The Influence of Green Innovation on Environmental Performance of Food and Beverage Manufacturers in Thailand

Abstract

This study aims to examine green innovation and environmental performance and investigate the influence of green innovation on the environmental performance of food and beverage manufacturers in Thailand. Data were collected using questionnaires from 239 respondents. Mean, standard deviation, and multiple regression analysis were employed for data analysis. The results revealed that green innovation and environmental performance were at a high level. Green innovation accounted for 54.6 percent of the variance in the environmental performance of food and beverage manufacturers in Thailand. The findings reflect that green innovation plays a crucial role as a key mechanism linking environmental policies to organizational practices. Food and beverage manufacturers in Thailand place importance on the practical application of green innovation in environmental operations through the adoption of clean technologies, energy conservation, and efficient waste management, together with clear environmental policies and management systems and the promotion of employee participation. As a result, organizations are able to reduce environmental impacts, use resources efficiently, and achieve a high level of environmental performance, reflecting a strong image of social responsibility and long-term organizational sustainability.