GUIDELINES OF DEVELOPMENT FOR AGROTOURISM TO KOH LAD E-TAN, NAKHON PATHOM PROVINCE

Abstract

The objectives of the research entitled “Guidelines of Development for Agrotourism to
Koh Lad E-Tan, Nakhon Pathom Province” are to investigate the potential of agrotourism in
Nakhon Pathom area and to propose guidelines for developing agrotourism. This study was
conducted as qualitative research by an in-depth interview with the stakeholders in agro tourism
including local leaders, local people, government officers and entrepreneurs with [1] six
components of tourism, that is, accessibility, attraction, amenities, ancillary service,
accommodation, and activities, and analyzed the data by thematic analysis. The study found that
this area had a strong potential for agrotourism, but it was not well-known. Therefore, Koh Lad
E-Tan community should create activities which are considered as strengths of the community,
such as promoting the bike tourism and the Thai Way of agriculture through river tourism to
support their local agricultural products which could be successful by integrating with
community-based tourism, business sector, government sector, eco-tourism, and various social
media platforms to promote sustainable tourism.