THE SOCIAL MEDIA USAGE AND TRUST ON THE CHINESE PERSPECTIVE ON NEWS VALUE

  • Kai Hu Suan Sunandha Rajabhat University
  • Somsak Klaysung Suan Sunandha Rajabhat University
Keywords: social media, trust, perception value, and students' perception value of news

Abstract

The objective of this article is to offer insights into social media interactions, news
consumption, and media trust among Chinese students, with the intention of shedding light on
their media perception patterns that may prove valuable in the context of future media
awareness. Social media platforms have significantly impacted education, enhancing learning
opportunities and boosting enrollment. In China, social media platforms like Weibo and
WeChat play an important role in shaping public opinion and disseminating news. The
government closely monitors and censors these platforms, leaving people sceptical of the
information shared. Despite this, many Chinese citizens continue to rely on social media for
news due to the limitations of traditional media sources. The Chinese public's perception of the
importance of news has shifted as a result of growing concerns about the validity and
trustworthiness of the information shared on these platforms. However, fake news and
disinformation can affect trust, necessitating fact-checking and verification of information
sources. Trust in social media is based on consistency, compassion, communication, and
competency, and news values influence perception. Social media platforms like Facebook,
Instagram, Pinterest, LinkedIn, and Twitter can help colleges and universities promote
education, recruit students, and improve alumni relations. However, reputation is crucial for
student success. Trust in these platforms is based on consistency, compassion, and competency.
Fact-checking, engaging in constructive discussions, and developing critical thinking skills are
essential for success. Balancing online and offline interactions is essential for healthy social
connections. Journalist professional development is crucial for journalism in China, with
university students being the most active users.

Published
2024-05-10