The Impact of Management Innovation on the Performance of Chinese Enterprises in Thailand: The Mediating Role of Intellectual Capital

Abstract

In the context of the knowledge economy and Industry 4 .0, management innovation, rather than simply technological innovation, has become crucial for enterprises to gain a sustainable competitive advantage (V olberda et al., 2013). This study aims to explore the mechanism by which management innovation affects the business performance of Chinese enterprises in Thailand, focusing particularly on the mediating role of intellectual capital . The study constructs a theoretical model with human resource management innovation, information technology innovation, and se rvice innovation as antecedent variables, intellectual capital (including human capital, structural capital, relational capital, and innovation capital ) as mediating variables, and enterprise performance as the outcome variable . Through a mixed - methods study (interviews and questionnaires ) of the management of Chinese enterprises in Bangkok, Thailand, and using structural equation modeling for data analysis, this study finds that management innovation not only has a direct positive impact on enterprise perf ormance, but more importantly, it has a significant indirect impact on enterprise performance by enhancing intellectual capital. The mediating effects of structural capital, relational capital, and innovation capital are particularly prominent . The finding s provide a theoretical basis and practical path for Chinese enterprises in Thailand to cultivate and optimize their intellectual capital through systematic management innovation activities, thereby improving enterprise performance.