THE IMPACT OF SERVICE INNOVATION, PERCEIVED VALUE, AND BRAND IMAGE TOWARD USING MOBILE HEALTH SERVICE OF STUDENTS

Abstract

This article demonstrates how Chinese students use mobile health and service
innovations, with a particular emphasis on the variables influencing service uptake. Consumer
decision-making is significantly influenced by perceived value, and user behaviour is
understood through the use of the Technology Acceptance Model (TAM). Improving service
innovation and brand image requires addressing issues like information blockage and
interoperability. The adoption of mobile health services (mHealth) faces challenges like data
security, privacy, training, and provider support. Successful implementation requires
collaboration, interoperability, and continuous monitoring. Factors like brand image, user-
friendly interfaces, and positive reputations influence adoption. Female university students are
more likely to use mHealth for tracking physical activities and calorie intake. Future studies
should concentrate on the cooperation of patients, app developers, and healthcare providers.
Furthermore, cultural differences and privacy concerns may potentially impact the acceptance
of mobile health services among Chinese students. It's critical that healthcare providers modify
their offerings to suit this demographic's unique requirements and preferences