INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN PARIS 2024 http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024 <p><strong>INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN PARIS 2024</strong></p> <p><br>Paris, France<br>14 – 17 June 2024</p> <p>ICBTS 2024</p> <p>&nbsp;</p> <p>Organized by<br>ICBTS Conference Center &amp; IJBTS International Journal of Business Tourism and Applied Sciences</p> <p>&nbsp;</p> en-US conferenceteam@icbtsconference.com (Dr. Chayanan Kerdpitak) Fri, 12 Jul 2024 19:32:07 +0700 OJS 3.1.2.0 http://blogs.law.harvard.edu/tech/rss 60 Introduction Book http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1384 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1384 Mon, 17 Jun 2024 00:00:00 +0700 THE EFFECTIVENESS OF THAI HERBAL LOZENGE ON REDUCTION OF ORAL PATHOGENS IN HEALTHY VOLUNTEERS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1385 <p>Decrement of oral microbials would provide the prevention of dental caries and oral<br>illness. Thai herbal lozenge from multi-herbal formula was antitussive and expectorant<br>properties. This research was aimed to assess the antimicrobial effectiveness against oral<br>pathogens of Thai herbal lozenge that was contained multi-herbal, which was included,<br>liquorice root, Indian gooseberry, coriander seed, gall of chebulic myrobalans, cumin seed,<br>belleric myrobalan fruits and karanda fruits as in certain ratio. Evaluation of lozenge qualities<br>was included physical appearance and tablet testing. The elimination of oral pathogens in<br>participants (n = 30) before and after product usage (per instruction) were assessed a modified<br>dip slide test. Physical appearance of lozenge was almost preferable. Therefore, lozenge may<br>ease to broken. The quantity of oral microbial colonies on the slides was significantly decreased<br>(p &lt; 0.05) after the lozenge usage.</p> Pimporn Thongmuang, Yuttana Sudjaroen Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1385 Mon, 17 Jun 2024 00:00:00 +0700 ANTIAMOEBIC ACTIVITY OF ORTHOSIPHON ARISTATUS (CAT’S WHISKERS) ON ACANTHAMOEBA FROM CONTACT LENS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1386 <p>Acanthamoeba, a free-living protozoan, is the causative agent of granulomatous amebic<br>encephalitis and Acanthamoeba keratitis, which highly associated with contact lens wearers.<br>The present study aimed to investigate the antiamoebic effect of Orthosiphon aristatus extracts<br>against Acanthamoeba genotype T4 in vitro. The isolated Acanthamoeba from contact lens was<br>maintained on 1.5% non-nutrient agar for cystic stage and trophozoite cultured in PYG-medium.<br>The ethanolic extracts of O.aristatus leaves were prepared in different concentrations of 125,<br>250, and 500 mg/ml. The viability of the trophozoites and cysts of Acanthamoeba were<br>observed after incubation with the plant extracts at 24, 48 and 72h. Chlorhexidine 0.02% was<br>used as the positive control. The experiments of trophozoites and cysts were test in triplicate<br>for testing the viability by trypan blue vital staining and hemacytometer. The crude leaf extract<br>of O.aristatus compounds showed significant growth inhibition effects 100% of trophozoites as<br>well as interrupted the encystation activity at the minimum concentrations of 250 μg/ml after<br>24 hours. The O.aristatus compounds could not kill the cyst after 72 hours. Further<br>investigations are needed to find the effective fractions of Orthosiphon aristatus and the<br>mechanisms of effective constituents for development of alternative therapeutics against<br>Acanthamoeba infections. It can also be tested in vivo or even against other microorganisms.</p> Duangporn Nacapunchai, Sureerut Porntadavity Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1386 Mon, 17 Jun 2024 00:00:00 +0700 A STUDY OF PARTICIPATION IN RECREATIONAL ACTIVITIES OF THE ELDERLY IN COMMUNITIES IN THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1387 <p>The purpose of this research was to study participation in recreational activities of the<br>elderly in the lower central region, Thailand. This cross-sectional study included 420<br>recreational activity organizers who had managed recreational activities in the lower central<br>region, Thailand. Data were collected using questionnaires and analyzed using descriptive<br>statistics.<br>The results revealed that most participants were female (69.0%), aged over 50 years<br>(37.9%). Most were at the bachelor's degree level (57.9%), have job positions as<br>officers/employees (54.5%), and working for the Subdistrict Administrative Organization<br>(45.0 %).<br>The overall level of participation in recreational activities of the elderly in the lower<br>central region, Thailand was at a high level (????̅ = 3.90, SD = 0.780). When separated by<br>categories, the participation in cooperating activity was highest (????̅ = 4.01, SD = 0.768) followed<br>by the participation in organizing recreational activities (????̅ = 3.92, SD = 0.830), the participation<br>in solving problems that arise in organizing recreational activities (????̅ = 3.86, SD = 0.802) and<br>the participation in making recommendations for managing problems (????̅ = 3.81, SD = 0.822),<br>respectively.<br>Elders should be asked about the activities they want to participate in and expectations<br>that will be received from participating in recreational activities to be used in planning<br>recreational activities.</p> Rattana Panriansaen Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1387 Mon, 17 Jun 2024 00:00:00 +0700 ATTITUDES OF STUDENTS IN THE COLLEGE OF ALLIED HEALTH SCIENCES, SUAN SUNANDHA RAJABHAT UNIVERSITY, TOWARDS SEXUAL HARASSMENT BEHAVIORS, THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1388 <p>A study on students' perspectives and opinions in the College of Allied Health Sciences<br>at Suan Sunandha Rajabhat University addresses sexual harassment issues. The objectives were<br>to study: 1) The primary aim is to examine the opinions of students about sexual harassment. 2)<br>To evaluate the extent to which cognitive factors are involved, understanding sexual<br>harassment and behavior 3) to investigate the relationship between individual characteristics<br>and students' perspectives on sexual harassment conduct; the sample size is 278. The research<br>findings revealed that a significant majority, specifically 71 percent, consisted of females who<br>were in the age range of 19–20 years. Furthermore, these individuals were identified as 2nd–3rd<br>year students in the Community Health program. 1) The researchers discovered students' overall<br>attitudes toward sexual harassment behavior. The overall results were of moderate magnitude.<br>2) Level of knowledge factor: an analysis of sexual harassment behavior revealed that 79.0% of<br>individuals exhibited a high level of understanding in this area. 3) Correlation between<br>individual characteristics and students' attitudes towards sexual harassment conduct. There was<br>a negative correlation between age and the occurrence of sexual harassment among individuals<br>who experienced it due to their attire.</p> Phannee R ojanabenjakun, Jatuporn Ounprasertsuk, Pongsak Jareanngamsamear, Tipvarin Benjanirat, Roongtawan Muangmoon, Jirawat Sudsawat, Pantira Chanmanee Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1388 Mon, 17 Jun 2024 00:00:00 +0700 HEALTH BEHAVIOURS ACCORDING TO FOOD SANITATION OF FOOD HANDLERS AT RESTAURANTS IN SAMUT SONGKHRAM PROVINCE THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1389 <p>This descriptive research aimed to examine the levels of knowledge, attitudes, and<br>behaviors regarding principles of food sanitation among food handlers and investigate the<br>relationship between knowledge, attitudes, and behaviors regarding principles of food<br>sanitation among food handlers in Amphawa District, Samut Songkhram Province. The<br>population consists of food handlers in restaurants who willingly participated in the research<br>project, totaling 113 individuals. Questionnaires were used to gather data, which was then<br>analyzed using Pearson's correlation coefficient and descriptive statistics.<br>The study's findings revealed that: 1)The majority of the population had a high level of<br>knowledge regarding principles of food sanitation among food handlers, with 87.6% (μ = 12.20)<br>scoring an average score of 12.20. Attitudes towards practicing principles of food sanitation<br>were moderate, with 73.4% (μ = 37.13), and behaviors regarding principles of food sanitation<br>were also at a moderate level, with 85.9% (μ = 52.82). 2) Regarding the relationship between<br>food handlers' knowledge, attitudes, and behaviors regarding principle of food sanitation, it<br>was discovered that food handlers in Amphawa District, Samut Songkhram Province, had<br>significantly higher knowledge of and attitudes toward practicing food sanitation principles<br>when it came to their behaviors regarding these principles, with statistical significance at<br>the.000 level (r =.344,.541). Recommendations from the study suggest that there should be an<br>establishment of knowledge and understanding on certain issues. For instance, food handlers<br>may believe that a cracked bowl can still be used or that wearing a hair covering is<br>unnecessary as long as they use a napkin to cover their hair. Therefore, it is essential to<br>provide food handlers with the correct information regarding proper food sanitation practices.<br>Additionally, future studies should include inspections for contamination of coliform bacteria<br>in food contact surfaces and food handlers' hands.</p> Wanwimon Mekwimon Kingkaew, Kanokporn Somporn, Rattana Panriansaen, Somporn Keawtong, Sarayut Phetcharee Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1389 Mon, 17 Jun 2024 00:00:00 +0700 STUDY OF PROBLEMS AND SOLUTIONS FOR ORGANIZING RECREATIONAL ACTIVITIES FOR THE ELDERLY IN THE LOWER CENTRAL REGION OF THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1390 <p>The purpose of this research was to study problems and solutions for organizing<br>recreational activities for the elderly in the lower central region of Thailand . This cross-<br>sectional study included 420 recreational activity organizers who had managed recreational<br>activities in the lower central region, Thailand. Data were collected using questionnaires and<br>analyzed using descriptive statistics.<br>The results revealed that most participants were female (69.0%), aged over 50 years<br>(37.9 %). Most were at the bachelor's degree level (57.9 %), have job positions as<br>officers/employees (54.5%), and working for the Subdistrict Administrative Organization<br>(45.0 %).<br>Analysis of problems in the operation of recreational activities for the elderly and<br>solutions to 4 issues, namely in the personnel aspect, it was found that there was a lack of<br>personnel with expertise in the respective recreational activities and a lack of people to initiate<br>the activities. In this case, the local government organization must act as a stimulant or<br>facilitator to bring about the recreational activities in the first place by providing support in<br>the form such as budget, location, personnel, or coordinating with other agencies such as<br>asking for cooperation. from the Provincial Tourism and Sports Office in sending physical<br>education officers to participate in the operation. In terms of budget, it is necessary to<br>establish specific projects by selecting activities from a joint meeting of the elderly in the area<br>of responsibility. Then allocate the budget. In terms of location, the solution is areas here<br>activities can be organized conveniently and easily accessible are temples and/schools near<br>the community. Recreation activity organizers need to analyze nearby areas and easy to access<br>in order to organize activities efficiently.</p> Kantapong Prabsangob Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1390 Mon, 17 Jun 2024 00:00:00 +0700 FACTORS AFFECTING THE QUALITY OF LIFE PATIENTS CHRONIC DISEASE, THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1391 <p>The goal of this study is to assess the quality of life and gather general information on<br>210 chronically ill patients who live in Tha Kha Subdistrict, Amphawa District, Samut<br>Songkhram Province, Thailand. The information was gathered via questionnaires. We<br>employed descriptive statistics and Pearson correlation coefficients to analyze the data. The<br>study's findings revealed the following general information about the chronic patients who<br>participated: The majority of chronic patients are female. With a marital status and an income<br>of less than 5,000 baht, and between the ages of 51 and 60, whose illness had persisted for a<br>minimum of five years, and assessed the quality of life of patients with chronic illnesses. The<br>study focuses on the holistic well-being of individuals who suffer from chronic illnesses. The<br>majority of patients with chronic diseases have a high quality of life, according to research and<br>lifestyle and environmental factors family connections assistance to others socially have a<br>moderate relationship with chronic disease patients' quality of life. Conversely, individuals<br>afflicted with chronic illnesses experience no correlation between the financial burden of<br>treatment and their quality of life.</p> Jatuporn Ounprasertsuk, Siriwan Boonthaisong, Phannee Rojanabenjakun, Mason Porramatikul, Tipvarin Benjanirat Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1391 Mon, 17 Jun 2024 00:00:00 +0700 CREATING 2D ANIMATED CHARACTERS TO EXPLAIN HOW ANTIBIOTICS TREAT ACNE http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1392 <p>This study aims to enhance understanding and awareness of acne treatment strategies,<br>specifically focusing on the employment of antibiotics within Thailand. To achieve this, the<br>research introduces innovative character designs that symbolize the role of antibiotics in<br>combating acne. Given the widespread recognition and prevalence of acne, utilizing characters<br>for educational purposes offers an effective means to visually communicate treatment methods.<br>The motivation behind this investigation stems from a desire to contribute valuable insights for<br>individuals seeking information on acne management. The research commenced with an<br>extensive review of existing literature and consultations with a dermatologist. This foundational<br>work informed the creation of unique characters, ingeniously integrating personality traits with<br>specific geometric shapes and colors that echo the properties of antibiotics used in acne<br>treatment. These characters were then presented to dermatologists to gather critical feedback<br>on the effectiveness and accuracy of the information portrayed through the motion graphics.<br>This approach not only facilitates a deeper understanding of acne treatment options but also<br>leverages the power of visual storytelling to educate and engage audiences.</p> Wijittra Prasatkaew, Chitanuwan Choochomchuen, Siwat Suksri, Naraphol Deechuay, Boonliang Keawnapan, Rattana Panriansaen Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1392 Mon, 17 Jun 2024 00:00:00 +0700 GC-MS Analysis of Bioactive Compounds Extracted from Lantana camara Linn. http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1393 <p>The phytochemical compounds analysis using GC-MS technique of L. camara revealed<br>that the major compounds could be classified into phenols, triterpene essential oils, sterols, and<br>miscellaneous. The results presented various solvents extracted hexane, EtOAc, and MeOH were<br>32 bioactive compounds. The hexane extraction yielded the highest number of compounds at 22,<br>followed by Ethyl acetate with 16 compounds and methanol extraction with 6 compounds. The<br>predominant compound in the ethyl acetate extract was 6S -2,3,8,8-Tetramethyltricyclo<br>[5.2.2.0(1,6)] undec-2-ene (48.87%), while in the methanol extract, it was (+)-2-Bornanone (35.71%).<br>Therefore, the choice of solvent significantly impacts the efficacy of phytochemical extraction,<br>laying a foundation for further development of its therapeutic benefits, and evaluating their<br>activities in living organisms or utilization.</p> Suwadee Chokchaisiri Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1393 Mon, 17 Jun 2024 00:00:00 +0700 ANTIOXIDANT ACTIVITY AND PHENOLIC COMPOUNDS AND DETERMINE QUERCETIN A BIOMARKER USING HIGH- PERFORMANCE LIQUID CHROMATOGRAPHY OF BUTEA MONOSPERMA (LINN.) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1394 <p>A study on the development of innovation and process of facial skin care products from<br>flower of Butea monosperma (Linn.) (BM) Taub. Flowers extract to promote green travel, Udon<br>Thani Province to create readiness for product and service standards to increase<br>competitiveness in a sustainable way. The objective is to develop a facial skin care set<br>consisting of cleansing gel, essence, facial cream, serum from BM flowers extract. to test its<br>pharmacological activity and the safety of the facial skin care set from BM flowers extract to<br>develop a facial skin care set from guava flower extract to get a product registration number<br>Testing the efficacy and safety of facial care sets from BM. Quantitative determination of<br>quercetin by HPLC method. After the analysis, it was found that Example of BM flowers extract<br>at a concentration of 10 mg/mL, the quercetin peak was found in the chromatogram of the<br>above sample at 6.166 ± 0.068 min and the quercetin content was 0.0110 ± 0.0003. mg per 100<br>mg of sample weight. This study is only the development of facial skincare products from BM.</p> Narin Kakatum, Supalak Fakkam, Nur Asikin Mayeng, Hadura Ayu, Jatupat Anuchon Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1394 Mon, 17 Jun 2024 00:00:00 +0700 FACTORS AFFECTING STRESS AMONG DEPENDENT PEOPLE CAREGIVERS IN SAMUT SONGKHRAM PROVINCE, THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1395 <p>This study uses a cross-sectional analytical approach. The objectives are as follows:<br>1) to investigate the stress levels of dependent-person caregivers in Samut Songkhram province.<br>2) to investigate stress-related factors among provincial dependent-person caregivers. The study<br>used the Samut Songkhram sample. There are 227 people. In data analysis, we use percentages,<br>means, and standard deviations, as well as relationship analysis statistics that use chi values.<br>The findings of the study indicate that the majority of respondents ( 75. 77% ) are female.<br>Individuals aged 41–45 constitute the majority, comprising 24.23 percent. 30.40 percent of the<br>population gets a bachelor's degree, while 42.29 percent earn between 10,001 and 15,000 baht<br>on a monthly basis. The majority of the population is married; cohabiting is at 48.90%; and<br>contracted employment is at 48. 46% . The duration of being a helper for dependent- person<br>caregivers ranged from 1 to 4 years ( 87. 67% ) , and the majority received information and<br>knowledge about health care from public health officials, doctors, or nurses (63.88%). 53.30<br>percent of those who cared for dependents reported high levels of tension. Significant personal<br>factors influencing stress levels included dependence, gender, age, social standing, occupation,<br>duration of service as dependent-person caregivers, and status. Regarding tension levels, there<br>is no correlation. Stress levels are associated with both educational achievement and average<br>monthly income. At the 0.05 level of statistical significance.</p> Sureewan Siladlao, Phannee Rojanabenjakun, Kanokporn Somporn, Du Liang, Wanwimon Mekwimon Kingkaew Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1395 Mon, 17 Jun 2024 00:00:00 +0700 FACTORS OF HOUSEHOLD SODIUM CONSUMPTION BEHAVIOR : A PILOT STUDY BANG YI RONG SUBDISTRICT, SAMUT SONGKHRAM PROVINCE, THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1396 <p>Sodium is a natural mineral that the body cannot produce itself and must be obtained<br>from food. It is an ingredient in many foods, with sodium chloride or table salt being the most<br>commonly consumed. This cross-sectional descriptive study aimed to examine factors<br>(predisposing, enabling, and reinforcing) affecting household consumption behavior of<br>sodium-containing foods in Bang Yi Rong Subdistrict, Bang Khonthi District, Samut<br>Songkhram Province. The sample consisted of 255 households, with data collected using a<br>questionnaire and analyzed using descriptive statistics and multiple regression.<br>Results found that factors impacting household sodium consumption behavior<br>included knowledge, enabling factors, and reinforcing factors. These jointly predicted 13.50%<br>of the variation in household sodium intake behavior (p &lt; .05). The findings will be useful for<br>future campaigns to modify health behaviors and reduce household sodium consumption.</p> Kanokporn Somporn, Wanwimon Mekwimon Kingkaew, Nopadol Thongaram, Niwat Songsin Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1396 Mon, 17 Jun 2024 00:00:00 +0700 FATIGUE AND SLEEP QUALITY OF NURSES IN HOSPITALS, SAMUT SONGKHRAM PROVINCE, THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1397 <p>This research is descriptive research aimed at studying fatigue and sleep quality<br>among nurses in hospitals in Samut Songkhram province, and finding the relationship<br>between fatigue and sleep quality among nurses in hospitals in Samut Songkhram province.<br>The sample group consists of professional nurses in hospitals in Samut Songkhram province,<br>selected using the formula of Krejcie &amp; Morgan, with a total sample size of 110 individuals.<br>The sampling method employed was stratified sampling. Descriptive statistical analysis and<br>correlation analysis were conducted using the Pearson product moment correlation method.<br>The study found that 59.10% of the sample group did not experience fatigue, while 100.0% of<br>the sample group reported good sleep quality. There was a significant positive correlation<br>between fatigue and sleep quality in the same direction at a significance level of .05 (r = .28).<br>Therefore, promoting good sleep quality can greatly enhance work efficiency.</p> Niwat Songsin, Kannicha Khemachit, Bantita Kanlana, Wanwimon Mekwimon Kingkaew, Sureewan Siladlao, Kanokporn Somporn, Prisna Pianjong Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1397 Mon, 17 Jun 2024 00:00:00 +0700 EVALUATION OF THE IN VITRO ANTIOXIDANT CAPACITY OF INTHAJAWORN RECIPE A THAI TRADITIONAL CANNABIS MEDICINE AND PHYTOCHEMICAL ANALYSIS BY HPLC AND GCMS TECHNIQUES http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1398 <p>The medicinal plant is a source of bioactive compounds and represents an alternative<br>used for the treatment of various diseases. In Thailand, there are several traditional medicine<br>recipes such as Bhamrung-Lohit, Ya-Ha-Rak and Inthajaworn recipe. These recipes were used<br>for treating many diseases such as antioxidant and anti- inflammatory activities, promoting<br>strength and prolonging the lifespan. In this study, the Inthajaworn recipe was determined the<br>chemical composition by HPLC and GCMS techniques and antioxidant capacity was analyzed<br>by DPPH and ABTS assays. The correlation between chemical content and antioxidant capacity<br>was analyzed. The result showed that the 6 phenolic and 2 flavonoid compounds were found in<br>Inthajaworn recipe which is quercetin showed the highest content (239.88±0.43 μg/g extract).<br>While the GCMS result was classified the chemical composition into 6 groups which are<br>Alkaloids (55.71%), Miscellaneous (17.30%), Triterpenes (7.61%), Long chain hydrocarbons<br>(3. 14% ) , Cannabinoids ( 1. 36% ) and Sesquiterpenes ( 0. 38% ) group. Piperine was the highest<br>abundant (48.08%). the Inthajaworn recipe presents the antioxidant capacity with DPPH and<br>ABTS values of 26.91±0.24 and 55.25±1.82 mg TE/g extract, respectively. In addition, Pearson<br>correlation analysis presented syringic acid, rutin and p-hydroxybenzoic acid were contributors<br>to antioxidant capacity (DPPH and ABTS). Therefore, these result findings suggest that the<br>Inthajaworn recipe is a source of natural antioxidant agents that could be used as an indicator<br>of the antioxidant properties in the Inthajaworn recipe.</p> Chawalit Yongram, Panupan Sripan, Suwadee Chokchaisiri, Rumrada Meeboonya, Orawan Wonganan, Pimolwan Siripru, Panyada Panyatip, Ploenthip Puthongking Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1398 Mon, 17 Jun 2024 00:00:00 +0700 DEVELOPMENT OF AZIMA SARMENTOSA TWIGS SOAP ON ANTIOXIDANT CAPACITY AND CHEMICAL COMPOSITION http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1399 <p>Soap was produced thousands of years ago by reacting animal fats and ashes obtained<br>from plants which used for personal hygiene and laundry. Natural soap is one alternative soap,<br>made from natural substances, such as essential oil or plant extract. The A. sarmentosa was<br>reported for antioxidant and anti-inflammatory activities. In this study, A. sarmentosa twigs<br>soap was produced in 4 formulations which are 0%, 1%, 2.5% and 5% w/w of extract and<br>antioxidant capacity and chemical composition were analyzed. The results showed that the A.<br>sarmentosa twigs soap has a good antioxidant capacity in a concentration-dependent manner.<br>Moreover, the TPC, TFC and TCC showed the higher chemical content than CT, soap without<br>extract. For physical properties, our results showed physical properties of A. sarmentosa twigs<br>soap were within the criteria and showed the physical properties higher than CT. As a result,<br>the findings indicate that A. sarmentosa twigs soap has the potential for antioxidant activity<br>and soap production for skincare products.</p> Sasipen Krutchangthong, Kitthisak Khlaeo Chansukh, Rumrada Meeboonya, Chawalit Yongram Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1399 Mon, 17 Jun 2024 00:00:00 +0700 EFFECTIVENESS OF FOOT ODOR CONTROL SPRAY CONTAINING ESSENTIAL OIL FROM POMELO (CITRUS MAXIMA) PEEL http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1400 <p>This study a quasi- experimental research design to evaluate the effectiveness of a foot<br>odor control spray containing essential oil extracted from pomelo peel. The research was<br>conducted from February to April 2024, involving 30 specifically selected volunteers aged 20<br>to 59. Participants used the foot odor control spray at home over a period of seven days and<br>completed a questionnaire afterwards. The questionnaire consisted of two parts: the first<br>gathered general information, and the second assessed satisfaction with the product after use.<br>The data analysis involved descriptive statistics, which include counts, percentages,<br>means, and standard deviations. The results from the returned questionnaires of all 30<br>participants, representing a 100% response rate, show that the overall effectiveness of<br>satisfaction with the product's characteristics were rated as high (????̅ =4.38, SD=0.54). In terms<br>of specific effectiveness of satisfaction aspects, the highest satisfaction was reported for the<br>drying time ( ????̅ = 4. 53, SD= 0. 62) . Product characteristics that achieved high levels of<br>satisfaction include ease of use ( ????̅ = 4. 43, SD= 0. 62) , product scent ( ????̅ = 4. 40, SD= 0. 62) ,<br>gentleness and absence of irritation ( ????̅ = 4. 40, SD= 0. 56) , efficiency in odor control after use<br>(????̅=4.36, SD=0.76), moisturization after use (????̅=4.30, SD=0.65), and spray dispersion (????̅=4.23,<br>SD=0.56), respectively. This study clearly demonstrated the potential foot odor control spray<br>plant products, Pomelo (Citrus maxima) Peel that could be useful in research and development<br>of new natural compounds for controlling foot odor.</p> Roongtawan Muangmoon, Pongsak Jareanngamsamear, Jatuporn Ounprasertsuk, Phannee Rojanabenjakun, Tipvarin Benjanirat, Jirawat Sudsawad, Suhaila Wicha Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1400 Mon, 17 Jun 2024 00:00:00 +0700 THE STUDY BEVERAGE CONSUMPTION BEHAVIOR AFFECTING STUDENTS HEALTH CONDITIONS OF STUDENTS AT AN AUTONOMOUS UNIVERSITY IN THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1401 <p>The objective of this research was to: 1) Study beverage consumption behavior. 2) Study<br>the level of health status; and 3) Study the relationship between beverage consumption behavior<br>and health status at a national university. This constitutes survey research. Questionnaires are<br>utilized to gather data. The sample population consisted of 280 students. The study integrated<br>statistical measures such as frequency, percentage, mean, standard deviation, and Pearson's<br>Product Moment Correlation. The study's findings revealed that the majority of the sample<br>students consumed beverages on a daily basis, three days per week. To consume beverages<br>purchased from a beverage store at standard levels of sweetness, and recommend consuming<br>beverages between the hours of 12:01 and 18:00. The correlation between behavior regarding<br>beverage consumption and health status is favorable. Research has revealed that the sweetness<br>level of beverages significantly influences health status. The type of beverage consumed<br>influences health status. The frequency and duration of beverage consumption did not<br>significantly correlate with an individual's health status. Significant statistically at the 0.05 level</p> Tipvarin Benjanirat, Pakhinmethat Pichansalit, Jatuporn Ounprasertsuk, Phannee Rojanabenjakun Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1401 Mon, 17 Jun 2024 00:00:00 +0700 FORECASTING HEALTH TOURISM DIRECTION IN THAILAND UNDER THE NEW LIFESTYLE POST COVID-19 CRISIS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1402 <p>The COVID-19 pandemic crisis has significantly impacted both the economy and<br>society, particularly altering consumer behavior, and necessitating corresponding adjustments<br>in business operations. This research aims to study the crisis of the COVID-19 pandemic,<br>consumer behavior concepts, the segmentation of consumers from the COVID-19 crisis, and<br>consumer behavior according to the level of the COVID-19 crisis to forecast the direction of<br>health tourism in Thailand post the COVID-19 situation. Data were collected from Thai and<br>foreign tourists, health and tourism business operators, and relevant public and private sector<br>stakeholders, using participatory action research methodology.<br>Research findings suggest that policies should be established to enhance the health<br>status of the health tourism industry, while the government should raise public health and safety<br>standards and formulate marketing policies. Distribution channels should be diversified to<br>facilitate easy access to various tourism destinations, restaurants, souvenir shops, etc., such as<br>maintaining customer contact databases and using apps for ordering products. An information<br>system for national tourism integration should be developed, involving all stakeholders in the<br>health tourism industry, to support and promote health tourism through online platforms as a<br>means of connecting with international platforms to market massage and wellness products.<br>Short-term management systems should be implemented to stimulate domestic health tourism<br>and enhance the adaptability of health tourism businesses, ensuring their sustainable operation.<br>Furthermore, national health tourism development should be aligned with the country's overall<br>tourism development policy, and government agencies should be specially established to lead<br>policy and strategic integration to drive sustainable health tourism.</p> Anantachai Inthiraj, Smitti Darakorn Na Ayuthaya, Wanwimon Mekwimon Kingkaew, Sureewan Siladlao, Niwat Songsin, Kanokporn Somporn, Prisna Pianjong, Rungchai Chaunchaiyakul Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1402 Mon, 17 Jun 2024 00:00:00 +0700 A STUDY OF FACTORS SUPPORTING SERVICE QUALITY DEVELOPMENT OF THE OFFICE OF THE DEAN OF THE COLLEGE OF ALLIED HEALTH SCIENCES, SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1403 <p>A study on the A Study of Factors Supporting Service Quality Development of the<br>Office of the Dean of the College of Allied Health Sciences Suan Sunandha Rajabhat<br>University.<br>Objectives:<br>1. To assess the level of factors affecting the service. and to compare service quality<br>levels of the Dean's Office by surveying opinions of support personnel on service quality<br>2. To improve service quality to be more efficient<br>The population used in this study were population and sample. Support personnel, 16<br>people, used to collect data by evaluating efficiency and analyzing qualitative data based on<br>opinions, attitudes and needs of personnel.<br>The study found that Study results (inquiries from 16 support personnel)<br>Question 1: The importance of factors supporting the development of service quality for<br>the Office of the Dean of the College of Allied Health Sciences. Analysis results sample<br>personnel Data on supporting factors for increasing efficiency were provided when analyzed.<br>find a relationship and categorized as follows:<br>1) There are efficient and sufficient equipment for operation. and personnel users have<br>the knowledge and understanding of using and operating<br>2) Environment affects the development of quality of life. and services of personnel<br>3) Various incentives such as rewards<br>4) Support from executives/colleagues<br>Question 2 Other suggestions There should always be preparation or improvement of<br>operational channels</p> Wanwipa Bamrungpong, Sakul Jariyachamsit Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1403 Mon, 17 Jun 2024 00:00:00 +0700 CURRENT SITUATION AND NEW TRENDS OF THAILAND CANNABIS INDUSTRY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1404 <p>In 2018, Thailand became the first country in Asia to legalize the use of medicinal<br>cannabis and the fourth countries globally that freely legalize cannabis after Uruguay, Canada<br>and Mexico. In the midst of the problem and negative rumors of cannabis spreading, especially<br>as a political discourse that addresses the issue of misuse of cannabis results in confusion and<br>paranoia among the public. So our objective in this study are to review, analyze and understand<br>the current legal framework surrounding medical cannabis in Thailand for further<br>implementation of medical cannabis policies and identify the emerging trends, challenges, and<br>opportunities in the Thai medical cannabis industry from the perspectives of stakeholders<br>including policymakers, medical professionals, patients, and industry representatives. Type of<br>Study Employed a qualitative methods by literature review to analyze trends in medical<br>cannabis consumption, market size, and regulatory compliance and interviews with key<br>informants to obtain in-depth insights into their perspectives on medical cannabis, its current<br>status, and future trends Focus groups discussion was done among stakeholders regarding their<br>experiences, challenges, and recommendations related to medical cannabis. Finding that there<br>are great development and gain in 8 fields: Medical Cannabis Legalization, Cultivation and<br>Production, Export Opportunities, Regulatory Framework, Research and Development,<br>Tourism and Wellness, Domestic Market Growth, Social Impact and Equity. New trends of<br>Thailand cannabis industry and Innovative recommendations described in this study. Overall,<br>Thailand's cannabis industry is poised for continued growth, driven by supportive government<br>policies, favorable climate conditions, and increasing interest from domestic and international<br>investors. However, challenges such as regulatory complexity and the need for further research<br>and development remain significant.</p> Thavatchai Kamoltham, Chalatchawan Prayoonrat Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1404 Mon, 17 Jun 2024 00:00:00 +0700 ©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Paris 151 RESEARCH OF BEHAVIOR AND SATISFACTION OF TOURISTS IN THE JODD FAIR MARKET, BANGKOK, THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1405 <p>This research is study behavior and satisfaction of Tourists in the Jodd fairs Market. By<br>using online questionnaires to collect data with 230 samples.<br>The results show that most of the respondents were female. Age between 21-30 years<br>old, Bachelor's degree, occupation is a student. Average monthly income is lower than 10,000<br>baht. The results of the analysis of customer behavior data revealed that most of them come to<br>use the service 1 time, come to use the service with friends/colleagues. The reason for using the<br>service is because of the variety of products, most of them know the market from friends or<br>acquaintances. The results of the analysis of customer satisfaction data revealed that customers<br>are satisfied with the variety of food and product, price, place, the overall is at a high level.</p> Bua Srikos, Weera Weerasophon, Jakkrapan Kititnorarat Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1405 Mon, 17 Jun 2024 00:00:00 +0700 SURVEY THE BEHAVIOR AND STUDY THE CUSTOMER SATISFACTION OF QATAR AIRWAYS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1406 <p>The objective of this research was to survey the behavior and satisfaction of Qatar<br>Airways customers using online questionnaires as a tool to collect data. A total of 400 data sets<br>can be stored as follows: The analysis of data on users revealed that the majority of users are<br>female, aged 31-40 years, with a bachelor's degree and a career in self-employment. Monthly<br>income 5 0 , 000 baht or more. Most Qatar Airways users have used Qatar Airways more than<br>2-4 times a year, using the service with friends or colleagues as much as possible. Secondly,<br>family services and customers used for business trips, followed by tourism trips. The main<br>reason for using Qatar Airways is that it is a reliable airline. In addition, it was found that most<br>of the aviation customers purchased tickets through travel agents, and objective 2 was to study<br>the satisfaction of Qatar Airways customers. Qatar Airways customers' satisfaction in terms of<br>confidence and Qatar Airways customers' satisfaction in terms of service is the highest overall.</p> Weera Weerasophon, Bua Srikos, Jakkrapan Kititnorarat Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1406 Mon, 17 Jun 2024 00:00:00 +0700 GUIDELINES OF DEVELOPMENT FOR AGROTOURISM TO KOH LAD E-TAN, NAKHON PATHOM PROVINCE http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1407 <p>The objectives of the research entitled “Guidelines of Development for Agrotourism to<br>Koh Lad E-Tan, Nakhon Pathom Province” are to investigate the potential of agrotourism in<br>Nakhon Pathom area and to propose guidelines for developing agrotourism. This study was<br>conducted as qualitative research by an in-depth interview with the stakeholders in agro tourism<br>including local leaders, local people, government officers and entrepreneurs with [1] six<br>components of tourism, that is, accessibility, attraction, amenities, ancillary service,<br>accommodation, and activities, and analyzed the data by thematic analysis. The study found that<br>this area had a strong potential for agrotourism, but it was not well-known. Therefore, Koh Lad<br>E-Tan community should create activities which are considered as strengths of the community,<br>such as promoting the bike tourism and the Thai Way of agriculture through river tourism to<br>support their local agricultural products which could be successful by integrating with<br>community-based tourism, business sector, government sector, eco-tourism, and various social<br>media platforms to promote sustainable tourism.</p> Panruthai Hengpoom, Chidchom Kanchula, Sasitorn Chetanont Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1407 Mon, 17 Jun 2024 00:00:00 +0700 RESEARCH ON THE INNOVATIVE APPLICATION OF CUSTOMER RELATIONSHIP MANAGEMENT IN MANAGEMENT SYSTEM CERTIFICATION INSTITUTIONS ACM CERTIFICATION (CHINA) LIMITED IN SHANGHAI, CHINA http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1408 <p>At the beginning of the 21st century, marketing gradually shifted from focusing on<br>brand centricity to customer centricity; Enterprises must have the ability to access, manage,<br>and use information, with a customer-centric approach, in order to generate competitive<br>advantages and achieve sustainable operations. Customer Relationship Management (CRM) is<br>a management methodology that focuses on treating a company's customers as the most<br>important resource. Through continuous improvement of customer service and in-depth<br>analysis of customer needs, it meets customer needs and expectations, continuously providing<br>maximum value to customers while realizing the company's own value and social value.<br>Studying the application of CRM in different industries is an important branch of current<br>marketing studies.</p> Shuaiqing Du Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1408 Mon, 17 Jun 2024 00:00:00 +0700 ENTREPRENEURIAL MINDSET, GRIT, AND INNOVATION BARRIERS: A COMPREHENSIVE EXAMINATION OF THEIR INFLUENCE ON SELF-EMPLOYED PERFORMANCE AMONG VOCATIONAL UNIVERSITY GRADUATES http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1409 <p>This study investigates the relationship between entrepreneurial mindset, grit,<br>innovative barriers, and self- employed performance among vocational university graduates in<br>China. Using self- determination theory ( SDT) , the study examines how factors interact to<br>influence performance. The study utilizes a mixed-methods approach, employing quantitative<br>and qualitative data collection methods. The quantitative data is collected through a survey<br>questionnaire administered to a sample of self-employed graduates from vocational colleges in<br>Kunming, China. The qualitative data is gathered through interviews with a subset of the survey<br>respondents. Findings reveal that grit positively mediates the relationship between<br>entrepreneurial mindset and self- employed performance. Additionally, innovative barriers<br>moderate the relationship between entrepreneurial mindset and self- employed performance.<br>The study also identifies a significant positive influence of entrepreneurial mindset on self-<br>employed performance. These findings contribute to the existing literature on self-employment<br>by providing a deeper understanding of the complex interplay between entrepreneurial mindset,<br>grit, innovative barriers, and self- employed performance. The study's findings have<br>implications for vocational education institutions, policymakers, and self-employed individuals<br>seeking to enhance their performance.</p> Min Li, Kuncharee Kakhai Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1409 Mon, 17 Jun 2024 00:00:00 +0700 ORGANIZATIONAL PERFORMANCE EFFECTING TO HOW POLICY, LEADERSHIP, AND INNOVATION DRIVE AGILITY AND RESILIENCE http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1410 <p>This paper examines how organizational policies, leadership, and internal management<br>innovations drive agility and resilience, ultimately boosting organizational performance. The<br>research was conducted both quantitative and qualitative research methods. The quantitative<br>component involved surveying a sample of organizations, while the qualitative component<br>consisted of interviews with industry experts.<br>The findings indicate that organizational policies encompassing good governance, risk<br>management, green management, and social responsibility positively impact organizational<br>agility and resilience. Additionally, leadership dimensions such as charismatic, servant, and<br>parental leadership styles were found to enhance agility and resilience. Internal management<br>innovations in green processes, technology, and marketing also contributed to boosting agility<br>and resilience. The enhanced agility and resilience driven by organizational policies, leadership,<br>and internal innovations led to improved organizational performance in terms of increased<br>market share and profitability provides valuable insights for managers and policymakers on<br>how to enhance organizational adaptability and robustness to navigate dynamic and uncertain<br>business environments. The research framework and findings offer a comprehensive model for<br>boosting overall organizational performance.</p> Pengxuan Liu, Chaithanaskorn Phawitpiriyakiiti Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1410 Mon, 17 Jun 2024 00:00:00 +0700 A CONCEPTUAL FRAMEWORK EXPLORATION: DIGITAL TRANSFORMATION AND ENTERPRISE PERFORMANCE http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1411 <p>The relationship between Digital Transformation and Enterprise Performance has been<br>a recent focus of scholars both domestically and internationally. One significant reason for this<br>is the varying results found by many scholars when exploring the impact of Digital<br>Transformation on Enterprise Performance. This article aims to further consolidate the<br>conclusions of previous studies, restructure the dimensions of Digital Transformation and<br>Enterprise Performance, and propose a new conceptual model for the relationship between<br>Digital Transformation and Enterprise Performance, taking into account the current state of<br>digital economic development, thus providing a theoretical basis and reference for future<br>research.</p> Wang Haijun, Krisada Sungkhamanee Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1411 Mon, 17 Jun 2024 00:00:00 +0700 THE INFLUENCE OF SOCIAL CAPITAL, RISK TAKING AND CORPORATE GOVERNANCE ON INNOVATION INVESTMENT OF CHINESE LISTED FIRMS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1412 <p>This research investigates the impact of social capital, corporate governance, and risk-<br>taking on the innovation investment of Chinese A- share listed companies. Defines and<br>operationalizes social capital across three dimensions: political capital, reputation capital, and<br>financial capital. It further explores the mediating effect of risk- taking on the relationship<br>between social capital and innovation investment. the study examines the boundary effect of<br>corporate governance structure on this relationship. Utilizes panel data of Chinese A- share<br>listed companies from 2018 to 2022. It employs PSM, Heckman two-stage evaluation model,<br>and GMM dynamic panel generalized moment model to test the direct and indirect effects of<br>social capital, the moderating effect of corporate governance, and the mediating effect of risk-<br>taking.<br>The findings reveal that social capital, corporate governance, and risk-taking all have a<br>significant positive impact on innovation investment. Furthermore, risk- taking plays a<br>mediating role in the relationship between social capital and innovation investment, while<br>corporate governance plays a moderating role. Offers theoretical and practical implications for<br>enterprises, policymakers, and researchers. It provides valuable insights for enterprises seeking<br>to leverage social capital and improve corporate governance to enhance innovation investment.<br>Additionally, it offers policymakers guidance on fostering an environment conducive to<br>innovation and entrepreneurship. Finally, the research contributes to the literature on social<br>capital, corporate governance, risk-taking, and innovation investment.</p> Xiujuan Huang, Krisada Sungkhamanee Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1412 Mon, 17 Jun 2024 00:00:00 +0700 RESEARCH ON THE EMOTIONAL EXPRESSION OF CHARACTERS IN PAINTING CREATION http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1413 <p>This paper will focus on the expressions of contemporary figure paintings, and<br>through the example of representative portraits and in-depth research and analysis, focus on<br>the study of the expressions of contemporary watercolor figures, and try to interpret the skills<br>of painters and learn their spirit of constant exploration and innovation.</p> Zhou Qiqi, Pibool Waijittragum Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1413 Mon, 17 Jun 2024 00:00:00 +0700 QUALITY OF LIFE DEVELOPMENT FOR SUSTAINABLE HAPPINESS OF FOREIGN WORKERS IN THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1414 <p>The research objective aimed to study the quality of life with sustainable happiness.<br>The research methodology approached with mixed methods that combined the document<br>research with qualitative research. The qualitative approach represented in-depth interviewing<br>by the questionnaire. The population represented white-collar workers who have more than ten<br>years’ experience with the salary and welfare under labor law. The sampling group was selected<br>by selecting ten participants by selective sampling. Data were collected by interviewing and<br>then interviewed according to the constructed interview form. The data analysis was made by<br>data classifying and extracted information to be relevant information for answering research<br>questions. The document research was embraced from research papers, articles, related theories<br>and then synthesized together with qualitative research.<br>The finding found that making quality of work life was essential and crucial, the quality<br>of work life in the manner of satisfaction influencing the performance and motivated for<br>working needs that influenced the efficiency and increasing the productivity. These results led<br>to be achievement of individual and organizational goals in addition to the overall economy of<br>the country.</p> Somdech Rungsrisawat Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1414 Mon, 17 Jun 2024 00:00:00 +0700 FROM CULTURAL HERITAGE TO INNOVATIVE DESIGN: APPLICATION OF NARRATIVE DESIGN THEORY IN PRESERVATION AND DEVELOPMENT OF HUAIYANG MUD DOG http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1415 <p>As an important intangible cultural heritage of Henan Province, China, the Huaiyang<br>Mud Dog embodies rich historical and cultural connotations and unique artistic value. This<br>study systematically explores the historical background, types, styles, and production process<br>of the Huaiyang Mud Dog, proposing a theoretical framework for innovative design based on<br>narrative design theory. By employing a combination of qualitative and quantitative methods,<br>including literature review, field investigations, case studies, and in- depth interviews, the<br>cultural significance, artistic features, and value of the Huaiyang Mud Dog are analyzed,<br>revealing its current development status in modern society. The results indicate that narrative<br>design theory can effectively enhance the cultural value and market competitiveness of<br>Huaiyang Mud Dog souvenirs, strengthening users' emotional resonance and cultural identity.<br>The conclusions provide a theoretical and practical foundation for the protection and<br>inheritance of the Huaiyang Mud Dog, while also offering beneficial insights for the<br>modernization and innovative development of other intangible cultural heritages.</p> Linlin Xin, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1415 Mon, 17 Jun 2024 00:00:00 +0700 RESEARCH ON THE INTEGRATION OF LION DANCE CULTURE INTO LANDSCAPE http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1416 <p>This study aims to explore the integration of lion dance culture and landscape design,<br>in order to seek an innovative combination of traditional culture and modern design. As a<br>treasure of traditional Chinese culture, lion dance provides rich inspiration for landscape design<br>with its unique artistic charm and cultural connotations. With the rapid development of<br>urbanization, how to protect and inherit traditional culture has become an urgent problem to be<br>solved. Integrating lion dance culture into landscape design can not only enhance the cultural<br>connotation of the landscape, but also promote the modern inheritance of traditional culture.<br>The research results are as follows:<br>(1) The form, color, and other elements of lion dance have been effectively utilized in<br>landscape design, endowing the landscape with unique cultural connotations;<br>(2) The integration of lion dance culture has enhanced the artistic value of the landscape<br>and attracted more attention from tourists;<br>( 3) The integration strategy proposed in this study is of great significance for the<br>modern inheritance of lion dance culture and the innovation of landscape design. These results<br>not only enrich the expression forms of lion dance culture, but also provide new development<br>directions for landscape design.</p> He Yanhua, Supawadee Juysukha Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1416 Mon, 17 Jun 2024 00:00:00 +0700 RESEARCH ON CONFUCIUS' "SIX ARTS" http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1417 <p>Confucius' "Six Arts" system is an important educational system in Chinese Confucian<br>culture. This study aims to explore the significance of etiquette, artistic accomplishment,<br>practical ability and cultural knowledge in the "Six Arts" system to the quality development and<br>cultural confidence of modern people. With the achievements of China's material creation, the<br>importance of cultural construction has become more prominent. As a country's soft power,<br>culture has an important influence on shaping human nature, consolidating national spirit and<br>enhancing comprehensive national strength. The study adopts a qualitative method to analyze<br>the evolution of the "Six Arts" system and explore its guiding significance for contemporary<br>cultural quality education. The study shows that the " Six Arts" system provides valuable<br>experience and supports the improvement of the modern cultural quality education system. Its<br>importance in cultural awareness, cultural inheritance and cultural confidence has an important<br>enlightenment role in modern cultural quality education. The importance of the " Six Arts"<br>system in cultural education is reflected in cultural awareness, cultural inheritance and cultural<br>confidence, forming effective educational concepts and practical experience, which has an<br>important enlightenment role in modern cultural quality education.</p> Yiqun Lou, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1417 Mon, 17 Jun 2024 00:00:00 +0700 3D VISUAL ART STYLE POPULAR IN RAP ALBUM COVERS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1418 <p>This paper examines the connection between 3D digital visual art and rap album cover<br>design. Employing 3D technology to create visual elements can convey both realistic and<br>imaginative images, resonating with the cultural aspects of rap music. Rap music, characterized<br>by its innovation and individuality, closely aligns with the cultural and aesthetic preferences of<br>young audiences. By integrating 3D digital visual art into album cover design, visual impact<br>and creativity are significantly enhanced, fostering a stronger connection and resonance with<br>the target audience. Therefore, with the advancement of technology and cultural trends, we can<br>anticipate deeper interactions and innovations between 3D digital visual art and rap album<br>cover design.</p> Ma Zhongyuan, Taechit Cheuypoung Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1418 Mon, 17 Jun 2024 00:00:00 +0700 ©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Paris 268 THE PROCESS OF CREATIVE PRODUCT DESIGN FROM LATEX WITHIN A COMMUNITY CONTEXT WITH AN ENVIRONMENTAL FRIENDLY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1419 <p>The process of creative product design from latex within a community context with an<br>environmentally friendly It is qualitative research that focuses on finding design processes that<br>are in line with the community context. Taking into account environmental friendliness<br>according to the BCG concept, strengthen the community by introducing latex that improves<br>its properties. According to research, latex can be molded into two processes: sheet molding<br>and foam rubber molding, but the process suitable for the community context is sheet casting<br>because it is a form that can use basic equipment that the community has or can reinvent. The<br>process consists of: 1) preparing the mold, preferably using a material with a smooth surface to<br>create a pattern to prevent material sticking; 2 ) latex is mixed with the following ingredients:,<br>namely sulfur, wingstay L, oxide, and SSF; and 3 ) mixing the color as needed.The resulting<br>process can create community innovations that are in line with the BCG Economy concept to<br>meet the needs of today's consumer groups, including the development of export products<br>through uniquely created products. It will also result in income distribution. Strengthen<br>communities, which can reduce inequality. It is environmentally friendly, affecting sustainable<br>development.</p> Noppachai Pujirakasem, Noppadon Sangwalpetch Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1419 Mon, 17 Jun 2024 00:00:00 +0700 THE MARKET IMPACT AND EVALUATION OF INNOVATIVE APPLICATION OF OUROBOROS ELEMENT IN CONTEMPORARY JEWELRY DESIGN http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1420 <p>This study explores the incorporation of the Ouroboros symbol in contemporary jewelry<br>design through case studies, revealing how designers ingeniously integrate the symbol into<br>their works, particularly in terms of aesthetic design, material application, and cultural<br>expression. By analyzing the cases, the study provides practical examples and insights into the<br>transformation and innovation of Ouroboros symbolism in jewelry design. Additionally, it<br>evaluates the impact and success of innovative designs inspired by Ouroboros in the<br>contemporary jewelry market. The findings contribute to understanding the fusion of ancient<br>symbolism with modern design practices and its implications for the jewelry industry.</p> Ningrui Zhou, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1420 Mon, 17 Jun 2024 00:00:00 +0700 THE PROBLEMS AND INNOVATIVE DIRECTION OF CHINESE GLASS ART FROM THE STUDY OF TRADITIONAL GLASS ART IN ZIBO CITY, SHANDONG PROVINCE http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1421 <p>China has a very long history of glass. In the Ming and Qing Dynasties, Zibo Mountain<br>area in Shandong Province of China became an important producing area of Chinese glass art,<br>and Chinese glass art also reached a certain peak in this period, and many glass products were<br>exported overseas ( Sun, 2013) . Since the 20th century, with the development of modern<br>industrial technology, China's glass art has been renewed.<br>Chinese contemporary glass art has gradually developed under the promotion of the<br>international Glass Studio movement, and the contemporary glass art education centered on<br>colleges and universities has maintained good contacts and exchanges with the mature<br>international glass art ecology in its development process, and has drawn a lot of mature<br>experience in international glass art creation, teaching, exhibition and other aspects. This<br>development model is based on the academic strength of colleges and universities and the<br>evaluation system of research institutions to guide and promote the construction of the entire<br>glass culture circle. After years of accumulation, glass art has taken root and sprouted in the<br>mass cultural life and nurtured the national characteristics of contemporary Chinese glass (Han,<br>2018) . The creation of the academic school is more inclined to the innovation of concept and<br>shape, while the traditional handicraft industry is more inclined to maintain the continuation of<br>professional manual technology. Therefore, there is still a separation between technology and<br>art, individual and the whole in China's glass industry.<br>Therefore, the main purpose of this study is to study the history and development of<br>Chinese glass art. For the Chinese local characteristics of glass craft - China's Shandong<br>Province Zibo on the traditional and complicated traditional hand-made glass craft in all aspects<br>of research and investigation. Therefore, in addition to advocating a new movement similar to<br>the glass studio, research on how to better develop Chinese local glass art.</p> Hanlin Shi, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1421 Mon, 17 Jun 2024 00:00:00 +0700 COMPARATIVE STUDY ON PATTERN CHARACTERISTICS AND CULTURAL CONNOTATION OF ZHUANG, MIAO, AND DONG ETHNIC BROCADE IN GUANGXI, CHINA http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1422 <p>In order to promote the more active protection and inheritance of ethnic minority<br>brocade culture in Guangxi, and to address the issue of existing theoretical achievements<br>mainly focusing on single ethnic brocade research and the relative lack of comparative research<br>on multi- ethnic brocade, this study explores the similarities and differences in the pattern<br>characteristics and cultural connotations of Zhuang, Miao, and Dong ethnic brocade in Guangxi<br>through literature research, in- depth interviews, field research, and comparative analysis. A<br>systematic comparative analysis is conducted on the weaving techniques, raw materials,<br>selection, expression forms, totem worship, cultural connotations, and color combinations of<br>Zhuang, Miao, and Dong ethnic brocade patterns. The research results indicate that there are<br>commonalities in the weaving process, weaving materials, and expression forms of the Zhuang,<br>Miao, and Dong ethnic brocade patterns in Guangxi, while maintaining ethnic individuality in<br>totem worship, cultural connotations, and color matching. The core culture that explains the<br>mutual exchange and integration of the tapestry cultures of different ethnic minorities while<br>maintaining individuality.</p> Jianyun Yan, Chanoknart Mayusoh, Akapong Inkuer, Pisit Puntien Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSPARIS2024/article/view/1422 Mon, 17 Jun 2024 00:00:00 +0700