INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN HONG KONG 2024

Introduction Book

Dr. Chayanan Kerdpitak — Fri, 10 May 2024 00:00:00 +0700

THE STUDY OF TECHNOLOGY ADAPTATION IN OFFICE: A CASE OF THE LANGUAGE INSTITUTE, SUAN SUNANDHA RAJABHAT UNIVERSITY

Boontin Thongyot, Kevin Wongleedee — Fri, 10 May 2024 00:00:00 +0700

In the Language Institute offices of the main campus, there is new and updated
technology changing very rapidly and adaptation fast is a must for every member of staff. High
or low level of job performance is clearly and directly related to the ability of staff in the office
to adapt to the use of technology. The objective of this research was to search for any significant
factors that lead to the efficiency and effectiveness of job performance in modern office
management, especially in technology adaptation as well as to offer many useful but practical
recommendations to create a better guideline for the best practices in modern office. The
population of this research was all faculty members and staff members at Suan Sunandha
Rajabhat university and about 20 samples were collected by using a random probability
sampling method. A method of qualitative analysis was conducted to reach the findings.
Training and development are one of the most important key of success in the process of
technical adaptation in the modern office.

THE STUDY OF EMPLOYEE MORALE THAT AFFECT SUAN SUNANDHA RAJABHAT UNIVERSITY STAFF’S COMPETENCY

Chintana Dumrongsuntithum, Kevin Wongleedee — Fri, 10 May 2024 00:00:00 +0700

The objectives of this study were to investigate employees’ morale in terms of an
important factor that affects staff’s performance as well as to investigate other important factors
that affect the staff’s competency in the campus of Suan Sunandha Rajabhat University. The
main focus of the population of this study were all employees which are faculty and staff
members of Suan Sunandha Rajabhat University. About 20 sample groups were selected to
gain the findings from the method of qualitative. The findings revealed that employee morale
significantly affects both staff and organizations. High morale leads to increased job
satisfaction, engagement, retention, and well-being among employees, while also contributing
to organizational productivity, performance, culture, customer satisfaction, and reputation.

PROBLEMS WITH OBSOLETE VISION IN MODERN ORGANIZATION

Kevin Wongleedee — Fri, 10 May 2024 00:00:00 +0700

Certainly, there are many benefits of creating and following vision. However, the
problems happen because of the fast-changing environment in modern globalization. This
means vision can be obsolete and it is not working as intended. Therefore, what are the
problems of having an obsolete vision can be important research questions. The purposes of
this research were to investigate the problems of having an obsolete vision in modern
organizations and to examine the opportunities loss of fixing with old vision. By using an in-
depth interview with three different participant groups which were managers, staff, and
shareholders of various organizations, the possible findings can be summarized from the
discussion with participants. By using qualitative technique, the ranking of level of importance
in terms of problems of obsolete vision can be summarized. The findings revealed that the top
five important problems can be ranked as follows: First is the lack of alignment with market
realities, second is the loss of employee motivation and engagement, and third is the poor
strategic planning in the long run

©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Hong Kong 16 FACTORS OF MOTIVATION IN OFFICE: A CASE OF STAFF AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Natthanicha Witthayathaworn, Kevin Wongleedee — Fri, 10 May 2024 00:00:00 +0700

The objectives of this research were to investigate any significant factors of motivation
in modern office management of higher education and to provide some important suggestions
to office managers to meet their office target. The population of this study focused on staff
members at Suan Sunandha Rajabhat university and about 20 samples were randomly collected
by using both stratified and probability sampling methods. The qualitative method was
conducted to gain the findings. Literature review and discussion are the main techniques using
to reach the findings and conclusion for this paper. Many ideas of motivation in organization,
job satisfaction, and high performance of organization were conscientiously discussed among
panel group of in-depth interviews to gain qualitative findings. By focusing on these success
factors, organizations can create a motivating work environment that enhances employee
engagement, satisfaction, and performance.

THE STUDY OF ATTITUDE AND BEHAVIOR OF ENGLISH TRAINING ONLINE: A CASE STUDY UNDERGRADUATE STUDENTS, SUAN SUNANDHA RAJABHAT UNIVERSITY

Prapatsorn Tawongsa, Kevin Wongleedee — Fri, 10 May 2024 00:00:00 +0700

English Training is vital to the success of modern students in Thailand. However, there
are many different attitudes and behavior and skills that contribute to the success of
undergraduate students. The purpose of this research was to investigate key factors of success
creating attitude and positive behavior to modern students and to offer some important
recommendations to pave the way for students to successful in their training with English. The
population of this study included attitude and the behaviors of students in various organizations
of higher educations in main campus of Suan Sunandha Rajabhat University, Bangkok,
Thailand. An in-depth interview was conducted to gain insight and comprehensive
understanding from the participants from three different groups: students, faculty members,
and advisors. Moreover, literature review was conducted extensively to offer the insight results
for this paper. The findings revealed that learners' attitudes towards online learning platforms,
instructors, technology, and the learning process significantly influence their behavior,
engagement, and overall success in online English training programs. Understanding and
addressing learners' attitudes is essential for designing effective instructional strategies and
fostering positive learning experiences

GUIDELINES FOR COMPETENCY DEVELOPMENT OF THE LANGUAGE INSTITUTE, SUAN SUNANDHA RAJABHAT UNIVERSITY

Siwakorn Dadaung, Kevin Wongleedee — Fri, 10 May 2024 00:00:00 +0700

In modern organizations, staff can improve and develop their competency by regular
training, both formal training and self-training. The significant of development of competency
will be the advancement of the career path of employees. The main objective of this research
was to utilize an in-depth interview with sample groups of staff to understand their needs and
wants as well as the best way to create an improvement and development plan for them more
effectively than in the past. Informants of the in-depth interview included three groups of staff:
staff who were the members of management, staff who were working in direct services in the
campus activities, and staff who were in computer lab. In addition, to use the findings from
this study and provide a complete guideline for competency development to reach staff who
were working in the Language Institute, Suan Sunandha Rajabhat University. The findings
from the study revealed that competency development in organizations requires a systematic
and strategic approach aligned with organizational goals, supported by targeted training and
development initiatives, continuous learning opportunities, and effective measurement and
evaluation mechanisms.

PERCEPTION TOWARDS THE CEFR BASED ENGLISH PROFICIENCY TEST: A CASE OF COLLEGE OF LOGISTICS AND SUPPLY CHAIN, SUAN SUNANDHA RAJABHAT UNIVERSITY

Thipphawan Prichamat, Kevin Wongleedee — Fri, 10 May 2024 00:00:00 +0700

A prevalence of need to taking English test is based on the university requirement. The
perception of the test often reflects on the information available and comprehension of
employees who are providing direct services. In the modern management of any campus, the
perception of students towards English proficiency test is important and significantly revealed
a quality of information which is so important that related to level of customer satisfaction. The
main purposes of this research were to examine important perception of students toward the
English proficiency test as well as to offer some useful suggestions to achieve a better and
positive perception. The population of this research includes all undergraduate students from
college of logistics and supply chain, Suan Sunandha Rajabhat university were collected by
using a simple random probability sampling method. A qualitative analysis was utilized to
reach the findings. The findings revealed that perceptions toward English proficiency tests play
a significant role in shaping individuals' experiences, motivations, and outcomes related to
language learning and assessment. Understanding and addressing these perceptions are
essential for developing fair, valid, and effective language proficiency assessments that support
learners' linguistic development and achievement

THE IMPACT OF BLENDED LEARNING ON THE TEACHING EFFECTIVENESS OF BUSINESS ENGLISH STUDENTS AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Saeful Maulana, Napasri Suwanajote, Anantachai Aeka, Jeerasak Meesuksabai — Fri, 10 May 2024 00:00:00 +0700

The research aims to explore the impact of blended learning on the teaching
effectiveness of Business English major students at Suan Sunandha Rajabhat University. In
2015, Suan Sunandha Rajabhat University implemented online instructional strategies and
produced electronic learning media. Previous research found that online learning is ineffective,
has incompatibility with the development of studies, and also inequality in terms of socio-
economic factors (Thongsawang, 2022). Other researchers also found that the face-to-face
teaching method has been replaced by blended learning, and there are some challenges, such
as incapable online materials, student absence engagement, inconsistent upskilling and reskill,
lack of support from the university, etc (Ronnaritivichai, Reshaping Strategies: The
Pedagogical Continuity In Higher Education During Post-Covid-19, 2022). This research
applied mixed methods with a total sample of 135 correspondences chosen by purposive
sampling. The results, blended learning brings effectiveness to the teaching method in the
Business English programme shown by results that blended learning creates new learning
environments to encourage students’ engagement and active participation; students show the
improvement of their study interest and focus for their future carrier and education, blended
learning bring high participation to the results of students’ tasks and projects, and also bring
student satisfaction with learning systems

DIRECTING A STAGE PLAY “KARM PAYABATH”

Kanyarat Naokaew, Sun Tawalwongsri — Fri, 10 May 2024 00:00:00 +0700

This article aims to study principles of analysis, interpretation, and concepts of directing
a stage play Karm Payabath. This play was restaged as a thesis project of Theatre Arts student
at Suan Sunandha Rajabhat University (SSRU) for the 2023 academic year. It is an adaptation
of Agatha Christie’ best-selling mystery novel named “And then there were none.” Research
methods include studying the play analysis and documented data, analyzing and casting the
performers, observing the stage design process, rehearsals and performances, interviews,
recording of photos and videos of the stage performance. The researcher found that directing
of Karm Payabath in 2023 can communicate the main idea of the story for the audience
effectively. By utilizing the analysis of the play script and key performance elements of
Aristotle’s Poetics such as plot, character, thought, diction, music and spectacle, the director
can create powerful stories that move and inspire Thai audiences. This research results will
serve as guidelines for the study of directing and can be applied to directing other stage play.

GAME-BASED LEARNING ACTIVITIES IN ENHANCING SEVENTH-GRADE STUDENTS’ ENGLISH VOCABULARY RETENTION

Kankawin Phumi-in, Pintipa Seubsang — Fri, 10 May 2024 00:00:00 +0700

According to the current Basic Education Core Curriculum in Thailand, lower
secondary learners are expected to possess proper knowledge of vocabulary, which is one of
the crucial pillars of good communication skills. However, the decline in seventh-grade
students’ scores on vocabulary retention indicates a need for improvement. In an effort to
address this problem, game-based learning strategies were adopted to determine their effects
on students’ English vocabulary retention. To address the research problem, this study was
designed to examine students’ vocabulary retention immediately after participation and
fourteen days later, and to investigate their satisfaction with the game-based activities. Forty
seventh-grade students from a public school in Pathum Thani, Thailand were selected as
research participants. The instruments used included a post-test and a satisfaction
questionnaire. The findings showed that game-based learning activities can enhance students’
retention of vocabulary, as their retention rates immediately after participation and fourteen
days later showed statistical dissimilarity. Moreover, the students reported the highest level of
satisfaction with game-based learning activities.

ORGANIZATIONAL CULTURE THAT AFFECTS EMPLOYEE PERFORMANCE

Chutiman Boonngam, Oraphan Decha — Fri, 10 May 2024 00:00:00 +0700

This research aims to study organizational culture that affects employees' work
efficiency. The population used in the research to examine employees' work efficiency was 240
state enterprise employees. Questionnaires were used to collect data by sampling 160 sets and
analyzing and processing them with a statistical computer program. Statistics used in data
analysis include number, percentage, mean, standard deviation, maximum, minimum,
Pearson's simple correlation coefficient, Tolerance, VIF, and stepwise multiple regression
analysis. Statistical significance was set at the 0.1 level.
The research found that: 1. There were 240 employees, most male, 36 years and over,
with a bachelor's degree level, working age 6 -10 years, and average monthly income. 20,001-
25,000-baht, marital status 2. Overall, organizational culture is at the highest level. First order
of cultural unity Adaptation aspect Participation The last part Cultural aspect, unity aspect 3.
Overall, work efficiency is at a high level. First, in quality of work and amount of work. Lastly,
time 4. All factors include culture and mission: cultural unity, the culture of participation, and
the culture of adaptation Influence employees' work efficiency. The relationship was found to
be not more than .80 (Stevens,1996), making every independent variable in this research. There
was no multiple relationship between the factors. (Multicollinearity), so every independent
variable can be used in multiple regression analysis. 5. Model of organizational culture that
affects employee work efficiency. The results are as follows: Employee work efficiency =
5.616 + (.979* Mission culture) + 2.168 + (.423* Adaptation culture) + 2.317+ (.252 *
Participation culture) percent. 99.7 and has a standard error in forecasting equal to ± .241

EVALUATING LARVICIDAL EFFICACY OF COMMERCIAL CLOVE OIL (SYZYGIUM AROMATICUM) AGAINST AEDES AEGYPTI FOR DENGUE CONTROL

Fri, 10 May 2024 00:00:00 +0700

Essential oils, as natural products, offer a promising alternative for controlling the
dengue vector population, specifically targeting the immature stages of Aedes aegypti that
develop in water containers. Previous research has shown that clove oil is effective against a
variety of insects, including rhinoceros beetles, red flour beetles, and mosquitoes. This study
evaluated the larvicidal activity of commercial clove essential oil (Syzygium aromaticum)
against Aedes aegypti, a critical vector of dengue, over various exposure durations: 12, 18, 24,
and 48 hours. The LC25 values recorded at 12, 18, 24, and 48 hours post-exposure were 0.05,
0.05, 0.05, and 0.04 ppm, respectively. Similarly, LC50 values were 0.07, 0.06, 0.06, and 0.06
ppm, respectively, for the same time points. The LC90 values at these time intervals were 0.11,
0.10, 0.10, and 0.12 ppm, respectively. These results contribute to the existing body of
knowledge by confirming the potential of clove essential oil as an alternative approach for
controlling the dengue vector

MAKING A MOVIE USING THE CONCEPT OF SENSE OF PLACE IN THE MOVIE “PLACE”

Nontarat Unmueang, Tonphon Sapnirund — Fri, 10 May 2024 00:00:00 +0700

The study of Making a movie using the concept of Sense of place In the movie at the
“Place” was born from the writer's personal frustration with the childhood home he once lived
in. It is a center of many cultures, religions, and various ways of life mixed together in it. The
writer's purpose in making this film was beyond exploring one's identity and space. The author
also wanted to make a film that was entertaining in the sense of an art film. Therefore, the
creation process must be meticulous. In order to integrate the essence along with the
entertainment in a balanced way.
The objective of this thesis is to study the role of the film director in the film preparation
process, from the process of finding information to writing the script. Filming planning process
to the filming process throughout the preparation for making the movie The author gained a lot
of experience through trial and error, research and thinking in making such films. By applying
the concept of Sense of Place to take it from the writer. And then put it into the screenplay. To
make it a movie that can tell the story and can be a work that can tell the identity of the writer
very well. By coming to various points that the audience will receive and be able to be
entertained with the movie

IMPROVING RAW MATERIAL PICKING EFFICIENCY IN THE WAREHOUSE: A CASE STUDY OF ABC COMPANY LIMITED

Naruethep Chansorot , Kraiwit Sinthukhammoon, Karnnapat Chumkad — Fri, 10 May 2024 00:00:00 +0700

This research studies raw material warehouses and focuses on raw material waste. This
research aim to 1) study the warehouse management of ABC Company Limited, 2) to analyze
internal problems in the warehouse management of ABC Company Limited, and 3) to
guidelines for improving the warehouse management efficiency of ABC Company Limited.
The data was collected from interviews and analyzing the flow of activities and causes of
problems using a Flow Process Chart and Why-Why Analysis. The result found that the lack
of item location labeling on the storage shelves resulted in unclear storage positions and
delayed picking activities. Therefore, the researchers applied warehouse management concepts
by setting location names on the shelves and using Stock cards as tools to improve raw material
picking efficiency. The study results showed that it was possible to reduce costs and minimize
work delays, thus enhancing warehouse management efficiency and customer satisfaction

THE DEVELOPMENT OF AN INNOVATIVE SUNSCREEN GEL FROM THE ACANTHUS EBRACTEATUSVAHLEXTRACT PRODUCT TO PREVENT OXIDATION AND ESTABLISH A COMMUNITY SPA FOR SUSTAINABILITY MANAGEMENT AT COLLEGE OF ALLIED HEALTH SCIENCES, SUAN SUNANDHA RAJABHAT UNIVERSITY, SAMUT

Montrasiri Jerasilp, Narin Kakatum, Wipakon Sonsnam — Fri, 10 May 2024 00:00:00 +0700

This research focuses on the development of an innovative sunscreen gel using extracts
from Acanthus ebracteatus Vahl. The study has several objectives. Firstly, it aims to develop
natural extracts from Acanthus ebracteatus Vahl. Secondly, it intends to investigate the
antioxidant activity, anti-inflammatory effect, antimicrobial effect, and total phenolic content
of the extracts. Thirdly, the research examines the stability of the product. Finally, the study
aims to determine suitable formulations for the sunscreen gel using the Acanthus ebracteatus
Vahl extracts.
The research begins with the selection of raw materials and the preparation of extracts
to determine the total phenolic content. The antioxidant activity is assessed using the DPPH
assay method, while the anti-inflammatory effect is evaluated through tests such as nitric oxide
production inhibitory activity, inhibition of LPS-induced TNF-α secretion, and COX-2 anti-
inflammatory activity.
Once a suitable formulation is developed, tests are conducted to ensure the safety and
physical properties of the sunscreen gel product. This includes a skin irritation test involving
10 volunteers to assess its effectiveness and safety. The results of the product stability study
indicate that the sunscreen gel containing Acanthus ebracteatus Vahl extracts does not exhibit
phase separation. Furthermore, the irritation test on the volunteers after 12 hours of product use
shows no allergic reactions, itching, or irritation.
In addition, toxicity tests confirm the absence of cytotoxicity. The anti-inflammatory
effect test demonstrates potent anti-inflammatory properties when tested on RAW 264.7
macrophage cells. It is important to note that this study solely focuses on the development of
an innovative sunscreen gel using extracts from Acanthus ebracteatus Vahl and does not cover
other aspects of skincare or cosmetic products.

FACTORS INFLUENCING THE DECISION TO USE THE BOLT APP IN BANGKOK

Pritsana Suamark, Keattisak Chankaew, Sathapath Kilaso — Fri, 10 May 2024 00:00:00 +0700

Bangkok stands as a vibrant centre of tourism and economic activity in Thailand,
boasting a large metropolitan population where efficient transportation is paramount. A
plethora of transportation systems, including trains, buses, electric trains, vans, motorcycle
taxis, and taxis, cater to the diverse travel needs, spurred by urban sprawl. However, public
transportation, notably taxis, often presents challenges, with taxi refusal alone constituting
37.10% of complaints, affecting 33,718 individuals (Transportation Statistics Group, Planning
Division, 2014). Technology permeates modern life, offering convenience and efficiency. The
proliferation of smartphones and internet connectivity has revolutionized daily routines,
business practices, and communication channels. Consequently, the emergence of ride-hailing
applications addresses the demand for streamlined transportation services in urban landscapes.
This study aims to scrutinize the marketing factors pivotal in influencing user adoption
of the Bolt application in Bangkok. By elucidating these factors, the research endeavours to
offer insights for refining service provision and aligning it with the evolving preferences of
Bangkok's populace. Through this investigation, the study aims to enrich the academic
discourse on the marketing dynamics shaping service utilization in the ride-hailing sector, with
a focal point on Bangkok's distinctive milieu

CREATIVE AND INNOVATIVE SERVICES THAT LINK THE LOCAL CULTURE OF THE PROVINCE GROUP "NAKHRA THANI" TO PROMOTE COMMUNITY TOURISM

Pattamaporn Chailert, Teerarat Amnartcharoen, Thanadol Armartpon — Fri, 10 May 2024 00:00:00 +0700

The present study aims to 1 ) investigate the unique cultural practices of the "Nakhra
Thani" province group. 2) to research the requirements visitor expectations and experiences in
the "Nakhra Thani" provinces and surrounding areas, and 3 ) to create a model for innovative
service delivery by connecting the local cultures of the "Nakhra Thani" provincial group.
Qualitative research is the research paradigm to makes use of the ideas of culture, community
tourism, innovation, and creative services. In Udon Thani Province, sports and tourism
constitute the primary research areas. Thailand's Tourism Authority Udon Thani Office
Provincial culture: Udon Thani, Nong Khai, and Bueng Kan, as well as local government
officials and business owners Udon Thani Provincial Tourism Business Association, Nong
Khai, Bueng Kan, 400 tourists, a sample group of 12 persons, and travelers in the Nakara Thani
group in-depth interviews were used as a research tool. According to the study's findings,
innovative approaches can be used to improve and sustainably alter the environment in the
research provinces by combining information from both service innovation and research to
improve the province's residents' standard of living in the research region to promote
sustainability. This involves advocating for policies that have a broad influence and developing
a new kind of community that serves as an example for other communities and provinces in
the vicinity. Knowledge from the local wisdom culture transformed into innovation moving
toward being an artistic community.

ANALYZING JOB ADVERTISEMENTS TO IDENTIFY QUALIFICATIONS NEEDED IN DIFFERENT POSITIONS

Piyachat Sawaddisan, Angvarrah Lieungnapar, Chinchira Bunchutrakun — Fri, 10 May 2024 00:00:00 +0700

Professions serve as the cornerstone of society, influencing various facets of our lives
and economy. In today's job market, emphasis is placed on individuals' actual abilities and self-
competence, necessitating a clear understanding of job prerequisites and competencies.
Efficient work, driven by effective time management and teamwork, is crucial for enhancing
productivity, while continuous learning ensures employees remain competent in the face of
organizational changes and emerging technologies. This study aims to analyze desirable
qualities across different fields and contribute to a clearer understanding of market needs. Data
were collected from job advertisements in four distinct fields: Marketing, Sales, Customer
Service, and Cabin Crew, with 100 advertisements examined for each field, a total of 400 job
ads. Through the analysis of job advertisements from online platforms, including LinkedIn and
Indeed, this research identifies qualifications and skills required for these positions. Key
findings highlight the significance of tailored job applications and profession-specific
requirements in the evolving job market. Despite limitations in data collection and contextual
information, this study underscores the importance of understanding varied qualifications
across professions for effective career development and organizational growth.

ENHANCING COMPUTER EQUIPMENT PROCUREMENT THROUGH THE INTEGRATION OF 3D COMPUTER HARDWARE MODELS WITH ONLINE PLATFORM

Fri, 10 May 2024 00:00:00 +0700

Nowadays, the online market has seen substantial growth. Thus, enhancing efficiency
in online platform becomes importance. Specifically, the sale of computer equipment has
shifted predominantly to online platforms, necessitating a method that allows buyers to select
and purchase computer equipment effectively. Consequently, this research involved
developing a 3D model in conjunction with an online trading platform. The objectives of this
research are to create 3D models resembling computer equipment to aid in decision- making
during product purchases and to develop web application systems for the online selling of
computer equipment. The objectives of this research are to create 3D models resembling
computer equipment to aid in decision- making during product purchases and to develop web
application systems for the online selling of computer equipment. Researchers conducted a
thorough analysis of consumer needs, followed by the design and development of 3D computer
equipment models. This included establishing an online selling platform as a web application
and assessing the efficiency of the system based on feedback from actual users. The findings
revealed high levels of user satisfaction, demonstrating that incorporating 3D models into
online selling platforms can enhance consumer satisfaction with their purchases. This is
particularly true in terms of providing detailed information and product characteristics before
a purchase decision is made. This approach serves as an innovative method for presenting
products online and fosters a positive online shopping experienc

SATISFACTION LEVEL FROM COMMUNITY GROUP LEARNING

Pakinee Buapetch, Kevin Wongleedee — Fri, 10 May 2024 00:00:00 +0700

The community group leaning is the way that local people form a group study and
receive English training from the university as free service. The main objectives of the research
paper were to identify and understand the meaning of their level of satisfaction from the
training and find out what should be needed to improve to make community group learning
more effective in the future. The population was the local community that received the free
services in terms of training short courses in English from Suan Sunandha Rajabhat University.
Literature review is the most important method, along with discussion with the panel method
utilized with the questionnaire to elicit the information from the sample group. The findings
revealed that group satisfaction plays a crucial role in facilitating positive learning experiences,
fostering motivation and engagement, and ultimately contributing to the effectiveness and
success of English training programs

INFLUENCE OF MODERN ORGANIZATIONAL CULTURE ON THE SUCCESS OF INTERNATIONAL BUSINESS MANAGEMENT OF TAPIOCA STARCH PRODUCTION COMPANIES IN THAILAND

Makasiri Promsuk, Ittipoom Promma, Somsak klaysung — Fri, 10 May 2024 00:00:00 +0700

The objectives of this study were to: (1) examine the impact of demographic factors on
the success of international business management, noting that different factors influence
success variably; (2) assess the level of success across various dimensions within the
international business management of the case study companies; and (3) identify the aspects of
organizational culture that contribute to success in international business management. The
research utilized a sample of 200 employees from ABC Company, a cassava starch exporting
firm located in Nakhon Ratchasima Province. Data collection was conducted through a
questionnaire. In terms of organizational culture's impact on the success of international
business management, a results-oriented culture was identified as having a significant positive
effect, with a P-value of 0.000* and a beta coefficient of 0.783. Conversely, an adaptive culture,
with a P-value of 0.207 and a beta coefficient of -0.109, and a kinship culture, with a P-value
of 0.522 and a beta coefficient of 0.059, were not found to have a statistically significant impact
on the success of managing international business

LEVEL OF SATISFACTION OF STUDENTS WHO ARE TAKING ENGLISH TEST, SSRU-TEPRATSAMIMAI

Ratsamimai Buaroi, Kevin Wongleedee — Fri, 10 May 2024 00:00:00 +0700

In the high impact world of fasting changing social media, students often focus on
getting their information by using social media and it is more effective than any other
traditional public relations. The main purposes of this research were to examine the meaning
of level of satisfaction with sample groups of students who are taking English test to understand
their needs and wants as well as the best way to give them an English test more effectively than
any other traditional public relation tools. The survey method was the use of social media to
reach students and interview three groups of students: students who were members of the
student body, students who participated in the campus activities, and students who were in the
senior year. In addition, to use the findings from this study and offer a better guideline for
social media development to reach students who were taking English test or SSRU-TEP test.
The findings from the study revealed that the fastest way or the most effective way to reach
students was by Line group. It has no costs and can be shared among different groups of
students instantly.

GHOST STORIES: SPATIAL DESIGN WITHIN THE MUSEUM SPACE

Fri, 10 May 2024 00:00:00 +0700

In the past, people believed that natural phenomena were caused by some force causing
them to happen. By calling things beyond description "Ghosts." In Southeast Asia, the most
revered ghosts are "ancestor ghosts." This research explores the shift in perceptions of ghosts
in Southeast Asia, particularly Thailand, from revered entities to objects of fear. The study
identifies design factors influencing museum spaces through qualitative methods like case
studies, interviews with museum designers, and visitor observations. It emphasizes integrating
storytelling, technology, and design theory to accommodate evolving visitor behaviors and
perceptions. The findings advocate for museum designs that reflect contemporary attitudes
toward ghosts while acknowledging their cultural significance. Designers can create immersive
experiences that resonate with audiences by incorporating functional elements aligned with
visitor expectations. This research sheds light on how cultural beliefs shape societal attitudes
and how museum designs can adapt to reflect changing perceptions while honoring tradition.
The study underscores the importance of responsive museum design that balances cultural
heritage with contemporary sensibilities, ensuring engaging and meaningful experiences for
visitors within the evolving landscape of belief and perceptio

GUIDELINES FOR DESIGNING AREAS FOR RELAXATION AND PRACTICING MUAY THAI

Waritnan Kasiloek , Chanokporn Phathaisittikul — Fri, 10 May 2024 00:00:00 +0700

The guidelines for designing projects that are residential and areas for practicing Muay
Thai combined in similar proportions. As for the residences, there will be a long layout of
rooms with a single corridor allowing each residential room to fully receive the best view from
the project area including dividing the proportion of the area for practicing Muay Thai but they
can also be connected by using space for jogging by designing as a garden with shade trees as
a divider for the proportion of the area, usability, and distance to protect the noise practicing
Muay Thai to affect the residential area.

INVENTORY MANAGEMENT ACCORDING TO EOQ CONCEPT: A CASE OF TOZEN INDUSTRIAL CO., LTD

Fri, 10 May 2024 00:00:00 +0700

The objective of this research was to analyze for the economic order quantity (EOQ) of
rubber flexible coupling, which was the product with the highest annual demand, of Tozen
Industrial Company Limited by using historical inventory data for 1 year. The group of
informants consisted of 1) a factory manager, 2) a sales staff, 3) two warehouse staff, and 4) a
purchasing staff. The research methods included 1) studying the existing inventory
management information, and 2) analyzing for EOQ. After analyzing the rubber flexible
coupling inventories for EOQ, it was found that the ordering cost, inventory carrying cost,
EOQ, and the number of economic orders per year were 399 Baht/time, 4,322 Baht/unit/year,
10.99 unit/ order, and 59.51 orders/ year, respectively. The inventory costs of those in the
existing inventory management environment were 175,355 Baht, while those under the EOQ
condition were totally equal to 47,495 Baht, accounting for 72.91 percent cost reduction if such
an EOQ concept was pursued

CHARACTERIZATION, ANTIOXIDANT AND ANTIMICROBIAL ACTIVITY OF SILVER NANOPARTICLES SYNTHESIZED WITH THE GUAVA FRUIT EXTRACT

Fri, 10 May 2024 00:00:00 +0700

Silver nanoparticles (AgNPs) can be synthesized using biomolecules derived from
different plant components and microbial species. In this case, silver nanoparticles that have
been produced can be made physiologically active by using plant extracts that contain bioactive
cmpounds like polyphenols, flavonoids, or tannins. In this study, biocompatible silver
nanoparticles were synthesized from aqueous extract of guava (Psidium guajava Linn.) fruit.
The formation of nanoparticles (AgNPs-Gv) was confirmed by the color change and by UV-
vis spectrometry. The structural and morphological properties of AgNPs-Gv were confirmed
by Transmission electron microscope (TEM) and Energy Dispersive X-ray Spectrometer
(EDX) analysis and exhibited that particles were spherical in shape with size smaller than 50
nm. The antioxidant activity of AgNPs-Gv was investigated by DPPH method. The
antibacterial activity of the synthesized AgNPs-Gv against Gram-negative E. coli and Gram-
positive S. aureus was also examined. The result showed that the synthesized biocompatible
silver nanoparticles had high antioxidant and antibacterial propertie

COGNITION AND BEHAVIOR OF MOTORCYCLING RELATE TO SAFETY MANAGEMENT AT COLLEGE OF ALLIED HEALTH SCIENCES, SUAN SUNANDHA RAJABHAT UNIVERSITY, SAMUT SONGKHRAM CAMPUS

Fri, 10 May 2024 00:00:00 +0700

The research focuses on the knowledge, comprehension, and behavior of students'
driving, specifically in relation to the management of driving safety among students. The
objectives were to 1) study personal background factors, including motorcycle riding
experience and accidents resulting from operating a motorcycle. 2) expertise in motorcycle
driving and cognition; and 3) motorcycle driving behavior. The study included a total of 260
people. The data analysis employed descriptive statistics, including Chi-Square and Pearson
correlation statistics. The research findings indicated that the majority of female respondents
were aged between 20 and 21 years old in the 3rd year of study. They have had driving
experience ranging from 1 to 3 years and have never been involved in a motorcycle accident.
With a considerable amount of driving experience, they possess a high level of proficiency in
operating a motorcycle. The proficiency in motorcycle operating and knowledge were
determined to be significantly elevated. Upon analyzing the conduct and attitude of motorcycle
drivers, it was discovered that the majority were cognizant of their carelessness while operating
motorcycles.

BEHAVIOR AND SATISFACTION TOWARDS THE USE OF TIKTOK OF TEENAGERS

Siraphatson Phibun , Sawitree suvanno — Fri, 10 May 2024 00:00:00 +0700

This research aims to study the behavior and satisfaction with the use of TikTok media
among teenagers in Bangkok. Using survey research ( Survey Research ) and questionnaires
as a tool to collect data from a sample of 200 people, the sample was 18 - 24 years old and
were users of the TikTok application.
The results of the study found that The majority of TikTok application users are
female, aged 19 years , with the highest number of students studying in their second year.
Income is less than 10,000 baht. Regarding the behavior of viewing clip content in the TikTok
application, most are open to content. Entertainment type and there was a high level of
satisfaction in using TikTok media , and most of the sample group had purchased products on
TikTok
Hypothesis testing results It was found that teenagers with different demographic
characteristics have different behavior in using the TikTok application and purchasing
behavior on TikTok . The behavior of using the TikTok application media of teenagers is
related to satisfaction in using the TikTok application media at a statistical significance of
0.05 and satisfaction is related to purchasing behavior. Products in TikTok among teenagers
have a statistical significance of 0.05.

DEVELOPMENT OF THE PORTABLE ARECA NUT CUTTER

Fri, 10 May 2024 00:00:00 +0700

This research aims to develop The Portable Areca Nut Cutter. The data was collected
through in-depth interviews and focus groups with 5 Dried areca nut farmers in Phuket,
Thailand and 1 expert in mechanical engineering related to product design and development.
The analysis of efficiency in terms of time, cost, and reliability revealed that using a traditional
big knife for cutting 50 areca nuts results in an average time of 16 minutes and 33 seconds. In
contrast, utilizing a Portable Areca Nut Cutter for the same quantity takes an average time of 2
minutes and 43 seconds. Regarding cost, the labor cost for cutting 1,000 areca nuts before
having the Portable Areca Nut Cutter was 5 hours and 56 minutes, equivalent to labor wages
of 255.76 Baht per day. After having the Portable Areca Nut Cutter, the time was reduced to 1
hour and 19 minutes, resulting in labor wages of 54.74 Baht per day, leading to a total labor
cost reduction of 201.02 Baht. In terms of reliability, the Portable Areca Nut Cutter achieved
100% accuracy, areca nuts that meet specified standards, exhibiting a beautiful appearance and
without any damage.

SERVICE MARKETING MIX AND ADVERTISING ON TIKTOK INFLUENCING DECISION TO PURCHASE FASHION CLOTHES THROUGH TIKTOK APPLICATION AMONG CONSUMERS IN BANGKOK

Suchanat Songsiri, Chutima Klaysung, Nattapong Techarattanased — Fri, 10 May 2024 00:00:00 +0700

The objectives of this research were to study factors in the service marketing mix that
influenced on the decision to purchase fashion clothes through TikTok application, and to study
the relationship between advertising on Tiktok and the decision to purchase fashion clothes
through Tiktok application. This research employed quantitative surveys and questionnaire was
designed and used to collect data. The sample consisted of 400 consumers who had previously
purchased or were interested in fashion clothing through TikTok application and live in
Bangkok. Data analysis was performed using descriptive statistics, correlation and regression
analysis. The results revealed that different levels of education and average monthly income
had different effects on the decision to purchase fashion clothes, while different gender, age,
and occupational status had different effects on the decision to purchase fashion clothes through
Tiktok application with significantly different at the 0.05 level. In addition, the results found
that the service marketing mix factors in terms of physical characteristics, process, and
marketing promotion significantly influenced the decision to purchase fashion clothes through
Tiktok application at the 0.05 level. Moreover, advertising on Tiktok was significantly related
to the decision to purchase fashion clothes through the Tiktok application at the 0.01 level.

ILLUSTRATED BOOK DESIGN : RECORDING THE STORY OF JAPANESE SWEETS FESTIVAL

Sudarut Napraiwan, Kreetha Thumcharoensathit, Panuwad Kalip — Fri, 10 May 2024 00:00:00 +0700

In Japan, festivals and seasons hold profound significance, with desserts playing a
pivotal role in these cultural celebrations. Certain sweets serve as cherished symbols of these
festivals, embodying centuries-old traditions. This research delves into the design of an
illustrated book chronicling the narratives of Japanese festival sweets, aiming to disseminate
knowledge about seasonal confections and promote the rich heritage of Japanese traditional
sweets. The primary objective is to explore the preferences and requirements of Gen Z readers
regarding books on Japanese sweets culture and to establish design principles for creating
captivating and accessible illustrated works on seasonal Japanese confections.
Through a comprehensive inquiry and analysis of diverse information sources, this
study distilled key insights to inform the design process. The outcome is a meticulously crafted
illustrated book series, comprising one volume sized A5 with 80 pages, meticulously curated
to capture the essence of Japanese festival sweets. Central to the design concept is the narrative
framework of the "Sweet Hidden Box," which unfolds the enchanting tales of two
schoolchildren, Alua and Ping, as they discover the captivating world of Japanese festival
sweets.
Drawing from the perspectives of experts, students, and designers, this research
employed a questionnaire as its primary research tool to elucidate design guidelines. The
synthesis of research findings reveals that illustrated book designs documenting the stories of
Japanese festival sweets effectively convey information and evoke the cultural nuances of
these confections. Furthermore, there is potential for the adaptation of these designs into
animated formats, offering opportunities to amplify awareness and engagement.

NEW PRODUCT FROM REDUCING THE AMOUNT OF WASTE FROM THE PRODUCTION PROCESS USING THE LEAN CONCEPT

Sudarat Luesathan, Amornrat Muenjitnoy , Phirayu Seanbudda — Fri, 10 May 2024 00:00:00 +0700

The objective of this research is to create added value from leftover waste by producing
new products within the community enterprise group to meet customer demand. The aim is to
address the problem, and find ways to dispose of and manage the leftover waste. It is one
method that can reduce the amount of waste left over from the production process, thereby
reducing various pollutants according to the concept of lean concept.
This research reduce the amount of waste left over from the production process.
Initially, there were 50 grams of lingzhi mushroom residue left over and the waste from
discarding lingzhi mushroom residue is valued at 45 baht. After applying the lean concept to
the production process, it was possible to reduce the amount of leftover lingzhi mushroom
residue and It is possible to reduce waste from discarding lingzhi mushroom stems. The
percentage reduction that can be achieved is calculated to be 100% because the leftover lingzhi
mushroom residue can be used as raw materials to create a new product (Soft scrub soap) which
meets current customer preferences for herbal soap.

PROPER BUILDING PLACEMENT FOR PALLIATIVE CARE FOR TERMINALLY ILL PATIENTS

Adunwit Wongtungsiri, Korkiat Nimmol, Pawin Suttinont — Fri, 10 May 2024 00:00:00 +0700

The guidelines for building placement as a quasi- hospital with an area for palliative
care for terminally ill patients as designed to provide an environment that is most conducive to
terminally ill patients covering all aspects whether physical, mental, social, and spiritual, by
using the naturalness and religious rituals that provide both peace, tranquility and soothe the
mind in designing architectural elements; using curves to create humility, and horizontal lines
to convey stillness for building placement to embrace the mind of terminally ill patien

DEVELOPMENT OF ENGLISH GRAMMAR ACHIEVEMENT IN PAST SIMPLE TENSE USING THE 2W3P MODEL WITH KAHOOT GAME FOR GRADE 7 STUDENTS AT DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY

Anada Chalanukroh, Sasiporn Phongploenpis — Fri, 10 May 2024 00:00:00 +0700

The purpose of this classroom action research was to investigate the effectiveness of
the 2W3P Model with Kahoot Game in enhancing the English grammar achievement of Grade
7 students. The study also aimed to examine the students' satisfaction with the model. The
research sample consisted of 32 students who were selected through Cluster Random Sampling.
The research tools used in this study included 5 lesson plans in the 2W3P Model, a Past Simple
Tense test consisting of 30 items, and satisfaction questionnaires. The data analysis was
performed using means, standard deviations, and t-tests. The results of the study revealed that
the post-test score ( ????̅ =22.81, SD=5.64) was significantly higher than the pre-test score
(????̅ =16.38, SD=5.72), indicating that the implementation of the 2W3P Model with Kahoot
Game was highly effective in improving the students' English grammar achievement.
Additionally, the students rated their satisfaction with the 2W3P Model with Kahoot Game as
the highest level (????̅ =4.91, SD=0.24), suggesting that the model was well-received by the
students. In conclusion, this study has shown that the 2W3P Model with Kahoot Game is an
effective method for enhancing students' English grammar achievement. Moreover, the
students' satisfaction with the model indicates that it is a well-designed and engaging approach
to learning

Development in Public Health Personnel Working in the Medical Department

Thataphron Banhansuppawat, Tawee Jamjumrus, Samneang Maneechai — Fri, 10 May 2024 00:00:00 +0700

The objective of this research is to study Development in Public Health Personnel
Working in the Medical Department found Organizational engagement is an important factor
that can determine an organization's success or failure. Therefore, the organization must seek
to create a bond between the staff and the organization in order to achieve its mission.
Commitment to an organization in which officers, practitioners represent themselves as being
in harmony with the objectives of the organization, have the same values as members. Other
organizations and willing to work hard to carry out the mission of the organization, with
individuals with high organizational engagement will be able to perform better duties than
individuals with low organizational engagement. In addition, organizational engagement can
also be used to predict migration rates. And Organizational engagement is extremely
important because any organization, if its members have high engagement with the
organization, it will be easier for that organization to achieve its goals and objectives. This is
because engagement is the strength of self-presence and dedication to the organization, which
is expressed in the form of faith and acceptance of the goals and values of the
organization.They are ready to drive the country's development forward to its full potential.
"Thai people in the future must be ready physically, mentally, intellectually, well-developed
and well-being at all ages. responsible to society and others, Madhyasth, Frugal, generous,
Be disciplined, maintain morals and be a good citizen of the nation, have the right mindset,
have the necessary skills. In the 21 century, have communication skills in English and 3rd
language and preserve the local language, Have a habit of learning and continuous self -
improvement throughout life. To become a highly skilled Thai, an innovator, thinker

Development of holistic health services of the Bangkok

Panchita Rasameesurawuttikun, Tawee Jamjumrus, Samanan Rattanasirivilai — Fri, 10 May 2024 00:00:00 +0700

The objective of this research is to study development of holistic health services of the
Bangkok Found The "COVID-19" phenomenon that has occurred in Bangkok has left no beds,
There are no doctors, and there are people waiting for death at home. The outbreak of the
Delta variant in mid-2021 is a reflection of the severity of Bangkok's public health system.
And until earlier this year, the omicron mutated variant of the virus had spread among tens of
millions of vaccinated people, It reflects that Bangkok's public health system is 'critical', when
people are unable to contact for information or enter the medical system, both factors .
Reflecting that Thailand's public health system still has significant vulnerabilities, Bangkok
has a large population of 10 million people, with both primary and latent populations
circulating in the 10 million mark but there is no public health system From the background
and significance of such issues. This makes the researcher interested in studying the
development of holistic health services of the Bangkok. In order to be in line with the lifestyle
of people in today's society. In response to the problem of rushing in today's society, many
people do not have time to pay attention to taking care of themselves. including facing
worsening environmental conditions, It causes stress easily and leads to many different
diseases. Therefore, the researcher is interested in conducting a research study. Impro ving
holistic health services to address people's health problems today.

THE IMPACT OF SERVICE INNOVATION, PERCEIVED VALUE, AND BRAND IMAGE TOWARD USING MOBILE HEALTH SERVICE OF STUDENTS

XINHONG LI, Dr.Chalermpol Tapsa — Fri, 10 May 2024 00:00:00 +0700

This article demonstrates how Chinese students use mobile health and service
innovations, with a particular emphasis on the variables influencing service uptake. Consumer
decision-making is significantly influenced by perceived value, and user behaviour is
understood through the use of the Technology Acceptance Model (TAM). Improving service
innovation and brand image requires addressing issues like information blockage and
interoperability. The adoption of mobile health services (mHealth) faces challenges like data
security, privacy, training, and provider support. Successful implementation requires
collaboration, interoperability, and continuous monitoring. Factors like brand image, user-
friendly interfaces, and positive reputations influence adoption. Female university students are
more likely to use mHealth for tracking physical activities and calorie intake. Future studies
should concentrate on the cooperation of patients, app developers, and healthcare providers.
Furthermore, cultural differences and privacy concerns may potentially impact the acceptance
of mobile health services among Chinese students. It's critical that healthcare providers modify
their offerings to suit this demographic's unique requirements and preferences

THE IMPACT OF HUMAN CAPITAL, ORGANIZATIONAL CULTURE AND PRODUCT INNOVATION ON ENTREPRENEURIAL PERFORMANCE IN E-COMMERCE SMALL – MEDIUM ENTREPRISES

Dan Liao, Chaithanaskorn Phawitpiriyakliti, Sid Terason — Fri, 10 May 2024 00:00:00 +0700

This article highlights the significance of small and medium-sized enterprises (SMEs)
by showcasing their substantial influence. The COVID-19 epidemic has considerably
diminished the longevity of small and medium enterprises (SMEs), hence compromising their
viability. The success of SMEs is influenced by factors like institutions, technology, human
capital, and corporate culture. A balance between government support and SMEs expansion is
crucial for long-term economic stability, with China's e-commerce boom undergoing
acceleration, standardization, and globalization. For a corporation to achieve success, it is
crucial to have a strong organisational culture, valuable human capital, high employee
performance, and a focus on product innovation. For lasting competitive advantages, it is
crucial to have cultural cohesion, strong human capital, effective HRM practices, a focus on
organisational learning, and a commitment to innovation. Small and medium-sized enterprises
(SMEs) in China, encounter difficulties when it comes to carrying out innovation initiatives
because of their restricted resources, informal organisational frameworks, and limited financial
capacities. By using available resources and cultivating a culture that encourages creativity and
originality, small and medium-sized enterprises (SMEs) can not only succeed in highly
competitive markets but also position themselves as frontrunners in their respective industries.
The study reveals that human capital, organizational culture, product innovation, and employee
performance positively impact entrepreneurial performance in small and medium-sized e-
commerce, with employee performance mediating.

THE INFLUENCE OF TEAM SYNERGY CHARACTERISTICS ON PRODUCT INNOVATION SUCCESS OF THE SMALL AND MEDIUM- SIZED ENTERPRISES CHINA

Jiawan Li l, AKRAMANEE SOMJAI — Fri, 10 May 2024 00:00:00 +0700

The purpose of the research was to investigate the components of team cohesion and
product innovation in Chinese SMEs, the components of team synergy, and the link between
demographic characteristics and product creativit y. The research uses data from 345
respondents from e-commerce giants Alibaba, Suning, JD, and Pinduoduo to evaluate the
effect of the digital economy and open innovation on Chinese SMEs. According to the survey,
big e-commerce platforms should concentrate on building team collaboration and product
innovation in order to succeed. The information gathered will aid in identifying possible
connections and trends in Chinese employees' attitudes and behaviors. Using questionnaires,
this research investigates employee attitudes toward product innovation in Chinese SMEs.
The survey also looks at demographics, with 345 respondents, mostly women, accounting for
49.9% of replies. The research gives useful information on the gender distribution and
educational qualifications of the respondents. The purpose of the research was to investigate
the components of team cohesion and product innovation in Chinese SMEs. The findings
revealed that the most essential aspects were effective communication, creative inspiration,
and fresh creative distinction. Individuals on the team accepted personal responsibility for
creative inspiration, resulting in a collaborative atmosphere that motivated them to thrive.
Product innovation, packaging, and customer assistance all received top marks for innovation
effectiveness. The e-commerce experience was shown to be critical for ranking improvement,
with high scores in cost per innovation effort and establishing devoted consumers. On the
other hand, the average number of hours spent on innovation efforts and the time necessary to
produce an inventive notion obtained lower grades, suggesting that these areas may require
more attention and improvement. According to the survey, good communication, creative
inspiration, and product distinctiveness are critical variables in improving the e-commerce
experience, developing a strong feeling of success, and increasing consumer loyal

DIGITAL TRANSFORMATION OF THE SUPPLY CHAIN, ENVIRONMENTAL UNCERTAINTY AND SUPPLY CHAIN DYNAMIC CAPABILITY TO INFLUENCE THE COMPETITIVE ADVANTAGES OF ENTERPRISES IN MANUFACTURING INDUSTRY IN CHINA

SHUHANG LI, KRISADA SUNGKHAMANEE — Fri, 10 May 2024 00:00:00 +0700

Based on the previous research results, this dissertation takes the supply chain digital
transformation of manufacturing enterprises as the starting point, and focuses on the impact
and path of the supply chain digital transformation on the competitive advantage of
manufacturing enterprises in an uncertain environment, Striving to answer: Firstly, why
should manufacturing enterprises carry out supply chain digital transformation? How does
the supply chain digital transformation affect the competitive advantage? Secondly, what role
do supply chain dynamic capabilities play in the process of supply chain digital
transformation? Thirdly, how does environmental uncertainty affect the relationship between
supply chain digital transformation, supply chain dynamic capabilities, and competitive
advantage?

NEW FORM OF EDUCATION UNDER THE COVID-19 PANDEMIC ONLINE EDUCATION

Zezheng He, AKARAMANEE SOMJAI — Fri, 10 May 2024 00:00:00 +0700

Since 2020, the changes in the social environment have made students and teachers at all
levels of education adapt to online learning and teaching rapidly, and the practical demand and
application scope of online education have been greatly improved, which also forces the rapid
improvement and development of major live streaming platforms. In addition, due to the
sudden COVID-19 pandemic, students are taking online classes instead of offline classes,
which is a big change in education methods. This article will "Internet +" era, online education,
online education and traditional offline traditional education, in combination with the era
background of the "Internet +" to the requirement of creative talents of science and technology
and society, students, office workers need to accept education of different levels such as
population and the demand of the aspects of teachers, school, a comprehensive analysis of the
advantages and disadvantages of online education and facing challenge, It is the only way for
the development of new education in the future to explore reasonable and efficient teaching
strategies that organically combine online and offline education

EXPLORING EGOCENTRISM, NEED FOR UNIQUENESS AND MOTIVATED CONSUMER INNOVATIVENESS TO INFLUENCE THE CONSUMERS’ BEHAVIORAL INTENTION OF INNOVATIVE FITNESS PRODUCTS

ZHIJING ZHUANG, KRISADA SUNGKHAMANEE — Fri, 10 May 2024 00:00:00 +0700

National fitness is crucial to the national strategy as people's income and health awareness
improve. This has led to a rise in health-related spending, expanding and diversifying the
fitness market. The use of intelligent technology provides new opportunities for health
management. However, most research on smart product adoption has focused on the technical
aspects, with little consideration given to the impact of consumer characteristics. This study
explored the impact of individual consumer characteristics on the behavioral intention of smart
fitness products. This study adopted a mixed research methodology, combining an explanatory
sequential design, questionnaires, and semi-structured interviews as research tools. The
findings show that individuals with solid egocentrism and a need for uniqueness are more likely
to accept smart fitness products. Motivated consumer innovativeness plays a key mediating
role in the influence of egocentrism and the need for uniqueness on smart fitness products'
behavioral intention. This study not only enriches the theoretical research in the field of smart
product behavioral intention, but also provides valuable references and insights for the fitness
market and practical applications in the field of smart technology

THE SOCIAL MEDIA USAGE AND TRUST ON THE CHINESE PERSPECTIVE ON NEWS VALUE

Kai Hu, Somsak Klaysung — Fri, 10 May 2024 00:00:00 +0700

The objective of this article is to offer insights into social media interactions, news
consumption, and media trust among Chinese students, with the intention of shedding light on
their media perception patterns that may prove valuable in the context of future media
awareness. Social media platforms have significantly impacted education, enhancing learning
opportunities and boosting enrollment. In China, social media platforms like Weibo and
WeChat play an important role in shaping public opinion and disseminating news. The
government closely monitors and censors these platforms, leaving people sceptical of the
information shared. Despite this, many Chinese citizens continue to rely on social media for
news due to the limitations of traditional media sources. The Chinese public's perception of the
importance of news has shifted as a result of growing concerns about the validity and
trustworthiness of the information shared on these platforms. However, fake news and
disinformation can affect trust, necessitating fact-checking and verification of information
sources. Trust in social media is based on consistency, compassion, communication, and
competency, and news values influence perception. Social media platforms like Facebook,
Instagram, Pinterest, LinkedIn, and Twitter can help colleges and universities promote
education, recruit students, and improve alumni relations. However, reputation is crucial for
student success. Trust in these platforms is based on consistency, compassion, and competency.
Fact-checking, engaging in constructive discussions, and developing critical thinking skills are
essential for success. Balancing online and offline interactions is essential for healthy social
connections. Journalist professional development is crucial for journalism in China, with
university students being the most active users.

AN ANALYSIS OF THE ISSUES AND CONTEXT SURROUNDING LOCAL PERSONNEL ADMINISTRATION BASED ON THE DECENTRALIZATION PRINCIPLE AND THE MERIT SYSTEM

Whutivit Rachamanee — Fri, 10 May 2024 00:00:00 +0700

The goal of this research is to provide strategies for managing local staff in line with
the merit system by examining the context and problems associated with local personnel
management from a decentralization perspective. The method used is documentary research,
which is gathering information from documents and examining pertinent topics. This include
scholarly articles from Thailand and outside as well as theoretical papers, concepts, and related
research. To extract information from analysis and conclusions, the data is processed.
According to the research findings, a single local executive exercises personnel
management authority in the framework of local personnel management, which is the outcome
of the decentralization of power to local administrative bodies. This causes a large percentage
of local staff management to be based on patronage. The majority of the time, civil servants
carry out their work to appease local executives. The following are the two main categories of
issues with local personnel management: the lack of employees required to run local
administrative organizations and personnel management that seriously impairs those
organizations' ability to function. The activities of local administrative organizations are
somewhat impacted by problems with personnel management, corruption in the administration,
and elected local leaders, who are chosen every four years. There should be an ongoing merit-
based hiring procedure for both operational and executive public service jobs in order to
guarantee that local personnel management adheres to the decentralization principle. To avoid
local executives having complete control over who gets appointed to executive posts,
recruitment duties should be fairly distributed among the central, regional, and local
administrative entities. To directly supervise and audit local personnel management and help
civil workers who are subjected to unjust treatment in the course of their work, a committee or
agency ought to be constituted. The two-term limit (not to exceed eight years) should be
eliminated from pertinent regulations pertaining to the election of local executives.
Furthermore, it should be mandatory for local leaders to annually encourage civil servants to
receive ongoing training, development, and skill upgrade. In summary, in order to guarantee
that local personnel management complies with the decentralization principle's merit system,
a continuous hiring process for executive and operational roles should be in place, with duties
being fairly distributed among central, regional, and local administrative organizations. In
addition, term limits in pertinent election laws should be removed, a committee or agency
should be established to supervise and audit local personnel management, and local executives
should be mandated to support yearly training, skill development, and knowledge enhancement
for civil servants.