A Study of Thai Music for Career Skills Development in the Hospitality Industry

Abstract

This research, "The Study of Thai Music for Developing Professional Skills for Musicians in the Service Industry," aims to: (1) select and analyze Thai compositions suitable for the hotel industry based on musicological principles, and (2) propose guidelin es for professional skill development aligned with the contemporary service context. The study employed qualitative analysis focusing on two dimensions —musical instruments and repertoire —within standard- level hotels and restaurants. Findings reveal a significant shift from traditional practices toward solo performances and small ensembles. There is a notable reduction in rhythmic percussion, such as cymbals and drums, to accommodate the service environment. The khim, ranat ek, and jak he are the most preferred instruments due to their controllable volume and acoustic compatibility, allowing for musical aesthetics without disrupting business activities. Furthermore, flexible ensembles have emerged as a strategic adaptation to organizational branding and budget constraints. Regarding repertoire, compositions with concise structures and accessible melodies in double and single tempos—particularly those with foreign -influenced accents (Samniang) —demonstrate high commercial potential. These e lements effectively enhance the guest experience. The study concludes that integrating traditional Thai musical expertise with business -oriented sensibilities is vital for enhancing professional competency and ensuring the career sustainability of Thai musicians within the modern creative industry.