SURVEY THE BEHAVIOR AND STUDY THE CUSTOMER SATISFACTION OF QATAR AIRWAYS

Weera  Weerasophon; Bua  Srikos; Jakkrapan  Kititnorarat

Weera Weerasophon Suan Sunandha Rajabhat University
Bua Srikos Suan Sunandha Rajabhat University
Jakkrapan Kititnorarat Suan Sunandha Rajabhat University

Keywords: Qatar Airways, Behavior, Satisfaction

Abstract

The objective of this research was to survey the behavior and satisfaction of Qatar
Airways customers using online questionnaires as a tool to collect data. A total of 400 data sets
can be stored as follows: The analysis of data on users revealed that the majority of users are
female, aged 31-40 years, with a bachelor's degree and a career in self-employment. Monthly
income 5 0 , 000 baht or more. Most Qatar Airways users have used Qatar Airways more than
2-4 times a year, using the service with friends or colleagues as much as possible. Secondly,
family services and customers used for business trips, followed by tourism trips. The main
reason for using Qatar Airways is that it is a reliable airline. In addition, it was found that most
of the aviation customers purchased tickets through travel agents, and objective 2 was to study
the satisfaction of Qatar Airways customers. Qatar Airways customers' satisfaction in terms of
confidence and Qatar Airways customers' satisfaction in terms of service is the highest overall.