ANALYZING JOB ADVERTISEMENTS TO IDENTIFY QUALIFICATIONS NEEDED IN DIFFERENT POSITIONS

Abstract

Professions serve as the cornerstone of society, influencing various facets of our lives
and economy. In today's job market, emphasis is placed on individuals' actual abilities and self-
competence, necessitating a clear understanding of job prerequisites and competencies.
Efficient work, driven by effective time management and teamwork, is crucial for enhancing
productivity, while continuous learning ensures employees remain competent in the face of
organizational changes and emerging technologies. This study aims to analyze desirable
qualities across different fields and contribute to a clearer understanding of market needs. Data
were collected from job advertisements in four distinct fields: Marketing, Sales, Customer
Service, and Cabin Crew, with 100 advertisements examined for each field, a total of 400 job
ads. Through the analysis of job advertisements from online platforms, including LinkedIn and
Indeed, this research identifies qualifications and skills required for these positions. Key
findings highlight the significance of tailored job applications and profession-specific
requirements in the evolving job market. Despite limitations in data collection and contextual
information, this study underscores the importance of understanding varied qualifications
across professions for effective career development and organizational growth.