©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Paris 151 RESEARCH OF BEHAVIOR AND SATISFACTION OF TOURISTS IN THE JODD FAIR MARKET, BANGKOK, THAILAND

Bua  Srikos; Weera  Weerasophon; Jakkrapan  Kititnorarat

Bua Srikos Suan Sunandha Rajabhat University
Weera Weerasophon Suan Sunandha Rajabhat University
Jakkrapan Kititnorarat Suan Sunandha Rajabhat University

Keywords: Bangkok, Night Market, Satisfaction

Abstract

This research is study behavior and satisfaction of Tourists in the Jodd fairs Market. By
using online questionnaires to collect data with 230 samples.
The results show that most of the respondents were female. Age between 21-30 years
old, Bachelor's degree, occupation is a student. Average monthly income is lower than 10,000
baht. The results of the analysis of customer behavior data revealed that most of them come to
use the service 1 time, come to use the service with friends/colleagues. The reason for using the
service is because of the variety of products, most of them know the market from friends or
acquaintances. The results of the analysis of customer satisfaction data revealed that customers
are satisfied with the variety of food and product, price, place, the overall is at a high level.