INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE ICBTSOSLO2025

Introduction Book

Chayanan Kerdpitak — 2025-02-28

Guidelines for Reading Student Learning Reports on the FlexSpace Platform: a Case Study of General Education Courses of Suan Sunandha Rajabhat University

Pasawut Cheerapakorn — 2025-02-25

This research aims to develop a "Guidelines Manual for Reading Student Learning Reports on the FlexSpace Platform" and to assess the satisfaction levels of instructors, teaching assistants, and system administrators regarding the utilization of this manual in their practice of interpreting student performance metrics on the learning platform. The study targeted a sample population of 30 participants, including instructors, teaching assistants, and system administrators, who provided insights through a structured evaluation of the manual using a five-point Likert scale. The evaluation process focused on personnel involved in managing general education courses on the FlexSpace platform, facilitating effective data collection and analysis. The research design comprised three main sections in the assessment questionnaire: Section 1 collected general demographic information about the participants; Section 2 queried their levels of agreement and satisfaction regarding the activities outlined in the manual; and Section 3 invited open-ended feedback and suggestions for improvement. Data analysis was conducted using descriptive statistics, including percentages, means, and standard deviations, to quantify participant responses and gauge overall satisfaction. The findings from this study are intended to provide valuable insights into the efficacy of the guidelines manual, highlighting areas of strength and opportunities for enhancement in its application. Ultimately, the research contributes to improving the effectiveness of reading student learning reports, which can foster a more informed approach to student performance evaluation on the FlexSpace platform.

Application of Digital Cloud Media to Communicate Corporate Performance

Krisana Aree — 2025-02-25

Research on the application of digital cloud media to communicate organizational performance By evaluating the application of digital cloud media, 40 people, the objectives is as follows: 1) To study the use of digital cloud media for communicating organizational performance results. 2) To analyze the approaches for applying digital cloud media to communicate organizational performance results. The research focused on two online platforms, “Canva” and “Looker Studio (Google Data Studio),” and included evaluations of participants' knowledge and understanding through a pre- and post-training assessment.
Before using Canva, participants rated their knowledge and understanding at a low level (x̅ = 2.50). After the training, their knowledge significantly improved to a high level (x̅ = 4.40). The overall usability of the system, including ease of use and navigation, was rated at a high level (x̅ = 4.22). Before using Looker Studio, participants rated their knowledge and understanding at a moderate level (x̅ = 2.55). After using the platform, their understanding increased to the highest level (x̅ = 4.53). The usability of Looker Studio, particularly in terms of ease of use, was rated at a high level (x̅ = 4.23). The analysis indicated that the application of digital cloud media for communicating organizational performance results was rated at a high level (x̅ = 4.25). The system’s accuracy was rated at the highest level (x̅ = 4.55). Both Canva and Looker Studio were perceived as user-friendly platforms with simple and intuitive menus, rated at a high level (x̅ = 4.25). The convenience of using online platforms and storing data on the cloud drive was rated at the highest level (x̅ = 4.75).
The study found that the organization effectively created and communicated organizational performance data using digital cloud media. Academic support staff expressed the highest level of satisfaction with the application of these digital tools (x̅ = 4.73).

Approaches to Teaching and Learning to Enhance Students' Skills in the Digital Age

Natnaphat Surabhidbhidh — 2025-02-28

This research aims to study effective online teaching management for undergraduate students at Suan Sunandha Rajabhat University who are enrolled in general education courses in the second semester of the academic year 2023, totaling 400 students. The research instruments used include a questionnaire, and the statistics applied are percentage, mean, standard deviation, and a study of articles and academic research using content analysis.
The findings indicate that undergraduate students have a high overall opinion regarding online teaching management. There are three components of teaching management: the overall level of online teaching management among undergraduate students is very high ( = 4.36, S.D. = 0.51). When considering specific aspects, the highest level is found in the category of individuals who promote learning (Facilitator) ( = 4.39, S.D. = 0.57) who the most important aspect for students is the involvement of facilitated student participation in the teaching process, followed by individuals who promote learning (Students) ( = 4.36, S.D. = 0.53) where students emphasize the importance of being responsible for their own learning and managing their time effectively, and Media and Technology that enhance learning management ( = 4.28, S.D. = 0.51) where the most significant aspect for students is having online communication channels that can quickly disseminate information to students.

Guest Speaker Satisfaction Assessment on Online Teaching and Learning Management in International General Education Courses

Kantra Laedkrilad — 2025-02-28

This research investigates the level of satisfaction among undergraduate students in the International Program at Suan Sunandha Rajabhat University regarding online teaching delivered by guest speakers. The study involved a sample of 456 students. The analysis revealed that the majority of participants were female, and most were first-year students. Overall satisfaction with the external experts was high, with students appreciating the opportunities for asking questions, expressing opinions, and exchanging experiences. The content of the lectures was deemed modern, clear, and appropriate for the learners. The experts' ability to convey knowledge effectively through various teaching techniques engaged students and facilitated their understanding while also incorporating practical experiences and explanations on applying knowledge. In terms of the course delivery, students found the content current, clear, and suitable for the learners. The use of diverse teaching methods kept students interested and attentive. The assessment and evaluation of the learning process were considered appropriate, with students able to apply the knowledge gained from the experts' direct experiences to their daily lives. The relevance and applicability of the course content to professional careers were recognized, and the teaching methods effectively addressed the learners' contextual needs.

Development of Interactive Learning Media for General Education: A Case Study of GEZ0205 English for Health Care

Pattiya Traiteepung — 2025-02-28

This research aims to study the components and steps involved in developing interactive learning materials for the general education course, as well as to develop the interactive learning materials themselves and assess user satisfaction with their implementation. The research process is divided into three stages: 1) Examining the components and steps for developing interactive learning materials 2) Developing the interactive learning materials 3) Assessing the satisfaction of students and staff with the use of the interactive learning materials. The statistical tools used for data analysis include mean and standard deviation. The study was implemented with 1,065 students enrolled in the GEZ0205 English for Health Care course during the first semester of the academic year 2024 and 25 staff members from the General Education Office. The user satisfaction evaluation indicated a very high level of satisfaction, with a mean score of 4.70. In conclusion, the trial implementation of the interactive learning materials for the course demonstrated the highest level of user satisfaction.

Guidelines for Effective Human Resource Management at the School of General Education and Electronic Learning Innovation

Jitkanya Pimpa — 2025-02-28

The study titled "Guidelines for Effective Human Resource Management at the School of General Education and Electronic Learning Innovation" was conducted to explore and analyze the effectiveness of human resource management practices at Suan Sunandha Rajabhat University. Additionally, the research aimed to propose strategies to enhance the efficiency and quality of human resource management within the institution. The study involved a population consisting of 322 staff members and 1,984 students. Data were gathered using structured questionnaires designed to evaluate satisfaction levels, and the analysis was performed using statistical tools such as percentages, means, and standard deviations. The findings revealed that the overall satisfaction of staff with the performance of personnel management officers was rated at the highest level, with an average score of 4.58. Specific aspects of their performance were further analyzed, leading to the following insights Personnel management officers were highly regarded for providing valuable information and guidance that contributed to the personal and professional development of staff members.This aspect achieved the highest satisfaction level, with an average score of 4.71.
The efficiency of personnel officers in resolving issues and addressing complaints reported by staff was also highly rated, with an average score of 4.68. The speed at which personnel management officers processed documents and handled requests was another highly praised aspect, receiving an average score of 4.68. These findings underscore the critical role of effective human resource management in fostering satisfaction and efficiency within the university setting, providing a foundation for ongoing improvements in personnel practices.

Guidelines for Handling Complaints for General Education Subjects

Suphattra Sung — 2025-02-28

The research titled “Guidelines for Complaint Management in General Education Courses” aims to study and develop guidelines for managing student complaints in the General Education division at Suan Sunandha Rajabhat University. The focus of the research is on investigating the issues, complaints, and student satisfaction with the current complaint management system. Additionally, it seeks to develop more appropriate and efficient methods for addressing complaints, along with establishing best practices for managing complaints in General Education courses.
This is an action research (R2R) project, which collected data from the Gen Ed Star Application, a system for recording and tracking student complaints. The study targeted 615 students enrolled in General Education courses during the 2023 academic year. The collected data was statistically analyzed to summarize student satisfaction, identify problems, and gather recommendations for improving the complaint management system.
The research results revealed that the most common complaints concerning General Education courses were related to teaching and learning, assessment, access to the learning system, and misunderstanding of the course structure. Based on these findings, suggestions for improving the complaint management process include enhancing complaint channels, developing staff capacity, and improving communication to manage complaints more effectively.
The practical recommendations from this research to enhance the efficiency of complaint management in General Education courses are the development of a digital platform for complaint management, training staff in complaint handling, and revising the criteria for academic assessment. Additionally, suggestions for future research include studying factors affecting complainant satisfaction, exploring complaint management models in other educational institutions, and surveying the opinions of instructors and staff. There is also a recommendation to conduct focused research on specific student groups.

Student Satisfaction in the Management of Teaching and Learning of Never Get Fat Again Course in Higher Education

Suppalak Pongpipat — 2025-02-28

This research aims 1.To investigate student satisfaction in the teaching and learning management of the course Never Get Fat Again at Suan Sunandha Rajabhat University. 2.The committee evaluates factors affecting decision-making at student meetings. 3. To analyze the relationship between satisfaction with teaching and learning arrangements and student academic achievement.4. To propose guidelines for improving the quality of teaching and learning in the subject GEZ0307 " Never Get Fat Again "The study included a sample of 400 students from the 1-4 year levels. Data were collected through questionnaires, and statistical analysis included percentages, means, and standard deviations.
The researcher presented a questionnaire findings revealed that overall satisfaction among program participants was at the highest level, with an average score of 4.57 representing 91.40%. The assessment of participants' knowledge and understanding before the training program showed a high level, with an average score of 4.32 (86.40%). After the training, overall knowledge and understanding reached the highest level, with an average score of 4.82 (96.40%), indicating a 10.00% improvement. This suggests that participants gained knowledge and understanding of the academic aspects of “Never Get Fat Again”.
In summary, the study of teaching and learning management in the course during the second semester of the academic year 2024, based on student satisfaction survey responses, yielded an average satisfaction score of 4.53, representing 90.60%.

Impact of Public Relations Channels on Institutional Image in a School of General Education

Tospon Pimpa — 2025-02-28

This study examines the effectiveness of public relations channels at the School of General Education and Electronic Learning Innovation and their impact on shaping a positive organizational image. The objectives are to explore suitable public relations channels, evaluate their outcomes, and develop strategies to optimize the effectiveness of these channels in enhancing the school’s image.The study surveyed 377 students, sampled from a population of 34,600 enrolled students, using Krejcie and Morgan's table and simple random sampling. Data were collected through questionnaires and analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation.
The findings reveal that respondents prioritize accessing public relations content through online platforms, with peak engagement occurring daily between 6:01 PM and 9:00 PM. Satisfaction with the content was high, particularly in terms of aesthetics and speed of presentation. Utilizing modern and engaging content through online platforms not only enhances information reception and engagement behaviors but also significantly contributes to building a positive organizational image

Analysis of the Efficiency of the Internal Control System of The Office of General Education and Innovative Electronic Learning, Suan Sunandha Rajabhat University

Saysunee Sanngphueak — 2025-02-28

The objectives of this research are 1) To study demographic factors of The Office of General Education and Innovative Electronic Learning affects the efficiency of internal control. and affect the efficiency of operations 2) To study administrative factors Office of General Education that is related to the efficiency of internal control and its relationship with operational efficiency 3) To study the efficiency of internal control in relation to operational efficiency. of The Office of General Education and Innovative Electronic Learning, Suan Sunandha Rajabhat University. Educational level of the office administrators and academic support personnel and work experience of administrators of the Office of General Education and academic support personnel Population used in this research Personnel, operators, officers, employees, government officials, and temporary employees of the School of General Education and Electronic Learning Innovation The population used in this study included 4 administrators and 28 academic support staff, for a total of 32 people. By analyzing the data, the researcher took the questionnaire and analyzed it by looking for percentage (Percentage), mean (Mean), standard deviation (Standard Deviation) and performed a multiple regression analysis (Multiple Regression Analysis).

Developing an Effective Academic Management Framework to Enhance Online Education Practices

Jitlada Wannawong — 2025-02-28

Online Teaching and Learning Management is a key aspect of academic management with innovative thinking, leveraging technology to enable flexible, inclusive learning. However, its effectiveness faces challenges such as technical difficulties, engagement barriers, and student accountability issues. This research aims to tackle those issues by investigating the relationship between academic management employing innovative thinking and its impact on undergraduate students’ satisfaction with online teaching and learning, where the findings will inform the development of effective frameworks for enhancing online education practices. The findings show that the overall average satisfaction scores are at a medium level, indicating significant potential for improvement. The development of effective academic management frameworks for enhancing online teaching and learning should mainly focus on intensive training for instructors, training and follow-up for students, 24/7 technical support, increased awareness and communication about the benefits of online learning, support for content development, enhanced permission and storage, and finally incentive for engagement with the online learning system.

Guidelines for Managing the Website of the Office of General Education and Innovative Electronic Learning

Natthawut Thonkham — 2025-02-28

This research focuses on improving website management and the dissemination of information to enhance user satisfaction. The study aims to analyze the current website structure, propose strategies for enhancement, and ensure the site meets the needs of students and visitors. The findings reveal that users are highly satisfied with the website in terms of usability, accessibility, content clarity, and organization of news announcements. The content clarity received the highest mean score of 4.84 (SD=0.36), indicating exceptional quality. However, areas such as page design and language usage in announcements, with mean scores of 4.34, offer opportunities for improvement. Recommendations include modernizing page design, integrating advanced filtering features for news, and refining language for conciseness and user-friendliness. These findings contribute to strategies for maintaining and enhancing the website's effectiveness in serving its audience.

Developing Progress Reports of Students Learning through the Flexspace Platform of General Education, Suan Sunandha Rajabhat University

Rattanakul Kongpha — 2025-02-28

The study on "The Development of Progress Reports for Learners Using FlexSpace at the Faculty of General Education and Electronic Learning Innovation, Suan Sunandha Rajabhat University" aims to design progress reports for learners using the FlexSpace system and to evaluate the satisfaction of users with these progress reports.
The study population consists of 30 faculty members and teaching assistants in general education courses at Suan Sunandha Rajabhat University, selected through purposive sampling. Data were collected using a questionnaire, and the statistics used for data analysis included percentage, mean, and standard deviation. In this study, the researcher gathered data using a satisfaction questionnaire.
The results of the study revealed that users of the learner progress report were highly satisfied, with an overall satisfaction score of 4.51, equivalent to 90.18%. The findings are as follows: (1) Satisfaction with the report design had a satisfaction level of 4.67, equivalent to 93.33%, indicating the highest level of satisfaction. (2) Satisfaction with the report's presentation had a satisfaction level of 4.61, equivalent to 92.17%, indicating the highest level of satisfaction. (3) Satisfaction with the usability of the report had a satisfaction level of 4.52, equivalent to 90.40%, indicating the highest level of satisfaction. (4) Satisfaction with the report's effectiveness had a satisfaction level of 4.24, equivalent to 84.83%, indicating a high level of satisfaction.
The results of this study indicate that designing reports with visual data presentations, including bar charts, which are the most commonly used format, followed by pie charts, helps users understand the reports more effectively. These visual data presentations assist in transforming abstract information into concrete, visual formats.

Exploring Student Satisfaction with Hybrid Learning Management on Flexspace Platform in General Education Language Courses

Suradet Asipong — 2025-02-28

This research aims to explore the problems and needs of students regarding Hybrid Learning and to evaluate their satisfaction with the use of the Flexspace platform in general education language courses. The sample group consisted of 400 undergraduate students from Suan Sunandha Rajabhat University, selected through purposive sampling. Data were collected using a validated and reliable questionnaire designed to measure various aspects of student satisfaction.
The data were analyzed using statistical methods such as mean (x̄) and standard deviation (S.D.). The findings indicated that overall student satisfaction with Hybrid Learning on the Flexspace platform was at the "highest" level (x̄ = 4.51, S.D. = 0.638). The factor receiving the highest level of satisfaction was the system and instructional media support (x̄ = 4.53, S.D. = 0.606), followed by satisfaction with course instructors and teaching assistants' services.
This study highlights the potential of Hybrid Learning to enhance flexibility and improve the learning experience for students. These findings can inform the development of Hybrid Learning models and the optimization of the Flexspace platform to better meet students' needs in the future.

Remote Server techniques with SSH (Secure Shell) for Managing Server Computers of The Office of General Education and Innovative Electronic Learning, Suan Sunandha Rajabhat University

Supas Amornchantanakorn — 2025-02-28

This research aims to study methods and techniques for managing server computers using the Secure Shell (SSH) protocol, a crucial tool for enhancing security and efficiency in server access and control. The study focuses on analyzing and developing remote server management processes through SSH, including user permission management, secure connection configuration, and cybersecurity threat prevention. The research methodology involves data collection from practical testing and analysis of server operations within the Office of General Education and Innovative Electronic Learning at Suan Sunandha Rajabhat University. Additionally, a procedural manual was developed to assist personnel in effectively and securely utilizing SSH for server management. The findings reveal that the SSH-based remote server management techniques developed in this study significantly reduce system vulnerabilities, enhance data security, and improve the efficiency of server administration. These outcomes contribute positively to supporting digital learning initiatives within the university.

Factors Affecting Customer Satisfaction with Financial Services at the Office of General Education and e-Learning Innovation, Fiscal Year 2024

Rungnapa Ruangrit — 2025-02-28

This study, titled Factors Affecting the Satisfaction of Visitors to the Financial Office of the School of General Education and Electronic Learning Innovation for the Fiscal Year 2024, aimed to examine the factors influencing visitor satisfaction with the financial office of the School of General Education and Electronic Learning Innovation during the fiscal year 2024. Additionally, the study sought to utilize the findings to enhance operational efficiency. The population for this study consisted of 25 personnel from the School of General Education and Electronic Learning Innovation (data as of July 2024). Data collection was conducted using questionnaires, and statistical analysis included percentage, mean, and standard deviation.
The findings revealed that the overall satisfaction level of visitors regarding financial office services was high. Most visitors were highly satisfied with the professionalism and efficiency of the financial officers. Among the factors examined, personnel competence received the highest satisfaction ratings, as visitors appreciated the staff's ability to work efficiently and provide excellent service. Cash receipts and disbursements also achieved a high satisfaction level, reflecting the promptness and accuracy of these processes, which contributed to visitor satisfaction. Meanwhile, accounting records, though rated the lowest among the factors, still achieved a high satisfaction level. This indicates that while the accounting process is effective, there remains room for improvement.

Satisfaction of Students Towards the Teaching Management of General Education

Sirikorn Yooyong — 2025-02-28

This study aimed to explore the satisfaction of students toward the teaching management of general education courses and to identify ways to improve and enhance their satisfaction. The sample consisted of 400 international program students from Suan Sunandha Rajabhat University enrolled in general education courses. Data were collected using a questionnaire, and statistical analysis was conducted using percentage (%), mean (x̄), and standard deviation (S.D.). The sample group included 154 male students (38.50%) and 246 female students (61.50%). There were 260 first-year students (65.00%), 92 second-year students (23.00%), 33 third-year students (8.25%), and 15 fourth-year students (3.75%). Students came from 14 faculties/colleges, with the largest groups being from the College of Logistics and Supply Chain (25.50%) and the College of Innovation and Management (24.00%). Overall, students reported a high level of satisfaction with the teaching management of general education courses (mean = 3.81, S.D. = 0.6412). The highest levels of satisfaction were found in the following areas: the readiness of the Learning Management System (LMS) (mean = 4.20, S.D. = 0.4347), the clarity of class and exam schedules (mean = 4.08, S.D. = 0.2677), and the clarity of accumulated and exam scores (mean = 3.64, S.D. = 0.8083).

Developing a Digital-Enriched Instructional Media Design Process for the General Education Course

Paitoon Charonpak — 2025-02-28

This study aims to develop a process for designing instructional media for the general education course, intending to provide an effective learning experience for students. The sample group consists of 3,000 undergraduate students enrolled in the GEN0320 Digital Millionaire course in the 2023 academic year at Suan Sunandha Rajabhat University. This project seeks to gain a deeper understanding of students' needs and satisfaction by employing qualitative research methods, focusing on accessibility, diverse learning approaches, and enhanced communication between instructors and students. The overall satisfaction of participants is at the highest level, with an average score of 4.66. This research contributes to educational innovation and improves students' self-development, fostering a foundation for national development. Educational technology supports diverse learners, aligning with national education laws and 21st-century learning standards, emphasizing lifelong learning, critical thinking, collaboration, and adaptability. The study further aligns with Thailand's Education 4.0 strategy, preparing students with essential skills for future challenges.

Hybrid Learning with the FlexSpace platform

Paphitchaya Silpaksa — 2025-02-28

This study aims to explore opinions and satisfaction regarding hybrid learning management using the FlexSpace platform in the subject Digital Wealth. Additionally, it seeks to identify a standard FlexSpace design model that meets learners' satisfaction in hybrid learning environments. The integration of the FlexSpace platform into daily work can enhance learning efficiency, foster skill development, and improve communication and collaboration among diverse groups. By supporting the learning and skill development of students, organizational staff, external partners, and colleagues, FlexSpace contributes to creating a modern, efficient learning and working environment. Hybrid learning management with the FlexSpace platform offers valuable insights into various aspects that can advance teaching methodologies and technological skills. Factors such as technical and psychological support, community building, continuous assessment and improvement, and effective resource allocation significantly contribute to the success of hybrid learning. Adapting to hybrid learning with the FlexSpace platform has both positive and negative impacts. However, effective support and continuous enhancements can mitigate challenges and amplify benefits, ultimately making teaching and learning through FlexSpace more impactful and efficient.

Satisfaction with Human Resource Services by the Personnel Management Division of Suan Sunandha Rajabhat University

Apinya Thunyarak — 2025-02-28

This study aimed to evaluate the satisfaction of university personnel with the human resource services provided by the Personnel Management Division of Suan Sunandha Rajabhat University. The research focused on gathering feedback from 30 personnel, who were selected as the sample group for convenient data collection. A structured satisfaction assessment form, designed with a 5-level rating scale, was utilized to measure satisfaction across three key dimensions: service processes, service personnel, and facilities. Data were analyzed using descriptive statistics, including percentage, mean, and standard deviation. The findings revealed that satisfaction with service processes was the highest (mean = 4.63, SD = 0.54), indicating the efficiency and clarity of procedural workflows. Satisfaction with service personnel was also rated at a high level (mean = 4.58, SD = 0.51), reflecting the professionalism and responsiveness of staff. Satisfaction with facilities, such as the physical environment and supporting infrastructure, was rated slightly lower but remained at a high level (mean = 4.39, SD = 0.65). Overall, the satisfaction score across all dimensions was 4.69 (SD = 0.46), highlighting a high level of overall satisfaction with the services provided. These results underscore the importance of maintaining high standards in service delivery and suggest areas for potential improvement. The insights from this study offer valuable guidance for the Personnel Management Division to enhance operational efficiency and better meet the expectations and needs of university personnel.

Developing the quality of academic support staff to efficiency of work

Namthip Kleebbuaban — 2025-02-28

The research on Development of Quality of Academic Support Personnel to Increase Work Efficiency has the following objectives: 1) To study the factors affecting the development of the quality of personnel performance 2) To study the relationship between performance and factors that promote personnel efficiency. This research is quantitative research. The sample group used in the quantitative research is 400 working-age people in Bangkok.
Summary of the research results
Results of data analysis on personal data Sample group The sample group consists of 179 males, accounting for 44.75 percent, and 221 females, accounting for 55.25 percent. In terms of working experience of 1-2 years, 262 people, accounting for 65.50 percent, working experience of 3-4 years, 82 people, accounting for 20.50 percent, working experience of 5-6 years, 45 people, accounting for 11.25 percent, and working experience of 6 years or more, 11 people, accounting for 2.75 percent. In terms of the department in which they worked, 286 government agencies, accounting for 71.50 percent, and 114 private agencies, accounting for 50.50 percent.
Results of sample analysis. The sample group consisted of 179 males, or 44.75 percent, and 221 females, or 55.25 percent. In terms of length of employment, 1-2 years, 262 people, or 65.50 percent, length of employment, 3-4 years, 82 people, or 20.50 percent, length of employment, 5-6 years, 45 people, or 11.25 percent, and length of employment, 6 years or more, 11 people, or 2.75 percent. In terms of the department in which they worked. Government agencies, 286 people, accounting for 71.50 percent, and private agencies, 114 people, accounting for 50.50 percent.
The results of the study of the attitude level of academic support personnel towards development and increasing work efficiency, overall, were at the highest level ( = 4.50, S.D. = 0.42). When considering each aspect, the highest level was the opportunity and advancement aspect ( = 4.53, S.D. = 0.44), followed by the nature of work aspect ( = 4.47, S.D. = 0.40).
Considering each aspect, the attitude of academic support personnel towards development and increasing work efficiency was at the highest level ( = 4.50, S.D. = 0.42). When considering each item, the issue with the highest level was
1. Overall, the work characteristics were at the level ( = 4.32, S.D. = 0.55). Considering each item, they are as follows:The work you do makes you feel successful and proud ( = 4.68, S.D. = 0.39), the work characteristics are challenging and beneficial to the department and the organization ( = 4.52, S.D. = 0.40), you are satisfied with the responsibilities of the work you are currently assigned ( = 4.42, S.D. = 0.41), your current work is interesting ( = 4.38, S.D. = 0.42), you can use your creativity to the fullest ( = 4.38, S.D. = 0.42).

2. Opportunity and advancement, overall, is at the level ( = 4.53, S.D. = 0.44). Considering each item, the organization supports workers to be promoted appropriately ( = 4.76, S.D. = 0.42), believes that there is an opportunity to be promoted if you work to your full potential ( = 4.62, S.D. = 0.38), that being promoted depends on your ability to perform your work ( = 4.56 S.D. = 0.41), that your promotion requires time and the number of years of work to consider your work performance ( = 4.38, S.D. = 0.42), and that your current work has an opportunity for career advancement ( = 4.32, S.D. = 0.54).
The research results are consistent with the research of Udom Subhisa (2020) on Factors Affecting the Performance of Production Staff of Thai Premium Pipe Co., Ltd. It was found that factors in terms of a good work environment, speed of work, nature of work, ability, and work factors in terms of knowledge, understanding, and work factors in terms of morale and encouragement affect the performance of the production staff of Thai Premium Pipe Co., Ltd. And the research of Nonthiat Chomwattana (2020) on Factors Affecting the Performance of Employees of Plat Nera Co., Ltd. The research results found that employees of Plat Nera Co., Ltd. with different levels of education and work experience caused the performance of employees of Plat Nera Co., Ltd. to be different. And employees of Plat Nera Co., Ltd. with different genders, ages, statuses and average monthly incomes will result in the performance of employees of Plat Nera Co., Ltd. not being different.
Motivation in work in terms of work success, respect, management, work characteristics, and advancement in position can be concluded that it has an impact on the work efficiency of employees of Plat Nera Company Limited.

Digital competency development for early childhood teachers under the Office of the Basic Education Commission

Nuntiya Noichun — 2025-02-28

This research aimed to (1) investigate the current and desired states, as well as analyze the priority needs for developing the digital competence of early childhood teachers in schools under the Office of the Basic Education Commission (OBEC), and (2) propose guidelines for enhancing their digital competence. The study sample consisted of 400 early childhood teachers affiliated with OBEC, selected through stratified random sampling. Data collection instruments included a questionnaire assessing the current and desired states of digital competence and a form for proposing development guidelines. Data were analyzed using mean, standard deviation, and the Priority Needs Index (PNI). The results revealed that the current state of digital competence was at a high level (Mean = 3.76, S.D. = 0.89), while the desired state was at the highest level (Mean = 4.67, S.D. = 0.51). The most critical area for improvement was Competence Area 5: Using Digital Technology in Teaching (PNI modified = 0.89). The study proposed five guidelines for development: (1) enhancing basic digital skills, (2) integrating digital tools into classroom instruction, (3) fostering awareness of digital safety and ethics, (4) building professional learning communities, and (5) evaluating and refining digital competence. These findings provide actionable insights to support the development of digital competence among early childhood teachers, addressing the demands of modern education.

A Systematic Review of Essential Transferable Skills in Higher Education in Thailand

Martusorn Khaengkhan — 2025-02-28

This systematic review investigates the essential transferable skills required for higher education students in Thailand to thrive in an increasingly dynamic global job market. Drawing upon 15 key sources, including academic literature, government reports, and industry insights from platforms, this study synthesizes critical perspectives on skill development. Using a synthesis matrix, nine essential transferable skills were identified: collaboration, problem-solving, critical thinking, lifelong learning, communication skills, creativity, digital literacy, adaptability, and emotional intelligence. These skills, prominently featured across multiple sources, reflect the demands of modern employers and the priorities for educational reform in Thailand. This review underscores the importance of embedding these skills in higher education curricula to better prepare students for future challenges. The findings contribute to ongoing discussions on educational development and workforce readiness in Thailand, offering practical insights for educators, policymakers, and industry stakeholders.

Balancing Cost Optimization and Risk Management A Strategic Analysis of Low-Cost Country Sourcing in Global Procurement

Sittichai Pintuma — 2025-02-28

This study explores the relationship between strategic procurement decisions and low-cost country sourcing (LCCS) in the global business environment. It examines how organizations navigate the opportunities and challenges of LCCS while maintaining supply chain resilience and product quality. Analyzing procurement practices across 200 multinational corporations over five years, the study combines quantitative cost-benefit analyses with qualitative assessments of risk and outcomes. Findings show that LCCS can lead to 25-35% cost reductions in direct material spending, but successful implementation requires advanced risk mitigation and supplier development strategies. Companies achieving optimal results invest in supplier relationship management, quality control, and local presence in sourcing countries. The research identifies five key factors for successful LCCS: total cost of ownership analysis, cultural alignment, supplier capability development, risk diversification, and technology-enabled transparency. It also highlights emerging trends, such as the shift from cost-based to value-based supplier selection and the increasing importance of sustainability and social responsibility in sourcing decisions. This study contributes to procurement management theory and practice by offering a framework for evaluating and implementing LCCS strategies, providing insights for procurement professionals and decision-makers in optimizing cost benefits while managing risks.

Enhancing Supply Chain Performance Through Digital Collaboration: An Analysis of E-Supply Chain Solutions in the Modern Business Environment

Lamphai Trakoonsanti — 2025-02-28

This research examines the transformative impact of electronic supply chain solutions and collaborative platforms on modern business operations. The study investigates how digital integration and real-time information sharing across supply chain networks contribute to operational efficiency, cost reduction, and competitive advantage. Through analysis of multiple case studies across diverse industries, the research demonstrates that organizations implementing e-supply chain solutions experience significant improvements in inventory management, demand forecasting accuracy, and supplier relationship management. The study employs a mixed-methods approach, combining quantitative analysis of performance metrics from 150 global enterprises with qualitative assessments of collaboration patterns and implementation challenges. Findings reveal that companies utilizing integrated e-supply chain platforms achieve an average 27% reduction in order fulfillment time and 32% improvement in inventory turnover. Furthermore, the research identifies key success factors for effective supply chain collaboration, including standardized data protocols, cross-organizational process alignment, and robust cybersecurity frameworks. The results indicate that successful e-supply chain collaboration depends not only on technological infrastructure but also on organizational culture, partner relationship management, and strategic alignment among stakeholders. This research contributes to the growing body of knowledge on digital supply chain transformation and provides practical insights for organizations seeking to enhance their supply chain operations through technological innovation and collaborative practices.

Optimizing Retail Demand Forecasting with Advanced Machine Learning Techniques

Chanicha Moryadee — 2025-02-28

Accurate demand forecasting is critical for retail businesses to optimize inventory management, reduce costs, and improve customer satisfaction. Traditional forecasting methods often struggle to capture the complexities of modern retail environments, which are influenced by factors such as seasonality, promotions, competition, and external shocks. This paper explores the application of machine learning techniques to enhance demand forecasting accuracy for retail businesses. By leveraging historical sales data, external factors, and customer behavior patterns, machine learning models such as XGboost, long short-term memory (LSTM), and random forest are compared in terms of performance and adaptability to changing market conditions. The study highlights the importance of feature engineering, hyperparameter tuning, and model selection in achieving robust forecasts. Real-world case studies and experiments demonstrate the significant improvement in forecast accuracy over traditional statistical methods, offering actionable insights for inventory planning and operational efficiency. The findings underscore the transformative potential of machine learning in addressing the dynamic challenges of retail demand forecasting, paving the way for smarter decision-making and competitive advantage.

Techniques for Procurement Management at Samut Songkhram Campus, Suan Sunandha Rajabhat University

Supaporn Prajongjai — 2025-02-28

This study explores the procurement management techniques employed at the Samut Songkhram Campus of Suan Sunandha Rajabhat University, focusing on enhancing efficiency, transparency, and compliance with the Public Procurement and Supplies Administration Act of 2017. Key methods analyzed include general invitations, selective bidding, and specific procurements, alongside the adoption of electronic bidding (e-bidding) via the e-GP system. These approaches are supported by models such as Economic Order Quantity (EOQ) and the Silver Meal heuristic to optimize resource utilization, reduce inventory costs, and address common challenges like delays and inadequate planning. The findings demonstrate significant improvements in procurement processes, including better resource allocation, reduced lead times, and enhanced accountability. General invitations foster open-minded competition, selective bidding ensures engagement with specialized providers, and specific procurement methods address urgent needs effectively. However, challenges such as the need for continuous staff training and improved digital infrastructure persist. The study recommends targeted training programs and expanded e-bidding capabilities to ensure long-term success and alignment with the university’s strategic objectives.

Flexibility in Learning: Student Experiences in a HyFlex Circuit and Electronics Course

Pongrapee Kaewsaiha — 2025-02-28

This study explores the effectiveness and student perceptions of a HyFlex learning model implemented in a second-year Circuit and Electronics course for Computer Engineering students in Bangkok. With challenges arising from high transportation costs and traffic, coupled with the significant number of students balancing work and study, the HyFlex approach offered flexibility through on-site, online, and on-demand learning modes. Findings from a survey of 43 students reveal differences in preferences, perceived effectiveness, and familiarity with the HyFlex system. ANOVA analyses highlight key insights into student perceptions across learning modes. The study concludes with recommendations for implementing HyFlex learning in practice-based engineering courses.

The Role of Artificial Intelligence in Advancing Sustainable Development Goals: Enhancing Tourism Supply Chain Performance and Sustainable Management Practices in Thailand’s Tourism Industry – A Systematic Review

Natapat Areerakulkan — 2025-02-28

The integration of Artificial Intelligence (AI) into sustainable development initiatives has gained significant momentum, particularly in the tourism industry, where supply chain performance plays a pivotal role. This paper systematically reviews the influence of AI on achieving Sustainable Development Goals (SDGs) through enhanced tourism supply chain performance and the adoption of Sustainable Supply Chain Management (SSCM) practices in Thailand's tourism sector. By analyzing academic literature, case studies, and industry reports, the study explores how AI-driven innovations—such as predictive analytics, smart resource allocation, and real-time decision-making—contribute to sustainable tourism practices.
Key findings highlight the potential of AI to optimize resource efficiency, reduce environmental impacts, and enhance stakeholder collaboration, thereby fostering economic, social, and environmental sustainability. Moreover, the study identifies barriers to AI adoption, including technological infrastructure gaps and stakeholder resistance, and offers actionable recommendations for policymakers and industry leaders. This review underscores the critical role of AI as a transformative tool for aligning tourism supply chain practices with global SDG targets, providing a blueprint for Thailand's tourism industry to achieve sustainable growth in an increasingly competitive and eco-conscious market.

A study of satisfaction with teaching and learning in online and on-site formats for Subjects of Science and Mathematics of General Education The Office of General Education and Innovative Eletronic Learning, Suan Sunandha Rajabhat University

Wimonwan Nakasun — 2025-02-28

This study aimed to 1) assess satisfaction levels with online and on-site learning in Science and Mathematics general education courses, and 2) use these insights to enhance the teaching methods in these courses. A sample of 400 undergraduate students from Suan Sunandha Rajabhat University participated, with data gathered through questionnaires and analyzed using percentage, mean, and standard deviation.
Findings showed high overall satisfaction (mean = 4.21, S.D. = 0.55) with both online and on-site learning methods. Students rated coordination by teaching assistants (TAs) particularly highly (mean = 4.25, S.D. = 0.58). Key factors influencing satisfaction included TA coordination with lecturers, TA problem-solving skills, effective communication channels, adequacy of learning equipment, and clear communication from the General Education Office. The study also explored student perceptions of readiness in different learning methods, clarity in grading criteria, and the structure of online, on-site, and on-demand formats.

The Mediating Role of Organizational Identity and Work Engagement in The Relationship Between Perceived Organizational Support and Job Performance in Private Universities in Guangdong

Langying Liu — 2025-02-28

At present, private universities occupy an important place in China's higher education. There are nearly 250,000 teachers in private universities and about 5.1 million students in private universities. Therefore, the work performance of teachers in private universities is very important. This study investigated the effects of Perceived Organizational Support, Organizational Identity, and Work Engagement on Job Performance. Based on social exchange theory and teacher development theory, it was found that Perceived Organizational Support affects Job Performance through both direct and indirect pathways, with Organizational Identity and Work Engagement as the mediating variables. This study used a mixed research method combined with an explanatory order design, questionnaires and semi-structured interviews as research tools. The results show that Perceived Organizational Support, Organizational Identity, and Work Engagement have a significant positive effect on Job Performance, and Organizational Identity, Work Engagement play an important mediating role.

Entrepreneurship Education and Psychological Capital to Influence the Students' Entrepreneurial Intention in Private Universities

Defu Song — 2025-02-28

The role of entrepreneurial activities in sustainable economic development has attracted high attention from governments around the world. College students are one of the most innovative and entrepreneurial potential groups, and it is urgent to strengthen research on their entrepreneurial intentions. Although experts and scholars have conducted extensive research on the influencing factors of college students' entrepreneurial intentions, there are still certain issues. This study aims to propose and test a model that examines the impact of entrepreneurship education on college students' entrepreneurial intentions, and also explores the mediating role of psychological capital in this process. To test our research model, this article is based on the theories of planned behavior and entrepreneurial process, using a combination of quantitative and qualitative methods. The research results indicate that entrepreneurship education has a significant positive impact on the entrepreneurial willingness of college students. Entrepreneurship education can promote students' entrepreneurial intentions through psychological capital. This study provides practical support for developing new educational initiatives that can support current or future entrepreneurial projects for college students.

The Impact of Market Trends on Enterprises' Ability to Seize Opportunities

Deng Huiling — 2025-02-28

This paper aims to deeply explore the impact of market trends on enterprises' ability to seize opportunities. Through the definition and analysis of relevant variables, the collection and interpretation of actual data, and the construction of a data analysis model diagram, it reveals the close connection between market trends and enterprises' ability to seize opportunities. It provides theoretical support and practical guidance for enterprises to better grasp opportunities and enhance competitiveness in the constantly changing market environment.

The Inheritance, Protection, and Innovative Development of Shanghai Woolen Needlepoint Tapestry from the Perspective of Cultural Hybridity Theory

Rongrong Xu

Shanghai Woolen Needlepoint Tapestry, as an important part of China's intangible cultural heritage, is a unique handicraft that integrates traditional Chinese embroidery techniques with Western woolen embroidery. However, with the progress of globalization and modernization, Shanghai Woolen Needlepoint Tapestry faces many challenges in inheritance and development, including a shortage of successors, limited market demand, and a lack of cultural identity among the younger generation. This study explores the application of cultural hybridity theory in the inheritance, protection, and innovative development of Shanghai Woolen Needlepoint Tapestry. By integrating elements from different cultures, this study aims to enhance the cultural value and market competitiveness of Shanghai Woolen Needlepoint Tapestry while preserving the uniqueness of its traditional craftsmanship.

Research on the Innovative Design of Suzhou Embroidery Craft in Tourist Souvenirs under the Background of Wu Culture

Jiahao Lu — 2025-02-28

Wu culture, as a brilliant component of Chinese civilization, gave birth to Suzhou embroidery, a unique handicraft treasure. Suzhou embroidery not only carries a profound historical and cultural heritage, but also has been recognized as an intangible cultural heritage, showing outstanding artistic value. This study deeply discusses the innovative application of Suzhou embroidery technology in tourist souvenirs under the background of Wu culture, and systematically analyzes the historical background, artistic characteristics and current situation of Suzhou embroidery in the tourist souvenir market. Through the comprehensive use of literature research, field investigation, in-depth interview and other qualitative and quantitative research methods, this study excavates the cultural significance, artistic characteristics and market value of Suzhou embroidery. The research results show that integrating the unique value of Wu culture into the design of Suzhou embroidery tourist souvenirs can not only effectively improve the cultural connotation and market competitiveness of the products, but also enhance the cultural identity and emotional experience of consumers. This study provides a theoretical and practical basis for the inheritance and development of Suzhou embroidery craft, as well as a useful reference for the modernization and innovative development of other intangible cultural heritage.

Research on the Protection and Design Application of Ming and Qing Dynasty Heraldic Porcelain under the Threshold of Product Semiotics Theory

Ke Wu — 2025-02-28

China was the first country in the world to fire porcelain, and Jingdezhen is renowned globally as a center for the development of ceramic culture. With its beautiful, practical yet durable vessels, Jingdezhen porcelain is an important link for Chinese culture to the world, highlighting China's contribution in the world's cultural history. This paper aims to realize the innovative development of Jingdezhen ceramic skills and enhance the economic value of the non-heritage culture through the systematic study of the history, decoration and techniques of heraldic porcelain in the Ming and Qing dynasties, mining the history of cultural exchange between the East and the West, and based on the theory of product semiotics. Using a combination of qualitative and quantitative research methods, we collect literature for qualitative research and use questionnaires to analyze the decorative characteristics and design directions of Ming and Qing heraldic porcelain. The results of the study show that the theory of product semiotics can effectively promote the sustainable development of heraldic porcelain in the Ming and Qing Dynasties, and enhance the cultural influence of Jingdezhen ceramic skills. The conclusion is that the product semiotics theory system provides a promotable and effective way for the inheritance and development of Ming and Qing Dynasty heraldic porcelain, and plays a constructive role as a model.

The Evolution and Future Trends of Tunnel Design: Enhancing User Experience and Safety

Shengnan Wang — 2025-02-28

With the rapid development of transportation infrastructure, ultra-long high-speed tunnels are increasingly used in complex terrain areas, but their closed environment poses new challenges to driving experience and safety. This study takes the ultra-long high-speed tunnel in Nujiang Prefecture, Yunnan Province as the object, and analyzes "the consideration of user experience in tunnel design and its development trend". Through literature review, case study and interviews, the evolution of tunnel visual landscape design and the key factors affecting user satisfaction are summarized. The results show that light environment adaptation, spatial perception, visual guidance and cultural element integration are the core factors affecting user experience. The research results provide a theoretical basis and practical guidance for the design of ultra-long tunnels.

Traditional and Modern Fusion: The Application and Challenges of Leizhou Cattail Weaving in Modern Cultural Creative Designs

Xiaopu Zhang — 2025-02-28

Leizhou cattail weaving, a significant intangible cultural heritage of Guangdong, embodies rich historical and cultural value. However, modernization has led to challenges such as a decline in inheritors, limited design innovation, and restricted market reach. The emergence of cultural and creative industries presents new opportunities to revitalize this traditional craft and support its sustainable development.This study, adopting a cultural and creative industries perspective, integrates literature research and fieldwork to examine the craftsmanship, cultural significance, and contemporary applications of Leizhou cattail weaving. Through semi-structured interviews, it explores the craft’s development within modern cultural and creative design. Findings indicate that while Leizhou cattail weaving excels in material selection and technique, it falls short in aesthetics and innovation, limiting its market appeal. Drawing on domestic and international industry practices, this study proposes sustainable development strategies to support its modernization and offer insights for the broader revitalization of traditional handicrafts.