BEHAVIOR AND SATISFACTION TOWARDS THE USE OF TIKTOK OF TEENAGERS

Siraphatson  Phibun; Sawitree  suvanno

Siraphatson Phibun Suan Sunandha Rajabhat University
Sawitree suvanno Suan Sunandha Rajabhat University

Keywords: behavior, satisfaction, Tik Tok

Abstract

This research aims to study the behavior and satisfaction with the use of TikTok media
among teenagers in Bangkok. Using survey research ( Survey Research ) and questionnaires
as a tool to collect data from a sample of 200 people, the sample was 18 - 24 years old and
were users of the TikTok application.
The results of the study found that The majority of TikTok application users are
female, aged 19 years , with the highest number of students studying in their second year.
Income is less than 10,000 baht. Regarding the behavior of viewing clip content in the TikTok
application, most are open to content. Entertainment type and there was a high level of
satisfaction in using TikTok media , and most of the sample group had purchased products on
TikTok
Hypothesis testing results It was found that teenagers with different demographic
characteristics have different behavior in using the TikTok application and purchasing
behavior on TikTok . The behavior of using the TikTok application media of teenagers is
related to satisfaction in using the TikTok application media at a statistical significance of
0.05 and satisfaction is related to purchasing behavior. Products in TikTok among teenagers
have a statistical significance of 0.05.