THE MARKET IMPACT AND EVALUATION OF INNOVATIVE APPLICATION OF OUROBOROS ELEMENT IN CONTEMPORARY JEWELRY DESIGN

Ningrui  Zhou; Chanoknart  Mayusoh; Akapong  Inkuer; Pisit  Puntien

Ningrui Zhou Suan Sunandha Rajabhat University
Chanoknart Mayusoh Suan Sunandha Rajabhat University
Akapong Inkuer Suan Sunandha Rajabhat University
Pisit Puntien Suan Sunandha Rajabhat University

Keywords: Ouroboros, Contemporary jewelry design, Innovation, Cultural symbolism, Market impact

Abstract

This study explores the incorporation of the Ouroboros symbol in contemporary jewelry
design through case studies, revealing how designers ingeniously integrate the symbol into
their works, particularly in terms of aesthetic design, material application, and cultural
expression. By analyzing the cases, the study provides practical examples and insights into the
transformation and innovation of Ouroboros symbolism in jewelry design. Additionally, it
evaluates the impact and success of innovative designs inspired by Ouroboros in the
contemporary jewelry market. The findings contribute to understanding the fusion of ancient
symbolism with modern design practices and its implications for the jewelry industry.