Personnel Development to Enhance Digital Skills and Competencies for Academic Support Staff

Abstract

This research aimed to develop digital technology skills and electronic media management abilities of the supporting staff at The Office of General Education and Innovative Electronic Learning, Suan Sunandha Rajabhat University. The purposive sampling group consisted of 22 academic support personnel. The findings revealed that staff members had the highest level of opinions toward the use of technology in their work (mean = 4.56). They emphasized satisfaction, work quality, convenience, efficiency, confidence, and the application of technology for problem-solving. These results are consistent with related studies that highlight the importance of developing personnel skills in the digital era through training programs, workshops, study visits, and self-directed learning via electronic media. Furthermore, the research underscores the organizational role in planning, budget allocation, and motivating continuous learning. Essential digital-age competencies were identified in ten key areas: digital literacy, critical thinking, communication, teamwork, problem-solving, learning ability, creativity, time management, adaptability, and leadership. These competencies serve as a foundation for enhancing staff potential and strengthening their capabilities to keep pace with the rapid changes in the digital era.