Motivation Through Perceived Benefits Leading To The Decision To Study In Thai University: A Synthesis Of Variable Extraction And Conceptual Framework Development

Abstract

This research article examines the factors that influence Chinese students' decisions to study in Thailand, specifically at Suan Sunandha Rajabhat University, by developing a conceptual framework. The main focus of this paper is the "Variable Extraction Process," which used a two- part approach: a meta- analysis of 25 recent international research papers and interviews with students to validate the findings. The study identified three main areas : Motivation ( including Self- Efficacy and Self - Regulation) , Perceived Benefits ( including Academic Benefits and Personal Growth ) , and the Decision to Study ( based on the SERVQUAL dimensions of Tangibles, Assurance, and Responsiveness ). The results of this proces s provide a theoretical model that connects internal psychological drivers with external service quality . This framework can be used as a guide for Thai universities to improve their international recruitment and student support policies.