The Influence of Digital Technology on Managerial Decision-Making Efficiency of Food and Beverage Manufacturers in Thailand

Abstract

This study aims to examine digital technology and managerial decision-making efficiency and investigate the influence of digital technology on managerial decision-making efficiency of food and beverage manufacturers in Thailand. Data were collected through questionnaires from 239 respondents. The statistical methods employed included mean, standard deviation, and multiple regression analysis. The results revealed that digital technology and managerial decision-making efficiency were at a high level. Digital technology explained 58.9 percent of the variance in managerial decision-making efficiency of food and beverage manufacturers in Thailand. The findings indicate that the adoption of digital technology in food and beverage manufacturing organizations plays a crucial role in enhancing managerial decision-making efficiency. The systematic collection and analysis of data from multiple sources enable managers to clearly identify trends, problems, opportunities, and business risks, leading to faster, more accurate, and timely operational and strategic decisions in response to changes in the business environment. At the same time, the use of intelligent digital technologies, automation, and information systems with complete, accurate, and timely data helps reduce errors and improve the effectiveness of performance control and monitoring. Furthermore, transforming work processes and organizational culture toward digital transformation enhances managerial agility and sustainably strengthens organizational competitiveness.