FROM CULTURAL HERITAGE TO INNOVATIVE DESIGN: APPLICATION OF NARRATIVE DESIGN THEORY IN PRESERVATION AND DEVELOPMENT OF HUAIYANG MUD DOG

Abstract

As an important intangible cultural heritage of Henan Province, China, the Huaiyang
Mud Dog embodies rich historical and cultural connotations and unique artistic value. This
study systematically explores the historical background, types, styles, and production process
of the Huaiyang Mud Dog, proposing a theoretical framework for innovative design based on
narrative design theory. By employing a combination of qualitative and quantitative methods,
including literature review, field investigations, case studies, and in- depth interviews, the
cultural significance, artistic features, and value of the Huaiyang Mud Dog are analyzed,
revealing its current development status in modern society. The results indicate that narrative
design theory can effectively enhance the cultural value and market competitiveness of
Huaiyang Mud Dog souvenirs, strengthening users' emotional resonance and cultural identity.
The conclusions provide a theoretical and practical foundation for the protection and
inheritance of the Huaiyang Mud Dog, while also offering beneficial insights for the
modernization and innovative development of other intangible cultural heritages.