INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN PARIS 2024

Introduction Book

Mon, 17 Jun 2024 00:00:00 +0700

THE EFFECTIVENESS OF THAI HERBAL LOZENGE ON REDUCTION OF ORAL PATHOGENS IN HEALTHY VOLUNTEERS

Pimporn Thongmuang, Yuttana Sudjaroen — Mon, 17 Jun 2024 00:00:00 +0700

Decrement of oral microbials would provide the prevention of dental caries and oral
illness. Thai herbal lozenge from multi-herbal formula was antitussive and expectorant
properties. This research was aimed to assess the antimicrobial effectiveness against oral
pathogens of Thai herbal lozenge that was contained multi-herbal, which was included,
liquorice root, Indian gooseberry, coriander seed, gall of chebulic myrobalans, cumin seed,
belleric myrobalan fruits and karanda fruits as in certain ratio. Evaluation of lozenge qualities
was included physical appearance and tablet testing. The elimination of oral pathogens in
participants (n = 30) before and after product usage (per instruction) were assessed a modified
dip slide test. Physical appearance of lozenge was almost preferable. Therefore, lozenge may
ease to broken. The quantity of oral microbial colonies on the slides was significantly decreased
(p < 0.05) after the lozenge usage.

ANTIAMOEBIC ACTIVITY OF ORTHOSIPHON ARISTATUS (CAT’S WHISKERS) ON ACANTHAMOEBA FROM CONTACT LENS

Duangporn Nacapunchai, Sureerut Porntadavity — Mon, 17 Jun 2024 00:00:00 +0700

Acanthamoeba, a free-living protozoan, is the causative agent of granulomatous amebic
encephalitis and Acanthamoeba keratitis, which highly associated with contact lens wearers.
The present study aimed to investigate the antiamoebic effect of Orthosiphon aristatus extracts
against Acanthamoeba genotype T4 in vitro. The isolated Acanthamoeba from contact lens was
maintained on 1.5% non-nutrient agar for cystic stage and trophozoite cultured in PYG-medium.
The ethanolic extracts of O.aristatus leaves were prepared in different concentrations of 125,
250, and 500 mg/ml. The viability of the trophozoites and cysts of Acanthamoeba were
observed after incubation with the plant extracts at 24, 48 and 72h. Chlorhexidine 0.02% was
used as the positive control. The experiments of trophozoites and cysts were test in triplicate
for testing the viability by trypan blue vital staining and hemacytometer. The crude leaf extract
of O.aristatus compounds showed significant growth inhibition effects 100% of trophozoites as
well as interrupted the encystation activity at the minimum concentrations of 250 μg/ml after
24 hours. The O.aristatus compounds could not kill the cyst after 72 hours. Further
investigations are needed to find the effective fractions of Orthosiphon aristatus and the
mechanisms of effective constituents for development of alternative therapeutics against
Acanthamoeba infections. It can also be tested in vivo or even against other microorganisms.

A STUDY OF PARTICIPATION IN RECREATIONAL ACTIVITIES OF THE ELDERLY IN COMMUNITIES IN THAILAND

Rattana Panriansaen — Mon, 17 Jun 2024 00:00:00 +0700

The purpose of this research was to study participation in recreational activities of the
elderly in the lower central region, Thailand. This cross-sectional study included 420
recreational activity organizers who had managed recreational activities in the lower central
region, Thailand. Data were collected using questionnaires and analyzed using descriptive
statistics.
The results revealed that most participants were female (69.0%), aged over 50 years
(37.9%). Most were at the bachelor's degree level (57.9%), have job positions as
officers/employees (54.5%), and working for the Subdistrict Administrative Organization
(45.0 %).
The overall level of participation in recreational activities of the elderly in the lower
central region, Thailand was at a high level (????̅ = 3.90, SD = 0.780). When separated by
categories, the participation in cooperating activity was highest (????̅ = 4.01, SD = 0.768) followed
by the participation in organizing recreational activities (????̅ = 3.92, SD = 0.830), the participation
in solving problems that arise in organizing recreational activities (????̅ = 3.86, SD = 0.802) and
the participation in making recommendations for managing problems (????̅ = 3.81, SD = 0.822),
respectively.
Elders should be asked about the activities they want to participate in and expectations
that will be received from participating in recreational activities to be used in planning
recreational activities.

ATTITUDES OF STUDENTS IN THE COLLEGE OF ALLIED HEALTH SCIENCES, SUAN SUNANDHA RAJABHAT UNIVERSITY, TOWARDS SEXUAL HARASSMENT BEHAVIORS, THAILAND

Mon, 17 Jun 2024 00:00:00 +0700

A study on students' perspectives and opinions in the College of Allied Health Sciences
at Suan Sunandha Rajabhat University addresses sexual harassment issues. The objectives were
to study: 1) The primary aim is to examine the opinions of students about sexual harassment. 2)
To evaluate the extent to which cognitive factors are involved, understanding sexual
harassment and behavior 3) to investigate the relationship between individual characteristics
and students' perspectives on sexual harassment conduct; the sample size is 278. The research
findings revealed that a significant majority, specifically 71 percent, consisted of females who
were in the age range of 19–20 years. Furthermore, these individuals were identified as 2nd–3rd
year students in the Community Health program. 1) The researchers discovered students' overall
attitudes toward sexual harassment behavior. The overall results were of moderate magnitude.
2) Level of knowledge factor: an analysis of sexual harassment behavior revealed that 79.0% of
individuals exhibited a high level of understanding in this area. 3) Correlation between
individual characteristics and students' attitudes towards sexual harassment conduct. There was
a negative correlation between age and the occurrence of sexual harassment among individuals
who experienced it due to their attire.

HEALTH BEHAVIOURS ACCORDING TO FOOD SANITATION OF FOOD HANDLERS AT RESTAURANTS IN SAMUT SONGKHRAM PROVINCE THAILAND

Mon, 17 Jun 2024 00:00:00 +0700

This descriptive research aimed to examine the levels of knowledge, attitudes, and
behaviors regarding principles of food sanitation among food handlers and investigate the
relationship between knowledge, attitudes, and behaviors regarding principles of food
sanitation among food handlers in Amphawa District, Samut Songkhram Province. The
population consists of food handlers in restaurants who willingly participated in the research
project, totaling 113 individuals. Questionnaires were used to gather data, which was then
analyzed using Pearson's correlation coefficient and descriptive statistics.
The study's findings revealed that: 1)The majority of the population had a high level of
knowledge regarding principles of food sanitation among food handlers, with 87.6% (μ = 12.20)
scoring an average score of 12.20. Attitudes towards practicing principles of food sanitation
were moderate, with 73.4% (μ = 37.13), and behaviors regarding principles of food sanitation
were also at a moderate level, with 85.9% (μ = 52.82). 2) Regarding the relationship between
food handlers' knowledge, attitudes, and behaviors regarding principle of food sanitation, it
was discovered that food handlers in Amphawa District, Samut Songkhram Province, had
significantly higher knowledge of and attitudes toward practicing food sanitation principles
when it came to their behaviors regarding these principles, with statistical significance at
the.000 level (r =.344,.541). Recommendations from the study suggest that there should be an
establishment of knowledge and understanding on certain issues. For instance, food handlers
may believe that a cracked bowl can still be used or that wearing a hair covering is
unnecessary as long as they use a napkin to cover their hair. Therefore, it is essential to
provide food handlers with the correct information regarding proper food sanitation practices.
Additionally, future studies should include inspections for contamination of coliform bacteria
in food contact surfaces and food handlers' hands.

STUDY OF PROBLEMS AND SOLUTIONS FOR ORGANIZING RECREATIONAL ACTIVITIES FOR THE ELDERLY IN THE LOWER CENTRAL REGION OF THAILAND

Kantapong Prabsangob — Mon, 17 Jun 2024 00:00:00 +0700

The purpose of this research was to study problems and solutions for organizing
recreational activities for the elderly in the lower central region of Thailand . This cross-
sectional study included 420 recreational activity organizers who had managed recreational
activities in the lower central region, Thailand. Data were collected using questionnaires and
analyzed using descriptive statistics.
The results revealed that most participants were female (69.0%), aged over 50 years
(37.9 %). Most were at the bachelor's degree level (57.9 %), have job positions as
officers/employees (54.5%), and working for the Subdistrict Administrative Organization
(45.0 %).
Analysis of problems in the operation of recreational activities for the elderly and
solutions to 4 issues, namely in the personnel aspect, it was found that there was a lack of
personnel with expertise in the respective recreational activities and a lack of people to initiate
the activities. In this case, the local government organization must act as a stimulant or
facilitator to bring about the recreational activities in the first place by providing support in
the form such as budget, location, personnel, or coordinating with other agencies such as
asking for cooperation. from the Provincial Tourism and Sports Office in sending physical
education officers to participate in the operation. In terms of budget, it is necessary to
establish specific projects by selecting activities from a joint meeting of the elderly in the area
of responsibility. Then allocate the budget. In terms of location, the solution is areas here
activities can be organized conveniently and easily accessible are temples and/schools near
the community. Recreation activity organizers need to analyze nearby areas and easy to access
in order to organize activities efficiently.

FACTORS AFFECTING THE QUALITY OF LIFE PATIENTS CHRONIC DISEASE, THAILAND

Mon, 17 Jun 2024 00:00:00 +0700

The goal of this study is to assess the quality of life and gather general information on
210 chronically ill patients who live in Tha Kha Subdistrict, Amphawa District, Samut
Songkhram Province, Thailand. The information was gathered via questionnaires. We
employed descriptive statistics and Pearson correlation coefficients to analyze the data. The
study's findings revealed the following general information about the chronic patients who
participated: The majority of chronic patients are female. With a marital status and an income
of less than 5,000 baht, and between the ages of 51 and 60, whose illness had persisted for a
minimum of five years, and assessed the quality of life of patients with chronic illnesses. The
study focuses on the holistic well-being of individuals who suffer from chronic illnesses. The
majority of patients with chronic diseases have a high quality of life, according to research and
lifestyle and environmental factors family connections assistance to others socially have a
moderate relationship with chronic disease patients' quality of life. Conversely, individuals
afflicted with chronic illnesses experience no correlation between the financial burden of
treatment and their quality of life.

CREATING 2D ANIMATED CHARACTERS TO EXPLAIN HOW ANTIBIOTICS TREAT ACNE

Mon, 17 Jun 2024 00:00:00 +0700

This study aims to enhance understanding and awareness of acne treatment strategies,
specifically focusing on the employment of antibiotics within Thailand. To achieve this, the
research introduces innovative character designs that symbolize the role of antibiotics in
combating acne. Given the widespread recognition and prevalence of acne, utilizing characters
for educational purposes offers an effective means to visually communicate treatment methods.
The motivation behind this investigation stems from a desire to contribute valuable insights for
individuals seeking information on acne management. The research commenced with an
extensive review of existing literature and consultations with a dermatologist. This foundational
work informed the creation of unique characters, ingeniously integrating personality traits with
specific geometric shapes and colors that echo the properties of antibiotics used in acne
treatment. These characters were then presented to dermatologists to gather critical feedback
on the effectiveness and accuracy of the information portrayed through the motion graphics.
This approach not only facilitates a deeper understanding of acne treatment options but also
leverages the power of visual storytelling to educate and engage audiences.

GC-MS Analysis of Bioactive Compounds Extracted from Lantana camara Linn.

Suwadee Chokchaisiri — Mon, 17 Jun 2024 00:00:00 +0700

The phytochemical compounds analysis using GC-MS technique of L. camara revealed
that the major compounds could be classified into phenols, triterpene essential oils, sterols, and
miscellaneous. The results presented various solvents extracted hexane, EtOAc, and MeOH were
32 bioactive compounds. The hexane extraction yielded the highest number of compounds at 22,
followed by Ethyl acetate with 16 compounds and methanol extraction with 6 compounds. The
predominant compound in the ethyl acetate extract was 6S -2,3,8,8-Tetramethyltricyclo
[5.2.2.0(1,6)] undec-2-ene (48.87%), while in the methanol extract, it was (+)-2-Bornanone (35.71%).
Therefore, the choice of solvent significantly impacts the efficacy of phytochemical extraction,
laying a foundation for further development of its therapeutic benefits, and evaluating their
activities in living organisms or utilization.

ANTIOXIDANT ACTIVITY AND PHENOLIC COMPOUNDS AND DETERMINE QUERCETIN A BIOMARKER USING HIGH- PERFORMANCE LIQUID CHROMATOGRAPHY OF BUTEA MONOSPERMA (LINN.)

Mon, 17 Jun 2024 00:00:00 +0700

A study on the development of innovation and process of facial skin care products from
flower of Butea monosperma (Linn.) (BM) Taub. Flowers extract to promote green travel, Udon
Thani Province to create readiness for product and service standards to increase
competitiveness in a sustainable way. The objective is to develop a facial skin care set
consisting of cleansing gel, essence, facial cream, serum from BM flowers extract. to test its
pharmacological activity and the safety of the facial skin care set from BM flowers extract to
develop a facial skin care set from guava flower extract to get a product registration number
Testing the efficacy and safety of facial care sets from BM. Quantitative determination of
quercetin by HPLC method. After the analysis, it was found that Example of BM flowers extract
at a concentration of 10 mg/mL, the quercetin peak was found in the chromatogram of the
above sample at 6.166 ± 0.068 min and the quercetin content was 0.0110 ± 0.0003. mg per 100
mg of sample weight. This study is only the development of facial skincare products from BM.

FACTORS AFFECTING STRESS AMONG DEPENDENT PEOPLE CAREGIVERS IN SAMUT SONGKHRAM PROVINCE, THAILAND

Mon, 17 Jun 2024 00:00:00 +0700

This study uses a cross-sectional analytical approach. The objectives are as follows:
1) to investigate the stress levels of dependent-person caregivers in Samut Songkhram province.
2) to investigate stress-related factors among provincial dependent-person caregivers. The study
used the Samut Songkhram sample. There are 227 people. In data analysis, we use percentages,
means, and standard deviations, as well as relationship analysis statistics that use chi values.
The findings of the study indicate that the majority of respondents ( 75. 77% ) are female.
Individuals aged 41–45 constitute the majority, comprising 24.23 percent. 30.40 percent of the
population gets a bachelor's degree, while 42.29 percent earn between 10,001 and 15,000 baht
on a monthly basis. The majority of the population is married; cohabiting is at 48.90%; and
contracted employment is at 48. 46% . The duration of being a helper for dependent- person
caregivers ranged from 1 to 4 years ( 87. 67% ) , and the majority received information and
knowledge about health care from public health officials, doctors, or nurses (63.88%). 53.30
percent of those who cared for dependents reported high levels of tension. Significant personal
factors influencing stress levels included dependence, gender, age, social standing, occupation,
duration of service as dependent-person caregivers, and status. Regarding tension levels, there
is no correlation. Stress levels are associated with both educational achievement and average
monthly income. At the 0.05 level of statistical significance.

FACTORS OF HOUSEHOLD SODIUM CONSUMPTION BEHAVIOR : A PILOT STUDY BANG YI RONG SUBDISTRICT, SAMUT SONGKHRAM PROVINCE, THAILAND

Mon, 17 Jun 2024 00:00:00 +0700

Sodium is a natural mineral that the body cannot produce itself and must be obtained
from food. It is an ingredient in many foods, with sodium chloride or table salt being the most
commonly consumed. This cross-sectional descriptive study aimed to examine factors
(predisposing, enabling, and reinforcing) affecting household consumption behavior of
sodium-containing foods in Bang Yi Rong Subdistrict, Bang Khonthi District, Samut
Songkhram Province. The sample consisted of 255 households, with data collected using a
questionnaire and analyzed using descriptive statistics and multiple regression.
Results found that factors impacting household sodium consumption behavior
included knowledge, enabling factors, and reinforcing factors. These jointly predicted 13.50%
of the variation in household sodium intake behavior (p < .05). The findings will be useful for
future campaigns to modify health behaviors and reduce household sodium consumption.

FATIGUE AND SLEEP QUALITY OF NURSES IN HOSPITALS, SAMUT SONGKHRAM PROVINCE, THAILAND

Mon, 17 Jun 2024 00:00:00 +0700

This research is descriptive research aimed at studying fatigue and sleep quality
among nurses in hospitals in Samut Songkhram province, and finding the relationship
between fatigue and sleep quality among nurses in hospitals in Samut Songkhram province.
The sample group consists of professional nurses in hospitals in Samut Songkhram province,
selected using the formula of Krejcie & Morgan, with a total sample size of 110 individuals.
The sampling method employed was stratified sampling. Descriptive statistical analysis and
correlation analysis were conducted using the Pearson product moment correlation method.
The study found that 59.10% of the sample group did not experience fatigue, while 100.0% of
the sample group reported good sleep quality. There was a significant positive correlation
between fatigue and sleep quality in the same direction at a significance level of .05 (r = .28).
Therefore, promoting good sleep quality can greatly enhance work efficiency.

EVALUATION OF THE IN VITRO ANTIOXIDANT CAPACITY OF INTHAJAWORN RECIPE A THAI TRADITIONAL CANNABIS MEDICINE AND PHYTOCHEMICAL ANALYSIS BY HPLC AND GCMS TECHNIQUES

Mon, 17 Jun 2024 00:00:00 +0700

The medicinal plant is a source of bioactive compounds and represents an alternative
used for the treatment of various diseases. In Thailand, there are several traditional medicine
recipes such as Bhamrung-Lohit, Ya-Ha-Rak and Inthajaworn recipe. These recipes were used
for treating many diseases such as antioxidant and anti- inflammatory activities, promoting
strength and prolonging the lifespan. In this study, the Inthajaworn recipe was determined the
chemical composition by HPLC and GCMS techniques and antioxidant capacity was analyzed
by DPPH and ABTS assays. The correlation between chemical content and antioxidant capacity
was analyzed. The result showed that the 6 phenolic and 2 flavonoid compounds were found in
Inthajaworn recipe which is quercetin showed the highest content (239.88±0.43 μg/g extract).
While the GCMS result was classified the chemical composition into 6 groups which are
Alkaloids (55.71%), Miscellaneous (17.30%), Triterpenes (7.61%), Long chain hydrocarbons
(3. 14% ) , Cannabinoids ( 1. 36% ) and Sesquiterpenes ( 0. 38% ) group. Piperine was the highest
abundant (48.08%). the Inthajaworn recipe presents the antioxidant capacity with DPPH and
ABTS values of 26.91±0.24 and 55.25±1.82 mg TE/g extract, respectively. In addition, Pearson
correlation analysis presented syringic acid, rutin and p-hydroxybenzoic acid were contributors
to antioxidant capacity (DPPH and ABTS). Therefore, these result findings suggest that the
Inthajaworn recipe is a source of natural antioxidant agents that could be used as an indicator
of the antioxidant properties in the Inthajaworn recipe.

DEVELOPMENT OF AZIMA SARMENTOSA TWIGS SOAP ON ANTIOXIDANT CAPACITY AND CHEMICAL COMPOSITION

Mon, 17 Jun 2024 00:00:00 +0700

Soap was produced thousands of years ago by reacting animal fats and ashes obtained
from plants which used for personal hygiene and laundry. Natural soap is one alternative soap,
made from natural substances, such as essential oil or plant extract. The A. sarmentosa was
reported for antioxidant and anti-inflammatory activities. In this study, A. sarmentosa twigs
soap was produced in 4 formulations which are 0%, 1%, 2.5% and 5% w/w of extract and
antioxidant capacity and chemical composition were analyzed. The results showed that the A.
sarmentosa twigs soap has a good antioxidant capacity in a concentration-dependent manner.
Moreover, the TPC, TFC and TCC showed the higher chemical content than CT, soap without
extract. For physical properties, our results showed physical properties of A. sarmentosa twigs
soap were within the criteria and showed the physical properties higher than CT. As a result,
the findings indicate that A. sarmentosa twigs soap has the potential for antioxidant activity
and soap production for skincare products.

EFFECTIVENESS OF FOOT ODOR CONTROL SPRAY CONTAINING ESSENTIAL OIL FROM POMELO (CITRUS MAXIMA) PEEL

Mon, 17 Jun 2024 00:00:00 +0700

This study a quasi- experimental research design to evaluate the effectiveness of a foot
odor control spray containing essential oil extracted from pomelo peel. The research was
conducted from February to April 2024, involving 30 specifically selected volunteers aged 20
to 59. Participants used the foot odor control spray at home over a period of seven days and
completed a questionnaire afterwards. The questionnaire consisted of two parts: the first
gathered general information, and the second assessed satisfaction with the product after use.
The data analysis involved descriptive statistics, which include counts, percentages,
means, and standard deviations. The results from the returned questionnaires of all 30
participants, representing a 100% response rate, show that the overall effectiveness of
satisfaction with the product's characteristics were rated as high (????̅ =4.38, SD=0.54). In terms
of specific effectiveness of satisfaction aspects, the highest satisfaction was reported for the
drying time ( ????̅ = 4. 53, SD= 0. 62) . Product characteristics that achieved high levels of
satisfaction include ease of use ( ????̅ = 4. 43, SD= 0. 62) , product scent ( ????̅ = 4. 40, SD= 0. 62) ,
gentleness and absence of irritation ( ????̅ = 4. 40, SD= 0. 56) , efficiency in odor control after use
(????̅=4.36, SD=0.76), moisturization after use (????̅=4.30, SD=0.65), and spray dispersion (????̅=4.23,
SD=0.56), respectively. This study clearly demonstrated the potential foot odor control spray
plant products, Pomelo (Citrus maxima) Peel that could be useful in research and development
of new natural compounds for controlling foot odor.

THE STUDY BEVERAGE CONSUMPTION BEHAVIOR AFFECTING STUDENTS HEALTH CONDITIONS OF STUDENTS AT AN AUTONOMOUS UNIVERSITY IN THAILAND

Mon, 17 Jun 2024 00:00:00 +0700

The objective of this research was to: 1) Study beverage consumption behavior. 2) Study
the level of health status; and 3) Study the relationship between beverage consumption behavior
and health status at a national university. This constitutes survey research. Questionnaires are
utilized to gather data. The sample population consisted of 280 students. The study integrated
statistical measures such as frequency, percentage, mean, standard deviation, and Pearson's
Product Moment Correlation. The study's findings revealed that the majority of the sample
students consumed beverages on a daily basis, three days per week. To consume beverages
purchased from a beverage store at standard levels of sweetness, and recommend consuming
beverages between the hours of 12:01 and 18:00. The correlation between behavior regarding
beverage consumption and health status is favorable. Research has revealed that the sweetness
level of beverages significantly influences health status. The type of beverage consumed
influences health status. The frequency and duration of beverage consumption did not
significantly correlate with an individual's health status. Significant statistically at the 0.05 level

FORECASTING HEALTH TOURISM DIRECTION IN THAILAND UNDER THE NEW LIFESTYLE POST COVID-19 CRISIS

Mon, 17 Jun 2024 00:00:00 +0700

The COVID-19 pandemic crisis has significantly impacted both the economy and
society, particularly altering consumer behavior, and necessitating corresponding adjustments
in business operations. This research aims to study the crisis of the COVID-19 pandemic,
consumer behavior concepts, the segmentation of consumers from the COVID-19 crisis, and
consumer behavior according to the level of the COVID-19 crisis to forecast the direction of
health tourism in Thailand post the COVID-19 situation. Data were collected from Thai and
foreign tourists, health and tourism business operators, and relevant public and private sector
stakeholders, using participatory action research methodology.
Research findings suggest that policies should be established to enhance the health
status of the health tourism industry, while the government should raise public health and safety
standards and formulate marketing policies. Distribution channels should be diversified to
facilitate easy access to various tourism destinations, restaurants, souvenir shops, etc., such as
maintaining customer contact databases and using apps for ordering products. An information
system for national tourism integration should be developed, involving all stakeholders in the
health tourism industry, to support and promote health tourism through online platforms as a
means of connecting with international platforms to market massage and wellness products.
Short-term management systems should be implemented to stimulate domestic health tourism
and enhance the adaptability of health tourism businesses, ensuring their sustainable operation.
Furthermore, national health tourism development should be aligned with the country's overall
tourism development policy, and government agencies should be specially established to lead
policy and strategic integration to drive sustainable health tourism.

A STUDY OF FACTORS SUPPORTING SERVICE QUALITY DEVELOPMENT OF THE OFFICE OF THE DEAN OF THE COLLEGE OF ALLIED HEALTH SCIENCES, SUAN SUNANDHA RAJABHAT UNIVERSITY

Wanwipa Bamrungpong, Sakul Jariyachamsit — Mon, 17 Jun 2024 00:00:00 +0700

A study on the A Study of Factors Supporting Service Quality Development of the
Office of the Dean of the College of Allied Health Sciences Suan Sunandha Rajabhat
University.
Objectives:
1. To assess the level of factors affecting the service. and to compare service quality
levels of the Dean's Office by surveying opinions of support personnel on service quality
2. To improve service quality to be more efficient
The population used in this study were population and sample. Support personnel, 16
people, used to collect data by evaluating efficiency and analyzing qualitative data based on
opinions, attitudes and needs of personnel.
The study found that Study results (inquiries from 16 support personnel)
Question 1: The importance of factors supporting the development of service quality for
the Office of the Dean of the College of Allied Health Sciences. Analysis results sample
personnel Data on supporting factors for increasing efficiency were provided when analyzed.
find a relationship and categorized as follows:
1) There are efficient and sufficient equipment for operation. and personnel users have
the knowledge and understanding of using and operating
2) Environment affects the development of quality of life. and services of personnel
3) Various incentives such as rewards
4) Support from executives/colleagues
Question 2 Other suggestions There should always be preparation or improvement of
operational channels

CURRENT SITUATION AND NEW TRENDS OF THAILAND CANNABIS INDUSTRY

Thavatchai Kamoltham, Chalatchawan Prayoonrat — Mon, 17 Jun 2024 00:00:00 +0700

In 2018, Thailand became the first country in Asia to legalize the use of medicinal
cannabis and the fourth countries globally that freely legalize cannabis after Uruguay, Canada
and Mexico. In the midst of the problem and negative rumors of cannabis spreading, especially
as a political discourse that addresses the issue of misuse of cannabis results in confusion and
paranoia among the public. So our objective in this study are to review, analyze and understand
the current legal framework surrounding medical cannabis in Thailand for further
implementation of medical cannabis policies and identify the emerging trends, challenges, and
opportunities in the Thai medical cannabis industry from the perspectives of stakeholders
including policymakers, medical professionals, patients, and industry representatives. Type of
Study Employed a qualitative methods by literature review to analyze trends in medical
cannabis consumption, market size, and regulatory compliance and interviews with key
informants to obtain in-depth insights into their perspectives on medical cannabis, its current
status, and future trends Focus groups discussion was done among stakeholders regarding their
experiences, challenges, and recommendations related to medical cannabis. Finding that there
are great development and gain in 8 fields: Medical Cannabis Legalization, Cultivation and
Production, Export Opportunities, Regulatory Framework, Research and Development,
Tourism and Wellness, Domestic Market Growth, Social Impact and Equity. New trends of
Thailand cannabis industry and Innovative recommendations described in this study. Overall,
Thailand's cannabis industry is poised for continued growth, driven by supportive government
policies, favorable climate conditions, and increasing interest from domestic and international
investors. However, challenges such as regulatory complexity and the need for further research
and development remain significant.

©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Paris 151 RESEARCH OF BEHAVIOR AND SATISFACTION OF TOURISTS IN THE JODD FAIR MARKET, BANGKOK, THAILAND

Bua Srikos, Weera Weerasophon, Jakkrapan Kititnorarat — Mon, 17 Jun 2024 00:00:00 +0700

This research is study behavior and satisfaction of Tourists in the Jodd fairs Market. By
using online questionnaires to collect data with 230 samples.
The results show that most of the respondents were female. Age between 21-30 years
old, Bachelor's degree, occupation is a student. Average monthly income is lower than 10,000
baht. The results of the analysis of customer behavior data revealed that most of them come to
use the service 1 time, come to use the service with friends/colleagues. The reason for using the
service is because of the variety of products, most of them know the market from friends or
acquaintances. The results of the analysis of customer satisfaction data revealed that customers
are satisfied with the variety of food and product, price, place, the overall is at a high level.

SURVEY THE BEHAVIOR AND STUDY THE CUSTOMER SATISFACTION OF QATAR AIRWAYS

Weera Weerasophon, Bua Srikos, Jakkrapan Kititnorarat — Mon, 17 Jun 2024 00:00:00 +0700

The objective of this research was to survey the behavior and satisfaction of Qatar
Airways customers using online questionnaires as a tool to collect data. A total of 400 data sets
can be stored as follows: The analysis of data on users revealed that the majority of users are
female, aged 31-40 years, with a bachelor's degree and a career in self-employment. Monthly
income 5 0 , 000 baht or more. Most Qatar Airways users have used Qatar Airways more than
2-4 times a year, using the service with friends or colleagues as much as possible. Secondly,
family services and customers used for business trips, followed by tourism trips. The main
reason for using Qatar Airways is that it is a reliable airline. In addition, it was found that most
of the aviation customers purchased tickets through travel agents, and objective 2 was to study
the satisfaction of Qatar Airways customers. Qatar Airways customers' satisfaction in terms of
confidence and Qatar Airways customers' satisfaction in terms of service is the highest overall.

GUIDELINES OF DEVELOPMENT FOR AGROTOURISM TO KOH LAD E-TAN, NAKHON PATHOM PROVINCE

Panruthai Hengpoom, Chidchom Kanchula, Sasitorn Chetanont — Mon, 17 Jun 2024 00:00:00 +0700

The objectives of the research entitled “Guidelines of Development for Agrotourism to
Koh Lad E-Tan, Nakhon Pathom Province” are to investigate the potential of agrotourism in
Nakhon Pathom area and to propose guidelines for developing agrotourism. This study was
conducted as qualitative research by an in-depth interview with the stakeholders in agro tourism
including local leaders, local people, government officers and entrepreneurs with [1] six
components of tourism, that is, accessibility, attraction, amenities, ancillary service,
accommodation, and activities, and analyzed the data by thematic analysis. The study found that
this area had a strong potential for agrotourism, but it was not well-known. Therefore, Koh Lad
E-Tan community should create activities which are considered as strengths of the community,
such as promoting the bike tourism and the Thai Way of agriculture through river tourism to
support their local agricultural products which could be successful by integrating with
community-based tourism, business sector, government sector, eco-tourism, and various social
media platforms to promote sustainable tourism.

RESEARCH ON THE INNOVATIVE APPLICATION OF CUSTOMER RELATIONSHIP MANAGEMENT IN MANAGEMENT SYSTEM CERTIFICATION INSTITUTIONS ACM CERTIFICATION (CHINA) LIMITED IN SHANGHAI, CHINA

Shuaiqing Du — Mon, 17 Jun 2024 00:00:00 +0700

At the beginning of the 21st century, marketing gradually shifted from focusing on
brand centricity to customer centricity; Enterprises must have the ability to access, manage,
and use information, with a customer-centric approach, in order to generate competitive
advantages and achieve sustainable operations. Customer Relationship Management (CRM) is
a management methodology that focuses on treating a company's customers as the most
important resource. Through continuous improvement of customer service and in-depth
analysis of customer needs, it meets customer needs and expectations, continuously providing
maximum value to customers while realizing the company's own value and social value.
Studying the application of CRM in different industries is an important branch of current
marketing studies.

ENTREPRENEURIAL MINDSET, GRIT, AND INNOVATION BARRIERS: A COMPREHENSIVE EXAMINATION OF THEIR INFLUENCE ON SELF-EMPLOYED PERFORMANCE AMONG VOCATIONAL UNIVERSITY GRADUATES

Min Li, Kuncharee Kakhai — Mon, 17 Jun 2024 00:00:00 +0700

This study investigates the relationship between entrepreneurial mindset, grit,
innovative barriers, and self- employed performance among vocational university graduates in
China. Using self- determination theory ( SDT) , the study examines how factors interact to
influence performance. The study utilizes a mixed-methods approach, employing quantitative
and qualitative data collection methods. The quantitative data is collected through a survey
questionnaire administered to a sample of self-employed graduates from vocational colleges in
Kunming, China. The qualitative data is gathered through interviews with a subset of the survey
respondents. Findings reveal that grit positively mediates the relationship between
entrepreneurial mindset and self- employed performance. Additionally, innovative barriers
moderate the relationship between entrepreneurial mindset and self- employed performance.
The study also identifies a significant positive influence of entrepreneurial mindset on self-
employed performance. These findings contribute to the existing literature on self-employment
by providing a deeper understanding of the complex interplay between entrepreneurial mindset,
grit, innovative barriers, and self- employed performance. The study's findings have
implications for vocational education institutions, policymakers, and self-employed individuals
seeking to enhance their performance.

ORGANIZATIONAL PERFORMANCE EFFECTING TO HOW POLICY, LEADERSHIP, AND INNOVATION DRIVE AGILITY AND RESILIENCE

Pengxuan Liu, Chaithanaskorn Phawitpiriyakiiti — Mon, 17 Jun 2024 00:00:00 +0700

This paper examines how organizational policies, leadership, and internal management
innovations drive agility and resilience, ultimately boosting organizational performance. The
research was conducted both quantitative and qualitative research methods. The quantitative
component involved surveying a sample of organizations, while the qualitative component
consisted of interviews with industry experts.
The findings indicate that organizational policies encompassing good governance, risk
management, green management, and social responsibility positively impact organizational
agility and resilience. Additionally, leadership dimensions such as charismatic, servant, and
parental leadership styles were found to enhance agility and resilience. Internal management
innovations in green processes, technology, and marketing also contributed to boosting agility
and resilience. The enhanced agility and resilience driven by organizational policies, leadership,
and internal innovations led to improved organizational performance in terms of increased
market share and profitability provides valuable insights for managers and policymakers on
how to enhance organizational adaptability and robustness to navigate dynamic and uncertain
business environments. The research framework and findings offer a comprehensive model for
boosting overall organizational performance.

A CONCEPTUAL FRAMEWORK EXPLORATION: DIGITAL TRANSFORMATION AND ENTERPRISE PERFORMANCE

Wang Haijun, Krisada Sungkhamanee — Mon, 17 Jun 2024 00:00:00 +0700

The relationship between Digital Transformation and Enterprise Performance has been
a recent focus of scholars both domestically and internationally. One significant reason for this
is the varying results found by many scholars when exploring the impact of Digital
Transformation on Enterprise Performance. This article aims to further consolidate the
conclusions of previous studies, restructure the dimensions of Digital Transformation and
Enterprise Performance, and propose a new conceptual model for the relationship between
Digital Transformation and Enterprise Performance, taking into account the current state of
digital economic development, thus providing a theoretical basis and reference for future
research.

THE INFLUENCE OF SOCIAL CAPITAL, RISK TAKING AND CORPORATE GOVERNANCE ON INNOVATION INVESTMENT OF CHINESE LISTED FIRMS

Xiujuan Huang, Krisada Sungkhamanee — Mon, 17 Jun 2024 00:00:00 +0700

This research investigates the impact of social capital, corporate governance, and risk-
taking on the innovation investment of Chinese A- share listed companies. Defines and
operationalizes social capital across three dimensions: political capital, reputation capital, and
financial capital. It further explores the mediating effect of risk- taking on the relationship
between social capital and innovation investment. the study examines the boundary effect of
corporate governance structure on this relationship. Utilizes panel data of Chinese A- share
listed companies from 2018 to 2022. It employs PSM, Heckman two-stage evaluation model,
and GMM dynamic panel generalized moment model to test the direct and indirect effects of
social capital, the moderating effect of corporate governance, and the mediating effect of risk-
taking.
The findings reveal that social capital, corporate governance, and risk-taking all have a
significant positive impact on innovation investment. Furthermore, risk- taking plays a
mediating role in the relationship between social capital and innovation investment, while
corporate governance plays a moderating role. Offers theoretical and practical implications for
enterprises, policymakers, and researchers. It provides valuable insights for enterprises seeking
to leverage social capital and improve corporate governance to enhance innovation investment.
Additionally, it offers policymakers guidance on fostering an environment conducive to
innovation and entrepreneurship. Finally, the research contributes to the literature on social
capital, corporate governance, risk-taking, and innovation investment.

RESEARCH ON THE EMOTIONAL EXPRESSION OF CHARACTERS IN PAINTING CREATION

Zhou Qiqi, Pibool Waijittragum — Mon, 17 Jun 2024 00:00:00 +0700

This paper will focus on the expressions of contemporary figure paintings, and
through the example of representative portraits and in-depth research and analysis, focus on
the study of the expressions of contemporary watercolor figures, and try to interpret the skills
of painters and learn their spirit of constant exploration and innovation.

QUALITY OF LIFE DEVELOPMENT FOR SUSTAINABLE HAPPINESS OF FOREIGN WORKERS IN THAILAND

Somdech Rungsrisawat — Mon, 17 Jun 2024 00:00:00 +0700

The research objective aimed to study the quality of life with sustainable happiness.
The research methodology approached with mixed methods that combined the document
research with qualitative research. The qualitative approach represented in-depth interviewing
by the questionnaire. The population represented white-collar workers who have more than ten
years’ experience with the salary and welfare under labor law. The sampling group was selected
by selecting ten participants by selective sampling. Data were collected by interviewing and
then interviewed according to the constructed interview form. The data analysis was made by
data classifying and extracted information to be relevant information for answering research
questions. The document research was embraced from research papers, articles, related theories
and then synthesized together with qualitative research.
The finding found that making quality of work life was essential and crucial, the quality
of work life in the manner of satisfaction influencing the performance and motivated for
working needs that influenced the efficiency and increasing the productivity. These results led
to be achievement of individual and organizational goals in addition to the overall economy of
the country.

FROM CULTURAL HERITAGE TO INNOVATIVE DESIGN: APPLICATION OF NARRATIVE DESIGN THEORY IN PRESERVATION AND DEVELOPMENT OF HUAIYANG MUD DOG

Linlin Xin, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien — Mon, 17 Jun 2024 00:00:00 +0700

As an important intangible cultural heritage of Henan Province, China, the Huaiyang
Mud Dog embodies rich historical and cultural connotations and unique artistic value. This
study systematically explores the historical background, types, styles, and production process
of the Huaiyang Mud Dog, proposing a theoretical framework for innovative design based on
narrative design theory. By employing a combination of qualitative and quantitative methods,
including literature review, field investigations, case studies, and in- depth interviews, the
cultural significance, artistic features, and value of the Huaiyang Mud Dog are analyzed,
revealing its current development status in modern society. The results indicate that narrative
design theory can effectively enhance the cultural value and market competitiveness of
Huaiyang Mud Dog souvenirs, strengthening users' emotional resonance and cultural identity.
The conclusions provide a theoretical and practical foundation for the protection and
inheritance of the Huaiyang Mud Dog, while also offering beneficial insights for the
modernization and innovative development of other intangible cultural heritages.

RESEARCH ON THE INTEGRATION OF LION DANCE CULTURE INTO LANDSCAPE

He Yanhua, Supawadee Juysukha — Mon, 17 Jun 2024 00:00:00 +0700

This study aims to explore the integration of lion dance culture and landscape design,
in order to seek an innovative combination of traditional culture and modern design. As a
treasure of traditional Chinese culture, lion dance provides rich inspiration for landscape design
with its unique artistic charm and cultural connotations. With the rapid development of
urbanization, how to protect and inherit traditional culture has become an urgent problem to be
solved. Integrating lion dance culture into landscape design can not only enhance the cultural
connotation of the landscape, but also promote the modern inheritance of traditional culture.
The research results are as follows:
(1) The form, color, and other elements of lion dance have been effectively utilized in
landscape design, endowing the landscape with unique cultural connotations;
(2) The integration of lion dance culture has enhanced the artistic value of the landscape
and attracted more attention from tourists;
( 3) The integration strategy proposed in this study is of great significance for the
modern inheritance of lion dance culture and the innovation of landscape design. These results
not only enrich the expression forms of lion dance culture, but also provide new development
directions for landscape design.

RESEARCH ON CONFUCIUS' "SIX ARTS"

Yiqun Lou, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien — Mon, 17 Jun 2024 00:00:00 +0700

Confucius' "Six Arts" system is an important educational system in Chinese Confucian
culture. This study aims to explore the significance of etiquette, artistic accomplishment,
practical ability and cultural knowledge in the "Six Arts" system to the quality development and
cultural confidence of modern people. With the achievements of China's material creation, the
importance of cultural construction has become more prominent. As a country's soft power,
culture has an important influence on shaping human nature, consolidating national spirit and
enhancing comprehensive national strength. The study adopts a qualitative method to analyze
the evolution of the "Six Arts" system and explore its guiding significance for contemporary
cultural quality education. The study shows that the " Six Arts" system provides valuable
experience and supports the improvement of the modern cultural quality education system. Its
importance in cultural awareness, cultural inheritance and cultural confidence has an important
enlightenment role in modern cultural quality education. The importance of the " Six Arts"
system in cultural education is reflected in cultural awareness, cultural inheritance and cultural
confidence, forming effective educational concepts and practical experience, which has an
important enlightenment role in modern cultural quality education.

3D VISUAL ART STYLE POPULAR IN RAP ALBUM COVERS

Ma Zhongyuan, Taechit Cheuypoung — Mon, 17 Jun 2024 00:00:00 +0700

This paper examines the connection between 3D digital visual art and rap album cover
design. Employing 3D technology to create visual elements can convey both realistic and
imaginative images, resonating with the cultural aspects of rap music. Rap music, characterized
by its innovation and individuality, closely aligns with the cultural and aesthetic preferences of
young audiences. By integrating 3D digital visual art into album cover design, visual impact
and creativity are significantly enhanced, fostering a stronger connection and resonance with
the target audience. Therefore, with the advancement of technology and cultural trends, we can
anticipate deeper interactions and innovations between 3D digital visual art and rap album
cover design.

©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Paris 268 THE PROCESS OF CREATIVE PRODUCT DESIGN FROM LATEX WITHIN A COMMUNITY CONTEXT WITH AN ENVIRONMENTAL FRIENDLY

Noppachai Pujirakasem, Noppadon Sangwalpetch — Mon, 17 Jun 2024 00:00:00 +0700

The process of creative product design from latex within a community context with an
environmentally friendly It is qualitative research that focuses on finding design processes that
are in line with the community context. Taking into account environmental friendliness
according to the BCG concept, strengthen the community by introducing latex that improves
its properties. According to research, latex can be molded into two processes: sheet molding
and foam rubber molding, but the process suitable for the community context is sheet casting
because it is a form that can use basic equipment that the community has or can reinvent. The
process consists of: 1) preparing the mold, preferably using a material with a smooth surface to
create a pattern to prevent material sticking; 2 ) latex is mixed with the following ingredients:,
namely sulfur, wingstay L, oxide, and SSF; and 3 ) mixing the color as needed.The resulting
process can create community innovations that are in line with the BCG Economy concept to
meet the needs of today's consumer groups, including the development of export products
through uniquely created products. It will also result in income distribution. Strengthen
communities, which can reduce inequality. It is environmentally friendly, affecting sustainable
development.

THE MARKET IMPACT AND EVALUATION OF INNOVATIVE APPLICATION OF OUROBOROS ELEMENT IN CONTEMPORARY JEWELRY DESIGN

Ningrui Zhou, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien — Mon, 17 Jun 2024 00:00:00 +0700

This study explores the incorporation of the Ouroboros symbol in contemporary jewelry
design through case studies, revealing how designers ingeniously integrate the symbol into
their works, particularly in terms of aesthetic design, material application, and cultural
expression. By analyzing the cases, the study provides practical examples and insights into the
transformation and innovation of Ouroboros symbolism in jewelry design. Additionally, it
evaluates the impact and success of innovative designs inspired by Ouroboros in the
contemporary jewelry market. The findings contribute to understanding the fusion of ancient
symbolism with modern design practices and its implications for the jewelry industry.

THE PROBLEMS AND INNOVATIVE DIRECTION OF CHINESE GLASS ART FROM THE STUDY OF TRADITIONAL GLASS ART IN ZIBO CITY, SHANDONG PROVINCE

Hanlin Shi, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien — Mon, 17 Jun 2024 00:00:00 +0700

China has a very long history of glass. In the Ming and Qing Dynasties, Zibo Mountain
area in Shandong Province of China became an important producing area of Chinese glass art,
and Chinese glass art also reached a certain peak in this period, and many glass products were
exported overseas ( Sun, 2013) . Since the 20th century, with the development of modern
industrial technology, China's glass art has been renewed.
Chinese contemporary glass art has gradually developed under the promotion of the
international Glass Studio movement, and the contemporary glass art education centered on
colleges and universities has maintained good contacts and exchanges with the mature
international glass art ecology in its development process, and has drawn a lot of mature
experience in international glass art creation, teaching, exhibition and other aspects. This
development model is based on the academic strength of colleges and universities and the
evaluation system of research institutions to guide and promote the construction of the entire
glass culture circle. After years of accumulation, glass art has taken root and sprouted in the
mass cultural life and nurtured the national characteristics of contemporary Chinese glass (Han,
2018) . The creation of the academic school is more inclined to the innovation of concept and
shape, while the traditional handicraft industry is more inclined to maintain the continuation of
professional manual technology. Therefore, there is still a separation between technology and
art, individual and the whole in China's glass industry.
Therefore, the main purpose of this study is to study the history and development of
Chinese glass art. For the Chinese local characteristics of glass craft - China's Shandong
Province Zibo on the traditional and complicated traditional hand-made glass craft in all aspects
of research and investigation. Therefore, in addition to advocating a new movement similar to
the glass studio, research on how to better develop Chinese local glass art.

COMPARATIVE STUDY ON PATTERN CHARACTERISTICS AND CULTURAL CONNOTATION OF ZHUANG, MIAO, AND DONG ETHNIC BROCADE IN GUANGXI, CHINA

Jianyun Yan, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien — Mon, 17 Jun 2024 00:00:00 +0700

In order to promote the more active protection and inheritance of ethnic minority
brocade culture in Guangxi, and to address the issue of existing theoretical achievements
mainly focusing on single ethnic brocade research and the relative lack of comparative research
on multi- ethnic brocade, this study explores the similarities and differences in the pattern
characteristics and cultural connotations of Zhuang, Miao, and Dong ethnic brocade in Guangxi
through literature research, in- depth interviews, field research, and comparative analysis. A
systematic comparative analysis is conducted on the weaving techniques, raw materials,
selection, expression forms, totem worship, cultural connotations, and color combinations of
Zhuang, Miao, and Dong ethnic brocade patterns. The research results indicate that there are
commonalities in the weaving process, weaving materials, and expression forms of the Zhuang,
Miao, and Dong ethnic brocade patterns in Guangxi, while maintaining ethnic individuality in
totem worship, cultural connotations, and color matching. The core culture that explains the
mutual exchange and integration of the tapestry cultures of different ethnic minorities while
maintaining individuality.