Satisfaction in the Development of Digital Media for Academic Promotion Applications of Suan Sunandha Rajabhat University

Abstract

This research aims to examine the satisfaction of academic personnel regarding the development of digital media used to disseminate the criteria and procedures for applying for academic promotion, as well as to analyze the factors influencing such satisfaction. The study employed a quantitative research method, collecting data through questionnaires from a sample of 30 academic staff who applied for academic promotion at the levels of Assistant Professor, Associate Professor, and Professor. The questionnaire was designed to measure satisfaction in three aspects: media components, media application, and media design. The results indicate that overall satisfaction across the three aspects among the 30 respondents was rated as very high. Satisfaction with media components had a mean score of 4.50 with a standard deviation of 0.73, indicating very high satisfaction. Satisfaction with media application had a mean score of 4.53 with a standard deviation of 0.73, also reflecting very high satisfaction. Satisfaction with media design had a mean score of 4.47 with a standard deviation of 0.78, indicating high satisfaction. Based on these findings, recommendations are provided for improving and developing systems used in academic promotion processes to better serve faculty and staff. Future studies on digital media development should explore alternative methods beyond traditional approaches to identify advantages, disadvantages, and differences. This will particularly benefit faculty and staff by providing greater convenience, efficiency, and effectiveness in accessing and utilizing these resources.