INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE ICBTSHokkaido2026

Introduction Book

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Introduction Book

Home Decorative Product Design Inspired by Phuang Mahot

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The purpose of this research was to design home decorative products by applying the concept of Phuang Mahot, which is a symbol of auspiciousness in Thai culture, together with the study of the properties of mulberry paper as a natural material with the pot ential for perfume absorption. Using creative research methodology along with qualitative research. Related research experiments with Phuang Mahot stenciling materials and techniques and product prototype development under the concept of Scent of Transform ation. It has outstanding properties for its response to liquids and aromas. It can be used as both an aroma diffuser and an aesthetic element that causes changes in shape and color. At the same time, the stencil technique developed from the Phuang Mahot pattern enhances the dimension of light, shadow, and rhythm of shapes, affecting the user's sensory perceptual experience. A combination of cultural concepts, materials, and contemporary design innovations. It shows the potential of interpreting Thai arts and crafts in a new way. This leads to an approach to creating added value for Thai handicrafts. Expanding the role from symbolic ornaments to products that meet practical uses and promoting the sustainability of handicrafts in the context of contemporary lifestyles.

Eco-choreography for Environmental Crisis Communication in Contemporary Thai Dance: A Multi-case Study

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Environmental crises are frequently communicated through scientific reports, yet public engagement often depends on embodied, affective, and culturally resonant forms of meaning - making. This paper proposes an analytical framework termed “Eco-choreography” to examine how contemporary Thai dance communicates environmental crisis narratives through dramaturgy, movement quality, material symbols, and sonic atmosphere . Using a multi -case design, the study analyses four performance dossiers that address (1) deforestation and heat, structured as destruction -restoration-abundance; (2) coral reef degradation driven by marine plastic, framed as deterioration-restoration-flourishing; (3) disasters of the four elements (earth, water, wind, fire) as nature’s warning against human negligence; and (4) drought interpreted through an Isan rainmaking ritual, contrasting hope with failed supplication and loss . Data comprise textual performance documents and structured performance analysis guided by the proposed framework; the paper additionally outlines an audience-oriented evaluation extension using creator interviews and pre - and post-performance audience measures of understanding, emotional connection, and behavioural intention (e.g., reduced plastic use ). Analytical synthesis of dossier-coded cues suggests that clear narrative arcs from crisis to repair, together with tangible on -body objects (e.g., nets, plastic -like materials, debris ), may strengthen potential audience legibility of causal responsibility and possibilities for restoration. The paper contributes a transferable tool for analysing and designing environmental performance in Thai cultural contexts and supports arts-based approaches to sustainability communication.

Reinterpreting Tai Lue Textile Motifs for Contemporary Fabric Pattern Design

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Traditional textile motifs of the Tai Lue ethnic group represent a significant form of intangible cultural heritage, reflecting cultural identity, beliefs, and local wisdom transmitted through generations. However, many traditional motifs face challenges in adapting to contemporary design cont exts and modern consumer preferences . This study aims to reinterpret Tai Lue textile motifs and transform them into contemporary fabric pattern designs while preserving their cultural identity and symbolic meanings .This research employs a design-based research methodology, integrating qualitative cultural analysis with practical design development . The study begins with an in -depth investigation of Tai Lue textile traditions, focusing on motif characteristics, symbolic meanings, and visual elements through document analysis and visual observation. Key motifs are systematically extracted and analyzed based on form, rhythm, composition, and symbolic significance . These elements are then reinterpreted through a structured design process, including motif abstrac tion, pattern reconstruction, and contemporary visual adaptation . The design development phase results in a series of contemporary fabric patterns that reflect Tai Lue cultural identity while aligning with modern aesthetic principles and functional applica tions. The outcomes demonstrate that traditional ethnic motifs can be successfully transformed into contemporary textile patterns without losing their cultural essence . The reinterpretation process allows for greater design flexibility, enabling applicatio n in fashion and related creative industries . The findings highlight the potential of contemporary textile pattern design as a medium for cultural sustainability, bridging traditional heritage and modern design innovation. This research contributes to design knowledge by presenting a systematic approach for reinterpreting ethnic textile motifs, offering practical insights for designers, researchers, and cultural practitioners engaged in heritage - based contemporary design.

Upcycling Polypropylene Strapping Bands for Wearable Accessory Design

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The purpose of this research was to investigate the processing of waste polypropylene strapping bands to be used as alternative materials for sustainable wearable jewelry design. The research process consists of experimenting with materials and production techniques, such as material digestion and processing of materials. It is also used to create parts in the form of oval granules, which are then assembled into wristwatch products . The results showed that polypropylene strapping strips can be effectively melted and remolded. A temperature of 200 degrees Celsius is the ideal condition for melting the material to a uniform consistency. The resulting material can support the CNC cutting process well and is suitable for use as wear able jewelry. This research demonstrates the potential of using industrial waste plastics to add value in the context of sustainable design and can be used to guide the development of future wearables and materials

Artistic Exploration of “The First Light of the Himalayas”: A Creative Research on Light, Emotion, and Landscape Interpretation

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The painting series “Artistic Exploration of the First Light of the Himalayas : A Creative Research on Light, Emotion, and Landscape Interpretation ” investigates travel as an experiential and perceptual process through contemporary painting . The works emerge from encounters with unfamiliar landscapes in the early morning, where light, atmosphere, temperature, and spatial conditions converge . Rather than emphasizing literal representation, the paintings prioritize emotional resonance and sensory perception, transforming transient moments into affective images grounded in memory and inner feeling. The creative process explores a distinctive artistic approach within visual arts, beginning with direct observation of place and continuing through studio-based interpretation. Color, gestural brushwork, and layered textures function as primary visual elements for conveying inner experience and psychological states . Each artwork serves as a trace of movement - both physical and introspective - reflecting awakening as a moment of awareness, renewal, and engagement with the surrounding environment. Through this approach, the series presents travel not merely as geographical movement, but as an ongoing internal process shaped by perception, memory, and emotional depth . The works invite viewers to contemplate and reflect upon their own lived experiences within the context of contemporary culture and painting.

Factors Affecting the Completion of Studies Beyond the Timeframe of Doctoral Students in Performing Arts, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, Year 2025

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This study aimed to (1) investigate the problems and factors contributing to delayed graduation among students enrolled in the Doctor of Philosophy Program in Performing Arts, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, and (2) pro pose solutions to address the issue of graduation beyond the prescribed timeframe. A mixed -methods research design was employed, incorporating both quantitative and qualitative approaches. The sample consisted of doctoral students who had completed the required three-year study period but had not yet graduated. Quantitative data were collected from 35 international doctoral students from China through questionnaires, while qualitative data were obtained from unstructured interviews with six Thai doctoral students. The findings revealed that personal factors were the most influential contributors to delayed graduation, with an overall mean score of 3.08, indicating a moderate level of impact. Factors related to the curriculum and the students’ environment were found to have a lower level of impact, with mean scores of 2.19 and 2.31, respectively. Based on the findings, the primary solutions include revising the curriculum to adopt Plan 2.1 for students enrolled from the 2024 academic year onward, which integr ates coursework with thesis development, as well as organizing annual orientation programs to ensure that students clearly understand university regulations and graduation requirements.

Public Relations Media Design Guidelines for Driving Community Economic Development: A Case Study of Tong Chom Market, Wat Phra Non Chakkasi

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This research aims to study and propose public relations media design guidelines appropriate to the context of Tong Chom Market, Sing Buri Province, in order to support community economic development. A mixed -methods approach was employed, combining quanti tative and qualitative methodologies, including field surveys, participatory observation, in -depth interviews, and questionnaires. The sample consisted of 100 market vendors and 100 tourists, and the data were analyzed using descriptive statistics, includi ng percentage, mean, and standard deviation. The findings indicate that effective public relations media design should clearly reflect local identity by incorporating Phra Non Chakkasi as the primary symbolic element, as it represents the center of faith and a key landmark connecting the market with the temple where it is located, while the presentation of well -known community products helps stimulate purchasing decisions. The use of vendors as communication representatives effectively conveys friendliness, emotional engagement, and a sense of place ownership, thereby strengthening local identity and media credibility. In terms of media format and visual presentation, semi-formal media combined with photographic imagery achieved the highest level of audience satisfaction, particularly images with appropriate light, color balance, and contrast that clearly convey the market atmosphere and narratives while enhancing visual depth and interest. The application of technologies such as drone aerial photography and digital editing techniques further improved visual perspectives and storytelling sequences. Overall, the results demonstrate that identity -based and visually driven media design can enhance awareness, increase perceived value, and effectively support sustainable community economic development.

The Role of Artificial Intelligence in Enhancing Sustainability in Educational Organizations

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Educational organizations increasingly faced sustainability challenges driven by economic uncertainty, environmental pressures, and rapid technological change. Artificial intelligence (AI) emerged as a practical tool that supported educational organization s in improving operational efficiency, strengthening decision-making, and enhancing long-term sustainability, even under resource constraints. This study examined the role of artificial intelligence in enhancing the sustainability of educational organizations in Thailand. A quantitative research approach was adopted, with survey data collected from 400 administrators and staff working in educational organizations. Descriptive statistics and exploratory factor analysis were employed to identify key artificia l intelligence -related variables, while multiple regression analysis was used to examine the influence of artificial intelligence on sustainability performance. The results indicated a significant positive relationship between artificial intelligence adopt ion and sustainability across economic, environmental, and social dimensions. AI -related capabilities, particularly data -driven decision support, process automation, and intelligent information management, were found to enhance operational efficiency and o rganizational resilience. The findings highlighted artificial intelligence as a strategic enabler of sustainability in educational organizations and provided practical insights for administrators and policymakers seeking to support sustainable development within the education sector.

SCALA: Intangible Dots of Cultural Heritage and Environmental Loss in Contemporary Bangkok

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This arts -based research examines SCALA, a mini sculpture created as part of the solo exhibition "Intangible Dot" at People’s Gallery, the Bangkok Art and Culture Centre (December 4 -28, 2024). The artwork serves as a material metaphor for Bangkok's paralle l losses of cultural heritage and natural environment. SCALA Theater, the last stand -alone cinema in Siam Square, was demolished in 2020 following COVID -19 closures, symbolizing the erasure of collective urban memory. Through mini sculptural intervention, this work juxtaposes the theater's Late Modernist/Art Deco architectural elements with contemporary graffiti, creating a layered narrative of nostalgia, youth expression, and urban transformation. The research demonstrates how environmental art can materia lize intangible losses, making visible the invisible connections between disappearing cultural landmarks and vanishing green spaces in Bangkok's rapidly transforming urban landscape. This study contributes to discourse on community-engaged art practices th at foster environmental consciousness and sustainable urban futures through critical artistic intervention.

Decoding the Aesthetic Structure and Cultural Value of Thai Archaeological Dances

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Thai archaeological dances ( Rabam Borankhadi) represent a distinctive artistic endeavour in which archaeological and historical evidence is translated into embodied performance. Since their creation by the Fine Arts Department in 1967, the five dance sets—Dvaravati, Srivijaya, Lopburi, Chiang Saen, and Sukhothai —have served not only as representations of different historical periods, but also as a coherent system of creative interpretation that bridges past material culture and living performance practice. This study examines the shared aesthetic structure underly ing the five archaeological dance sets, with particular attention to choreography, music, costume design, and spatial organisation. It further explores the cultural value of archaeological dances from their original historical context to their contemporary circulation. A qualitative research approach grounded in historical inquiry was employed, drawing on documentary sources, photographic materials, expert interviews in Thai classical dance, and video analysis of official performances produced by the Fine Arts Department. The findings reveal that, despite stylistic variations linked to specific historical contexts, the archaeological dances are unified by a common conceptual framework. Choreographic design is characterised by specialised hand gestures and si gnature movement motifs derived from archaeological evidence; musical compositions share a consistent structural progression while employing period -evocative instrumentation; costume design balances archaeological reference with theatrical adaptation; and spatial organisation emphasises symmetry and legibility. Together, these elements constitute a shared aesthetic structure that enables archaeological imagery to be transformed into coherent performance. From a cultural perspective, the study argues that archaeological dances function both as foundational models for later historically informed dance creations and as a form of cultural soft power. Through their adaptability and recognisable aesthetic identity, archaeological dances continue to mediate between heritage, contemporary creativity, and global cultural circulation.

Process for requesting financial support for research presentations using the Smart Operation System (SOS) of Faculty of Fine and Applied Arts personnel. Suan Sunandha Rajabhat University

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The study of the process of requesting for financial support for research presentation using the Smart Operation (SOS) system of the personnel of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University aimed to study the process of requesti ng for financial support for research presentation using the Smart Operation (SOS) system of the personnel of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. By allowing personnel of the Faculty of Fine Arts, Suan Sunandha Rajabhat University to apply for funding to support research presentations, submit evidence, and report research presentations via online systems, reducing the use of resources in the organiz ation and creating innovations in personnel work to drive the organization to achieve maximum efficiency and effectiveness. The research results found that the needs and expectations for requesting research presentation support funds with the work support system for Suan Sunandha Rajabhat University Smart Operation (SOS) units were mostly at the highest level. When classified by item, items with an average of 5 were: Support for faculty personnel to disseminate research results, having clear instructions on how to use the Smart Operation (SOS) system, and an average of 4.55, including publicizing academic conferences, having exa mples of research presentation report forms at academic conferences. Next was the need for clear explanations of conditions for requesting research presentation support funds, with an average of 4.44, the need for coordination with the Human Resource Development Fund, with an average of 3.55, and the need for academic support personnel who have knowledge about requesting research presentation support funds with the Smart Operation (SOS) system, with an average of 3.44.

The Role of State Agencies in Promoting Elderly Health: Sustainable Public Policy Management in Thailand

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Thailand is undergoing a rapid demographic transition, with individuals aged 60 and above projected to account for nearly 20% of the population by 2030. This shift presents critical challenges for public health systems, social services, and government poli cy implementation. State agencies play a central role in promoting elderly health through policy formulation, coordination, and evaluation. This study explores the role of Thai state agencies in implementing sustainable elderly health policies, emphasizing local governance, interagency coordination, and academic collaboration. A qualitative research approach was employed, including document analysis of national and local policy reports, program evaluations, and semi-structured interviews with government off icials, local administrators, public health practitioners, and representatives from Suan Sunandha Rajabhat University (SSRU). Findings indicate that interagency coordination, participatory community -based programs, and evidence-based policy design signific antly enhance policy sustainability. Academic institutions contribute expertise through research and social innovation initiatives, which facilitate the integration of evidence, community engagement, and policy implementation. Challenges identified include fragmented funding, limited local administrative capacity, and digital literacy gaps among older adults. The study recommends strategies to strengthen institutional coordination, sustainable financing, digital inclusion, and participatory monitoring. These findings offer actionable guidance for policymakers to develop resilient and effective elderly health policies in Thailand.

An Evaluation of Community Success from the Academic Services of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University: A Case Study of the Project on Image Building and Product Development to Promote Sales of Communities around Samsen Road, Bangkok, Fiscal Year 2025

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This Research “An Evaluation of Community Success from the Academic Services of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University: A Case Study of the Project on Image Building and Product Development to Promote Sales of Communities around Samsen Road, Bangkok, Fiscal Year 2025” the objective of this research is to evaluate the success of communities receiving academic services from the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, and to examine the problems and obstacles encountered. Additionally, the study aims to gather recommendations that can be applied to improve the process of providing academic services to communities by the Research and Academic Services Development Division of the Faculty, to maximize t he effectiveness of future operations. Study Population and Data Collection: The population for this study consisted of households participating in the project, community members, and project assistants, totaling 35 individuals. The data collection instruments included the Gross Village Happine ss (GVH) survey for communities participating in the “Community Quality of Life Improvement and Local Economy Enhancement Project” for Fiscal Year 2025, and a satisfaction questionnaire for personnel of the Faculty of Fine and Applied Arts, Suan Sunandha R ajabhat University, regarding the implementation of the project on image building and product development to promote sales of communities around Samsen Road, Bangkok, FY2025. The data was analyzed using mean and standard deviation.

Guidelines for Developing Student Activities of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

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This research aimed to develop guidelines for organizing student activities for students in the Faculty of Fine and Applied Arts at Suan Sunandha Rajabhat University . The purpose of the study was to improve and enhance the formats of student activities so that they align with students’ needs, interests, and levels of participation, as well as to support students’ academic, social, and personal development. Student activities are considered an important component of higher education, as they contribute to students ’ learning experiences outside the classroom and promote essential skills such as teamwork, creativity, responsibility, and leadership. The population of this study consisted of students from the Faculty of Fine and Applied Arts who participated in student activities organized during the academic year . A total of 258 students were selected as the sample group . The research instrument used for data collection was a questionnaire designed to gather information on students’ backgrounds, participation in activities, and opinions toward student activity management. The collected data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The results indicated that the majority of the respondents were first -year students, accounting for 40.33 percent. This was followed by second -year students at 33.13 percent and third-year students at 13 .34 percent, respectively . The findings reflect the distribution of students who participated in activities and provide essential baseline information for planning and developing student activities . The results can be used as a guideline for improving activity management, ensuring that activities are appropriately designed to meet the needs of students at different academic levels and to enhance overall student engagement and satisfaction.

Factors Affecting the Work Performance Efficiency of Personnel under the Visual Arts and Design Program at the Doctor of Philosophy Level, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

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This research aims to analyze internal organizational factors affecting work efficiency, prioritize the most impactful factors, and propose strategic management guidelines for personnel in the Doctor of Philosophy Program in Visual Arts and Design at Suan Sunandha Rajabhat University. The study addresses the critical issue of declining efficiency caused by excessive workloads that exceed international standards and a lack of clear operational plans, which increase the risk of professional burnout. Employing a qualitative research methodology, data were collected through onsite observations and the synthesis of strategic plans, organizational structures, and operational manuals. The findings reveal that excessive academic workload and ambiguous administrative policies are the most significant factors directly hindering work quality and time management. To achieve sustainable efficiency, the study recommends strategic interventions including the establishment of clear workload caps, collaborative operational pl anning, the development of group supervision models, and the promotion of coaching leadership to foster internal motivation and trust, thereby reducing organizational conflict and enhancing overall performance.

Satisfaction Of Lecturers With Staff Services,General Department,Faculty Of Fine And Applied Arts,Suan Sunandha Rajabhat University

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The research title was Satisfaction of Lecturers with Staff Services, General Administration Department, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. This study aimed 1) to study satisfaction level of lecturers with staff services, General Administration Department, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University and 2 ) to study the problems and suggestions of lecturers with staff services, General Administration Department, Faculty of Fine and Applied Arts as a guideline to improve the service to be able to satisfy more satisfied service users. The samples of this study were 46 lecturers. The research instrument was the questionnaire to collect data . The data from the questionnaire were analyzed quantitatively for descriptive statistics such as average and standard deviation. The research results were as follows: The research result showed that lecturers contacted staff for services at General Administration Department, Faculty of Fine and Applied Arts that the satisfaction of all staff services in all departments was at the highest level ( X = 4.77, S.D. = 0.413). In contrast, the satisfaction of each staff services showed that lecturers had the satisfaction of information technology (IT) was at the first highest level ( X = 4.81, S.D. = 0.383, human resources was at the second highest level ( X = 4.80, S.D. = 0.397), general affairs was at the third highest level ( X = 4.77, S.D. = 0.419), and public relations was at the fourth highest level ( X = 4.72, S.D. = 0.454).

The Application of Henri Fantin-Latour’s Painting Techniques in Still Life Painting

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This study examines the application of traditional oil painting techniques derived from the still life works of Henri Fantin -Latour within contemporary studio -based art education. The research aims to (1) study the key painting techniques evident in Fantin-Latour’s still life works and (2) apply these techniques to the practice of still life painting in an instructional context. Grounded in a qualitative, practice-based research framework, the study was conducted in the Painting 3 course at the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. The participants consisted of 28 second -year undergraduate painting students. Data were collected through classroom observations, semi-structured interviews, and analysis of student portfolios. The findings indicate that Fantin-Latour’s still life paintings are characterized by a disciplined indirect oil painting process, including tonal underpainting (grisaille), transparent layering and glazing, selective use of opaque pai nt, and refined surface treatment. These techniques emphasize tonal control, spatial depth, and material sensitivity rather than dramatic visual effects. The application phase translated these technical principles into a structured five- stage studio process, guiding students from preparatory drawing and tonal establishment to the integration of transparent and opaque layers and final surface refinement. The results demonstrate that this systematic approach supports the development of technical proficiency, tonal coherence, and visual unity in students’ still life paintings. The study highlights the pedagogical value of integrating art historical techniques into contemporary painting instruction and affirms the relevance of traditional oil painting methods within higher education in fine arts.

Visual Symbols and the Colors of Happiness

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The article Visual Symbols and the Colors of Happiness aims to examine the roles of symbols and color in visual art and their influence on the perception and interpretation of “happiness” within the context of contemporary human experience. The study focus es on the analysis of visual symbols such as forms, elements of nature, living beings, and objects with emotional connotations, together with the use of color, which significantly affects emotions and psychological states. This study is grounded in theories of color psychology, symbolism, and visual perception in order to explain the relationship between imagery, color, and emotional response. The findings reveal that colors and symbols function not only as aesthetic elements but also as essential tools for communicating abstract meanings, conveying inner experiences, and creating emotional spaces that foster feelings of happiness, calmness, and psychological healing. The article therefore highlights the potential of visual a rt as a medium that connects individuals with happiness through the language of images and color.

Selecting the Right Journal for Submitting Research Articles of Doctoral Students, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

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This study aimed to study of selecting the right journal for submitting research articles of doctoral students, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. The samples of this study were 30 students from Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. The sample size was calculated by the formula of Raosoft (2004). The research instrument was the questionnaires. The data from the questionnaires was analyzed by using descriptive statistics: mean and standard deviation. The results showed that students select the right journal for submitting research articles by considering a checklist of key factors that the most important were 1) Thai -Journal Citation Index Centre: TCI Tier 1 or Tier 2 ( X = 4.40, SD = .037). 2) Objectives and scope of the content ( X =4.26, SD =.827), and 3) Acceptance/Rejection Rate ( X = 4.26, SD =.907). On the other hand, the least important factors were 1) Publication fee ( X = 3.23, SD =1.006), 2) Impact Factor (IF) ( X =4.00, SD =1.050), and3) The speed of peer review, decision -making, and publication. ( X =4.16, SD = .791).

Upcycling Monk's Bowl Metal Scrap into Jewelry Designs under the Circular Economy Framework

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The objective of this research is to study cultural capital of Ban Bat community, Ban Bat Subdistrict, Pom Prap Sattru Phai District, Bangkok. Which is a center of handmade Buddhist alms bowl since Ayutthaya region and for jewelry souvenir design from metal scrap in alms bowl processing by using Circular Economy and Sustainable Development Goals (SDGs) concept as main frameworks. The research methodology consists of documents study, interview a community leaders and artisans and the alms bowl process analysis to identify the characteristics of recyclable waste materials . The research findings reveal that Ban Bat community generates a large amount of iron and brass waste . These materials are commonly sold as scrap without value added . Therefore, the researcher applied these metal waste to the design of contemporary jewelry, such as earrings, brooches and lapel pin s while maintaining the community’s identity through the unique “hammer mark” technique of Ban Bat community. The design outcomes demonstrate an alternative approach to income generation and the preservation of local wisdom which aligning with Sustainable Development Goal (SDG) 8, decent work and economic growth, as well as SDG 11, which emphasizes sustainable cities and communities. This research exemplifies creative development that connects to traditional handicrafts with modern design in order to encourage a sustainable community economy.

A Study of Thai Music for Career Skills Development in the Hospitality Industry

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This research, "The Study of Thai Music for Developing Professional Skills for Musicians in the Service Industry," aims to: (1) select and analyze Thai compositions suitable for the hotel industry based on musicological principles, and (2) propose guidelin es for professional skill development aligned with the contemporary service context. The study employed qualitative analysis focusing on two dimensions —musical instruments and repertoire —within standard- level hotels and restaurants. Findings reveal a significant shift from traditional practices toward solo performances and small ensembles. There is a notable reduction in rhythmic percussion, such as cymbals and drums, to accommodate the service environment. The khim, ranat ek, and jak he are the most preferred instruments due to their controllable volume and acoustic compatibility, allowing for musical aesthetics without disrupting business activities. Furthermore, flexible ensembles have emerged as a strategic adaptation to organizational branding and budget constraints. Regarding repertoire, compositions with concise structures and accessible melodies in double and single tempos—particularly those with foreign -influenced accents (Samniang) —demonstrate high commercial potential. These e lements effectively enhance the guest experience. The study concludes that integrating traditional Thai musical expertise with business -oriented sensibilities is vital for enhancing professional competency and ensuring the career sustainability of Thai musicians within the modern creative industry.

Factors Affecting the Delayed Graduation of Graduate Students in the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

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This research aims to study and analyze factors affecting delayed graduation, as well as to propose supportive guidelines for graduate students in the Faculty of Fine and Applied Arts at Suan Sunandha Rajabhat University to ensure timely completion accordi ng to academic standards. The issue of delayed graduation significantly impacts academic quality and curricular standards, particularly due to structural problems and the lack of clear action plans. This study employs a qualitative research methodology, utilizing academic document analysis, thesis development reports, and current situation observations. Additionally, lessons were learned through knowledge management of data systems between departments and students to identify ways to improve work processes. The findings revealed that factors contributing to delayed graduation are complex and interconnected, consisting of: Student-related factors: lack of discipline and personal work burdens; Advisor-related factors: excessive workload and lack of readiness; Curriculum and environmental factors: lack of curricular clarity and inadequate facilities. Notably, student and advisor factors are the key variables influencing graduation timelines. Key solutions include enhancing curricular flexibility, developing a pr oactive advising system, establishing clear study plans, and providing comprehensive thesis manuals. These measures aim to elevate academic standards to align sustainably with the needs of society and the current labor market.

A Study on the Development of the Examination Application Process for Master of Arts Students in Performing Arts, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

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This study examines the development of the examination application process for students in the Master of Arts Program in Performing Arts, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. The research aims to investigate the current cond itions, challenges, and factors influencing the effectiveness of the process, as well as to propose improvements that enhance clarity, efficiency, and student support. A quantitative research design was employed, using a questionnaire administered to 15 graduates who completed their studies prior to Semester 3/2024. Data were analyzed using frequency, percentage, mean, and standard deviation. The findings reveal that respondents rated the examination application process at a high to very high level across f ive key dimensions: clarity of procedures, convenience of the process, support from faculty and staff, process efficiency, and overall satisfaction. The highest ratings were found in the areas of staff support and operational transparency. Respondents also recommended enhancements such as clearer timelines, reduced redundancy in documentation, and greater integration of digital tools to facilitate communication and status tracking. The results highlight the importance of systematic academic management and digital transformation to ensure a more streamlined, accessible, and effective examination application process for graduate students.

Circular Thinking in Fashion Accessories Design: From Material Innovation to Product Lifecycle

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The fashion industry is increasingly challenged to adopt sustainable practices; however, discussions on circular economy have predominantly focused on apparel, leaving fashion accessories relatively underexplored. Despite their smaller scale, fashion acces sories involve complex material combinations and short product lifecycles, which present significant sustainability challenges. This study investigates how circular thinking can be systematically integrated into fashion accessories design by examining mate rial innovation and product lifecycle strategies. The research aims to: (1) analyze circular design principles as applied to fashion accessories, (2) examine material innovations suitable for circular accessories, including biomaterials and recycled materials, and (3) propose a comprehensive framework to support lifecycle -based circular design in accessories. A qualitative design research approach was employed, combining a systematic literature review with comparative case studies of contemporary fashion accessories brands that actively implement circular strategies. The selected cases were analyzed through a lifecycle lens, encompassing material sourcing, design development, production, use, and end-of-life stages. The findings reveal that effective circular accessories design relies on early -stage material selection, mono -material or modular construction, and design strategies that enhance durability, repairability, and emotional attachment. However, current practic es often address isolated stages of the lifecycle rather than adopting an integrated approach. In response, this study proposes a Circular Accessories Design Framework that synthesizes material innovation with lifecycle thinking to guide designers in making informed and sustainable design decisions. This research contributes to the expanding discourse on circular design by providing an accessories-specific framework that bridges theory and design practice. The proposed framework offers practical implications for designers, educators, and industry stak eholders seeking to advance sustainable innovation within the fashion accessories sector.

Creative Printed Textile Design for Value Addition to Tourism Products of the Amphawa Community, Samut Songkhram Province, Thailand.

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The objective of this research was to study the cultural identity and way of life of the Amphawa community, Samut Songkhram Province, Thailand, and to apply the acquired knowledge to the development of printed textile designs for tourism product design. Th is study employed a mixed-methods research approach, incorporating documentary research, field surveys, and creative synthesis to inform the printed textile design process. The resulting designs were then applied to tourism -related products and evaluated f or their appropriateness. The findings revealed that the distinctive identity of the Amphawa community includes its riverside way of life, floating markets, and local specialty products, which can be effectively translated into printed textile patterns tha t clearly reflect and align with the local context. The developed printed textile designs contribute to value addition of tourism products, enhance the image of cultural tourism, and support the sustainable development of the local creative economy.

“Ma Mia” Themes for Brass Quintet

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This creative musical research aims to arrange selected melodic themes from the song "Ma Mia" for brass quintet performance. Specific melodic passages from "Ma Mia" were selected for presentation, as the original work functions as a folk ballad narrative, which has been adapted into an instrumental chamber music format. This cross -cultural arrangement contributes to expanding the brass quintet repertoire while promoting Lanna cultural heritage to international audiences. The study demonstrates that themes d erived from folk ballads can be successfully adapted for Western chamber ensembles while maintaining cultural authenticity, provided that arrangers make deliberate decisions regarding which musical elements constitute the core identity that must be preserv ed, and which elements may be modified to suit the new format The arrangement employs a free-form approach that integrates Lanna aesthetic principles with Western brass quintet techniques. Key strategies include conceptualizing a creative work that harmoniously blends Lanna and Western musical cultures while preserving the authenticity of the original composition. The piece is primarily in the key of A minor. The opening section serves as an introduction, emulating the narrative storytelling tradition characteristic of Lanna folk songs ( folk song kham mueang ), utilizi ng time signatures of 3/4, 4/4, and 2/4 to accommodate the melodic contours of the song. The low brass instruments, particularly the tuba, function as harmonic foundation and accompaniment. The trumpet carries the principal melody, alternating and interweaving with the trombone in certain melodic passages, alongside other instruments to create timbral diversity and musical flow while maintaining fidelity to the original melody

A Study on Users’ Satisfaction with the Computer Center Services of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

2026-04-01T06:50:28+07:00

The objectives of this research were: 1. To assess the level of satisfaction of users toward various aspects of the computer center services. 2. To compare satisfaction levels in order to improve future services. This study employed a quantitative research methodology. The sample consisted of 73 students from the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. The data collection tool was a questionnaire focusing on user satisfaction regarding the computer center services. The statistical methods used for data analysis included percentage, mean, and standard deviation. Research Findings: 1. Overall satisfaction with the computer center services was rated at a high level. When analyzed by category: Personnel received a mean score of ????̅ = 4.46 o Service process/procedures had a mean score of ????̅ = 4.44. Service outcomes received a mean score of ????̅ = 4.36. Facilities scored ????̅ = 4.32 2. Satisfaction with the service process/procedures was also rated at a high level, with the following specific findings: The suitability of service hours to user needs: ????̅ = 4.52 o Speed of service: ????̅ = 4.47. Fairness and equality in service procedures: ????̅ = 4.46. Simplicity and flexibility of service process: ????̅ = 4.45. Clarity in explaining and guiding users through service procedures: ????̅ = 4.40 3. Regarding staff performance, satisfaction was also found to be at a very high level, particularly in the following areas: Honesty and integrity in duties (e.g., no bribery or misuse of position): ????̅ = 4.52. Appropriate dress and demeanor: ????̅ = 4.47 o Knowledge and ability to assist users, including answering questions and solving problems: ????̅ = 4.46. Courtesy and manners: ????̅ = 4.45 o Attentiveness and service readiness: ????̅ = 4.40 Recommendations Based on the research findings, the overall satisfaction level with the services of the computer center was high. However, certain areas can still be improved to further enhance service efficiency. Therefore, the researcher offers the following recommendations: 1. Service Personnel 1.1 Provide training for staff to develop strong service skills, interpersonal communication, and technical assistance capabilities. 1.2 Increase the number of staff during peak hours to ensure smooth and efficient service. International Multidisciplinary Research Conference Hokkaido 2026 © Copyright by Author(s)| ICBTS 2026 Hokkaido 214 2. Equipment and Facilities 2.1 Repair or replace damaged equipment to maintain readiness at all times. 2.2 Increase the number of computers or service points to meet user demand. 2.3 Improve internet speed and stability. 3. Environment and Physical Space 2.4 Improve the environment to support usability, such as cleanliness, ventilation, and appropriate furniture arrangement. 2.5 Expand service areas to accommodate users during peak usage times.

Motivational Factors in Thai Music Learning for New Generation University Students

2026-04-01T06:50:29+07:00

The conservation and transmission of Thai classical music within higher education encounters substantial challenges, particularly regarding the motivation of Generation Z students influenced by globalization and digital culture. This research investigates motivational factors impacting contemporary students' participation in Thai music education through qualitative methodology. In-depth interviews were conducted with 15 purposively selected students from a cohort of 350 enrolled in the Music Program, Facult y of Fine and Applied Arts, Suan Sunandha Rajabhat University, complemented by interviews with 5 Thai music instructors. The study employs Self-Determination Theory and Expectancy-Value Theory as analytical frameworks for examining motivational patterns. Initial findings indicate that despite traditional pedagogical emphases on cultural preservation and technical proficiency, contemporary students demonstrate motivation derived from multifaceted factors: creative expression, social connection, career opportunities, cultural identity construction, and technological integration in learning. The research illuminates’ disparities between conventional instructional methods and current student e xpectations, underscoring the imperative for innovative pedagogy that reconciles cultural authenticity with contemporary engagement approaches. Research outcomes will guide curriculum enhancement, instructional strategy development, and policy recommendati ons for Thai music education at Suan Sunandha Rajabhat University, advancing sustainable cultural heritage preservation through strengthened student motivation and participation

Factors Affecting Innovation Education in China A Conceptual Framework Development

2026-04-01T06:50:29+07:00

This paper aims to develop a conceptual framework to identify the key factors affecting innovation in primary school education in China . The study integrates findings from an extensive literature review and simulated expert interviews to extract relevant research variables. The traditional exam-oriented education system in China faces challenges in fostering creativity. This research identifies fou r primary independent variables Policy Environment, Teacher Role, Student Performance, and Family Factors. The proposed framework serves as a theoretical foundation for understa nding how these factors collectively influence educational innovation.

Factors Affecting Innovation Education in China A Conceptual Framework Development

2026-04-01T06:50:29+07:00

This study investigates the factors influencing educational innovation within Chinese primary schools. Utilizing a quantitative research design, data were collected via online questionnaires from 133 representatives of teachers and parents in Nann ing, Guangxi Province . Four independent variables— Policy Environment, Teacher Role, Student Performance, and Family Factors— were tested against the dependent variable, Innovation in Primary Education . Descriptive statistics, correlation analysis, and multi ple regression were employed for data analysis. The results indicate that the Policy Environment, Student Performance, and Family Factors have a significant positive impact on educational innovation, accounting for 59 . 8% of the variance. Notably, the Teacher Role was found to have no significant impact in this specific context. Family Factors emerged as the strongest predictor of innovation. The findings provide theoretical and practical insights for policymakers and educators to foster a more creative primary education system in China.

An Empirical Investigation of Innovation Performance Pathways in Guangdong’s Building Industrialization Enterprises

2026-04-01T06:50:29+07:00

This study examines the mechanisms through which technological innovation, entrepreneurial cognition, and business model innovation jointly shape the innovation performance of Guangdong ’ s building industrialization enterprises . Applying a mixed - methods design that integrates quantitative surveys with qualitative interviews, the r esearch constructs and validates a structural equation model (SEM) to assess the direct and mediating pathways among the four core constructs. The empirical results demonstrate that technological innovation significantly enhances entrepreneurial cognition as well as business model innovation, both of which subsequently contribute to improved innovation performance . Entrepreneurial cognition further strengthens firms ’ strategic interpretation and mobilization of technological resources, while business model innovation serves as a critical conduit transforming technological capabilities into competitive advantages . This study enriches the theoretical understanding of innovation pathways in the construction industrialization sector and provides actionable insig hts for enterprises seeking to advance digital transformation, resource integration, and sustainable competitiveness.

The Impact of Management Innovation on the Performance of Chinese Enterprises in Thailand: The Mediating Role of Intellectual Capital

2026-04-01T06:50:29+07:00

In the context of the knowledge economy and Industry 4 .0, management innovation, rather than simply technological innovation, has become crucial for enterprises to gain a sustainable competitive advantage (V olberda et al., 2013). This study aims to explore the mechanism by which management innovation affects the business performance of Chinese enterprises in Thailand, focusing particularly on the mediating role of intellectual capital . The study constructs a theoretical model with human resource management innovation, information technology innovation, and se rvice innovation as antecedent variables, intellectual capital (including human capital, structural capital, relational capital, and innovation capital ) as mediating variables, and enterprise performance as the outcome variable . Through a mixed - methods study (interviews and questionnaires ) of the management of Chinese enterprises in Bangkok, Thailand, and using structural equation modeling for data analysis, this study finds that management innovation not only has a direct positive impact on enterprise perf ormance, but more importantly, it has a significant indirect impact on enterprise performance by enhancing intellectual capital. The mediating effects of structural capital, relational capital, and innovation capital are particularly prominent . The finding s provide a theoretical basis and practical path for Chinese enterprises in Thailand to cultivate and optimize their intellectual capital through systematic management innovation activities, thereby improving enterprise performance.

Study On The Relationship Between Organizational Innovation, Organizational Culture, Organizational Structure, And Innovation Performance

2026-04-01T06:50:29+07:00

Driven by technological and industrial progress, innovation is crucial to national development. This study examines how electronic payment enterprises enhance innovation performance through organizational innovation. It integrates dynamic capabilities, organizational culture, and contingency theory to construct a resource-based theoretical model with organizational innovation as the independent variable, organizational culture and structure as mediating variables, and Innovation Performance as the dependent variable. The study proposes several hypotheses to explore the relationships among these variables. Employing a qualitative approach, this study analyzes data and relevant research from electronic payment enterprises in Beijing, Shanghai, Shenzhen, and Jiangsu. Findings indicate that organizational innovation positively influences innovation performance, with organizational culture and structure serving as mediating factors. The research integrates multiple theoretical perspectives, deepens innovation management studies, and confirms the mediating effects. From a practical standpoint, it offers management insights for enterprises and provides reference for policymakers.

Motivation Through Perceived Benefits Leading To The Decision To Study In Thai University: A Synthesis Of Variable Extraction And Conceptual Framework Development

2026-04-01T06:50:29+07:00

This research article examines the factors that influence Chinese students' decisions to study in Thailand, specifically at Suan Sunandha Rajabhat University, by developing a conceptual framework. The main focus of this paper is the "Variable Extraction Process," which used a two- part approach: a meta- analysis of 25 recent international research papers and interviews with students to validate the findings. The study identified three main areas : Motivation ( including Self- Efficacy and Self - Regulation) , Perceived Benefits ( including Academic Benefits and Personal Growth ) , and the Decision to Study ( based on the SERVQUAL dimensions of Tangibles, Assurance, and Responsiveness ). The results of this proces s provide a theoretical model that connects internal psychological drivers with external service quality . This framework can be used as a guide for Thai universities to improve their international recruitment and student support policies.

Motivation Through Perceived Benefits Leading to the Decision to Study in Thai University for Chinese Students: Case Study of Suan Sunandha Rajabhat University

2026-04-01T06:50:29+07:00

International higher education has become an increasingly competitive landscape, with Thailand implementing policies to transform itself into a premier regional education hub . Chinese students represent the most critical target group for Thai educational services . This research investigated the influence of motivation and perceived benefits on the decision to study in Thailand. The study employed a quantitative survey approach to collect data from 330 Chinese students currently enrolled at Suan Sunandha Rajabhat University ( SSRU) . Data analysis was conducted using Partial Least Squares Structural Equation Modeling PLS - SEM. The results revealed that motivation has a significant positive direct effect on the decision to study (β = 0.325) and a strong impact on perceived benefits (β = 0.612). Importantly, perceived benefits significantly mediated the relationship between motivation and the decision to study as a partial mediator, with a Variance Accounted For (VAF) value of 52.3%. These findings suggest that perceived academic and p ersonal growth gains serve as the vital psychological bridge between a student's internal drive and their actual enrollment commitment.

Developing a Green Marketing Success Model for Coffee Shop Entrepreneurs in Bangkok Metropolitan Region

2026-04-01T06:50:29+07:00

The coffee shop industry has experienced rapid growth worldwide, particularly in urban areas where coffee consumption has become part of modern lifestyles . Increasing environmental awareness among consumers has encouraged businesses to adopt sustainable strategies such as green marketing. Coffee shop entrepreneurs are therefore required to integrate environmentally friendly practices into their business operations to remain competitive. The objective of this research is to develop a green marketing success model for coffee shop entrepreneurs in the Bangkok metropolitan region. The study employs mixed methods research combining quantitative and qualitative approaches. Quantitative data were collected from 300 coffee shop entrepreneurs using a structured questionnaire, while qualitative d ata were obtained through in - depth interviews with entrepreneurs and industry experts. Structural Equation Modeling (SEM) was used to analyze the causal relationships among variables. The conceptual framework proposes that entrepreneurial potential, green marketing orientation strategy and organizational vision and goals influence green marketing management innovation, which subsequently affects green marketing success. The findings are expected to provide useful insights for entrepreneurs and policymakers in promoting sustainable marketing practices in the coffee industry.

Knowledge Management Levels, Organizational Agility, Corporate Social Responsibility, And Performance Effectiveness Enhancement At Rajabhat Universities In The Rattanakosin Group

2026-04-01T06:50:29+07:00

This academic article presented the concept of knowledge management levels, organizational agility, corporate social responsibility, and performance effectiveness enhancement at Rajabhat Universities in the Rattanakosin Group . The objective was to synthesize theories and concepts related to knowledge m anagement, organizational agility, and corporate social responsibility affecting the performance effectiveness of Rajabhat Universities in the Rattanakosin Group as higher education institutions play ing a vital role in local development in a rapidly changing and highly competitive urban context. This study conducted a review of relevant national and international literature and research to analyze and integrate these findings into an academic conceptual framework tailored to the specific context of Rajabhat Universities. The synthesis results indicated that knowledge management was a key part of the university's human resource development, innovation, and operational quality improvement; organizational agility was a strategic tool that helped the university adapt to and respond to changes in technology, policy, and societal expectations; and corporate social responsibility was a key factor in sustainably connecting the university's mission with the community and stakeholders . Systematically integrating these three concepts foster ed performance effectiveness across all the core missions of higher education institutions. The knowledge derived from this article can serve as a policy and practical framework for enhancing the management of Rajabhat Universities in the Rattanakosin Group to strengthen competitive advantages, expand roles in local development, and support the operations of higher education institutions with effectiveness and long-term sustainability.