INFLUENCE OF MODERN ORGANIZATIONAL CULTURE ON THE SUCCESS OF INTERNATIONAL BUSINESS MANAGEMENT OF TAPIOCA STARCH PRODUCTION COMPANIES IN THAILAND

Abstract

The objectives of this study were to: (1) examine the impact of demographic factors on
the success of international business management, noting that different factors influence
success variably; (2) assess the level of success across various dimensions within the
international business management of the case study companies; and (3) identify the aspects of
organizational culture that contribute to success in international business management. The
research utilized a sample of 200 employees from ABC Company, a cassava starch exporting
firm located in Nakhon Ratchasima Province. Data collection was conducted through a
questionnaire. In terms of organizational culture's impact on the success of international
business management, a results-oriented culture was identified as having a significant positive
effect, with a P-value of 0.000* and a beta coefficient of 0.783. Conversely, an adaptive culture,
with a P-value of 0.207 and a beta coefficient of -0.109, and a kinship culture, with a P-value
of 0.522 and a beta coefficient of 0.059, were not found to have a statistically significant impact
on the success of managing international business