Creative Printed Textile Design for Value Addition to Tourism Products of the Amphawa Community, Samut Songkhram Province, Thailand.

Abstract

The objective of this research was to study the cultural identity and way of life of the Amphawa community, Samut Songkhram Province, Thailand, and to apply the acquired knowledge to the development of printed textile designs for tourism product design. Th is study employed a mixed-methods research approach, incorporating documentary research, field surveys, and creative synthesis to inform the printed textile design process. The resulting designs were then applied to tourism -related products and evaluated f or their appropriateness. The findings revealed that the distinctive identity of the Amphawa community includes its riverside way of life, floating markets, and local specialty products, which can be effectively translated into printed textile patterns tha t clearly reflect and align with the local context. The developed printed textile designs contribute to value addition of tourism products, enhance the image of cultural tourism, and support the sustainable development of the local creative economy.