A CONCEPTUAL FRAMEWORK EXPLORATION: DIGITAL TRANSFORMATION AND ENTERPRISE PERFORMANCE

Wang  Haijun; Krisada  Sungkhamanee

Wang Haijun Suan Sunandha Rajabhat University
Krisada Sungkhamanee Suan Sunandha Rajabhat University

Keywords: Digital Transformation, Enterprise Performance, digital economy, digital technology

Abstract

The relationship between Digital Transformation and Enterprise Performance has been
a recent focus of scholars both domestically and internationally. One significant reason for this
is the varying results found by many scholars when exploring the impact of Digital
Transformation on Enterprise Performance. This article aims to further consolidate the
conclusions of previous studies, restructure the dimensions of Digital Transformation and
Enterprise Performance, and propose a new conceptual model for the relationship between
Digital Transformation and Enterprise Performance, taking into account the current state of
digital economic development, thus providing a theoretical basis and reference for future
research.