INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN LONDON 2019

CAMPUS ACTIVITIES AND COMMUNICATION ENHANCEMENT

Asst. Prof. Dr. Somdech Rungsrisawat — Thu, 07 Mar 2019 00:00:00 +0700

In modern globalization, it is vital for offices in every faculty of Suan Sunandha Rajabhat University to use communication tools effectively to boost up the productivity and enhance decision making. The effective communication tools must include speed, privacy, security, power, ease of use, specific feature, and state-of-the-art technology. Some communication tools are productive but many are less than productive in terms of time, cost, and decision making. To ensure that the communication tools are feasible in terms of its practical usages of communication in office, the university needs to have a balance of these qualities. The objectives of this study were to examine the level of satisfaction with the balance of the qualities of effective communication tools as well as to suggest ways to improve the communication tools in the future.
This study employed both quantitative and qualitative research technique in order to provide answers for the research questions and research objectives. A total of 400 staff who were in office in various faculties of university at the first quarter of the year 2018 was interviewed. Data collection was conducted to capture their information, opinions, and comments. About eight of office managers was randomly selected to conduct an in-depth interview to obtain more insight information of how to improve communication tools. Statistical description and analysis were done by utilizing SPSS program and Excel program. Percentage, frequency, mean, and standard deviation were used for data analysis and for achieving results. The findings of this investigation revealed that the majority of staff who works with internal staff in the office had a high level of satisfaction with a mean of 4.76 on the balances of the qualities of communication tools. However, the majority of staff who works with committee members has only a medium level of satisfaction with a mean of 3.37 on the outcome of using communication tools. Suggestion from the study included implementing the reengineering process of communication tools to achieve better results of generate information, sharing information, and provide vital information for making decisions. Also, there should be the use the guidelines for balancing qualities of communication tools to make certain that the results and the outcome of implement communication tools ends with high productivity.

QUALITY ENHANCEMENT OF INFORMATION TECHNOLOGY TRAINING

Asst. Prof. Dr. Sirilak Ketchaya — Thu, 07 Mar 2019 00:00:00 +0700

To obtain a feedback from students is a prerequisite to providing high quality services. Therefore, it is necessary for students to have an opportunity to offer their straight feedback on their recent visiting the computer labs in order for the management of the labs to improve service quality. Computer labs and information Technology office is considered by students as one of the most important offices of university. Due to the fact that it provides many kinds of important information technology services, hardware and software services, various trainings, internet, and modern computer laboratory facilities. To have student high level of satisfaction implies successful management of computer labs and often reflects high quality management. The objective of this research was to do the survey and investigate factors of services that affected the high level of satisfaction from the students’ perspectives. This study utilized quantitative research study which was conducted by interviewing with 200 students who were the regular users of services of computer labs and who had a willingness to provide honest feedback, comments and suggestions. Statistical analysis was performed by using SPSS program. Frequency, tabulation, mean, and standard deviation were used for data analysis and generated conclusion. The result of this investigation revealed that the majority of students reported a high level of satisfaction the service standard of computer labs and the overall mean was 4.78 with SD of 0.9812. From the means, the order of list of high level of satisfaction included the service provided by staff, organizations of trainings, cleanliness of the computer labs, the modern and upgraded of computer and its facilities, the opening and closing hours of the computer labs. The three important suggestions from this study include removing the physical barriers and open new level of communication, idea sharing, and problem solving, providing a well-balanced workplace with open floor space and with work benches, and keeping noise and distractions at a minimum.

HANDLE PROBLEMS PEOPLE: A CASE OF OFFICE MANAGEMENT

Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

In fact, problems people, in a manager perspective, was difficult to handle for organizations because of its complexity. However, the majority of business which are the driving force of economy in Thailand are facing with this problems people in office. Therefore, it is imperative to investigate this problem in a small scale and for small business management. The aims of this research were to understand problems people in small business and small firms as well as to offer suggestions for proper handle problems people for small business and small firms.
In order to find the answers for this research objectives, a qualitative research study was conducted which was conducted by using an in-depth interviewing with 12 informants. Six of them were managers of small business and other six were from academic and policy makers who involved with the work of small business and government policy. They were asked to provide information on how to handle problems people in small business. Contextual analysis and both primary data and secondary data from focus group and findings of many researches were also used for data analysis and findings. The result of this study revealed that problems people affected the success of small business as well as affected the key success of small business. However, key success of small business often related to the composited characteristic traits of the small business. Problems people affected the effectiveness of leadership, communication, productivity, people skills, and teamwork. The suggestions from this study to handle difficult people in office included be calm and realize that it can’t be change, build rapport, treat a person with respect, focus on what can be done, and be positive and create positive environment.

PERSONALITY DEVELOPMENT AND IMAGE IMPROVEMENT: A CASE OF INTERNSHIP STUDENTS

Miss Narumon chomchom — Thu, 07 Mar 2019 00:00:00 +0700

Personality development and image improvement are both vital quality for success in modern business. This is because better personality and good image can create positive mind and increase high level of confidence of any person. All internship students from Suan Sunandha Rajabhat University are required to train in both personality development and image improvement. It is both necessary and vital to fourth year students because it has the effects on their behavior, thought, and feelings. It is acceptable in higher education that personality development and image improvement is important to internship students. Personality development and image improvement are not only the external of better dress or good look but also the internal of self-confidence, innovative thinking, and communication & people skills. The objectives of this study were to investigate the internship students who had personality development and image training and their work performance. This study utilized qualitative research method. The focus of the study was on 12 internship students who had completed personality development and image training class. An in-depth interview was conducted to gain better understanding of them. Primary data and secondary data were also analyzed with the assistance of the finding of literature review and many of previous studies related to the topic of personality development and image improvement. The results of this study were from the findings of the in-depth interview of 12 internship students and with theoretical framework collected from many literature reviews resulted in the conclusion that there is direct positive relation between both personality development and image improvement and high satisfaction and happiness of internship students at work and at home. There should be more training programs for students who are entering the internship programs as well as enter job market to enhance their confidence and better self-image.

FACTORS OF SUCCESS FOR SUPERVISORS: A CASE OF SMALL OFFICE

Miss. Natthanicha Witthayathaworn, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

Factors of success are critical factors that need to be focus on the everyday management. The modern office management is very busy and needs a real practical way to increase both speed and quality of job assignment and services. Office management is one of the most important functions of university. Not only for the students and faculty members, but also for the staff members. Better management provides staff members with many kinds of opportunities for success and advancement. Successful in office management often reflects the level of satisfaction of staff members in the office. The objective of this research was to investigate feelings towards office management as well as the important factors of success that affected the positive or negative feelings from the staff’s perspectives. This study employed the qualitative research method which aimed to obtain the findings of an in-depth interview from two major perspectives namely: male and female staff. Each group would consist of 12 individuals and each group would set up to participate in a small focus group to tell their opinion about office management and provide their insight information together with valuable comments of how to improve the office management. The finding of the study revealed that the majority of informants expressed the positive feelings towards the office management and most of them had a highly positive comments of the opportunity for advancement. However, there were some suggestions such as improvement of effective communications, collaboration with other offices in the university, and training opportunities.

SUCCESS OF PERSONALITY DEVELOPMENT TRAINING

Mr. Pongsak Rungsong, Miss Narumon Chomchom — Thu, 07 Mar 2019 00:00:00 +0700

Good personality leads to high confidence and success in life. Personality development is very important for students in order to be competitive in the globalization and in ASEAN market. Suan Sunandha Rajabhat University aims to provide personality training programs in various forms every year. The success rate of the trainings depends on the level of participations with a variety of activities offered. The high level of participation rate, the better results of personality improvement of students. The objectives of this research were to conduct the survey investigation of level of participations from training development programs provided by Suan Sunandha Rajabhat University during the third quarter of year 2018 and to offer some valuable suggestions to improve the level of participation in various trainings
In order to find the results of research objectives, this study utilized both quantitative method and qualitative method to offer the answers. About 100 students was selected from training sessions to be sample group for quantitative method. Data collection was done by interview questionnaire. About 10 students was selected from variety of training sessions to be key informants for qualitative method. Data collection for insight information was conducts via in-depth interview. Statistical analysis was performed by using SPSS program. Mean, and standard deviation were mainly used for data analysis and generated results. The result of this investigation showed that the majority of students had a high level of participation on personality development trainings of the University. Fun activities had higher rate of satisfaction in learning as well as higher rate of satisfaction than some and serious activities. The suggestions from this study included find to offer more fun activities to motivate students to have high level of participation.

TRAINING CAMPS: LEVEL OF SATISFACTION

Thu, 07 Mar 2019 00:00:00 +0700

The rapid changing in globalization nowadays showed that it is vital to improve human capitals to be both more effectiveness and high value. Because of the fast moving towards learning organization and learning society, the Suan Sunandha Rajabhat University needs to improve the human capitals of students who will be the most important capital in future. Therefore, it is imperative to develop and improve students’ potential in English communication skills in the training camps. Training camps is one of the best ways to improve students’ ability in English communication as well as social skills and academic experiences. The objective of this study was to investigate the ability of students’ English potential development. This was a case study of Suan Sunandha Rajabht University. The population of this study included all students of Suan Sunandha Rajabhat University who participated in training camps. This study was a mixed method of both quantitative and qualitative study method, therefore, a total of 200 students were used as sample group for quantitative method and a total of 15 students was selected to be in a focus group for qualitative method. The findings of the study showed that the overall training camps provided the proper methods of learning and students had showed their improvement of their English and high interests in further studying in the future. The majority of students had reported high level of satisfaction of the training programs as well as knowledge and skills gained from the camps. Many suggestions from the students included there should be a pre-test and post-test to measure the English ability of students rather than the old fashion method of selection. Due to limited time at the camps, the focus of training camp should be on both speaking and listening rather than reading and gramma.

ENGLISH CCAMP AND LISTENING ACTIVITIES

Miss Sarocha Binabdulloh, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

To prepare students to be success for highly competitive globalization, it is vital for Suan Sunandha Rajabhat University to provide English camp trainings. The effective English trainings must include listing activities. To be successful in terms of the use listening activities, the university needs to have encourage this training. Many Thai students master English grammar but fail miserably in speaking and listening. The objective of this study was to examine the level of satisfaction in English camp for listening activities. This study employed both quantitative and qualitative research technique in order to provide answers for the research questions and research objectives. A total of 100 students who were in training camps in various parts of university at the first quarter of the year 2018 was interviewed. Data collection was performed to obtain their information, opinions, and comments. Statistical description and analysis were conducted by utilizing SPSS program and Excel program. Percentage, frequency, mean, and standard deviation were used for data analysis and achieving results. The findings of this investigation revealed that the majority of students who were in training camps had a high level of satisfaction with a mean of 4.66. However, the majority of students who works with committee members has only a medium level of satisfaction with a mean of 3.37 on the listening activities. Suggestion from the study included there should be the use the guidelines for increasing the effectiveness of listening activities. In addition, practice listening every day is a great way to get the maximum from a conversation with a native speaker, take note on new vocabulary or misunderstandings, and finally to improve English listening skill is to immerse yourself in English as much as possible.

SATISFACTION OF STUDENTS IN ENGLISH CLASSES: COMMUNICATION WITH IMPACTS

Boontin Thongyot, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

English is world business languages. For Thai students, improving English communication skills has been so problematic from primary school to high school and until University level. Therefore, it is necessary and demanding for Suan Sunandha Rajabhat students to have high skill in English communication. The English classes for students must be specially designed to help train many different levels of students to ensure that they can perform necessary functions with good communication skills in English. The objective of this research was to examine the effectiveness of English training for students as well as to understand what kinds of trainings do students really wants and to find ways to improve their training in with small classes. The population of this study included all English class students in Suan Sunandha Rajabhat University who were studying the first quarter of year 2018. This was a quantitative research study which was conducted by interviewing with 200 students who were studying and majoring in service industry such as tourism, hotels, transportations, and restaurants. Statistical analysis was performed by using SPSS program. Percentage, mean, and standard deviation were used for data analysis and generated findings. The result of this investigation revealed that the majority of students had satisfied with the overall English classes with a mean of 4.54 and S.D. of 0.9897. However, when evaluated in detail, students are satisfied with speaking and listening English training more than vocab and reading of English training. There are five suggestions from this study: Practice every day, Surround yourself with English learning environment, do a lesson at least once a day, and Practice in four core skills –reading, writing, listening, and speaking.

BENEFITS OF PERSONALITY DEVELOPMENT TRAINING

Chintana Dumrongsuntithum, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

Success starts with the proper mindset and good personality helps. The modern competition from ASEAN and globalization pose a very high competition level for Thai students. Personality development and improvement is increasing significance for these students to have a starting level of employment both in domestic and international career. Personality development is one of the key successes to have a career in ASEAN and globalization. Suan Sunandha Rajabhat Univerity students are offered with a great opportunity to learn about the important of personality development. The objectives of this study were to investigate students’ personality development as well as to offer ways to find the ways that students would continue their process at home after finishing the training. This survey research study employed both quantitative and qualitative research technique in order to offer the findings and suggestions for the research questions and research objectives. A total of 100 students who were in the personality trainings at the first quarter of the year 2018 was interviewed via English questionnaire. Data collection was conducted with questionnaire to elicit their data, opinions, and comments. About ten students who were in training sessions was chosen for an in-depth interview to gain more information of how to improve both the process of training and the outcome of training. Statistical description and analysis were performed by using both SPSS program and Excel program. Percentage, mean, and standard deviation, t-test and ANOVA were used for data analysis and generated results. The findings of the study reveal some significant facts that there were remarkable personality and confident improvement of these students who participate in the training. The personality improvement of students included high level of optimistic, pay more attention of their dress and their postures, learn more important social skills, and maintain high self-esteem.

JOB SATISFACTION IN MAIN CAMPUS: A CASE OF SUAN SUNANDHA RAJABHAT UNIVERSITY

Miss Jarana Sangthong, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

Job satisfaction is how employees think and feel about their job which affect their job performance, productivity, and turnover rate. In every higher education organization, it is vital for offices in every department of University to have high job satisfaction to boost up the productivity and improve work effectiveness. Some policy concerning the jobs are productive and many are counter-productive in terms of time, cost, and outcomes. To be successful in terms of the use of high job satisfaction in office, the university needs to have a proper working policy. The objectives of this study were to examine the level of job satisfaction as well as suggest ways to improve campus job satisfaction in the future. This study employed both quantitative and qualitative research technique in order to provide answers for the research questions and research objectives. A total of 120 staff who were in office in various parts of university at the first quarter of the year 2018 was interviewed. Data collection was performed to obtain their information, opinions, and comments. About ten of office staff was selected to conduct an in-depth interview to obtain more insight information of how to improve job satisfaction Statistical description and analysis were done by utilizing SPSS program and Excel program. Percentage, frequency, mean, and standard deviation were used for data analysis and achieving results. The findings of this investigation revealed that the majority of staff who works with other staff in the office had a high level of job satisfaction with a mean of 4.79. Suggestion from the study included to promote the career advancement for both male and female in every office, to create trust and respect among employees and management level, to enhance positive business environment, and to allow effective feedback from employees directly to management level.

SERVICE QUALITY IMPROVEMENT FOR UNIVERSITY’S s TAKEHOLDERS

Miss Busara Srikanok, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

Campus service is as important service as any organization. Campus service must be able to provide a high standard of services to all, especially its stakeholders. In fact, service quality is one of the most valuable factors for the growth and expansion of modern universities. Important service was designed that customers and stakeholders to visit and finish their tasks at one location immediately with high standard quality of service. Hence, it is vital to implement an acceptable SERVQUAL model which have five dimensions: reliability, assurance, tangible, empathy, and responsiveness. Therefore, the objectives of this research study were to investigate the level of satisfaction of stakeholders who use service at Suan Sunandha Rajabhat University in five important dimensions as well as to offer some suggestions to enhance the standard service quality of the one stop service in campus. This research used a mix research method of both quantitative and qualitative research technique in order to obtain the results for the research questions and research objectives. A total of 100 students and 100 non-students who came for services at the second quarter of the year 2018 was conducted. About ten students and ten non-students who often came for the service was chosen to participate an in-depth interview to provide more information of how to improve service to meet with their expectation. Statistical analysis was performed by utilizing SPSS and Excel program. Percentage, mean, and standard deviation were used for statistical data analysis and findings. The findings of this investigation of the level of satisfaction revealed that the majority stakeholders reported that they had a very high level of satisfaction on two dimensions of reliability, tangibles, and assurance, while many had a medium level of satisfaction on empathy and responsiveness. From the study, it confirmed if provider of service get these five dimension right, customers will be high satisfy and then, become customer loyalty. The suggestion from the study were to improve the empathy and responsiveness from the medium level to high level of satisfaction by showing individual attention to each customer and willing to help customers and provide prompt services

POSITIVE ATTITUDES AND PRODUCTIVITY IMPROVEMENT OF STAFF

Nattapol Sarat, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

The exigencies of higher education and high level of global competitiveness confirm the importance of positive attitudes and productivity improvement of staff as an important way to enhance the effectiveness of the organizations. Positive attitude is the way to get the job done and motivates other to do the same and results in high productivity improvement. Most of Thai universities expect the staff members to improve their productivity as one of the most important agendas. Staff members of Suan Sunandha Rajabhat University are required to join many trainings developments to ensure that they have sufficient competitiveness and become valued members of campus. The objectives of this research were to investigate the relationship between positive attitudes and productivity of staff improvement from many departments of Suan Sunandha Rajabhat University and what could be the guidelines to empower staff members to improve their productivity to the higher level. This survey study was a mixed research method of both quantitative and qualitative research study. By using quantitative method, the researcher conducted an interview with 200 staff members. Statistical analysis of this research was performed by utilizing SPSS program. Percentage, mean, and standard deviation were used for generated proper findings. The result of this investigation revealed that the majority of staff members had a very high level of productivity improvement which related to their positive attitudes about working conditions, rewards, job satisfaction, and remunerations. There were five suggestions from this study to promote positive attitude in workplace. First is to have a corporate culture showing respect to each other. Second is to create an enthusiasm in everyday job duty. Third is to promote creativity and innovative ideas. Fourth is to be helpful to each other. Fifth is to create a positive atmosphere and positive working environment.

FACTORS OF SUCCESS IN HUMAN RESOURCES: LEADERSHIP

Mr. Chumni Ninaroon, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

In the modern globalization, human resources management is vital for the success of higher education organization such as Suan Sunandha Rajabhat University. Leadership in human resources can motivate employees to be cohesiveness and boost up the productivity and improve decision making. To be successful in terms of leadership, the human resources needs to have a balance of these qualities. The objective of this study was to examine factors of success from staff of human resources. This study employed a mixed research of both qualitative and quantitative research technique in order to provide answers for the research questions and research objectives. A total of 220 staff who were in office of human resources in various departments of university at the second quarter of the year 2018 was interviewed. Data collection was designed to obtain the information, opinions, and comments. About ten of office managers was randomly chosen to conduct an in-depth interview to obtain an insight information of how to have a substantial leadership development. Statistical description and analysis were done by utilizing SPSS program and Excel program. Using percentage, frequency, mean, and standard deviation for data analysis and achieving results, then the findings of this investigation revealed that the majority of staff who worked in the human resources office had a high level of satisfaction with a leadership with a mean of 4.51 and standard deviation of 0.873. however, the results from qualitative method revealed five important ways to elevate the results of the leadership: Let employee know where they stand, allow employee to have self-control, encourage competency of employees, be positive organization, and striving for balance between quality of life and quality of working.

SATISFACTION OF WORKING CONDITIONS AND PRODUCTIVITY IMPROVEMENT

Weerayut Darachart, Miss Narumon chomchom — Thu, 07 Mar 2019 00:00:00 +0700

Satisfaction of working conditions and productivity improvement of university employees covered a broad range of topics from working hours, policies, rules and regulation, organization cultures, remuneration, management, and physical conditions of the work place. The link between working conditions and satisfaction of employees is, in fact, vital to the success of business organization in the modern world. To understand that link between employees’ high satisfaction in working conditions would have positive relationship with their high productivity, willing to serve customers with high service quality, and the level of happiness in the workplace. The objectives of this study were to survey the university employees’ level of satisfaction from working conditions as well as to survey the relationship between university employees’ level of satisfaction from working conditions.
A mixed of qualitative and a quantitative research study were conducted by interviewing with 100 university employees who were the regular employees and a total of 10 management level was selected for an in-depth interviewed in order to gain more insightful information. Statistical descriptive and analysis was performed by using SPSS program and LISREL. Frequency, percentage, mean, and standard deviation and t-test were used for data analysis and generated findings for this study. The result of this investigation revealed that the majority of university employees had rated that they had a very high level of satisfaction on working conditions with an overall mean of 3.53 and S.D of .879. The list of high level of satisfaction included corporate culture, order & cleanliness of the office, above market remuneration, flexible workings, and quality of trainings.

CAMPUS HOTEL MANAGEMENT AND SERVICE IMPROVEMENT

Soonthorn Ninarun, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

Campus hotel management and service improvement is vital for the success of campus services and it is necessary and required for campus hotel management level in order to be very competitive and be able to provide standard of services to customers. In fact, five dimension of measuring service quality have become a significant part of service improvement. The service quality model in this paper benefits from five dimensions of service quality which are tangibles, reliability, responsiveness, assurance, and empathy. The objectives of this research were to survey of hotels staff and managers about what kinds of services that needed to be improved to gain more satisfaction from customers. The population of this study included all staff and managers who were providing the services in various hotels, Bangkok, Thailand. In order to prevent the gender effect, the sample size included 100 staff which were fifty male staff and fifty female staff. Data collection was conducted by using a five Likert questionnaire which was designed and developed to measure the five antecedents of services. A survey quantitative research was utilized which aimed to search for which proper antecedents of services that needed to be improved. The findings of this research revealed that overall the majority of campus staff agreed that these five antecedents of services would affected customers’ level of satisfaction with a mean of 4.54 and standard deviation of 0.7529. However, there were three antecedents of services that needed to be improved which were responsiveness or prompt services. It is a fact that all antecedents of services are important for customers but some are more important than other. The finds found that reliability and responsiveness are more important to price sensitive customers than that of assurance, empathy, and tangibles.

PERSONALITY TRAINING AND POSITIVE WORKING ATTITUDES

Mr. Tawatchai Suphuan, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

Personality training is one of the most important business trainings that can enhance positive working attitude. One of the most significant measurements of the modern business success is the motivation factor of positive working attitude. This is because this factor can help to achieve goals, improve productivity, and job satisfaction. Personality is designed to correct problems of poor self-image, no motivation, and negative attitude. However, it is imperative to investigate if the staff who had finished personality training program have improve the level of positive working attitude or not as well as to find better ways to enhance positive business environment. The main objective of this study was to investigate factors from personality training that contribute to the enhancement of positive working attitudes from university staff. This study used a mixed research of both qualitative and quantitative method. A five Likert scales questionnaire was designed and developed for the aims of data collection and data analyzed. A total of 100 university staff who were in the personality training class was interviewed with questionnaire. Whereas, an in-depth interview was utilized to gain more insight information from 10 staff who had long experiences with the campus. Statistical description and analysis were conducted by using SPSS program. Percentage, mean, and standard deviation were used for generating the major results. The result of this investigation revealed that the majority of university staff had an improvement of positive working attitude in terms of decision-making, empowerment, authority, relationship with boss and peers. It also found that staff with positive working attitude often gets work done with less complains and be able to motivate other staff to do the same. Staff with working attitude often show high enthusiastic to job assignment and working well with other staff as well as become role model for others.

JOB SATISFACTION OF TRAINERS IN COMPUTER LABS

Mr. Aphirak Thitinaruemit — Thu, 07 Mar 2019 00:00:00 +0700

In general, high job satisfaction trainers tend to achieve higher productivity and loyalty. Whenever trainer as an employee feel that organization has their best interest at heart, the trainer often supports the mission and work hard to achieve objectives. Job satisfaction of trainers in computer labs is one of the most important measurements that human resources department can utilize this information to link their performance and productivity. Trainers of the university need to be evaluated in terms of each items of their job satisfaction in order for the university to maintain high performance. The objectives of this research were to investigate and examine level of job satisfaction: a case study of computer labs trainers of Suan Sunandha Rajabath University as well as what can be done to maintain the high level of job satisfaction. This was a survey qualitative research method that focused on the information provided on the questionnaire. About 10 computer labs trainers were invited to participate in a focus group. The results of in-depth interviewed and focus group revealed that the majority of trainers had reported high level of job satisfaction due to the generous of monetary rewards, opportunity for constant trainings, and opportunities for scholarship to present their research at international conferences. In addition, many university new policies regarding the flexible hours of working, working conditions, and opportunity for advancement are the key factors to improve the level of satisfaction. There are five best ways to evaluate job satisfaction of trainers: their turnover rate, their absenteeism, their engagement in duty and activity, their performance and productivity, and their behavior and attitude towards organization.

SATISFACTION FROM FACULTY MEMBERS’ PERSPECTIVES

Miss Supaporn Jaisook, Asst. Prof. Dr. Sirilak Ketchaya — Thu, 07 Mar 2019 00:00:00 +0700

In Thailand, there are four pillars of duties for faculty members which are teaching, research, community services, and support the religion. However, job satisfaction may or may not a direct effect from their four pillars of duty. In general, faculty work in the campus has been considered good job with medium pays and it also has been linked with job satisfaction and other issues such as working time, schedule, facilities, rules and regulations, management policy, office culture and physical working conditions of the workplace. However, different demographic background of the faculty members may have different results and different opinions of their job satisfaction. The objectives of this research were to investigate the different demographic information would have different level of job satisfaction or not and to provide some suggestions to improve job satisfaction that may benefits the majority of university faculty members.
A quantitative research study was utilized. This study which was conducted by interviewing with 100 university faculty members who were working at university and who were affected by the management and policy of the university. Statistical description and analysis were performed by using SPSS program. Mean and standard deviation and ANOVA analysis were used for data analysis and generated findings. The result of this investigation revealed that the majority of university faculty members had a very high level of job satisfaction with a mean of 4.51 and SD of 0.8643. It is important to report that differences in demographic background had no different in their preference of job satisfaction. The list of high level of job satisfaction were linked with these factors: management policy, the orders of the organizations, the flow of information, the modern and upgraded of computer equipment and facilities, the high remuneration, and opportunity for trainings. There are five suggestions from this study. First, to provide positive environment. Second, to link reward and recognition to the productivity and job performance. Third, to increase faculty member engagement. Fourth, to provide more training to develop modern and vital skills. Finally, fifth, to evaluate and measure job satisfaction regularly and objectively.
Keyword: Job Satisfaction, Working Conditions, Faculty Members, Measurement
Introduction
Job satisfaction of faculty members is one of the most widely discussed issued of higher education organizations and universities. It related to human resources, organization behavior, and organization management topics. In fact, most of higher education organizations and universities require the knowledge, skills, commitment, and hard working from faculty members. It can be said that one of the most important key successes of higher education organizations and universities is the performance, productivity, and commitment of faculty members. In general, it is belief that higher satisfaction of employees in their job conditions often lead to positive direction of better attitude, higher productivity, low turnover rate, high morality, and high loyalty. Many studies showed that job satisfaction has strong direct and indirect impacts on the performance of employees in different level of their profession. Moreover, job satisfaction of faculty members should have the same logic and reasoning. Job satisfaction should plays a vital role for the success of an individual and of the whole organization.
At the campus of Suan Sunandha Rajabhat University, Bangkok, Thailand, there are clear four

BEHAVIORS AND ATTITUDES OF STUDENTS IN COMPUTER LABS TRAININGS

Mrs. Anong Malivan, Asst. Prof. Dr. Sirilak Ketchaya — Thu, 07 Mar 2019 00:00:00 +0700

Information Technology training is a mandatory knowledge of success of modern globalization. Without proper information technology skills and knowledge, human resources are at disadvantages in terms of its competitiveness. The office of IT in campus provides many kinds of information technology services, computers, trainings, internet, and modern software and facilities. Successful management of office of information technology often reflects the level of satisfaction of the users. The first objective of this research was to investigate the important factors contributing to positive attitude of students who were in the IT training classes in order to understand their users’ perspectives as well as to provide some suggestion to improve their positive attitude in computer labs training. The second objective was to study how students behave in the training rooms. This was a quantitative research study which was conducted by interviewing with 200 students who were the main users of computer labs and who had been registered for training IT knowledge. Statistical analysis was performed by using SPSS program. Percentage, mean, standard deviation, and factor analysis were used for data analysis and for obtaining the results. The result of this investigation revealed that the majority of students had a good behavior such as punctual, no noises, and no trash. Also, students had a high positive attitude on both office of information technology management & policy and on training programs. The list factors contributing to students’ high level of positive attitude of computer labs trainings included skills and knowledge quality of trainings, the high quality of service from IT staff, the modern and upgraded of computers and its facilities, the cleanliness of the office, and the atmosphere of the IT office.

SATISFACTION OF GRADUATE STUDENTS IN COMPUTER TRAINING PROGRAMS

Anothai Arunruang, Asst. Prof. Dr. Sirilak Ketchaya — Thu, 07 Mar 2019 00:00:00 +0700

Graduate students in campus is so significant for the success of the university. It pays higher tuitions every years and it often demands high quality services. Satisfaction of graduate students in computer training programs is one of the most important training programs of university. It provides many kinds of knowledge, skills, information technology services, computer labs, trainings, internet, and modern facilities. Successful management of office of information technology often reflects the level of satisfaction of the students as the main users. The aim of this research was to investigate the management factors and policies that affected the high level of satisfaction from the graduate students or users’ perspectives. This was a quantitative research study which was done by interviewing with 120 graduate students who were the main users of computer labs and who were affected by the management and policy of the university. Statistical analysis was done by utilizing SPSS program. Mean, and standard deviation were used for data analysis and findings. The result of this investigation can be reported that the majority of graduate students had a very high level of satisfaction on computer training programs. Each items of high level of satisfaction included orderly of the office, new and upgraded of computer and its facilities, high standard of service from staff, opening and closing time, and quality of trainings assessment. There are five suggestions from this study. First is to provide an upgrade computer facility and equipment. Second is to offer flexible training times and practice times. Third is to offer a personal training for both master and Ph.D. students

VITALITY OF TRAINING AND EVALUATION PROCESS

Mr. Jarunpan Sahanawin, Asst. Prof. Dr. Sirilak Ketchaya — Thu, 07 Mar 2019 00:00:00 +0700

It is vital for university system in Thailand to consider to revitalize the training and evaluation process. In general, training session is often considered a chance for improvement for students, however, it is done with a cost to the management of the university. However, with nowadays high technology, the big class training sessions may effective of teaching and learning. In fact, there are pros and cons of big training programs. The main focuses of this study were to provide the analysis of both pros and cons of big class training programs and its evaluation and assessment process from the perspectives of academicians and higher education policy makers, and professors in various universities as well as to provide some important suggestions. This was a qualitative research with the objective to provide the findings of an in-depth interview from three major perspectives namely: trainers, trainees, and higher education policy makers. Each group would consist of 5 individuals and each group would participate in a small focus group to explain their insight information and valuable comments. Contextual description analysis was used to provide the findings for this study. Both primary and secondary information are significant for the analysis. The finding of the study included there were different pros and cons for both big training classes. However, the effectiveness of big class depended on the specific objective of the training programs. It is an acceptable fact that modern technology helps to save costs of training programs with mass audiences. With the use of new application software, the assessment process can be more accurate with high speed and lower costs.

VITAL WAYS OF SATISFACTION MEASUREMENT FOR STUDENTS IN CAMPUS

Mr. Aukkadetch Sintang, Asst. Prof. Dr. Sirilak Ketchaya — Thu, 07 Mar 2019 00:00:00 +0700

With the higher education sector becoming very competitive industry, students’ satisfaction has been an important components of quality assurance of both academic and activities in campus. Student activities in campus is one of the best ways to provide learning experience for modern students. There are variety of campus activities provide students with many avenues for academic growth, personal and social growth. Suan Suandha Rajabht University provide many important activities that aims to promote student learning opportunities. Students’ satisfaction of campus activities needed to be measured the right way. The purposes for this study were to understand the measurement of students’ satisfaction in campus activities, a case of students in Suan Sunandha Rajabhat University as wee as to provide suggestions to enhance satisfaction in campus activities. A qualitative research method was conducted with the using an in-depth interview and small focus group of target students and university staff. A total of 10 students and 10 university staff who regularly engaged of the campus activities during the semester 2 of the year 2018. About 10 students from various departments were selected randomly. The findings of this study revealed that students’ level of satisfaction of students in participating in events, programs, concerts, sport events, workshops, trainings, and other campus activities depends on an individual preference. However, the overall level of satisfaction of students are linked with the level of involvement in campus activities. Suggestions for enhancing students’ experience of participating in campus activities. First is to allow students’ engagement of choosing activities and the objectives of activities. Second is to promote high level of participation in campus activities. Third is to promote positive attitudes of students, staff, and faculty members. Fourth is to allow students to participate in the assessment of each campus activity. Fifth is to have an objective way to measure students’ level of satisfaction of campus activities.

TRAINERS AND COMPETENCY

Miss Waraporn Naraprasertwong, Asst. Prof. Dr. Sirilak Ketchaya — Thu, 07 Mar 2019 00:00:00 +0700

Competency based leaning and training is one of the best approaches to focus on learning concreate skills and learning is extremely fine-grained. With a fast move of modern information technology, it is vital for trainers in every department of Suan Sunandha Rajabhat University to use information technology tools and software effectively to boost up the productivity and better decision making. The effective communication tools must include these feature speed, privacy, security, powerful, ease of use, specific feature, and closed team specific. To be successful, trainers need a constant trainings. The main purposes of this study were to examine the level of competency of each trainer and how to be better trainer in the future. This study employed mainly qualitative research technique in order to provide answers for the research questions and research objectives. About twenty trainers were randomly selected to conduct an in-depth interview to obtain more insight information of their competency. The findings unveiled that these twenty trainers have high level of competency and have possessed the strong basic skills and understand for training sessions as well as evaluation process and assessment. The competency based learning is the system of instruction, assessment, grading, and academic reporting that are based on the progress of the students to show that they can demonstrating that they have learn the knowledge and skills that they are expected to learn and to know according to the outline learning. Students are more inspired to overcome obstacle of learning with proper strategies.

QUALITY IMPROVEMENT FOR TRAINERS

Rujirote Kangcharoensampan, Asst. Prof. Dr. Sirilak Ketchaya — Thu, 07 Mar 2019 00:00:00 +0700

In modern business world, training is a necessity Training is a program that helps to improve human resources to learn specific knowledge and skills to improve performance in their current roles and become productive members of organizations. Trainers need to have a chance to improve and polish their skills and knowledge the same as any staff in the university. Since trainings of computer laboratories is one of the most necessary to the academic life of students, the training programs must be designed with most advanced software, new technology, and modern facilities. Quality improvement for trainers at Suan Sunandha Rajabhat University was conducted to offer students with the best professional and business & academic environment regardless. The objectives of this study were to investigate the quality improvement for trainers and to link the computer facilities and services improvement with benefits of modern technology computer labs for academic purposes. This study utilized a qualitative research which using the in-depth interview with two different groups of trainers and trainees. Ten trainers and ten trainees would be asked to provide detailed information. Data collection, from these students, started at semester two of year 2018. The findings of the research revealed that there was a need to have quality improvement for trainers to be more professional and to provide new techniques. The training programs and trainers need for better designed to provide active learning concepts and the assessment needs to be the form of participation and cooperation. Suggestions for trainers included five methods. First is to making learning fun and more entertaining. Second is to use humor to keep high level of enthusiasm. Third is to encourage high level of participation and high engaging level. Fourth is to use an attractive communicative level. Finally, the fifth method is to achieve the need of training

COMPUTER LABS TRAININGS AND ASSESSMENT PROCESS

Mrs. Lalisa Sahanawin, Prof. Dr. Sirilak Ketchaya — Thu, 07 Mar 2019 00:00:00 +0700

Computer labs trainings and assessment process at Suan Sunandha Rajabhat University aims to enhance student experience and provide students with modern professional and business & academic environment regardless of their different demographic information. In order to understand how computer labs trainings and assessment process, it is vital to identify the major reason why trainees want to use computer labs and how frequency of usage per student per semester, and what type of software that want to use, and what are major benefits of computer facilities service improvement. The aims of this study were to search for the benefits of computer labs trainings and assessment process benefits students. This study was a qualitative research which using the in-depth interview with two different groups of trainers and trainees who regularly use the computer labs for providing training or be trained. Data collection, from a focus group period, started at semester two of year 2018. The findings of the study can be summed up that there was an immediate need to improve from traditional computer labs trainings and assessment into modern styles of computer labs. The design of computer labs should be re-designed as active learning environment for maximize the benefits to the student preference and allow students to have access to advantages of new and specific software and advance of Technology. The assessment process needs to be more accurate by using inputs from both trainers and trainees.

MODERN FACILITY AND EQUIPMENT IMPROVEMENTS

Miss Poonsiri Promkul, Mr. Aphirak Thitinaruemit — Thu, 07 Mar 2019 00:00:00 +0700

Modern facility and equipment improvement become one of the most important ways to enhance students’ level of satisfaction. In order to enhance the level of satisfaction of the students who frequently uses campus facility and equipment, it is imperative to choose which facility and equipment to improve from five dimensions model. The five dimensions of services include tangibility, responsiveness, reliability, assurance, and empathy. The objective of this study aims to conduct a classroom research to find out what should be standard of modern facility and equipment improvement at campus in the perspectives of students at Suan Sunandha Rajabhat University. The mixed of quantitative and qualitative research method was combined to obtain the insight information, comments, opinions, and suggestions from the perspective of students. About 100 students was used as sample groups for survey research. Approximately 20 students were randomly selected from freshman, sophomore, junior, and senior students equally. An in-depth technique was utilized as the main research tools for data collection.
The results from the study show that these five dimensions had a direct relationship with students’ satisfaction in terms of facility and equipment improvement. Even though students reported that there was a very high level of satisfaction in these five dimensions of services. Of the five dimensions of service quality used for this study, there were found to be statistically significant with p-value of less than 0.05. There were tangibility, responsiveness, reliability, assurance, and empathy. There are many beneficial suggestions from students to facility and equipment improvement which include university’s building, general service equipment, restrooms, cafeteria, parking lots, and classrooms, library, and computer rooms. In fact, the majority of students suggest that there should be a sincere way to gather formal feedback to identify what is going well in terms of facility and equipment improvement.

SATISFACTION OF FACULTY MEMBERS FOR COMPUTER LABS TRAININGS

Mrs. Hatthayarak Aimsrikul, Mr. Aphirak Thitinaruemit — Thu, 07 Mar 2019 00:00:00 +0700

Satisfaction of faculty members for computer labs training covered a broad range of topics from quality of training, knowledge and skills from training, training schedule, service quality, computer facilities, management, policy, and physical conditions of the work place. The link between satisfaction of faculty members and computer labs trainings is vital to the success of higher education organizations. Satisfaction of faculty members can also be assessed by reviewing regular feedbacks. The aims of this study were to examine the university faculty members’ level of satisfaction from computer labs trainings as well as to investigate its positive results from high level of satisfaction. This study was a mixed method of a qualitative and a quantitative research study which was conducted by interviewing with 200 faculty members who registered for trainings at computer labs, Suan Sunandha Rajabhat University. A total of 10 faculty members was randomly chosen for an in-depth interviewed in order to obtain more insightful information. Statistical descriptive and analysis was performed by using SPSS program and LISREL program. The data collection and data analysis were conducted to generate findings for this study. The findings of this study revealed that the majority of faculty members reported a very high level of satisfaction from the trainings received from the computer labs with an overall mean of 4.54 and S.D of .8961. The factors contribute to the high level of satisfaction included quality of training, the modernization of computer and software program, cleanliness of the office, and flexible training hours. From the in-depth interview revealed that the results of a high-level satisfaction such as positive feedback, improvement in skills and knowledge, opportunity for growth and development.

QUALITY ENHANCEMENT OF INFORMATION TECHNOLOGY TRAINING PROGRAMS

Sopitch Sukcharoen, Aphirak Thitinaruemit — Thu, 07 Mar 2019 00:00:00 +0700

In the highly competitive of globalization, it is vital for Information technology offices of Suan Sunandha Rajabhat University to provide quality enhancement of information technology training programs and communication tools effectively to increase level of productivity and business decision making. The quality enhancement of information technology training programs must be productive in terms of time, cost, and productivity. The organization that offer effective training programs often have an increase in production, sales, and profit as well as low employee turnover rate. The objectives of this study were to examine the level of satisfaction in two areas quality of training programs and outcome of the training programs. This study utilized both quantitative and qualitative research method in order to provide answers for the research questions and research objectives. A total of 145 students who were in computer labs for trainings at the first quarter of the year 2018. Data collection was performed to obtain their information. About ten of office managers was selected to conduct an in-depth interview to obtain more insight information of how to improve communication tools. Statistical description and analysis were done by utilizing SPSS program. Mean, and standard deviation were used for data analysis. The findings of this investigation revealed that the majority of students had a high level of satisfaction with a mean of 4.53 on the quality of training programs. However, the majority of students has only a medium level of satisfaction with a mean of 3.22 on the outcome of training programs. Suggestion from the study included seven steps to create successful training. Step one is to assess organizational training and develop needs. Step two is to define the training objectives. Step three is to have training program design. Step four is to have training program development. Step five is to have training program implementation. Step six is to have an evaluation of the training program. Finally, the final step is to make an adjustment of training program.

TRAINING IMPROVEMENTS: A TRAINERS’ PERSPECTIVES

Mr. Tanachart Natee, Mr. Aphirak Thitinaruemit — Thu, 07 Mar 2019 00:00:00 +0700

Making an effective training improvement is vital for the long-term success of Suan Sunandha Rajabhat University. Good training helps to increase productivity and save time at the same time. The modern training programs need to be improved at least in the perspective of the trainers themselves. It is imperative that Information Technology Office of Suan Sunandha Rajabhat University to overhaul their training programs effectively to achieve the international standard. To be successful in terms of effective new training programs, the university needs to invest in people, skills, knowledge. The objectives of this study were to investigate training improvement from the perspectives of trainers and how to create suitable of assessment process. By utilizing qualitative research technique, a total of 15 trainers who were in computer labs in various departments of university at the second quarter of the year 2018 was subjected to an in-depth interviewed. Data collection was performed to gain their feedback, opinions, and suggestions. An in-depth interview was conducted to gain more in-sight information from these 15 trainers. The findings of this study revealed that the majority of trainers pointed out that assessment process was the weakness of the training programs and modern facilities and equipment was the strength of the training programs. It required the real reengineering process of assessment to achieve better results in the areas of topics, elements, performance criteria. Suggestions from this study included emphasize that training should be viewed as investment of human capital, training should focus on what employees’ need to increase their productivity, management level should encourage the training as one of the most important corporate culture, and finally there should be flexible training options.

FACTORS OF IMPROVEMENT FOR COMPUTER LABS STAFF: GENERAL TEAM WORKING

Miss Jariyaporn Buarapan, Mr. Aphirak Thitinaruemit — Thu, 07 Mar 2019 00:00:00 +0700

Factors of improvement for computer labs staff is necessary for staff of Suan Sunandha Rajabhat University to be used for trainings to boost up their productivity, their outcomes, and their decision making. The factors of improvement must include safety, speed, privacy, security, powerful, ease of use, special feature, and teamwork. The main purposes of this study were to investigate the level of improvement in two areas which were teamwork for improvement, and individual contributions for improvement. This research study employed qualitative research technique in order to provide answers for the research questions. About 20 staff who were in computer labs at the first quarter of the year 2018 was interviewed. Data collection was performed to obtain their information. The focus was on the effectiveness of both the teamwork contributions and individual contribution. The findings of this investigation revealed that the majority of staff who works within computer labs reported both teamwork contribution and individual contribution were equally important and necessary for the success of organization. Teamwork contribution was important for complexed issues while individual contribution was important for creativeness and innovation issues. Teamwork allow employees to take greater responsibilities and allow team members to control more work process. The high morale, high performance, and high productivity can be improved when employees are happy to work and feel connected as a team. The results of good team work include gain more authority, more power, and more responsibility.

COMPUTER LABS TRAINING PROGRAMS: STUDENTS’ PERSPECTIVES

Mrs. Chanida Chirapruk, Mr. Aphirak Thitinaruemit — Thu, 07 Mar 2019 00:00:00 +0700

Student’s level of satisfaction of information technology training is as important as the word customer satisfaction which is based on their experiences on a particular service encountered. It can be thought that it is the overall evaluation of service experience of students based on their experience of using computer labs to enhance their information technology skills. In fact, student’s level of satisfaction of using computer labs is an attitude which can be positive or negative based on individual experience. The focus of the research was on formal feedback provide the best opportunity to gain insight information offered by the heavily users of the computer labs. The main purposes of this research were to survey student’s level of satisfaction who received information technology training in computer labs in Suan Sunandha Rajabhat University and to find ways to ameliorate the level of satisfaction of these students. This was a qualitative research method by utilizing an in-depth interview and small focus group of target students. A total of 20 students who were heavy users of the computer labs for semester 2 of the year 2018. About 10 female students and 10 male students were selected randomly from the pool of students who were willing to participate in the in-depth interview. The results of this study revealed that there were four important factors that had impacts on satisfaction of students who received information technology training via using computer labs. These factors included quality of service, quality of information technology staff and trainers, quality of computer, software, internet, and facility, and quality of policy and management of computer labs. However, the overall level of satisfaction of students who received information technology training via using computer labs at Suan Sunandha Rajabhat University was reported as a high level of satisfaction.

THE SATISFACTION OF SERVICE QUALITY OF CAMPUS ORGANIZATIONS

Nattachai Aeknarajindawut, Dr. Nattaporn Aeknarajindawut — Thu, 07 Mar 2019 00:00:00 +0700

The organizations in campus now have to provide services to many students, faculty members, staff and stakeholders. The service needs to be provided with a high standard of service quality. Service quality is one of the most valuable factors for the growth and profit of modern universities. Therefore, the best way to measure the level of satisfaction in the service quality, it is to use an acceptable SERVQUAL model which have five dimensions: reliability assurance, tangible, empathy, and responsiveness. The objectives of this research study were to survey the level of satisfaction of students who use services at Suan Sunandha Rajabhat University based on five important dimensions as well as to offer some suggestions for service improvement in campus. This research used a mix research method of both quantitative and qualitative research technique in order to obtain the results for the research questions and research objectives. A total of 100 students who came for services at the second quarter of the year 2018 was interviewed with questionnaire and data collection was conducted. About ten students who often came for the service was chosen to participate an in-depth interview to provide more information of how to improve service to meet with their expectation. Statistical analysis was performed by utilizing SPSS and Excel program. Percentage, mean, and standard deviation were used for statistical data analysis and findings. The findings of this study of the level of satisfaction revealed that the majority of students reported that they had a very high level of satisfaction on all dimensions which were reliability assurance, tangible, empathy, and responsiveness with the 30, 23, 20,16, and 11 percent respectively.

THE MODERN ROLES OF COMPUTER LABS

Peerapol Kaewumphai, Mr. Aphirak Thitinaruemit — Thu, 07 Mar 2019 00:00:00 +0700

The modern roles of computer labs are vital to boost up productivity, tackle performance, enhance knowledge and skills, and contribute to the success of the higher organizations. The effect of proper modern role is the same as the basic principle of management or put the right man on the right job which the can be positively related to employees’ highly focus, high job satisfaction, and high morale. However, the diversity information or demographic of employees, such as gender, age, education level, income, religion, and regional origin can also be the factors contributing to the level of satisfaction of staff in Suan Sunandha Rajabhat University. This study has been conducted with a view of ascertaining the level of satisfaction of the proper roles of computer labs’ staff of Suan Sunandha Rajabhat University, Bangkok, Thailand.
The objectives of this study were to survey the level of satisfaction of computer staff of the university based on their roles contributing to the success of the university and to investigate the level of satisfaction by evaluating at their different demographic backgrounds such as gender, age, education level, income, religion, and regional origins. The questionnaire survey was designed specifically for this survey. The questionnaires were distributed to target group which were all campus employees who were working on computer labs based on the method of convenience sampling. Fortunately, about 85 respondents were received with proper answers and format. Data analysis and statistical evaluation were conducted with SPSS. The significant findings from with study revealed that the majority of the respondents rated that they had high level of satisfaction in three major roles: first was to provide training programs of knowledge and skills of information technology regularly, second was to provide modern computer equipment and state of art facilities to students, staff, and faculty members, and third was to help the university increase the academic performance as well as boost up productivity. In addition, it found that male respondents significantly reported higher satisfied and comfortable with their roles than female respondent. More importantly, as the age increases, the level of roles satisfaction increased. In other words, the older the employees became, the more experiences with their roles and more satisfaction they became. Also, the higher education level implies higher income, the more employees would have higher job satisfaction. Finally

THE MODERN ASSESSMENTS OF ENGLISH TRAINING PROGRAMS

Nat Ployong, Asst. Prof. Dr. Sirilak Ketchaya — Thu, 07 Mar 2019 00:00:00 +0700

Assessment of learning refers to designed strategies to confirm what students learn, whether their obtained knowledge and skills have met curriculum outcomes and objectives of training programs. English training programs are offered to students in campus of Suan Sunandha Rajabhat University regularly. Active learning is the popular method required for this kind of trainings to be more effective than old passive learning method. One of the best measurements of success of the training programs depends on both strategies for assessing students learning and students’ level of satisfaction. Therefore, it is necessary to be objectively measure both strategies for assessing and students’ level of satisfaction in five different areas: teachers’ techniques in teaching, the proper topics of teaching, the quality of classrooms and facilities, the qualification of teachers, and flexible time & schedule. The aims of this research were to survey and conclude the level of students’ satisfaction in five important areas: teachers’ techniques in teaching, the proper topics of teaching, the quality of classrooms and facilities, the qualification of teachers, and flexible time & schedule, as well as to provide some positive recommendations to enhance the quality of training program and how to improve the students’ level of satisfaction.
This study employed a mixed research of both a qualitative research method. About ten informants was selected for focus group of qualitative method, whereas a survey quantitative research study was conducted by interviewing with 100 students who were registered with the campus English training programs. Data collection was compiled by using five scales of questionnaire for survey research and in-depth interview questions was designed for qualitative research. Statistical analysis was generated by utilizing Excel program and SPSS program. Percentage, mean, and standard deviation were important tools for data analysis and conclude the results. The findings of this research investigation revealed that the majority of students reported a high level of satisfaction on English training programs in three areas of teachers’ techniques in teaching, the proper topics of teaching, the quality of classrooms and facilities and had a medium level in two areas of the qualification of teachers and flexible time & schedule. The recommendations from this study included more native English teachers to the teaching team, provide more activities, games, and events that students can learn English naturally, and allow students to select time & schedule online.

CAMPUS HOTELS MANAGEMENT AND GROWTH

Jeeranan Wueamprakhon, Miss. Narumon Chomchom — Thu, 07 Mar 2019 00:00:00 +0700

Nowadays many universities have offered the hotel and convention facilities on campus in order to taking of their own guests in the best possible way. Campus hotel may have limited guests but they must be cozy, friendly, and generous treatment of guests. This is to confirm the importance of campus community, Suan Sunandha Rajabhat University, that require to have small campus hotel and managed by university’s staff and students. Most of Thai universities expect campus hotel can improve their service quality for its customers. The objectives of this research were to investigate the level of service quality and management as well as level of satisfaction from its regular customers as well as to offer the guidelines to empower campus management to improve their service quality and management level to the higher level. This survey was a mixed research method of both quantitative and qualitative research study. By using quantitative method, the researcher conducted an interview with 200 regular customers who were the main users of campus hotel services, Statistical analysis of this research was performed by utilizing SPSS program. Percentage, mean, and standard deviation were used for generating proper findings. In addition, about 10 domestic guests and 10 international guests were invited for a focus group to obtain more detailed information of how to improve the service quality. The findings of this investigation revealed there are five factors for success with modern campus hotel management: Ability to communicate in English, good personality, core knowledge of hotel management, and continuous rendered services. In addition, the majority of customers had a very high level of satisfaction on prices, location, and food & beverages. There are some important suggestions such as WIFI areas should be all over the hotel, not only in the lobby areas, free shutter service to the airport, more variety of buffet both for breakfast and dinner, and must have benefits of memberships for regular customers.

VITALITIES OF SENIOR CUSTOMERS FOR TOURISM INDUSTRY

Benjawan Yotrawat, Asst. Prof. Dr. Somdech Rungsrisawat — Thu, 07 Mar 2019 00:00:00 +0700

Since the world population is moving toward aging society. The senior tourists are now so vital for any tourist destinations as well as tourism industry of Thailand. The senior tourists are the group that have high income, have time for their vacation, and often traveling in group. However, there are some special requirements for senior tourists such as special medication and health, slow moving and traveling, and special cares and attention. The objectives of this study focused on the level of satisfaction from the special needs for senior citizens from their perspectives and find ways to improve the needs and wants of the senior tourists. This study was conducted with a mixed method of study by using both quantitative and qualitative research method which aimed to obtain the results of both survey questionnaire and an in-depth interview. About 200 international senior tourists from many different nations were randomly chosen and interview at Suvannabhumi International Airports and about 10 international senior tourists and 10 academics who were specialized in senior tourist. Each group would participate in a small focus group to explain their insight information and valuable comments. Contextual description analysis was utilized to provide the findings for this study. Both primary and secondary information are significant for the analysis. The finding of the study revealed that the senior tourists often had a high expectation and had an overall medium level of satisfaction with the mean of 3.21 and standard deviation of 0.8971. the special needs required by senior citizens included special mode of transportation, emergency assistance in health care, staff with ability in healthcare and language, and special healthy foods. It also found that Thailand is quite ready to offer all of these special needs for senior tourists.

SATISFACTION AND ENGLISH TRAINING IMPROVEMENT

Nutchanart Pengsuriya, Asst. Prof. Chaithanaskorn Phawitpiriyakliti — Thu, 07 Mar 2019 00:00:00 +0700

Training camps organized by the university in which students participate in a rigorous and focus schedule of English Communication training in order to learn without distraction in an organized period. The flow of globalization nowadays showed that it is necessary and vital to enhance human resources as a future investment for students. Suan Sunandha Rajabhat University has been ranked as the number one of all Rajabhat Universities of Thailand. One best way to maintain number one is to constantly improve the human capitals of students who would be the competent future labor forces. Therefore, it is imperative to develop high potential of students in their ability to communicate in English. The objectives of this study were to investigate important factors that contributing to the success of English Summer Camp. This study utilized a case study of English training programs organized by Suan Sunandha Rajabht University. The population of this study included 189 students of Suan Sunandha Rajabhat University who had participated in English Summer Camps. However, only 120 students were randomly selected to be in the project of study. Research tool for data collection was a designed as structure questionnaire. Statistics used for data analyzed included means, percentage, frequency, and contextual analysis of impacts. Students reported that they had an overall high level of satisfaction. There were five important factors contributing to the success of English training programs. First, the activities that promote students to speaking English all day long, Second, there are native English teachers actively working with the students, Third, the method of focusing on spontaneously react and speak in a fun way, Fourth, the variety of games, competitions, campfire, sightseeing, and night parties, Finally, have a professional team of organizers to set up the events effectively. The assessment of English training programs illustrated that with proper factors of success contributing to the success of organized events, the more benefits will fall on the students who participated in the English training programs.

ENGLISH CAMP: STAFF AND STUDENTS’ LEVEL OF SATISFACTION

Miss Priyaphon Areerak, Miss Narumon Chomchom — Thu, 07 Mar 2019 00:00:00 +0700

English camp is one of the best ways to improve students’ level of communication. English communication skills development is very important for them to be competitive in the globalization. Suan Sunandha Rajabhat University aims to enhance English training programs every year. In fact, the success rate of the trainings depends on the level of satisfaction of activities from English camps. The purposes of this research were to conduct the survey investigation of level of satisfaction from English camps during the first quarter of year 2018 and to offer some recommendations to improve the training programs. In order to find the results of research objectives, this study utilized both qualitative and quantitative method to offer the answers. About 12 staff members was chosen for an in-depth interview and about 120 students were randomly selected from many different English camps to be sample group for quantitative method. Data collection was done by using an interview questionnaire. Statistical analysis was performed by using SPSS program. Mean, and standard deviation were mainly used for data analysis and obtaining results. The result of this investigation was reported that the majority of students seemed to have a high level of satisfaction on various activities of English camps. Entertainment mixed with activities had a higher rate of satisfaction as well as higher rate of attendance than purely academic activities. The recommendations from this study included to offer more entertainment mixed activities to motivate students to have high level of satisfaction such as music & game activities, sport activities, fitness activities, and contesting activities.

KEY MANAGEMENT FACTORS AND SUCCESS OF OFFICE MANAGEMENT

Thiraphon Chanthra, Ms. Narumon Chomchom — Thu, 07 Mar 2019 00:00:00 +0700

Critical success factors are the elements that are necessary for an organization to achieve its missions and goals. These factors must be apprehended to create required activities for ensuring the success of one or more desirable business goals. Key management factors and success of office management in many Universities of Thailand is often undermined by many management levels. Key management factors and success of office management, therefore, can be implemented by supervisors or directors of higher education organizations. It is imperative that for supervisors and directors to comprehend the understanding of modern key management factors of success and office management. The aim of this study was to identify key management factors and success of office management in various organizations from the perspectives of supervisors or directors as well as from the perspectives of academics. This research study was done by using mainly with quantitative research method. A total of 75 supervisors and directors of various offices, and departments were interviewed by using Likert scale questionnaire. In addition, a total of 75 academics was also interviewed by the same set of questionnaire. SPSS statistics program was utilized to gain data analysis. Mean and standard deviation were used for the purposes of statistical analysis. The findings can be reported that it was important to understand the three steps of determining key success of management factors. First is to pull together the team that will be working by using brainstorming. Second is to have both managers and staff share ideas and feedback of the current situation. Third is to conclude the key elements of the short-term and long-term goals. From the perspectives of supervisors and directors, it found that people skill factor, communication factor, teamwork factor, and leadership factor were the top four key management factors. However, from the perspectives of academics, reward factor, communication factor, people skill factor, and working condition factors were the top four key management factors.

QUALITY ENHANCEMENT OF CERAMIC INDUSTRY OF THAILAND

Asst. Prof. Chaithanaskorn Phawipiriyakliti — Thu, 07 Mar 2019 00:00:00 +0700

Quality enhancement is the important process of taking deliberately steps at activity that improve overall quality. In fact, Quality enhancement is vital to the success of modern ceramic industry in Thailand. The effects of highly standard of quality can be positively related to high performance, high productivity, and high sales volumes. However, the diversity demographic of industry will have different impacts on ceramic industry and could also be the factors to have different standard quality. This study aimed to investigate both the necessary and vital factors contributing to the quality enhancement of ceramic industry in the northern of Thailand. In order to answer the research objectives and research questions, this study had been conducted by utilizing a mixed method of both quantitative and qualitative method. For data collection of quantitative method, it is important to develop questionnaire survey. For data collection of qualitative method, an in-depth interview was conducted with 17 experts, managers, and local government officials to elicit insight information. The questionnaires were distributed to all ceramic factories and plants on the basis of convenience sampling. About 155 respondents were returned with proper answers and format. The in-depth interview was conducted with 17 experts in ceramic industry and a focus group who were having long experiences directly involved with ceramic industry. Data analysis and evaluation were performed by using SPSS. The findings from with study can be revealed that there was high success rate or about 92 percent to enhance quality at the beginning and planning process of ceramic. There was medium success or about 74 percent to enhance quality at the production process of ceramic. Finally, there was low success or about 39 percent to enhance quality at the final stage process of ceramic. There are three suggestions from this study. First, the focus on the quality enhancement should be on the beginning and planning process which proved to have highest success rate. Second, the quality assurance can be monitoring all and every step of production. Third, the quality enhancement should plan with the intention to save both time and resources.

THE CONSTRUCTION OF TEACHING KIT FOR SNARING FOR THE STUDENTS MAJORING IN MUSIC AT SUAN SUNANDHA RAJABHAT UNIVERSITY, IN THAILAND 4.0

Rungkiat Siriwongsuwan — Thu, 07 Mar 2019 00:00:00 +0700

The research on construction of a teaching kit for snaring for the students majoring in Music, at Suan Sunandha Rajchapat University, in Thailand 4.0 was a search for teaching technics and construction of a teaching kit for snaring for the students majoring in Drum Kit, at Suan Sunandha Rajchapat University. The results of research, in summary, were the teaching kit was 80/80 higher in efficiency than the criterion, the achievements after practice with this teaching kit were higher than before practice with this kit, with statistical significance at α = 0.05, and by interviews the teachers teaching a drum kit. This teaching kit conformed to Thailand Qualifications Framework (TQF) of the Higher Institutes for Education.

THE ROLE OF PERFORMING ARTS IN THE MUSEUM

Aorakanjit Suk-aimcharoen, Asst. Prof. Manissa Vasinarom — Thu, 07 Mar 2019 00:00:00 +0700

This article aimed to explore the role of performing arts in the museum. Methodology of research was historical documents, interviews and observations from the both domestic and international historical museums between 2012 and 2018. The result showed that the exhibition and live performing arts in the museums were used as a communication tool for individuals or groups of people. Those performances were presented both in simple and complex forms. Also, the showed represented three aspects: history, way of life, identity of cultures in the community which performed at the museum. Besides, the show represented 4 important roles: showing the identity of the community, education, public relations, creating a brand and income for the community itself. Such roles arose from the policy of the leader and were able to be changed according to the current of socio-economy and culture.

THE ROLE OF PERFORMING ARTS IN THE MOVIE “HOMRONG”

Visittha Chintaladdha, Asst. Prof. Manissa Vasinarom — Thu, 07 Mar 2019 00:00:00 +0700

This article aimed to study the role of performing arts of the movie “Homrong”. Methodology of research was historical documents, interviews and observations. The results of the study showed that the movie was considered as a communication tool for reversing historical events. The content of the show focused on the cultural revolution of leaders during the period of Field Marshal Plaek Pibulsongkram, the Prime Minister. There was a master performer named Luang Pradit Pairoh who was both a teacher and a musician in Thailand. The important role of the movie represented four aspects: history, dissemination of new Thai policies during that period, the changes, and the effects of Thai music conservation.

A STUDY OF CONDITION AND EXPECTATION FOR TEACHERS’ COMPETENCIES IN THE 21ST CENTURY OF THE PRE-SERVICE TEACHERS IN THE FACULTY OF EDUCATION, SUAN SUNANDHA RAJABHAT UNIVERSITY

Saharat Laksanasut — Thu, 07 Mar 2019 00:00:00 +0700

FIVE-YEAR CURRICULUM OF TEACHER EDUCATION IN THAILAND; GAIN OR PAIN?

Saranyaporn Chailom — Thu, 07 Mar 2019 00:00:00 +0700

The purposes of the study were to (1) explore the advantages or disadvantages of five-year curriculum of teacher education program in English, General Science, Math, Thai, Social study and Early childhood Education, Faculty of Education, Suan Sunandha Rajabhat University, and (2) to explore participants’ opinion whether the participants prefer five-year curriculum of teacher education to four-year curriculum of teacher education and why. The research sample, selected by volunteer sampling technique, comprised 12 internship student teachers program in English, General Science, Math, Thai, Social study and Early childhood Education, Faculty of Education, Suan Sunandha Rajabhat University. The data collection was conducted by using semi-structured interview which covered 2 main questions. The qualitative data analysis was conducted with the data obtained from semi-structured interview. It was found that there are both advantages and disadvantages of five-year curriculum of teacher education. The main advantage was providing one-year internship and disadvantages were describe in many aspects. Student teachers’ selection of teacher education curriculum were both five-year and four-year curriculum with different reasons.

THE ROLES O TRAINERS: A CASE OF ASEAN CAMP TRAININGS

Supapat Sekthaweelarp, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

In the ASEAN camp trainings, it is vital for trainers of Suan Sunandha Rajabhat University to use their training methods and assessment method effectively to boost up the learning productivity and improve learning outcomes. The effective training methods must include the proper speed, fun, security, schedules, ease of use, specific feature, and closed team specific. Some training methods are productive and many are less than productive in terms of time, cost, and outcomes. To be successful in terms of the use of training methods in ASEAN camps needs to have a balance of proper mix. The objectives of this study were to examine the level of satisfaction in two areas which were satisfaction with the balance of the qualities of effective training methods and satisfaction with the outcomes of using training methods. This study employed qualitative research technique in order to provide answers for the research questions and research objectives. A total of 12 trainers who were in various ASEAN camps at the first quarter of the year 2018 was surveyed. Data collection from in-depth interviewed was performed to obtain their information, opinions, and comments. The findings of this investigation revealed that the majority of trainers who participated in ASEAN camps reported on their high level of satisfaction of the use of training methods as well as the outcomes of trainings. Suggestion from the study included have the need for reengineering the trainers’ roles and the methods of assessment to achieve better results of generate information, sharing information, and provide vital information for making decisions. Also, there should be the use the guidelines for balancing qualities of training method and assessment method to ensure that the results and the outcome of trainings end with the best outcomes.

PERCEPTIONS OF STUDENTS ON ONE STOP SERVICES

Sunaree Lamyai, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

Perception of service is the ability to understand and notice service easily and it is as important as the real services. In fact, campus service needs to provide a high standard of services to all customers. Service quality is one of the most valuable factors. One stop service was designed in order for customers to visit and finish their tasks at one location immediately with high standard quality of service. Therefore, in order to measure the level of satisfaction in the perception of service quality, it is vital to use the famous SERVQUAL model which have five important dimensions: reliability assurance, tangible, empathy, and responsiveness. The objectives of this research study were to survey the level of perception from students who use one stop service at Suan Sunandha Rajabhat University in five important dimensions as well as to offer some suggestions to improve the perception of the standard service quality of the one stop service in campus. This research used a mix research method of both quantitative and qualitative research. A total of 100 students and 100 non-students who came for services at the one stop service at the second quarter of the year 2018 was interviewed with questionnaire and data collection was conducted to gain their experiences. About five students and five non-students who often came for the service at the one stop service was chosen to participate an in-depth interview to provide more detailed information. Statistical analysis was performed by utilizing SPSS and Excel program. Percentage, mean, and standard deviation were used for statistical data analysis and findings. The findings of this study revealed that the majority of students and non-students reported that they had good perception on two dimensions of responsiveness and reliability, while many students and non-students had best perception on tangibles, empathy and assurance. Moreover, perception of service occurs in five stages: stimulation, organization, interpretation-evaluation, memory, and recall. It found that both students and non-students think the stage of interpretation-evaluation was the most important stage.

PRODUCTIVITY IMPROVEMENT IN CAMPUS: A CASE OF SUAN SUNANDHA RAJABHAT UNIVERSITY

Kulnidawan dumkum, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

Productivity improvement means the ability to accomplish of a given task measured against preset known standards of accuracy, completeness, cost and speed. Productivity improvement is one of the most important goals for every office in university. It provides many kinds of benefits. Successful management of office of Suan Sunandha Rajabhat University often reflects the level of high productivity and achieving the goals. The objective of this research was to investigate the management factors and policies that affected the high level of productivity from the staff’s perspectives. This was a quantitative research study which was conducted by interviewing with 200 staff who were the staff in various offices and who were affected by the management and policy of the office of Suan Sunandha Rajabhat University. Statistical analysis was performed by using SPSS program. Percentage, mean, and standard deviation were used for data analysis and results. The important result of this investigation revealed that the majority of staff had high productivity improvement because of management and policy. The list of factors affecting high productivity improvement included the rewards system, the regular trainings, effective communication, better teamwork, and upgraded of computer and its facilities. From the study, there were at least five important ways to measure and evaluate employee performance. First is to use graphic rating scales, such 10 represent the highest scale. Second is to a 360 degree feedback. Third is to use self-evaluation. Fourth is to checklist. Fifth is to use customers’ feedback.

SATISFACTION OF OFFICE MANAGERS: HIGHER EDUCATION ORGANIZATIONS

Sivaphong Orpong, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

Office managers nowadays are typically responsible for multiple critical operation functions. Their job satisfaction has been linked to both turnover and performance. It is imperative to identify whether a relationship exists among performance, turnover, and job satisfaction. One of the most important relationships is the one between the success of organization and satisfaction of managers. In order to enhance the level of satisfaction of the managers, it is necessary to have monitor their level of satisfaction by using information on their perspective. The objective of this study were to conduct a practical research to find out the level of satisfaction in the perspectives of office managers at Suan Sunandha Rajabhat University. The mixed of quantitative and qualitative research method was utilized to elicit the insight information, comments, opinions, and suggestions from the perspective of office managers. About 45 office managers was used as sample groups for survey research. About 10 managers were selected from various departments. An in-depth interview questions was utilized as the main research tools for data collection. The results from the study show that level of satisfaction had a direct relationship with their performance. Even though office managers had a very high level of satisfaction, but there are some important factors, such as teamwork, leadership, specific knowledge and skills, which contribute to their level of success. There were eight suggestions to improve job satisfactions for office managers: respect treatment for all, building trust between top level management and office managers, have job security, top management’s recognition of office manager job performance, empowerment to use their authority, close relationship with immediate supervisor, opportunities for training new skills, and compensation linked with job performance.

FACTORS OF SUCCESS FOR ONLINE TRAININGS

Nuchjaree Ketsuwan, Aphirak Thitinaruemit — Thu, 07 Mar 2019 00:00:00 +0700

Factors of success for online trainings are so vital to the modern age of information technology. English communication training programs are not only for students to enhance their ability to communicate in English but also for faculty and staff members to have a chance to polish their English communication skills. In fact, there are many policies which aimed to support the university students, faculty and staff members to be able to work proficiently in the globalization. The online English training program is about 90 hours of self-study to complete ten lessons. The objectives of this research study were to examine the effectiveness of the online English training programs available for students, faculty and staff members at Suan Suandha Rajabhat University as well as to survey their level of satisfaction of the online English training programs. The population of the study included all 30,000 students, faculty and staff members of Suan Sunandha Rajabhat University. However, the sample size was calculated to be 400 who had been using the online English training programs during the first and second quarter of the year of 2018. In additions, only the selected samples who passed the minimum 80 percent of the 90 hours would be chosen as the sample group. Statistical analysis was conducted with the use of SPSS program. The dependent variable was the respondents’ satisfaction. The independent variables, however, were quality of teaching, material of learning, method of learning, time and schedule, usefulness of training, and the level of difficulty of English. Mean and standard deviation as well as t-test were utilized as the key analysis and generate the table. The findings were reported that there was a high level of overall satisfaction for online English training programs. Moreover, the five independent variables were directly and positively affected the factors of success for online English training programs. In fact, on line training have many appealing such as convenience, interactive design, studying at your own pace, many options, and variety of video lesion and practice tests.

SATISFACTION OF CAMPUS PUBLIC RELATIONS

Oraphan Juntakeaw, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

The significant of campus public relations in many Universities of Thailand is often undermined by many management levels which then receives a minimum budget. Critical success of campus public relations are the elements that are necessary for an organization of higher education to achieve its positive image. These factors must be understood to create both marketing and required public relation activities for ensuring desirable image. To boost Suan Sunandha Rajabhat University as the number one Rajabhat University of Thailand awareness, it is important to have an effective public relations campaigns and activities. The level of satisfaction of campus public relations is one of the best measurements to assess the effectiveness of the campus public relations. The aims of this study were to survey the satisfaction level of campus public relations, public relation events, and public relation strategies as well as to survey factors and success of campus public relations in various organizations from the perspectives of supervisors, directors and the perspectives of students. This research study was done by using mainly with qualitative research method. A total of 15 supervisors and directors of various offices, and departments were interviewed by using an in-depth interview. In addition, a total of 15 students were also interviewed by the same set of in-depth interview questions to gain insight information. The findings can be reported that it was important to understand the three steps of determining key success of campus public relations factors. First is to pull together the resources. Second is to share ideas and strategy. Third is to conclude the key elements of PR activities and information. From the perspectives of supervisors and directors, it found that they had a high level of satisfaction on campus public relations, even though they knew that there were limited resources and budget for PR team. From the perspectives of students, it found that they had a medium level of satisfaction on campus public relations due to the facts that PR team focus too much on management level, not student level.

MEASURING STUDENTS’ SATISFACTION WITH PERSONALITY DEVELOPMENT TRAININGS: A Case of Internship Students from Suan Sunandha Rajabhat University

Miss U-sa Tevarattikal — Thu, 07 Mar 2019 00:00:00 +0700

For students who are going to do internship, it is the first important step to enter the job market. The personality development training programs was designed to help students to be success in the job market by creating positive business mind set, positive thinking, and self-confidence. In fact, all internship students from Suan Sunandha Rajabhat University are required to train in both personality development and business acumen. Certainly, many internship students of previous years provide a feedback of vital success because it has the positive impacts on their behavior, thought, and performance. The purposes of this study were to study and to investigate the internship students’ level of satisfaction in the personality development trainings and their feedbacks, and suggestions. This study utilized mixed method of both qualitative and quantitative research method. The focus of the qualitative study was on 10 internship students who had completed personality development and image training class. An in-depth interview was utilized to gain better understanding of them. Data collection from both quantitative and qualitative method were analyzed to obtain better understanding and reaching conclusions. In order to have a better understanding of the level of satisfaction of students from the personality development training, the five steps of research study was conducted. The five steps were statement of problems, research objectives, data collection by mixed method, data analyzed, and finally findings & discussion. The respondents, however, reported that the personality development training programs were very useful for their preparation and success to enter the job market.

INSTITUTIONAL CAPITAL ON TRADE-MARKETING AND ENVIRONMENTALLY SUSTAINABLE DEVELOPMENT POLICY MAKING A research model based on critical analysis of NAFTA

José G. Vargas Hernández, Elsa Patricia Orozco Quijano, Jorge Virchez — Thu, 07 Mar 2019 00:00:00 +0700

The aim of this study is to critically analyze the implications in terms of the relationship between cooperation and conflict and institutional capital, as well as their interactions with trade–marketing and environmentally sustainable development policy making under the framework of NAFTA. The critical analysis stems from the question of whether the North American Free Trade Agreement should continue to operate despite the challenges and the institutional capital capacity built by the country members. The methodology is based on literature review aimed to create a relationship between the analytical variables in order to obtain a research construct. This research model is used to critically analyze the implications in terms of cooperation and conflict relationships as institutional capital and their interactions with trade-marketing and environmentally sustainable development policy making. It is concluded that, although the existence of NAFTA is severely questioned, its institutional capital has positive effects on the implications of trade-marketing, however, environmentally sustainable development proves to be conflictive and highly contentious, although some positive effects are developing.

FACTORS AFFECTING THE EFFECTIVENESS OF BUDGET MANAGEMENT OF HIGHER EDUCATIONAL INSTITUTION

Kanokkorn Phioon, Phannee Rojanabenjakun, Teeraporn Jummaree — Thu, 07 Mar 2019 00:00:00 +0700

The research was a documentary research using qualitative approach that aimed to study the factors affecting budget management of the higher educational institution of College of Allied Health Sciences. The study especially shaded light (a) budget disbursement, (b) budget transfer, and (c) action plans on the budget management. This research relied on the purposive sampling technique and content analysis. Data collection was derived from reports of the budget disbursement, reports of budget transfer and reports of action plan in pursuits of four main strategies of the university namely 1) strategy on university development towards sustainable niche guru, 2) strategy on academic works construction and local wisdom elevation, 3) strategy on establishment of network relationship links to community, and 4) strategy on international recognition. Findings were indicated that budget disbursement that exceeded the budget plan affected the effectiveness of budget management in high level, prior to budget transfer caused by faculty employment expenditures, as well as the delayed evidences of disbursement of the action plans handed to officers, respectively. With this findings, implications were identified that executive directors should determine the policy of working direction through the plans, seek for outsource allocations, generate the effective disbursement standard in order to avoid the budget transfer. This outcomes can contribute to strategy planning for personnel development and the management of action plan.

PARALYSIS FOLLOWING THEORY OF THAI TRADITIONAL MEDICINE

Charinthorn Fakkham, Wanwisa Janwibun, Phannee Rojanabenjakun — Thu, 07 Mar 2019 00:00:00 +0700

The purpose of this research was to understand the paralysis following the Theory of Thai Traditional Medicines, disease mechanism, diagnosis, and treatment. This research was a documentary research using qualitative approach. Data sources of this research were come from textbook of Thai Traditional Etiology (Kampi Samuddhadan Vinijchai), textbook of Thai Traditional Tales (Kampi Nithan), Kampi Chavadan, Kampi Kasai as well as interviewing three experts in Thai Traditional Medicine namely Mr. Boonyaporn Yeemee Boonthong, Mr. Sippakon Sopisakon, Mr. Pornchai Chanannithithorn, and Mr. Monthon Phetsee). The results of documentary research were found that Paralysis was a health problem caused by imbalance of wind according to Theory of Thai Traditional Medicine. This imbalance was contracted either of U-thangkhamawata wind concurrently combined with Athokhamawata wind, or body deterioration such as accident. Thus, paralysis treatment following Theory of Thai Traditional Medicine was done by food and wind element rebalancing. The patients were recommended to eat hot food and do exercise. Hot flavor recipes (also known as “Ya rot ron” in Thai) were suggested to paralysis patients because it can spread wind inside human body. Furthermore, treatment with laxative and analeptic as well as hand healing, massage, massage with hot pressing, and sauna with herbs can facilitate the problem and alleviate the paralysis. This outcomes of study can contribute to be basic knowledge on diagnosis of paralysis and apply for further study in the fields of Thai Traditional Medicine.

EFFECTS OF SUAN SUNANDHA PALACE’S THAI MASSAGE FOR HEALTH TOWARDS RELAXATION AND SATISFACTION OF ELDERS IN WAT CONCEPTION COMMUNITY ON PHYSICAL FITNESS

Nongnuch Boonjang, Supalak Fakkham — Thu, 07 Mar 2019 00:00:00 +0700

The research was a quasi-experimental research that aimed 1) to study the effects of Suan Sunandha Palace’s Thai traditional massage for health on the relaxation and its levels of satisfaction of elders in Wat Conception Community, Dusit District, Bangkok, Thailand, and 2) to comparatively analyze the physical fitness of elders before and after receiving Suan Sunandha Palace’s Thai traditional massage for health. Focused samples were 25 volunteered care users, age at 60-80 years old, who took a full course of Suan Sunandha Palace’s Thai traditional massage. The experiment period was 8 weeks out, 60 minutes in weekly, and related program constructed by researcher. The research tools used in data collection were item-objective congruence equaled to 0.96 and reliability verified by try-out test, which composed of 1) the relaxation and its levels of satisfaction evaluation of elders towards Suan Sunandha Palace’s Thai traditional massage for health, 2) physical fitness test for elders. The data were statistic analyzed by computerized program for arithmetic mean, standard deviation and paired sample t-test.
The findings of this study were as follows;
1. The effects of Suan Sunandha Palace’s Thai traditional massage for health on elders. 1.1 The effects of Suan Sunandha Palace’s Thai traditional massage for health was x̅ = 4.42 in high level relaxation Physical Fitness 1.2 The effects of Suan Sunandha Palace’s Thai traditional massage for health was x̅ = 4.72 in very high level satisfaction.
2. The effects of Suan Sunandha Palace’s Thai traditional massage for health on elders in 1st and 8th weekly were significant difference as follows.
2.1 The 30 Second-Chair Stand were significant difference at the 0.001 level.
2.2 The Sit and Reach were significant difference at the 0.01 level.
2.3 The Shoulder Girdle Flexibility were significant difference
2.3.1 Upper right-Pose were significant difference at the 0.001 level.
2.3.2 Upper left-Pose were significant difference at the 0.001 level.
2.4 2 Minute-Step were significant difference at the 0.001 level.

SATISFACTION OF SUAN SUNANDHA PALACE’S THAI MASSAGE FOR HEALTH AND ITS SUSTAINABLE DEVELOPMENT

Kingkaew Jangswad, Teeraporn Jummaree — Thu, 07 Mar 2019 00:00:00 +0700

This research aimed 1) to sustain Suan Sunandha Palace’s Thai massage, and 2) to evaluate the level of satisfaction of care users who were served by Suan Sunandha Palace’s Thai massage. The method of this research referred a quantitative approach using the purposive sampling which the samples were 30 specific volunteers working at Suan Sunandha Rajabhat University. The research instrument was 30 developed postures of Suan Sunandha Palace’s Thai massage. The reliability was verified by try-out test and the proved content validity was 0.88. Duration of test was about 60 minutes. The satisfaction survey was analyzed by mean and standard deviation of Statistical Package for the Social Sciences. The results of research found that 1) collection of Suan Sunandha Palace’s Thai massage was consisted of 30 postures, 2) evaluation of levels of satisfaction of care users who were served by Suan Sunandha Palace’s Thai massage as follows.
2.1 Average score of satisfaction of Suan Sunandha Palace’s Thai massage pattern was 4.11 which was implied as “very satisfied”.
2.2 Average score of satisfaction of Suan Sunandha Palace’s Thai massage service was 4.03 which was implied as “very satisfied”.
2.3 Average score of satisfaction of Suan Sunandha Palace’s Thai massage facility was 2.30 which was implied as “slightly satisfied”.
2.4 Average score of satisfaction on attitude towards the quality of Suan Sunandha Palace’s Thai massage was 3.36 which was implied as “moderate satisfied”.
2.5 Average score of satisfaction on attitude towards the quality of Suan Sunandha Palace’s Thai massage service was 3.51 which was implied as “moderate satisfied”.
In summary, overall satisfaction of Suan Sunandha Palace’s Thai massage was 3.46 that was implied as moderate satisfied.

DEVELOPMENT OF THAI TRADITIONAL MEDICINE SERVICE AT SRINARONG HOSPITAL IN SURIN PROVINCE OF THAILAND

Supalak Fakkham, Natthawan Rukkachanth — Thu, 07 Mar 2019 00:00:00 +0700

This research was an action research that targeted to develop the quality standard of Thai Traditional Medicines services. The focus area was at Thai Traditional Medicine Service Center in Srinarong Hospital, Srinarong District, Surin Province, Thailand. The model applied in this research was PAOR Model that consisted of four operational processes. P-Plan was the first process that service provider had to specify the service strategy, service direction, and action plan for Thai Traditional Medicine services. A-Action was the second process that service provider had to act and drive the success of P-plan. O-Observe was the middle process that service provider had to concentrate especially on the evaluation and participatory to small group care users. R-Reflection was the significant process that consisted of two-way communicative learning and comparing on the quality of participatory both before and after receiving Thai Traditional Medicine service. Data sources of this research were questionnaires and unstructured interviews. The collected data were analyzed by using percentage, mean, standard deviation and pair t-test. This research proved that the development of Thai Traditional Medicine service at Thai Traditional Medicine Service Center in Srinarong Hospital increased the levels of understanding in quality service standard. Besides, to compare the participation with basic knowledge, it found that after the development of Thai Traditional Medicine service the average score of participants was increased at significant level .05. In conclusion, the successful development needed a continuity of PAOR Model in order to implement problems that may cause in any situation.

HERBAL, POSTPARTUM CARE IN THAI TRADITIONAL MEDICINE

Thu, 07 Mar 2019 00:00:00 +0700

Abstract-- Postpartum is the period after birth to 6 weeks. The mother who tired form birth needs special care for her recovery period. Even though the natural healing process is good enough for most of the mother, additional care will turn the mother to normal physiology as soon as possible. In western obstetric care, the main recommendations after leave the hospital are having good quality and quantity nutrition, proper exercise and adequate rest. However, Thai traditional medicine offers many modalities to promote recovery and healing of the mother. Herbal use is one of them. The method of herbal use can be oral form by eat or drink, external use as bath, vaporization or compression ball by the therapist. Fire confinement uses herbal as combination of heat. Selection of the herb for each purpose is crucial. The risk and benefit of each herb are difference, along with their contraindication and prevention. Eatable herbs can be used as food or any other preparations. The list of herbs and their specification is gathered for the therapist and postpartum mother to reach these Thai wisdom and to maintain this wisdom to the ancestors.

MEDICINAL PROPERTIES OF FRAGRANCE FLOWERS IN SUAN SUNANDHA ROYAL GARDEN

Thanya Promsorn — Thu, 07 Mar 2019 00:00:00 +0700

Suan Sunandha Royal Garden was established more than 100 years in Thailand. It was found 72 species have been planted in the Royal Garden, which was consist of fragrance flowering plants, and non-fragrance flowering plants. The fragrance from flowers were important to add in many types of cosmetics, and medicine products. The objectives of this research were 1) to collect data and classify the fragrant flowering plants, 2) to classify medicinal properties of fragrant flowers, and 3) to classify medicinal properties according to Thai Pharmacopeia. This research was a survey and document research which employed the qualitative method. The results of this research indicated that 17 species of fragrance flowering plants were found in the Royal Garden. The fragrance flowering plants were classified and, it was obtained information for Thai medicine recipe development in the future.

THE APPROPRIATE SELLING PRICE AND COST INSTRUCTION OF THAI TRADITIONAL MASSAGE CENTER

Thu, 07 Mar 2019 00:00:00 +0700

The objective of this study was aimed to examine the cost structure of Thai traditional massage center and to analyze the appropriate selling price by comparing the prices with various methods at Samut Songkhram province. The samples in this study are entrepreneurs and operational managers in Thai traditional massage business. The data was collected by using in-depth interview for 10 samples. The analysis for appropriate selling price was done by comparing selling prices computed by 2 methods with the average market price. The results showed that the appropriate selling price under 2 pricing methods which were cost plus pricing (markup price at 110%), and target profit pricing, the result showed no differences. Furthermore, the comparing with a market price at 250 baht by taking the location for analyzing together, it can be concluded that the appropriate level of Thai massage price of Thai traditional massage center at 250 baht per person per hour. The findings of this study can be used as a guideline and can be applied to the business of Thai Traditional massage center. The data of cost should be used in the planning process of the production factors. It will increase the efficiency of production and lower Thai traditional center cost. Moreover, the result can be used as a guideline for determining the appropriate Thai massage price level of Thai traditional center.

DIFFERENCES IN THE QUALITY OF LIFE OF ELDERLY PEOPLE ACCORDING TO THEIR CHARACTERISTICS OF THE ELDERLY IN SAMUT SONGKHRAM PROVINCE

Tipvarin Benjanirat, Phannee Rojanabenjakun, Jatuporn Ounprasertsuk — Thu, 07 Mar 2019 00:00:00 +0700

This study was a survey research that aimed to compare the differences in the quality of life of elderly people by classifying the characteristics of elderly people. Population scope of this research would focus to adults aged over 60 who had been staying in Samut Songkhram province, Thailand. Number of population in this research was 415 adults from 3 districts; 111 adults from Amphawa, 95 adults from Bangkontee, and 209 adults from the main municipality. Research equipment used in this study was a questionnaire which was divided into 2 parts. For the first part, it was personal information in terms of quality of life of elderly people that consisted of sex, age, educational level, status, occupation and income, member quantity in family, relationships and living condition. For the second part, it was the assessment of quality of life namely EQ-5D-5L. The results of this study found that there were the differences in quality of life of elderly people when classified by elderly people’s characteristics. Quality of life classified by sex of elderly people was not significant different, in contrast to quality of life classified by age, educational level, occupation, income, which was mentioned as significant difference by a significance level of .05. Nonetheless, quality of life classified by status, member quantity in family, living condition, and relationships was not significant different.

ATTITUDE OF ALLIED HEALTH SCIENCES STUDENTS EXPERIENCED IN SHORT-TERM ACADEMIC AND STUDENT EXCHANGE PROGRAM AT UNIVERSITIES IN ASEAN

Teeraporn Jummaree, Phannee Rojanabenjakun — Thu, 07 Mar 2019 00:00:00 +0700

The purposes of this research was to identify the views of Allied Health Sciences students who experienced in the short-term Academic and Student Exchange Program (ASEP) at universities in ASEAN about academic and social experiences. This study was a qualitative research using descriptive approach. The participants were seven exchange students (two men and five women) who had at least two years background either in Health Science or Applied Thai Traditional Medicine and participated in 168 hours of Academic and Student Exchange Program. Four of all participants were sent to a university in Laos PDR, and other three students were sent to a university in Vietnam. Data collection in this research employed an in-depth interview using semi-structured interviewing approach. The research proved that students gained more academic and social experiences although they were personally concerned with lack of language proficiency, inadequate knowledge and skills, and social distances before going abroad, new experiences and diversity in the different cultures motivated the students to welcome and enjoy with the concerns. This outcomes of the study have been contributing to develop the short-term exchange program towards the long-term program and to shed light on the students to be sent outbound next academic year.

VALUE ADDED OF AGRICULTURAL PRODUCTS BY INFORMATION TECHNOLOGY THROUGH ELECTRONIC MARKETING

Chalermpol Tapsai, Phannee Rojanabenjakun — Thu, 07 Mar 2019 00:00:00 +0700

Agriculture is the primary sector that generates major income for Thailand every year. Many agricultural products are popular with both domestic and foreign consumers in the form of raw and processed products. However, Thai farmers often suffer from low agricultural product prices and can't sell their products despite the fact that demand of these products in the consumer market have still remained. One of the main reasons is, most Thai farmers are lack of knowledge and information for planning to produce and develop their products that meet the needs of customers. In addition, they don't know who are their target customers and how to promote their products effectively. This research aims to develop information systems that can analyze target customers, the characteristics and quality of the goods which match to the customer demands. This information will be used for the planning of production, product development, and e-marketing to provide distribution channels which can be promoted to the relevant target consumers effectively. The research process is divided into 4 steps: 1) The survey and collection of information related to the production and trade of agricultural products from all related stakeholder groups, including government organizations, farmers, entrepreneurs, and consumers. 2) The creation and development of the database and information system. 3) The training to educate farmers and entrepreneurs. 4) The experiment and evaluation of information usage. The results showed that the farmers and entrepreneurs who participate in this research have a good level of knowledge and skill in the application of information for production planning and development to meet the customers' demands as well as using of electronics marketing to promote their products, which can increase the value of each product between 25-350%.

EIGHT UNIVERSAL LAWS OF LEADERSHIP: A CASE OF HIGHER EDUCATION

Assoc. Prof. Dr. Luedech Girdwichai, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

The eight universal laws of leadership have been worldwide accepted as well as in the United States and many advance countries. In modern organizations, it is imperative to understand these eight laws that contribute to business success: maintain absolute integrity, know your staff, declare your expectations, show uncommon commitment, expect positive results, take care of your people, put duty before yourself, and get out in front. Certainly some of these laws are more importantly than other laws. The purposes of this study were to identify what laws of leadership were true and most important from the perspective of who were working at the higher education policy and management level and why? In order to search for the answers for this research, a mixed method of both quantitative and a qualitative research techniques were utilized. A total of 400 samples was interviewed by using survey questionnaire and 15 informants was selected from a variety of higher education organizations. The findings revealed that all of eight universal laws of leadership were important and necessary for higher education organizations of Thailand. However, the “maintain absolute integrity” was selected as the first and foremost universal laws of leadership.

FACTORS OF SUCCESS: CONDOMINIUM SELLING AND SALES PROMOTION

Asst. Prof. Dr. Chutikarn Sriviboon, Asst. Prof. Dr. Kevin Wongleedee — Thu, 07 Mar 2019 00:00:00 +0700

The shortage of quality living space for both local customers and international customers in Bangkok causes the market booming for condominium. Condominium living space is considered as one of the lucrative businesses in Bangkok, Thailand. In fact, the market demand is high from both for residential and investment purpose. Customers tend to purchase condominium with variety of market factors. The aims of this research study was to investigate the vitality of factors of successes of condominium selling and sales promotion. The population included all condominium customers in the areas of Bangkok, Thailand. About 400 of condominium customers were selected from ten different large condominium projects in order to elicit the information from their experience of the process of condominium purchasing and post purchasing. A Likert five scales of questionnaire was developed to collect data. Part one was about demographic information, part two was about factors of success, and part three was about the customers’ suggestions. Statistics analysis included percentage, means, standard deviation and t-test. The findings revealed that there were five important factors of success which included location, price, discount, image, banking assistances.