai logistics service providers to develop management systems equivalent to international standards. To elevate the logistics service business to international standards, ISO 9001 is considered a quality management system standard that is the basis of general business operations.

TRANSPORTATION EFFICIENCY INFLUENCES THE DECISION TO USE THE SERVICE FLASH EXPRESS IN PHUTTHAMONTHON DISTRICT NAKHON PATHOM PROVINCE

Anuch Nampinyo — 2023-03-01

Abstract— The purpose of this research was to study 1) transportation efficiency affecting the decision to use Flash Express service. in Phutthamonthon District Nakhon Pathom Province 2) Decision level for using Flash Express service in Phutthamonthon District Nakhon Pathom Province The samples used in the study were People who use transportation services flash express A non-probabilistic random sampling by means of random sampling among 400 people. Research tools were questionnaires, data analysis by means of frequency, percentage, mean, standard deviation and analysis. Multiple regression using Forward Selection method. The results of the study were as follows: Convenience transportation efficiency and reliable transportation efficiency influence the decision to use Flash Express. in Phutthamonthon District Nakhon Pathom Province with a statistical significance of 0.05, while the other 2 factors consisting of transportation efficiency in speed and transportation efficiency in safety have no influence on the decision to use Flash Express service. in Phutthamonthon District Nakhon Pathom Province 2) Decision level for using Flash Express service in Phutthamonthon District Nakhon Pathom Province as a whole is at a high level.

DEVELOPING DISTRIBUTION CHANNELS THROUGH SOCIAL MEDIA, POMELO PRODUCT, NAKHON PATHOM PROVINCE, THAILAND

Anchalee Hiranphaet — 2023-03-01

Abstract—The objectives of this research were to 1.) study and analyze value chain of Pomelo Product, Nakhon Pathom Province 2.) study use of social media for distribution of Pomelo Product, Nakhon Pathom Province such as Facebook Fan Page 3.) develop distribution channels through social media such as Facebook Fan Page for Pomelo Product, Nakhon Pathom Province. This research was designed as action research and mixed methodology research. The sample was 400 consumers of Pomelo Product and accidental sampling was employed. Key informants were 30 members, leaders, and partners of Pomelo Product. Descriptive Analysis was conducted using Percentage, Mean and Standard Deviation in data analysis.
The research findings revealed that overall Value Chain Activities is at a high level (¯X= 4.09, SD. = 0.55). Inbound Logistics is the highest (¯X= 4.12, SD. = 0.57), followed by Basic Infrastructure (¯X= 4.09, SD. = 0.55. Development of Prototype of Distribution Channels through social media and Content Market is also at a high level (¯X= 4.09, SD. = 0.55). Implementation of Distribution Channels through social media is the highest (¯X= 4.25, SD. = 0.46), followed by Pictures used in social media (¯X= 4.22, SD. = 0.47).

DEMAND FORECASTING OF OKRA: CASE STUDY OF OKRA PLANTING COMMUNITY ENTERPRISE OF KAMPHAENG SAEN DISTRICT

Kraiwit Sinthukhammoon — 2023-03-01

Abstract—The objective of this research was analyzing the data of demand to propose a demand forecasting plan approach of Okra Planting Community Enterprise of Kamphaeng Saen District. Method was studying the weekly demand data to analyze the characteristics and make a forecast with Exponential Smoothing with Trend Adjustment method and Seasonal Variations method. After obtaining the forecast values of both methods, then measure the error with the method to find the method of forecasting which has the least error. The results showed that demand forecasting with Seasonal Variations method has lesser error than the Exponential Smoothing with Trend Adjustment method. Therefore, a method of Demand Forecasting of Okra with the Seasonal Variations method was chosen as a forecasting method to be used to forecast the next month’s data. To find the possibility to prepare the area for cultivation of okra to reduce wastage or waste of production without benefit.

PRIORITIZATION FACTORS OF LOGISTICS SERVICE QUALITY ON RETAIL COMPANIES

Karnnapat Chumkad — 2023-03-01

Abstract—Logistics service quality is the importance of customer satisfaction and succession of the organization. The logistics service sector needs to maintain and increase a high level of service quality because of long-term market sharing and also to present the potential and credibility of the organization. This research purpose is to study factors affecting logistics services in retail companies and finds techniques to prioritize the factors of logistics in the retail company. The results of this study found 12 factors influencing this service. Analytic Network Process (ANP) was one of the techniques in Multi-Criteria Decision Making (MCDM), it finds alternatives solution for the most suitable decision which applies to both qualitative and quantitative factors. Therefore, ANP was a suitable technique due to it was general and could be prioritized from an expert point of view in retail companies. Then, the output is developed as a guideline for policies that are successful in managing the organization in the future.

THE POTENTIAL ENHANCEMENT OF WAREHOUSE FOR SMALL BUSINESS

Pitiphoj Saelek — 2023-03-01

Abstract—This paper present The Potential Enhancement of Warehouse for Small Business with no more than 50 employees and revenues do not exceed 100 million baht, objectives to achieve warehouse management for Small Businesses in Khlong Yong, Phutthamonthon District, Nakhon Pathom Province. Conducting a small business study this time. Use the method of inquiry and compare with the earnings. The key variables that were studied were people, the process of warehousing, the tools or technologies used in the warehouse, and raw materials or goods stored in the warehouse. In addition, the results are compared with the results, both profit and loss, to determine the cause and find out the answers to know that the success in the warehouse sector is based on the principles of Modern manufacturing. The results of this research will reveal the factors that affect the operation of warehouses that affect profitability. Small businesses are more process-oriented than technology, but they still believe that technology will help businesses experience increased profits.

GOODS DELIVERY BUSINESS GROWTH: SOCIAL AND ENVIRONMENTAL OPERATIONS

Bundit Phrapratanporn — 2023-03-01

Abstract—High-efficiency communication technology and high-quality delivery staff service were customer satisfaction as drive to delivery business grow. But social and environmental problems have caused by operations increase as the business grows. The purpose of this research was study social and environmental management affects the economic success of delivery business. The quantitative study, using questionnaire, was collected the data from 400 samples who have used applications food delivery. The data was analyzed by structural equation modelling. This research found that social and environmental affect to goods delivery business growth.

DATA AND POTENTIAL OF THAILAND TOURISM FOR DEVELOP THAILAND'S NATIONAL TOURISM CENTRALIZED DATABASE FOR SERVICES

Pimploi Tirastittam — 2023-03-01

Abstract— There was an order from the Thailand’s government to ministry of tourism, and sports to design the “National Tourism Centralized Database for Services” in order to align with the related agencies under the digital circumstance to support the “Digital Tourism Operation Center” and to amend and develop the qualified digital tourism’s data of 77 provinces into the system. This research is the quantitative research and the population for this research are the stakeholder of the tourism industry such as tourists, tourism entrepreneurs and the government officer who related to the tourism business and the sample of this research is 400. The result showed that the stakeholder of Thailand’s tourism is satisfied with every aspect of tourism data management of Thailand’s tourism with the 3.97 score.

THE EFFICIENCY DEVELOPMENT OF INVENTORY MANAGEMENT OF A CONSTRUCTION MATERIAL STORE IN PATHUM THANI

Hathaipan Soonthornpipit — 2023-03-01

Abstract— Improving the efficiency of inventory management of a Construction Material Store in Pathum Thani was to study the inventory management process and propose to improve the inventory management process to be more efficient. This study had explored and collected data related to the inventory management process. It found that because the shop did not plan to order products, caused the stock to be stocked with large quantities affecting the storage cost. Therefore, ABC analysis theory and Economic Order Quantity (EOQ) were used to improve efficiency of inventory management process and increase the ability to control inventory levels to meet the needs of customers.
The result showed that there were 721 product lists were divided into 3 types of inventory groups: A, B, and C. There were 126 items of A group, 243 of B group, and 352 items of C group. In addition, new orders are systematically planned, and cost savings were greatly improved by reducing inventory cost of A Group by 75% per quarter, B Group by 55% per quarter, and total cost by 62% per quarter.

MOTIVATION, SATISFACTION, AND SERVICE QUALITY FACTORS INFLUENCING ON TRUST IN SERVICES AND BUYING DECISION PROCESS IN SELECTING TRAVEL AGENCY IN BANGKOK

Piched Girdwichai — 2023-03-01

Abstract—The purpose of this research was to study Motivation, Satisfaction, and Service quality factors influencing on trust in services and buying decision process in selecting travel agency in Bangkok. This research was conducted using Quantitative research methods. The sample group in this research was 400 people. The data were analyzed using by statistics analysis, including multiple regression analysis. The research results revealed that 1) most respondents are female, age 40 - 50 years old. They were married status and gradated a bachelor’s degree. They worked in the company and has monthly income of 30,001 - 45,000 baht. 2) Motivation level overall were at a highest level. 3) Satisfaction level overall were at a highest level. 4) Service Quality level overall were at a highest level. 5) Trust level overall were at a high level. 6) Decision Process level overall were at a highest level. According to the hypothesis testing that 1) Motivation, including access, activity, amenity, and attraction influencing on trust in services communication trust 2) Motivation, including activity, attraction, and accommodation influencing on buying decision process post purchase behavior 3) Satisfaction, including tour guides, chauffeur and food influencing on trust in services communication trust 4) Satisfaction, including tour guides, vehicles, and food influencing on buying decision process post purchase behavior 5) Service Quality, including tangible, assurance, and empathy influencing on trust in services communication trust 6) Service Quality, including responsive, assurance, and empathy influencing on buying decision process post purchase behavior 7) Trust in services communication trust influencing on buying decision process post purchase behavior.

EFFICIENCY IMPROVEMENT OF INVENTORY MANAGEMENT FOR COMMUNITY ENTERPRISE GROUP WITH ABC ANALYSIS

Amornrat Muenjitnoy — 2023-03-01

Abstract—At present, Business marketing is fiercely competitive. From this situation, it affects the product manufacturers because customers can choose to use the service of a product manufacturer that can efficiently respond to their own needs. which all types of businesses have warehouses for production or sales activities are going smoothly. This research will discuss what can help manage a lot of inventory of community enterprises group in Udonthani province more efficiently by ABC analysis to separate the category of products into groups according to the value of products that turn around in the year into 3 groups, namely Group A, Group B and Group C in order of importance. which the research result, the annual inventory value of Group A , B and C are 249,500 baht , 221,200 baht and 141,200 baht respectively. And the inventory value of Group A, B and C are 40.77 % , 36.15% and 23.08 % respectively. Thus, classifying inventory, it helps inventory executives or responsible people of community enterprises group can arrange order importance of product for define policy to control inventory for each group, resulting in saving time in inventory control and also save money that over necessary of community enterprise group to create maximum benefits.

PERSONNEL RECRUITMENT AFFECTING EMPLOYEE'S PERFORMANCE EFFICIENCY IN DEPARTMENT OF THE ENERGY DEVELOPMENT AND PROMOTION

Benya Whangmahaporn — 2023-03-01

Abstract— Study of personnel recruitment that affects employee’s performance efficiency in the Department of Energy Development and Promotion have several purposes. Purposes of this research are to study the employee’s performance efficiency and to study the recruitment effect on employee’s performance in the Department of Energy Development and Promotion. The sample consisted of 114 participants in the office of the secretary of the department and analyzing the data by using the mean, standard deviation and Pearson correlation coefficient. Findings revealed that employees of the Department of Energy Development and Promotion, numbering 114 people, mostly male, aged 26-30 years old, holding a bachelor's degree, have an average income of 15,000-20,000 baht and work experience of 2-3 years. Human resource planning, job specification, recruitment method and personnel selection of personnel recruitment found high levels. All four employee’s performance efficiency factors, the quality of work, quantity of work, time and cost, were at a high level. The correlation between the personnel recruitment effect on the employee’s performance was found to be no more than 0.80 that means no multicollinearity. The regression model of the personnel recruitment affecting employee’s performance efficiency in the Department of Energy Development and Promotion at 66.6 percent and there was a standard error in forecasting equal to plus-minus 0.348.

A GUIDELINE OF CAPACITY'S DEVELOPMENT FOR CHANNELS OF DISTRIBUTION : A CASE STUDY OF SIMMERED PICKLED FISH OF NIKHOM SONGKROH'S COMMUNITY ENTERPRISE, UDON THANI

Napassawan Kumklong — 2023-03-01

Abstract— This research aims to 1) to study the problems and methodology of development the community enterprise Plara Lon (simmered fermented fish) Nikom Songkroh 2) to develop the distribution channel of the community enterprise Plara Lon (simmered fermented fish) Nikom Songkroh’s products which was a quantitative research. The research population were 399.89 participants so that the sample of 400 participants were collected by Multi-stage Sampling and determined by the population data of 2021. The reliability was 95 percent and the Standard Deviation was 5 percent. The related demographic findings were: The majority were females with 44 – 55 years of age, graduated from high school or equivalent, being general employees, and earning 10,001 – 15,000 Baht. They generally purchased via E-commerce channel such as Facebook, 1 – 2 times a month, a In consequence, the researchers had discussed with the community enterprise Plara Lon (simmered fermented fish) Nikom Songkroh, which was a small community enterprise, found that the distribution during Covid-19 pandemic struggled for relying on attractive channel. The researchers aimed at the marketing channel development to extend the market and the distribution channel including the community enterprise system’s development for better performance, up-to-date technology, the latest marketing situation to further the products’ value and incomes of suppliers

LOCATION SELECTION TO ESTABLISH AN AGRICULTURAL PRODUCT DISTRIBUTION CENTER CASE STUDY: UDON THANI PROVINCIAL COMMUNITY ENTERPRISE GROUP

Surapong Intarapak — 2023-03-01

Abstract—This research aims to 1) to analyze and select the location of the agricultural product distribution center in Udon Thani Province; and 2) to study the transportation and distribution patterns of agricultural products. Agricultural Distribution Center Use a qualitative research model. The population used in the research was community enterprise group There were 2,717 groups in Udon Thani Province. Twenty groups of samples were selected by purposive sampling method. The instrument used in the research was the Center of Gravity analysis, which was a suitable method for selecting the location. The appropriate location for the establishment of an agricultural product distribution center in Udon Thani province. The results of the research showed that 1) it was the location of the agricultural product distribution center in Udon Thani province. Located in the area of Nong Na Kham Subdistrict, Mueang District, Udon Thani 2) Direct shipment (new route) Agricultural Distribution Center, Udon Thani Province, indicators: The distance of transportation is reduced by 0.67% and the total cost is lower. accounted for 3.60 percent and it is possible to set up an agricultural distribution center in the area of Nong Na Kham Subdistrict, Mueang District, Udon Thani Province Therefore, the proper routing of transport with mathematical models. for the transportation of each car line in utilizing the research findings Support information for the establishment of an agricultural product distribution center in Udon Thani province and marketing promotion from community enterprises is essential for wholesale, retail

MARKETING ANALYSIS OF COMMUNITY ENTERPRISE GROUP IN OF UDON THANI PROVINCE

Phirayu Seanbudda — 2023-03-01

Marketing Analysis of Community Enterprise Group in Udon Thani province the objective of this study was to collect information on marketing, analysis, and assessment of the business environment. There are 2 groups of community enterprises in Udon Thani province; Ban Tha Tum community enterprise and Bai Fern rice cracker with watermelon juice community enterprise. Analyzing community enterprise groups in marketing assess the general condition and problems.
Ban Tha Tum Community Enterprise The results showed that. Products: there are certified by FDA and OTOP. Price: selling price is like other dealers. Place: there are distribution channels throughout the storefront, Exhibitions and online. Promotion: There is a government policy to promote community enterprises. Product: Products are packaged in sets, e.g., 5 pieces per package and other sizes.
Bai Fern rice cracker with watermelon juice Community Enterprise. There are a variety of products and packaging at affordable prices. There are promotions, if purchased in large quantities, meet OTOP standards, can receive support from the government. Distribution by selling both at the production site, trade shows, telephone, and online channels.

FACTORS AFFECTING THE DECISION TO CHOOSE A PARCEL DELIVERY SERVICE IN UDON THANI PROVINCE

Srayut Kuanmuang — 2023-03-01

Abstract— The purpose of this research, to study the relationship between demographic characteristics and consumer decisions. Data were collected from 1 sample group. The sample group consisted of 322 peoples, public who come to use the parcel delivery service in Udon Thani Province. The results of the research showed that resulting in the decision to choose the parcel delivery service in Udon Thani Province. Is different, therefore, there are suggestions to improve the main points, which are suggesting training for good service and good human relations Customer friendly. There are steps to solve the problems for users in a systematic, uncomplicated manner with facilities for customer service such as toilets, drinking water and buildings should be clean. There is a regulation and promotion of the market, such as the cumulative payment of points. There are public relations through various media. Give importance to delivering products to customers in good condition, not damaged or lost. And the service fees are set appropriately. Suggestions for the development of employee training all the time. To ensure the use of services for both export and import customers Including other logistics services. Extensive network both at home and abroad to be able to accommodate the needs of most customers.

THE CREATIVE DESIGN PROCESS OF TRAINING IN ORDER TO DEVELOP THE GROUP COMMUNICATION SKILL OF INTERNATIONAL STUDENTS

Peeranthon Saensook — 2023-03-01

Abstract— Communication is the important skill that can be not avoided, all humans are living the society, need good relationship, connection, alliance, be respected, as well as be loved, hence the researcher will use the interesting point and adapt it with communication skill especially, group communication skill to develop the potential of international student program. The main objectives of the research to educate 1) The creative design process of training in order to develop the group communication skill of international students and 2) To develop the the group communication skill of international students
This research is quantitative, and experiment research. The researcher designs the concept of training by design thinking concept, and experimental room with 30 participants (1/3 part of all international students). The methodology process is starting from all participants attend in the experiment room then test the pre-test, the next process is activities are designed by design thinking concept, after that all participants have to do the post-test and focus group in order to get the outcome of creative design process of training and the way to develop the human in group communication context.
Finally, the researcher has got the interesting keys that are able to make a good relationship, behavioral changing, and the track that lead to the excellent trick to develop the international students in group communication context, which understanding with diversity, culture and attitude of each other.

STUDY ON SATISFACTION LEVEL OF USER IN THE COMPUTER LABORATORY FOR PERFORMANCE DEVELOPMENT OF WORKING PROCESS

Thakorn Thammaprateep — 2023-03-01

Abstract— This research implemented a survey research method with 110 people. The questionnaires were collected to study level of users’ satisfaction of the computer lab in 4 key aspects as; 1) computer room and equipment, 2) service quality of IT staffs, 3) environment and landscape, and 4) network and information systems.
The results showed that computer lab users’ overall satisfaction at high level of 74.23% (????̅ = 3.73, S.D. = 0.97). For each aspect, the users’ satisfaction was; 1) computer room and equipment’s overall level at high level of 73.89 % (????̅ = 3.7, S.D. = 0.96), 2) service quality of IT staffs’ overall level at high level of 76.73 % (????̅ = 3.83, S.D. = 0.90), 3) environment and landscape’ s overall level at highl level of 79.73 % (????̅ = 4.04, S.D. = 0.84), and 4) network and information systems’ overall level at medium level of 66.55 % (????̅ = 3.33, S.D. = 1.19).

STUDY OF SATISFACTION IN USING MULTIMEDIA PRODUCTION LABORATORY HANDBOOK COLLEGE OF LOGISTICS AND SUPPLY CHAIN, SUAN SUNADHA RAJABHAT UNIVERSITY

Nutichai Chaowadee — 2023-03-01

Abstract— The study of satisfaction in using Multimedia Production Laboratory handbook College of Logistics and Supply chain, Suan Sunadha Rajabhat University aims to 1) to develop the Multimedia Production Laboratory handbook College of Logistics and Supply chain, Suan Sunadha Rajabhat University.2) to study the results of use Multimedia Production Laboratory handbook College of Logistics and Supply chain, Suan Sunadha Rajabhat University. The population used in the research was drawn from academic staff, academic support and students, totaling 100 people. used to collect data with questionnaires and statistics used to analyze the data, including percentage, mean and standard deviation. The research results are summarized as follows:
1. Three features of The Multimedia Production Laboratory handbook quality, including format, contents and implementation, were at a high level.
2. The overall satisfaction of the respondents with the three features of Academic staff, academic support and students with The Multimedia Production Laboratory handbook including format, contents and implementation were at a high level.

THE INTERNATIONAL STUDENT SATISFACTION TOWARD ADMISSION SERVICES OF COLLEGE OF LOGISTICS AND SUPPLY CHAIN, SUAN SUNANDHA RAJABHAT UNIVERSITY

Petchara Buachoo — 2023-03-01

Abstract—The objectives of this research are 1) to study problems and to find solutions to international student admission service problems, and 2) to develop international student admission services. The sample was 100 international maser students of College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, in the academic year 2021. The simple random sampling was used to select the sample. The research tool was a questionnaire. The statistics used for data analysis were frequency distributions, mean, percentage, standard deviation and rating. The results showed that 1) the international students were satisfied with the college admission services at a high level, and 2) factors affecting international student satisfaction toward the college admission services included the facilities, followed by the process, and personnel, respectively. These results can be a guideline to improve the college admission services and satisfy the international master students in the future. Moreover, academicians can use the research findings to extend their study on student satisfaction.

PROBLEMS AND MOTIVATION OF STUDENTS IN USING LIBRARY SERVICES COLLEGE OF LOGISTICS AND SUPPLY CHAIN SUAN SUNANDHA RAJABHAT UNIVERSITY NAKHON PATHOM CAMPUS

Yuparat Boonwont — 2023-03-01

Abstract— A study of problems and student motivation for using library services. College of Logistics and Supply Chain Suan Sunandha Rajabhat University Nakhon Pathom Campus The objectives of this study were 1) to study library usage behavior of students, lecturers and personnel of the College of Logistics and Supply Chain. Suan Sunandha Rajabhat University Nakhon Pathom Campus 2) Study problems and motivations in using library services College of Logistics and Supply Chain Suan Sunandha Rajabhat University Nakhon Pathom Campus The population group used in this study 400 students who used the Liberty
Information Resource Search Database at the College of Logistics and Supply Chain Library using questionnaires as a research tool. Data were analyzed using descriptive statistics consisting of frequency, percentage, mean, standard deviation. and inferential statistics The resultsshowed that 1.Logistics and Supply Chain College Library Usage Behavior Suan Sunandha Rajabhat University Nakhon Pathom Campus of students, teachers and staff 1-2 times a week, amounting to 263 people, representing 74.3%, most of them using the service during 13.10-16.30, 151 people, representing 42.7%, and the average time used for each service 2-3 hours,147 people, representing 41.5%, the number one reason for using the library is to read a book. Within the library, 220 people accounted for 62.1%, followed by 207 people, or 58.5%, for recreational purposes, and 183 people for information research, accounting for 51.7%. and personnel found that the frequency of using the library service 1-2 timesper week amounted to 12 people, representing 70.6%, most of them used to use the service during 8.30-12.00 and 12.01-13.00, number 6 people accounted for a hundred to 35.5 and the average time to use the service for each time was 2-3 hours, 11 people accounted for 64.7%, followed by to be used as a place for researching information, doing research, academic work. 2. From the data obtained from the study of user behavior The data obtained from the interview and the data obtained from the research group discussion were analyzed in order to determine the desired development guidelines for the library. of the College of Logistics and Supply Chain Suan Sunandha Rajabhat University Nakhon Pathom Campus It was found that libraries should have development guidelines in 8 areas according to the framework of the library standards of higher education institutions as follows:

FACTORS THAT AFFECT THE ACADEMIC SOCIETY OF THE TEACHER IN COLLEGE OF LOGISTICS AND SUPPLY CHAIN, SUAN SUNANDHA RAJABHAT UNIVERSITY NAKHONPATHOM CAMPUS

Weerachet Mangwaen — 2023-03-01

Abstract—The purposes of this study were to analyze factors affecting community academic service of the teacher in College of Logistics and Supply Chain, Suan Sunandha Rajabhat University Nakhonpathom Campus, and to investigate problems and difficulties found in operating academic service by sample group. The samples of the study were 53 lecturers of College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. Questionnaire was used as data collection instrument. Data were analyzed using instant data analysis software to calculate percentage, mean and standard deviation.
The study revealed that factors affecting the community academic service operation were personnel-related factor, information technology-related factor, curriculum and project-related factor, wisdom and knowledge-related factor, customer and service receiver-related factor, management-related factor, finance-related factor, and facility-related factor. The management-related factor gave a highest effect to the teacher in College of Logistics and Supply Chain, Suan Sunandha Rajabhat University Nakhonpathom Campus lecturers in providing academic service to community with the high mean score (X= 4.57) The customer and service receiver-related factor, that affected College of Logistics and Supply Chain lecturers in providing academic service to community, had a lowest mean score with average mean (X= 4.66) In term of problem and difficulty found in the operation of academic service to community, the study found that having not enough service locations was major problem. From the study, there was suggestion to make a survey of the communities’ needs and their participations before the academic service project would be launched.

THE QUALITY DEVELOPMENT OF ONLINE ACADEMIC SERVICES, COLLEGE OF LOGISTICS AND SUPPLY CHAIN, SUAN SUNANDHA RAJABHAT UNIVERSITY

Sripai Sripanomwan — 2023-03-01

Abstract—The research’s objectives are 1) to develop online academic services to meet the student’s requirement, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. 2) To evaluate the use of the online academic services, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The 500 students at College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, 2022, are research population. The questionnaire is used as research tool. The statistics are used for analyzing such as frequency, mean, percentage, Standard Deviation and Rating.
The results show that 1) the overall students are very satisfied with the online registration service. (Mean = 3.66, SD = .74). 2) Factors affecting satisfaction with online registration services is building with highest satisfaction level (Mean = 3.93, SD = .68), facilities and process are very satisfied (mean = 3.91, SD = .67), (Mean = 3.90,S.D. = 1.06), respectively. Finally, personal is at moderate satisfaction level (Mean = 2.96, SD =. 55). Therefore, the satisfaction on the online registration service, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University is not consisted with the research hypothesis test, that the students are satisfied with online registration service, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, except in term of personnel.

A STUDY OF SERVICE SATISFACTION OF THE DEAN,S OFFICE COLLEGE OF LOGISTICS AND SUPPLY CHAIN SUAN SUNANDHA RAJABHAT UNIVERSITY

Nutdaphon theeraphan — 2023-03-01

Abstract— The aim of this research is to: 1) to know the satisfaction of personnel in agencies affiliated with the Dean's Office, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University 2) to know the difference in service satisfaction of personnel in the dean's office. College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The population is 83 people, divided into supporting personnel and academic personnel. The tools of this research consisted of 1 questionnaire. The statistics used to analyze the data are percentage (%), average (x ̅), and standard deviation (S.D.).
The results showed that: Respondents have served in most general administrative agencies. It has an average of 40.5, followed by academics and teaching. There is an average of 20.8, Educational development work averaged 16.4, Research and academic services averaged 11.9, Policy and plan work averaged 10.4, respectively. It found that the frequency of agency services in the Dean's Office 1-5 times/week was an average of 70.5 frequencies, 6-10 times/week, an average of 18.8 frequencies, 11-15 times/week, an average of 8.3, and more than 16 times/week, representing an average of 2.2, respectively.
In the service of the dean's office agency found that. Process aspects The service process is satisfied to a large extent. The service aspect of the staff with satisfaction is at a considerable level. The facilities are moderately satisfied and the quality of service is satisfied at a very high level.

A STUDY OF INFORMATION ACCESS FOR THE COLLEGE OF LOGISTICS AND SUPPLY CHAIN ACADEMIC CONFERENCES SUAN SUNANDHA RAJABHAT UNIVERSITY

Somrat Suntiwaranont — 2023-03-01

Abstract—Academic conferences are activities that promote the dissemination and exchange of knowledge, providing opportunities to showcase quality research. The organization of academic conferences has many schedules and procedures, so communication and follow-up information are essential for a successful event. The objectives of this research 1. to study the behavior of participants in academic conferences of the College of Logistics and Supply Chain. 2. To study public relations sources, information and news and information of those who are interested in participating and 3. c The study found that the majority of users use their mobile phones the most, And the most used browser is Chrome, and sending email is important to know and access information. This research is to be a guideline for the development of both national and international academic conferences for those interested.

STUDY OF PROBLEMS AND GUIDELINE OF DEVELOPMENT DISBURSEMENT DOCUMENTS IN COLLEGE OF LOGISTICS AND SUPPLY CHAIN

Sunisa Thongbaion — 2023-03-01

Abstract—Project planning is an important activity for systematically organizing projects and project timelines control. Project planning is many details in each section plan, Financial is an important section for the suitability and worthiness in a project budget. This section needs checking and monitoring by the financial department for mistakes reducing disbursement documents. This research purpose to collect problems and to evaluate the disbursement documents procedure. The questionnaire was used as a research tool. The results from the 20 sample include lecturer and staff, this evaluation will be analyzed with preliminary statistics. Then, developing guidelines for disbursement documents in the financial department of the College of Logistics and Supply Chain will affect the efficiency and effectiveness of project disbursement document management in the future.

SATISFACTION WITH BUILDING WORKS AND PLACES COLLEGE OF LOGISTICS AND SUPPLY CHAIN, SUAN SUNANDHA RAJABHAT UNIVERSITY

Apisit Thongbaion — 2023-03-01

Abstract— The study of satisfaction with building works and places College of Logistics and Supply Chain, the objectives are divided in two parts 1) study the satisfaction of users of premise services College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. 2) study and find ways to develop and improve buildings and internal facilities of the College of Logistics and Supply Chain to be more well-organized. The populations in this study were 359 academic and support personnel. The data were collected by questionnaires and statistics were used to analyze data, including percentage, mean and standard deviation. The results found that the personnel of the College of Logistics and Supply Chain who come to receive the service overall satisfaction was at a high level in all 4 aspects, cleanliness, safety, convenience and facilities within the building and environment which has an overall mean = 3.89 and a standard deviation (S.D.) = 0.95.
Consequently, the satisfaction with the building works and places of the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University in part of planning and designing the processes must focus on the elements of the program that the user can easily to understand. Therefore it is necessary to pay great attention to increase efficiency in use understanding of work systems this is a factor that endorses understanding of the various processes to be accomplished and important driving force for other work systems. There is a consistent relationship that is efficiency and effective for the organization.

DEVELOPMENT OF FINANCIAL SERVICE MANAGEMENT SYSTEM OF COLLEGE OF LOGISTICS AND SUPPLY CHAIN, SUAN SUNANDHA RAJABHAT UNIVERSITY, NAKHON PATHOM CAMPUS

Amornsak Sangthong — 2023-03-01

Abstract— The objectives of this research are to 1) study the problem of monetary disbursement, 2) use the problematic situation to determine the guidelines for monetary disbursement, and 3) to evaluate monetary disbursement to perform the disbursement of money accurately, quickly and efficiently by formulating a solution to the problem and including the preparing operational manuals. The population was 70 personnel who work regularly at the College Logistics and Supply Chain, Suan Sunandha Rajabhat University, Nakhon Pathom Campus. The questionnaires were used to collect the data. Statistical data analysis consisted of percentage, mean and standard deviation. The results showed that most of the problems arose from a lack of personnel knowledge and understanding of relevant rules, regulations, orders and practices, including follow-up information and news in performing tasks. For procedural problems, operational methods were too many. In addition, the information and documents were not complete according to the specified rules so that the disbursement did not meet the quantified rate. The operational errors caused delays in budget disbursement. Therefore, it has demonstrated that personnel should be provided with accurate information on rules and procedures for disbursement to create knowledge, understanding, expertise, accuracy and accuracy in working.

SATISFACTION IN USING VANS: COLLEGE OF LOGISTICS AND SUPPLY CHAIN

Arnon Boonyasen — 2023-03-01

Abstract— The purposes of this research was to study the satisfaction in using van services of College of Logistics and Supply Chain (CLS), Suan Sunandha Rajabhat University (SSRU), including suggestions from van service users, and to find the guidelines for improving the quality of CLS van services. The population was executives, lecturers, and staff, experiencing in using van services of the college. The research tool used in this research was questionnaire. The data collected was processed using Statistical Package for the Social Sciences. Data analysis used statistical methods, such as frequency, percentage, mean, and standard deviation.
The results found that CLS van service users were very satisfied with service mind and service manners, considering the passengers’ safety by following traffic rules, punctuality as appointed, expertise in the route and good communication skills, and providing services equally, respectively. While, the CLS van service users were somewhat satisfied with appropriate, polite, and timely dress and exterior and interior vans’ cleanliness, respectively. As a result, the department will maintain these service standards and improve services regarding following suggestions: cleaning vans’ exterior and interior, dressing of the drivers, and studying routes before work, respectively,

A STUDY OF SATISFACTION WITH EQUIPMENT BORROWING AND RETURNIN SERVICES OF MULTIMEDIA PRODUCTION LABORATORIES COLLEGE OF LOGISTICS AND SUPPLY CHAIN SUAN SUNANDHA RAJABHAT UNIVERSITY

Nutnicha Lekburut — 2023-03-01

Abstract— This research aims to study the satisfaction of equipment borrowing and returning services of multimedia production laboratories. College of Logistics and Supply Chain Suan Sunandha Rajabhat University by the population used in this research including academic personnel and academic support College of Logistics and Supply Chain, 100 students used to collect data with questionnaires and statistics used to analyze the data, including percentage, mean and standard deviation. It was found that
Most personnel who use multimedia production laboratories of the College of Logistics and Supply Chain Academic personnel and academic support personnel Student of the College of Logistics and Supply Chain The overall level of satisfaction is high. In the service of borrowing and returning the equipment of the multimedia production laboratory The number of equipment provided is mostly 6 hours per week. The equipment is used correctly. Accuracy and completeness of information, including a form of easier and faster service.

A STUDY OF GRADUATE QUALITIES IN ACCORDANCE WITH STANDARD FRAMEWORK FOR HIGHER EDUCATION IN ACADEMIC YEAR OF 2022

Natthida saedan — 2023-03-01

Abstract— A study of graduate qualities in accordance with standard framework for higher education in academic year of 2022 aims to examine performance rating of graduates according to the assessment of employer. The sample group of survey was 800 graduates from the College of Logistics and Supply Chain in academic year of 2022 (semester 3/2020, semester 1/2021, semester 2/2021).
The result notes that assessment of satisfaction in terms of graduate qualifications and performance scores 4.83 or it is 96.60 percent, which represents the highest level of satisfaction. The survey of satisfaction by employers, entrepreneurs, supervisors in all 5 aspects, the score is 4.93, which indicates the highest level of satisfaction. When all aspects were classified. The top three highest comprised of intelligence with an average of 4.95 and the following aspect was moral with score of 4.94. Lastly, interpersonal relationship, responsibility and knowledge had the same average with 4.92.
The survey of satisfaction by employer, entrepreneurs and supervisors towards the development of graduates according to the university identity, it found that the total mean of the university identity in the three aspects was 4.88, which described the highest level of satisfaction. When all aspects were classified. It found that the highest level of satisfaction was practitioner with an average of 4.94, followed by voluntary with an average of 4.93 and proficiency in communication with an average of 4.77, respectively.

A STUDY OF WORK STYLES IN THE NEW NORMAL TOWARD UTILIZING AN ONLINE PLATFORM OF PERSONNEL IN COLLEGE OF LOGISTICS AND SUPPLY CHAIN

Chonticha Jansang — 2023-03-01

Abstract— The purpose of this research was to study the work style of personnel in the College of Logistics and Supply Chain during the New Normal era. This is an exploratory study. The sample group was 31 supportive personnel in the College of Logistics and Supply Chain. The questionnaires were employed to collect data and the data then was analyzed through statistical methods such percentage, mean and standard deviation.
The results noted that;
1. Comparison of satisfaction toward using online platform of personnel in the College of Logistics and Supply Chain was found that most of employee were 22 females with representing 70.97 percent, followed by 9 males with showing 29.03 percent.
2. The result of responding to the satisfaction on work in the offline style found that the overall satisfaction was the highest level ( μ= 4.55, σ = 0.15). Satisfaction in each aspect can be summarized as follows; storage aspect showed a high level of satisfaction ( μ= 4.48, σ = 0.04), aspect of offline / online meetings had a high level of satisfaction ( μ = 4.54, σ = 0.04), aspect of communication/ chat program was a high level of satisfaction ( μ = 4.63, σ = 0.01), and overall of work style earned the highest level of satisfaction (μ = 4.58, σ = 0.05).
3. The results of responding to the satisfaction on utilizing the online platform found that overall satisfaction was the highest level ( μ = 4.72, σ = 0.03). Satisfaction in each aspects can be concluded as storage aspect was the highest level of satisfaction ( μ = 4.78, σ = 0.03), aspect of online meetings earned a high level of satisfaction ( μ = 4.74, σ = 0.03), aspect of communication/ chat program appeared the highest level of satisfaction ( μ = 4.78, σ = 0.03), and overall of work style was the highest level of satisfaction ( μ = 4.58, σ = 0.05)
The results of this research will be benefit for preparing personnel to change work processes in globalization.

THE DEVELOPMENT OF MULTIMEDIA AND TRAINING ON PUBLIC COMMUNICATION TECHNIQUES IN PROMOTING BEST IMAGE OF THE COLLEGE OF LOGISTICS AND SUPPLY CHAIN

Papassorn Duanglith — 2023-03-01

Abstract— This research aims to study perceptions and satisfaction of multimedia in public communication as well as the satisfaction with training of public communication technique. The tool of this research contained 1) the development of multimedia for public relations of the College of Logistics and Supply Chain such as offline multimedia and online multimedia, 2) perception and satisfaction assessment form on multimedia media, 3) satisfaction assessment form of satisfaction for personal in the College of Logistics and Supply. The purposive sampling was employed to select 50 samples.
The results revealed that the samples in the College of Logistics and Supply chain college had a high level of satisfaction with multimedia for public communication ( ????̅ = 4.47, S.D = 0.05). The perceived level of multimedia in public communication was highest score ( ????̅ = 4.67, S.D = 0.19). The samples were highly satisfaction with the training ( ????̅ = 4.57, S.D = 0.02). It can be concluded that the well-developed in multimedia for public communication is high-quality that can employ in public communication. The training on public communication techniques can also assist to promote in building of best image for the College of Logistics and Supply Chain in the future.

THE COMPETITIVENESS OF THAILAND’S TRANSPORT SERVICES TRADE

Montipa Vilasthip — 2023-03-01

Abstract— The purpose of this research was to study 1) The competitiveness of Thailand's transport service trade and its influencing factors, 2) The revenue and expenditure of Thai transport service trade, 3) The radiation effect of Thai transport service trade on the ASEAN market. The status of the ASEAN summarizes the basic characteristics of Thailand's transport services trade. The MS index, RCA index, and TC index of Thailand's transport service trade are quantitatively analyzed. Through quantitative calculation, it is found that the competitiveness of Thailand's transport service trade is weak and it does not have comparative advantages in the international market. Then this paper takes Porter's Diamond Model as the theoretical framework and makes a qualitative analysis of resource factors, demand factors, related industries, competitive environment of enterprises, relevant government policies, and strategic opportunities of Thailand’s transport service trade. The empirical analysis of the factors influencing the competitiveness of Thai transport service trade. Based on Porter Diamond Model, combined with comparative advantage theory, industrial relevance theory, and economies of scale theory.
This paper constructs a multiple regression model for the factors influencing the MS index, RCA index, and TC index of Thai transport service trade from the actual situation of Thai transport service trade. Model. Through empirical analysis, this paper finds that among the six elements of the diamond model, demand factors and enterprise competitive strategy are the key factors affecting the competitiveness of Thailand's transport services trade. There is no significant correlation between other factors and the MS index, RCA index, and TC index of Thailand's transport services trade. Among the demand factors, the import and export volume of Thailand's goods trade is negatively correlated with the MS index and TC index of Thailand's transport services trade. The increase in the import and export volume of Thailand's goods trade will make the MS index and TC index of Thailand's transport services trade decline, which is mainly due to the relatively weak international transport capacity of Thailand's domestic transport services. The transportation of goods trade mainly depends on large international logistics enterprises.
In addition, among the relevant indicators of enterprise competition strategy, the transport cost of Thailand is negatively correlated with the RCA index of its transport service trade, and the increase of its transport cost will lead to the decrease of its RCA index, which is consistent with the views of other scholars in the past. Finally, in the sixth chapter of the paper, we summarize the research results of this paper, and according to the research results of this paper, we put forward relevant suggestions to promote the development of Thai transport service industry from the two levels of government and enterprise.