THE IMPACT OF BLENDED LEARNING ON THE TEACHING EFFECTIVENESS OF BUSINESS ENGLISH STUDENTS AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

The research aims to explore the impact of blended learning on the teaching
effectiveness of Business English major students at Suan Sunandha Rajabhat University. In
2015, Suan Sunandha Rajabhat University implemented online instructional strategies and
produced electronic learning media. Previous research found that online learning is ineffective,
has incompatibility with the development of studies, and also inequality in terms of socio-
economic factors (Thongsawang, 2022). Other researchers also found that the face-to-face
teaching method has been replaced by blended learning, and there are some challenges, such
as incapable online materials, student absence engagement, inconsistent upskilling and reskill,
lack of support from the university, etc (Ronnaritivichai, Reshaping Strategies: The
Pedagogical Continuity In Higher Education During Post-Covid-19, 2022). This research
applied mixed methods with a total sample of 135 correspondences chosen by purposive
sampling. The results, blended learning brings effectiveness to the teaching method in the
Business English programme shown by results that blended learning creates new learning
environments to encourage students’ engagement and active participation; students show the
improvement of their study interest and focus for their future carrier and education, blended
learning bring high participation to the results of students’ tasks and projects, and also bring
student satisfaction with learning systems