Factors Affecting the Work Performance Efficiency of Personnel under the Visual Arts and Design Program at the Doctor of Philosophy Level, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Abstract

This research aims to analyze internal organizational factors affecting work efficiency, prioritize the most impactful factors, and propose strategic management guidelines for personnel in the Doctor of Philosophy Program in Visual Arts and Design at Suan Sunandha Rajabhat University. The study addresses the critical issue of declining efficiency caused by excessive workloads that exceed international standards and a lack of clear operational plans, which increase the risk of professional burnout. Employing a qualitative research methodology, data were collected through onsite observations and the synthesis of strategic plans, organizational structures, and operational manuals. The findings reveal that excessive academic workload and ambiguous administrative policies are the most significant factors directly hindering work quality and time management. To achieve sustainable efficiency, the study recommends strategic interventions including the establishment of clear workload caps, collaborative operational pl anning, the development of group supervision models, and the promotion of coaching leadership to foster internal motivation and trust, thereby reducing organizational conflict and enhancing overall performance.