INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE ICBTSHOKKAIDO2025

Introduction Book

Chayanan Kerdpitak — 2025-03-28

Development of Work Processes by Applying the VOOV Program Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Waraporn Chaiyaporn — 2025-03-28

This research aims to study: 1) the development of a manual for online teaching management using VOOV, 2) the learning outcomes of online teaching using VOOV, and 3) the satisfaction of students towards online teaching using VOOV. This study is a quantitative research. The sample group consists of 60 graduate students from the Master of Arts program in Visual Arts and Design, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. Since the population is known, the sample size was determined using the Krejcie and Morgan (1970) formula for sample size calculation.
The study results found that: 1) The majority of the sample group were female, with 35 individuals, representing 51.1%, and male, with 25 individuals, representing 44.9%. Most of the sample group were aged between 25-35 years, with 35 individuals, representing 51.1%, followed by those aged 36-50 years, with 25 individuals, representing 44.9%. The majority of the sample group were first-year students, with 50 individuals, representing 50%, and second-year students, with 30 individuals, representing 50%. 2) The VOOV program received high satisfaction regarding the application system and the effectiveness in teaching and learning.

Media design project to promote and convey the story of silk in the culture of the lower northeastern provinces (Nakhonchai Burin Group)

Taechit Cheuypoung — 2025-03-28

This project is media design project to promote and convey the story of silk in the culture of the lower northeastern provinces. (Nakhonchai Burin Group), which started from studying information about silk culture in Nakornchai Burin Province. In which the researcher has collected data on the silk weaving process Silk weaving pattern Important tourist attractions and culture of Buriram Province Including products from hand woven fabrics, as a case study at Ban Daeng Yai Weaving Group and Ban Koon weaving group, where the researcher went to the area to explore and found important identity in both patterns and weaving techniques of Mudmee silk that are unique then take the information obtained to analyze to obtain the design elements of the brochure which is a public relations media that is suitable to assist in purchasing decisions of the target group Made out a total of 4 brochures, each brochure is a topic to relate the story of silk in Buriram Province from the manufacturing process to becoming a product that is linked in the culture and traditions of the province.

A Study on the Perception of Public Relations Information among Students of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Kanyanut Chinpala — 2025-03-28

The research study titled "A Study on the Awareness of Internal Public Relations Information among Students of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University" aims to: 1) investigate the behavior of internal public relations media reception among personnel in the Faculty of Fine and Applied Arts at Suan Sunandha Rajabhat University, and 2) examine the information needs regarding internal public relations among students of the Faculty of Fine and Applied Arts at Suan Sunandha Rajabhat University. The survey results, categorized by gender, show that most respondents are female, making up 67.50% of the sample.
Regarding the awareness of internal public relations information, the findings reveal that most students of the Faculty of Fine and Applied Arts primarily receive information via the Faculty's Line group, followed by Line groups for each department, the Faculty’s Facebook page, the Faculty’s website, department websites, and other sources such as bulletin boards, circular letters, and phones. In terms of online media preferences, students most prefer clear and easy-to-read text (66 respondents), complete information (60 respondents), aesthetically pleasing images (56 respondents), and eye-catching colors (38 respondents).
Regarding the desired public relations media channels, the most preferred were: 1) Official Line (mean score of 4.15, rated highly), 2) Faculty website (www.far.ssru.ac.th) with a mean of 4.12, and 3) Facebook Fan Page with a mean of 3.86. The types of information students wish to receive most include: 1) Updates about the Faculty and departments (mean score of 4.03), 2) News on Faculty/department activities (mean score of 4.01), and 3) News about new student admissions (mean score of 3.90).

A Study of Service Quality Satisfaction to Graduate Students Academic Year 2021 in Performing Arts Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University

Visittha Chintaladdha — 2025-03-28

The objectives of this research were: 1) to examine the satisfaction with service quality in the performing arts disciplines at Suan Sunandha Rajabhat University, 2) to identify problems and gather suggestions from service users regarding service quality, and 3) to apply the findings to improve and develop the service performance of the performing arts disciplines. The study employed purposive sampling, selecting two groups: 6 academic support staff and 20 master’s degree students (both Thai and foreign) in the 2021 academic year. Data were collected using questionnaires and analyzed through percentage, frequency, mean, and standard deviation.
The findings revealed that most respondents were female, aged between 30 and 40 years, with an average income of 25,001–35,000 baht. The overall satisfaction with service quality was at a high level. The students expressed high satisfaction with staff performance, particularly in terms of knowledge, expertise, friendliness, and reliability. It was concluded that professionalism, politeness, and efficient communication were key elements contributing to a positive service experience.
In terms of problems and suggestions, the study found that responding to inquiries through alternative channels, such as Mail, Line, and WeChat, was inadequate. Therefore, it is recommended to assign additional staff to manage these channels and enhance service efficiency. Additionally, the dissemination of information about activities should be improved to ensure students receive timely and comprehensive updates.

Student satisfaction with audiovisual services in the digital age Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University

Ratthathee Chotchan — 2025-03-28

The purpose of this research is to study: 1) the satisfaction with the audiovisual equipment services in the digital age at the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, and 2) to compare the satisfaction with the audiovisual equipment services in the digital age at the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University.
This research is quantitative. The sample group consists of students, faculty members, and staff from the Faculty of Fine and Applied Arts at Suan Sunandha Rajabhat University, totaling 301 individuals. A quota sampling method was used. The data collection tool was a questionnaire. Data analysis was conducted using percentage, mean, standard deviation, and multivariate analysis of covariance.

Factors Affecting Non-Graduation According to The Study Plan Required by The Program: A Case Study of The Master of Arts in Performing Arts Program at Suan Sunandha Rajabhat University

Sunisa Duangdusan — 2025-03-28

The purpose of this research was to investigate the factors influencing non-graduation within the designated timeframe specified by the curriculum for students in the Master of Arts Program, Department of Performing Arts, Suan Sunandha Rajabhat University, during the 2023 academic year. The study employed quantitative data collection methods through questionnaires divided into three parts: 1) general information of respondents, 2) factors affecting non-graduation, and 3) feedback from respondents. The results revealed the following: 1) most respondents were female, aged between 21 and 30 years old, single, and simultaneously employed while studying. 2) Key factors influencing non-graduation were related to students' thesis or independent research processes, their thesis advisors, and available facilities. 3) Significant challenges included a lack of experience and understanding of the thesis process, workload, and financial constraints, all of which contributed to delays in completing the program.

The Satisfaction of service lectures toward the Service of Academic Service Department of Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Dueanpen Duangtanoo — 2025-03-28

The objectives of this research are 1) to study The Satisfaction of service lectures toward the Service of Academic Service Department of of Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University 2) to study ways to improve the services provided by the Academic Services Department of Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. This research used both Quantitative research and Qualitative research. Quantitative research analyze by using mean, standard deviation, and qualitative research analyze by using content analysis from documentary study and in-depth interviews Lecturers 44 people
The study results found that: 1. The Satisfaction of service lectures toward the Service of Academic Service Department of Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University found that all revealed an overall high level of satisfaction ( x̅ = 4.82, S.D. = 0.38) When analyzed by specific aspects, the highest satisfaction was found in the following order: 1) Service Personnel ( x̅ = 4.89, S.D. = 0.28) 2) Overall Service ( x̅ = 4.89, S.D. = 0.32) 3) Timeliness ( x̅ = 4.80, S.D. = 0.38) 4) Facilities ( x̅ = 4.76, S.D. = 0.43) 5) Service Procedures ( x̅ = 4.70, S.D. = 0.48)
In summary, the satisfaction levels for each aspect are as follows:
1.1 Timeliness : Satisfaction was highest with the service meeting the specified timeframes ( x̅ = 4.86, S.D. = 0.34). The next highest satisfaction was with the speed of service ( x̅ = 4.75, S.D. = 0.43)
1.2 Service Procedures : The highest satisfaction was with the non-discriminatory service provided before and after ( x̅ = 4.95, S.D. = 0.21). The satisfaction level with the communication and information about procedures and service schedules was high ( x̅ = 4.45, S.D. = 0.75)
1.3 Service Personnel : The highest satisfaction was with the polite service provided ( x̅ = 4.98, S.D. = 0.15). Next in order were the appropriateness of the service staff’s attire ( x̅ = 4.91, S.D. = 0.29). Willingness and readiness to serve ( x̅ = 4.89, S.D. = 0.32) and knowledge and ability to provide service, such as answering questions and clarifying doubts ( x̅ = 4.81, S.D. = 0.39)

1.4 Facilities: Satisfaction was highest with the suitability of alternative service channels, such as online systems, ( x̅ = 4.93, S.D. = 0.25). The next highest satisfaction was with the provision of advice, assistance, and problem-solving, ( x̅ = 4.86, S.D. = 0.34. Satisfaction with the service points and facilities was high, ( x̅ = 4.50, S.D. = 0.72). 1.5 Overall Service: Overall satisfaction was high, : ( x̅ = 4.89, S.D. = 0.32).
2.
Recommendations for Improving the Services of the Academic Services Division, Faculty of Fine Arts, Suan Sunandha Rajabhat University:
2.1 Enhancing Service Points and Facilities: Increase the number of service points, locations, and facilities to better serve faculty members who come to interact and coordinate with the Academic Services Division of the Faculty of Fine Arts.
2.2 Having multiple online communication channels for faculty services, including Line, Facebook Page, E-mail, and E-office, to reduce paper use, streamline processes, and decrease working time.
2.3 Scheduling classes and teaching timetables by the faculty’s educational services department, in case of shared classroom usage, by coordinating with department heads to avoid duplication and make efficient use of resources.
2.4 Improving complex work procedures to reduce steps and working time, and informing faculty and students of the updated procedures.
2.5 Requesting a circular resolution from the faculty’s academic committee instead of organizing meetings to reduce meeting time, expenses, and resources, and to enhance convenience and speed.

Equity in music education: Embraces cultural diversity in the multicultural classroom a case study for a Multiculturalism music course

Chitsanupong Intarakaew — 2025-03-28

The study of musical cultural variety allows students to gain insight into the history, forms, structures, performing styles, and musical thought of cultures other than their own. This can help to establish a mindset for making musical works and improve the process for producing academic works. It teaches students how to integrate knowledge in order to achieve their academic goals. Our curriculum promotes interactive learning, with a focus on developing critical thinking abilities in students and encourages them not to pass judgment on any problem without question or quickly acquiesce. This encourages individuals to seek knowledge on their own, which is a vital ability for learning in the twenty-first century. Considering the institution is located in an area with a diverse musical culture, students may learn about Thai, Chinese, Western, Middle Eastern, and Mekong River cultures, all affected by conflict, religion, and trade. This piques students' interest while improving their experiences, giving them a solid foundation of knowledge about cultural variety and raising awareness of global citizenship.

Developing Approaches and Presentation Models for Performing Arts Thesis in the Digital Era

Phakamas Jirajarupat — 2025-03-28

The research titled “Developing Approaches and Presentation Models for Performing Arts Thesis in the Digital Era” investigates teaching methods and presentation formats for the Performing Arts Thesis course in the Thai Classical Dance program, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. This qualitative study employs document analysis, interviews, and observations to gather data. The findings reveal that the Thai Classical Dance program has consistently conducted thesis teaching and presentations for over two decades. These theses serve as a culmination of students’ knowledge, skills, and creative capabilities. In 2024, the course underwent significant reform to incorporate modern perspectives and address industry demands. The teaching process is structured into three stages: (1) skill assessment, (2) creative work presentation, and (3) academic output presentation. Advisors from the department provide close supervision throughout the process. The new structure divides thesis presentations into two main categories: creative works and academic outputs. Creative works are further divided into group and individual presentations. Group performances include Sunanta Cabaret, the mixed-media dance-drama Rak Long Khu, and the contemporary dance piece Sirena. Individual works highlight specialized skills, such as the Paksa Himmapan solo make-up design. Academic outputs involve presenting creative research articles for publication in national or international journals or as conference reports. This research aims to provide a systematic framework for managing and presenting performing arts theses in line with contemporary industry requirements. It enhances academic and creative contributions to the field while expanding opportunities for sustainable dissemination to diverse audiences in the digital age.

Impact of Fashion Design on Light Travel in Thailand: Innovating for Sustainable and Minimalist Tourism

Supawadee Juysukha — 2025-03-28

Thailand’s tourism industry is a vital pillar of the country's economy, contributing significantly to GDP and employment. Known for its rich cultural heritage, diverse landscapes, and hospitality. Thailand attracts millions of international visitors annually. Key aspects of the tourism industry's importance included: economic contribution, employment opportunities, cultural preservation, infrastructure development and global recognition. Light travel, also known as minimalist or efficient travel, refers to a travel approach where individuals pack minimally, focusing on essential items that offer maximum utility. The concept emphasizes reducing luggage weight and volume, which enhances convenience, sustainability, and mobility. Key trends included: sustainability focus, increased mobility, rise of travel-friendly products, consumer awareness and digital nomad influence. This paper explores the pivotal role of fashion design in facilitating and enhancing the light travel experience in Thailand. It delves into how innovative fashion solutions align with the principles of minimalist travel, emphasizing functionality, versatility, and sustainability. By focusing on Thailand’s rich cultural heritage and contemporary design practices, the paper highlights how local fashion contributes to the growing trend of light travel.

Concept of Developing Innovative Communication from Knowledge and Culture Art of Wat Thepthidaram Worawihan

Panuwad Kalip — 2025-03-28

This research focuses on finding the concept of developing communication innovation to promote cultural tourism at Wat Thepthidaram Worawihan by combining knowledge of Thai history, art, and culture with modern technology. This study uses qualitative research to collect documentary and field data, including analyzing design guidelines that are consistent with the behavior of the target group in the digital age.
The research results indicate the importance of presenting the identity and uniqueness of the temple through communication innovations, such as the design of symbols and signs using augmented reality (AR) technology under the concept of “ Goddess Labyrinth”, which reflects the uniqueness of Thai and Chinese art in the reign of King Rama III, and the design of electronic media under the concept of “Colors of the Goddess”, which conveys knowledge about the history and arts and culture of the temple in a lively, modern, and easily accessible format.
These innovations aim to support the learning, public relations and preservation of Thai culture, while promoting sustainable cultural tourism, as well as helping to enhance the grassroots economy and create wider awareness of the importance of cultural heritage.

Traces of Memory: Ecploring The concept of Preserving Time and Beauty Through Ceramic Bas-Relief Artworks

Pasutt Kanrattanasutra — 2025-03-28

This research investigates the potential of ceramic bas-relief artworks as a medium for preserving fragile and ephemeral memories, transforming them into enduring artifacts. The primary objectives are to explore the ability of ceramic art to safeguard transient memories, analyze how natural patterns, such as termite traces, can deepen understanding of temporal connections, and contribute to the broader discourse on the intersection of art, time, and cultural preservation. The study focuses on termite-inspired patterns, which symbolize impermanence and transformation, serving as metaphors for the connection between past, present, and future. The methodology involves the creation and analysis of ceramic bas-relief artworks. These artworks reinterpret ephemeral natural traces into durable ceramic forms, contrasting the transient nature of the original imprints with the enduring qualities of ceramics. The process includes observing and documenting termite traces, translating these patterns into artistic designs, and crafting ceramic pieces that embody the conceptual framework of preserving memory and time. The data consists of termite trace patterns, their artistic interpretations, and the resulting ceramic works. Through this method, the research produces tangible representations of temporal connections and explores how art can encapsulate cultural and emotional narratives. The anticipated results include the development of new approaches to artistic preservation of memory, providing a deeper understanding of how ephemeral elements can be immortalized through art. Additionally, this research contributes to academic discussions on art's role in cultural preservation and highlights its potential to inspire future generations to value shared histories.

Developing Graduation Application Guidelines for International (Chinese) PhD Student in Performing Arts at Suan Sunandha Rajabhat University

Nonticha Kantida — 2025-03-28

The objectives of this research are: 1) to examine the problems in the graduation application process for international students from China in the Doctor of Philosophy Program in Performing Arts at Suan Sunandha Rajabhat University, and 2) to develop an improved graduation application process for these students. This study employed a qualitative research methodology, focusing on a sample of 10 international students from China who graduated in the academic year 2023. Data were collected through surveys, unstructured observations, and interviews. The results identified three key issues in the graduation application process: 1) document-related issues caused by the use of Google Forms, which were inaccessible to Chinese students; 2) payment issues due to unsuitable and inflexible payment channels and schedules for Chinese students; and 3) coordination problems with other agencies. This research proposes solutions aimed at enhancing the efficiency of the service process for the program.

Promoting Thai Dance in the Digital Age

Whutthichai Khathawi — 2025-03-28

Thai dance is a form of cultural heritage that embodies the identity and way of life of the Thai people. In the digital era, technology has played a pivotal role in preserving and globally disseminating this cultural tradition. The present study aims to investigate strategies for employing online media in promoting Thai dance, drawing upon a qualitative research design encompassing document analysis and in-depth interviews. The findings reveal that online platforms such as Facebook, Instagram, YouTube, and TikTok are instrumental in expanding outreach and fostering engagement between content creators and audiences. Storytelling through images, audio, video, and multimedia effectively enhances both the appeal and depth of the content. Furthermore, digital technologies promote creative approaches—for instance, by integrating AR/VR into live performances. Nonetheless, the consumption of digital content may pose risks to the cultural value of Thai dance. Consequently, the use of digital technology should emphasize a balance between conservation and development, ensuring that the distinct identity of Thai dance endures and flourishes sustainably in the digital era.

A study of needs and problems of developed in the routine to research (R2R) of academic supporting staff in Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University

Phattanan Kritsanakarn — 2025-03-28

A study on the study of needs and problems in the development of routine work to research of academic support staff Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University The objective is to study the needs and problems in developing routine work into research. of academic support personnel Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University
The samples used in this research were Academic support personnel Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University, 20 people.
demand effect in developing routine work into research of academic support personnel Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University Considering each issue, it was found that the demand was at the “most” level in the list as follows. The need for knowledge development in the process Develop routine to research (R2R) average of 5, the need to develop knowledge in analyzing or identifying problems in the development of routine to research (R2R) average of 5, needs to be Develop knowledge in the study of documents and literature related to routine to research (R2R). The mean was 4.80, the need for knowledge improvement in determining the population and sample of routine to research. (R2R) mean equal to 4.80, the need to develop knowledge in creating and choosing tools to develop routine work to research (R2R) mean equal to 5, the need to develop knowledge of data analysis. an average of 5, needs to develop knowledge of writing reports and summarize the development of routine tasks to research (R2R) average = 4.85, needs to develop knowledge in writing routine development projects to research Research (R2R) to propose for funding an average of 4.85, the need for the agency to encourage or support you to work on the development of routine work to research (R2R), an average of 5
Results of problems in developing routine work into research of academic support personnel Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University If considering each issue, it was found that there were problems at the “most” level in the list as follows. The amount of workload that must be performed daily affects the development of routine work to research (R2R), the average value is 4.75.

Textile Pattern Design and Development for Women Inspired by Tourist Attractions in Bangkok

Chanoknart Mayusoh — 2025-03-28

This research aimed to design textile patterns inspired by tourist attractions in Bangkok for women aged 20-40 years. The creative research methodology consisted of four steps: 1) studying and collecting data about Bangkok tourist attractions, fashion trends, and consumer behavior, 2) analyzing and synthesizing data to determine design guidelines, 3) designing and developing patterns using Adobe Illustrator for satin silk production, and 4) evaluation by textile and fashion design experts. The research resulted in four patterns reflecting Bangkok's identity through important landmarks and symbols, with symmetrical composition emphasizing border patterns and combining basic tones with contemporary fashion colors. Expert evaluation revealed that the "Night Light" pattern received the highest score in beauty and contemporariness (4.67), while the "Temple Town" pattern scored highest in identity representation (4.83). All patterns scored above 4.00 in target group suitability and were deemed feasible for production. These designs can be further developed into fashion products with unique and contemporary identities.

Guidelines for managing the repair notification system Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University

Pissinee Mitthong — 2025-03-28

Research on this matter Objectives: 1.) To study the management of the repair notification system. Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University 2.) To develop guidelines for managing the repair notification system. Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University 3.) To improve performance and reduce work procedures.
From the study of management guidelines for the repair notification system Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University Resulting in guidelines for the development of guidelines for managing the repair notification system. Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University in a better way It is convenient and able to manage information about repair notifications very well.

The Visual Aesthetic of Lucky Cat Universe

Jaruwan Mueangkhwa — 2025-03-28

“The Visual Aesthetic of Lucky Cat Universe” presents ideas about the aesthetics of good luck reflected through the paintings in the cosmos of lucky cats. These works were created using acrylic paint on canvas in a two-dimensional format, conveying beliefs about fortune and positive energy through charming and adorable cat images. The lucky cat universe is inspired by "Maneki Neko," the lucky cat in Japanese culture, which has been reinterpreted to possess its own unique identity, with each cat representing different meanings of good luck, such as wealth, love, health, and happiness. The paintings discussed in this article not only focus on artistic beauty but also reflect the connection between symbols of fortune, such as four-leaf clovers, and the encouragement of positive energy for the viewers. The use of bright colors and a dreamy atmosphere helps convey hope, faith, and positive energy, allowing viewers to experience happiness and encouragement from the artwork. This artwork thus combines art and cultural meaning that inspires those who observe it.
From the above contents, this acrylic painting was created and inspired by the story of enjoying life in the simple way of a cat and a four-leaf clover. To reflect people's awareness of the value of time and happiness in the present, the image of a cat standing in the colorful atmosphere of the universe presents the aesthetics and beauty, affecting the feeling of happiness, which is a wish of everyone.

Factors Affecting Satisfaction with Music Activities among Students in the Music Program at Suan Sunandha Rajabhat University

Sirima Panapinun — 2025-03-28

The purpose of this study is to explore the factors affecting satisfaction with music activities among students in the Music Program at Suan Sunandha Rajabhat University. A quantitative research method was used, with a sample group consisting of 65 second- and third-year students from the Music Program. Data were collected using a satisfaction assessment tool, which focused on several areas of evaluation: relationships with band members and conductors, types of music activities, available support and facilities, venues for music activities, duration of activities, and knowledge of music performance.
The findings indicated that students were satisfied with music activities in all areas studied, particularly with respect to receiving feedback from fellow band members and the fairness of interactions. Additionally, students expressed high satisfaction with the selection of appropriate music activities (e.g., choral groups and contemporary music ensembles), as well as the adequacy of supporting resources, such as sound equipment. The suitability of venues, both indoor and outdoor, also contributed to their satisfaction. Furthermore, students were pleased with the duration of the activities and the sound adjustments made during performances.
The results highlight the importance of organizing high-quality music activities that align with student needs, as these contribute to the effective development of musical skills and performance experiences. Future curriculum and music activity planning should consider these findings to improve and better meet students' satisfaction.

Kularb Daeng: The Music Creation in the Rhythm and Blues Style

Thassanai Phensit — 2025-03-28

This research is a creative music composition aimed at creating a song titled "Kularb Daeng" in the Rhythm and Blues (R&B) style. The composer studied the structure of the original song and integrated concepts from both pop music and R&B. The original melody of "Kularb Daeng" was used as a foundation, while the arrangement was reworked with new rhythm and harmonies in the R&B style, blending with jazz chord progressions.
The composition and arrangement of "Kularb Daeng" resulted in a song with a total length of 63 bars, divided according to its musical form as follows: 1. Introduction (7 bars), Verse 1 (A) (8 bars), Verse 2 (A’) (8 bars), Hook (B) (7 bars), Solo or instrumental section (8 bars), Verse 3 (8 bars), followed by the Hook (B) repeated twice (7 bars), and ending with an Outro (3 bars). The song was arranged using principles of pop-jazz composition and employed the technique of reharmonization on the G Natural Minor scale, based on the original version. The melody was preserved, maintaining the common time signature (4/4) with a tempo of 78 BPM to ensure the song's harmony, accuracy, and completeness.

Influence of Directions and Beliefs on Fortunate Directions in The Chortheeographic Design of Thai Classical Danece

Mananshaya Phetruchee — 2025-03-28

This study examines the significant impact of directional beliefs and favorable orientations on the choreography of Thai classical dance. The study looks at how positive orientations, like those shown in the Four-Directional Dance and the change from right to left, affect the planning, performance, and symbolic representation of choreography by looking at how artistic practices and cultural traditions meet. To show how cultural ideas affect the spiritual and aesthetic aspects of Thai classical dance, the study uses qualitative methods such as document analysis, semi-structured interviews with dance experts, and observational studies of ceremonial performances. The findings highlight that favorable orientations significantly influence movement choices, stage configurations, and narrative frameworks in performances. Ritual dances and religious performances, intricately designed with these ideas, convey cultural identity, spiritual importance, and artistic sophistication. Still, strictly following these traditions might make it harder to come up with new choreographies, especially in modern settings that put an emphasis on audience preferences and artistic flexibility. This study promotes a balanced approach to maintaining the relevance and vitality of Thai classical dance, integrating traditional principles with creative flexibility. Practitioners can maintain the cultural history and symbolic significance of Thai dance while accommodating the changing demands of contemporary audiences. This dual strategy preserves the art form's rich heritage while facilitating its ongoing development and global relevance in a dynamic cultural environment.

Home decoration product designing from waste of fisheries sector in Samut Songkhram province, Thailand

Khanin Phriwanrat — 2025-03-28

This article aims to study the cultural capital of Samut Songkhram in order to design a home decoration from waste material in fisheries sector. By studying from related literature reviews and information collecting from Samut Songkhram Provincial Fisheries Office group, experts in local culture in Samut Songkhram and online data base about geography information including analyzing with new product development process, designing concept for research finding result.
The result was found that there is a lot of seafood waste from fisheries sector and a lot of seafood trading in Samut Songkhram province. The researcher has selected a shrimp shell to minimize the waste and develop it into new value-added product. It was analyzed using innovation in the waste material processing along with production guidelines inspired by geography information, logo and slogan of Samut Songkhram province to design a variety of home decoration that imply to a cultural identity of the province.

Writing a research article of Doctoral students, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Kanyanee Phuangsua — 2025-03-28

This study aimed to study of writing a research article of Doctoral students, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. The samples of this study were 34 students from Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University obtained from a calculation by using the formula of Raosoft (2004). One out of Suan Sunandha Rajabhat Universities were selected by convenience sampling method. The research instrument was the questionnaires. The data from the questionnaires was analyzed by using descriptive statistics such as average. The findings showed that the top three structures of the most spending time writing a research article was 1. Introduction (x =4.97), 2. Discussion/Conclusion) (x= 4.50), and 3. Research Methodology) (x= 4.79). Moreover, the top three structures of the moderate spending time writing a research article was 1. Recommendation (x = 2.08), 2. References (x = 3.18), and 3. Results (x = 3.29).

Fashion Design Influenced By The Architecture of Wat Phra Chetuphon Wimonmangkalaram Ratchaworamahawihna

Tuenta Pornmuttawarong — 2025-03-28

This research aims to create contemporary fashion design inspired by the corner stupas of Wat Phra Chetuphon Wimonmangkalaram Ratchaworamahawihna. The objective is to analyze architectural elements of the corner stupas and develop them into fashion design concepts. The research employs qualitative methodology, including field studies, document analysis, and design experimentation. The result is a collection of five women's wear designs that reflect the beauty of the stupas' tapered forms and repetitive tiered structures through layered silhouettes, overlapping elements, and pleating techniques that capture the grandeur of Thai architecture.

Artistic Reflections of Urban and Rural Structures

Pisit Puntien — 2025-03-28

Urban and rural structures represent distinct but deeply interconnected dimensions in the context of human settlement. This paper aims to study and analyse the symbolic and practical relationships reflected in the artwork, specifically the acrylic on canvas painting Inside the City–Outside the City. It also aims to explore the interactions between urban expansion and rural resilience and to provide a new understanding of the interdependence and influence of the two spaces through an artistic perspective. This study aims to reflect on the structural and symbolic dimensions of the urban and rural environments as represented in the painting Inside the City–Outside the City. By analysing the composition of the artwork and its symbolic significance, the research seeks to gain a deeper understanding of the connections and differences between urban and rural spaces. The painting uses bright colours, abstract patterns, and multi-layered surface construction to convey the essence of both spatial perspectives. The comparisons presented in the artwork help to understand the differences and similarities between these two types of spaces. This study applies fieldwork methodology to link artistic interpretation with social and spatial analysis. The results of the analysis reveal a dynamic interaction between the process of urban expansion and rural resilience. The findings highlight the interdependence and influence between urban and rural spaces. This article aims to contribute to the discussion and create new perspectives on such spatial relationships, with illustrations as an important foundation for presenting these ideas.

Guidelines for developing academic information management between internal departments for graduate students Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Sasanant Rattanapornpisit — 2025-03-28

Factors Affecting Graduate Student’s Graduation According to Criteria of System Organization in Educational Institution From the analysis of problems and obstacles to the work of academic data management, it resulted in the survey of the development guidelines and the solutions to the problems that arise from the work. In order to use those factors to analyze the development guidelines for academic data management between internal units of graduate students, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, to apply the guidelines for systematic promotion. This research aims to study the development guidelines for academic data management between internal units of students systematically. To the guidelines for work that indicate the quality and academic standards of graduate education management. The research applied qualitative research methods. Through the analysis of data collection, basic principles of academic documents, surveying the current situation of students’ academic documents, data collection techniques, academic document preparation, knowledge management systems, and access to knowledge of internal units, observing research and collecting guidelines for the development of data management between internal units. And using the literature research method to analyze data resources of the academic document creation process, document management system development, and resources of students’ academic documents as guidelines for development and analysis of problems that the unit should pay attention to. The research results found that creating a data management guideline to promote data management by drafting the educational management guideline from documents and analyzing the appropriateness of the feasibility of developing a document management system. By improving the knowledge of data into the information system to be consistent and appropriate for application in the work of personnel to the development of the curriculum and competence of the operators to be efficient, consistent with academic standards, beneficial for international students who will come to study and reduce the number of graduations that do not meet the criteria, resulting in the quality and academic standards of graduate education management, Bachelor of Fine Arts Program, Visual Arts and Design, Suan Sunandha Rajabhat University.

Innovation of Knit Fabric from Hemp Fiber Blended with Filagen Fiber

Suwit Sadsunk — 2025-03-28

This research aims to study the development and innovation of knit fabric made from hemp fiber blended with Filagen fiber, which is a material with potential applications in the textile industry. The main objective is to investigate and develop the production process of knit fabric from these two materials, as well as to evaluate the physical properties of the resulting fabric, such as strength, elasticity, and durability. Additionally, the study explores the design approaches for various products, such as clothing and fashion lifestyle products, along with the environmental impact assessment of the knit fabric production process. The research findings reveal that blending hemp fiber with Filagen fiber enhances the fabric’s strength and durability, making it suitable for use in fashion products that require high flexibility and resilience. This study is significant in promoting the use of natural materials in the development of the textile industry while also reducing the environmental impact of synthetic material production.

The Adaptation of Fashion Business through Sustainable Visual Merchandising & Display (VMD) and Omnichannel Strategies in the Digital Era

Siratcha Samleethong — 2025-03-28

This research investigates the adaptation of fashion businesses to the digital era through sustainable visual merchandising and display (VMD) and omnichannel strategies. ธhe study aims to identify sustainable VMD practices, analyze the integration of omnichannel approaches, and evaluate their impact on business performance and customer engagement. A mixed-method approach was employed, combining qualitative and quantitative research. data collection included interviews with 10 fashion company professionals, case studies of 3 sustainable fashion brands, and an online survey of 100 consumers.
Key findings indicate that sustainable VMD practices, such as the use of recycled materials, energy-efficient lighting, and virtual displays, enhance brand reputation while aligning with environmental goals. Omnichannel strategies, including seamless online-offline integration and personalized digital tools like AR/VR, significantly improve customer experience and retention. These approaches collectively boost sales and operational efficiency, although challenges, such as high implementation costs, were identified.
This study provides actionable insights into sustainable and innovative strategies for fashion businesses to thrive in the competitive digital era.

Creating Alternative Materials from Lime Peels

Noppadon Sangwalpetch — 2025-03-28

The purpose of this research is to experiment with the processing of lime peel for use as a substitute material in design. There are three steps to conduct research: studying data from research papers; experimenting on processing lime peels for use as alternative materials and applications for creative designs. The results of the research showed that the lime fruit When cut transversely, the wall of the fruit is divided into 3 layers: the exocarp is sticky, thick, and has oil glands; the mesocarp is thin, resembling a mitten or white pulp; and the endocarp is soft and consists of many small sacs and water inside. In addition to being nutritious and rich in nutrients, especially vitamin C, and having antibacterial potential, there are also fibrous components, which are abundant in the middle skin wall with white pulp, which can be processed by the process of making mulberry paper. The resulting material will look like a translucent sheet. It has a unique color and texture from the fibers, but it is hard, similar to animal leather materials, which, from these properties, is applied as a substitute material for leather in the art of stamping leather. It is also a guideline for the efficient use of resources. It can reduce the use of natural resources and reduce the amount of waste. It is also an environmentally friendly material by combining the knowledge and wisdom of making paper and creativity to solve waste and environmental problems.

Si Kasathriya Dern Dong: A creative musical work in the form of a choral

Yutakorm Sarikkaganon — 2025-03-28

This research is a creative music project with the objective of composing the song "Si Kasathriya Dern Dong" in a choral format. The creator has studied the lyrics, melody, and structure of the original "Si Kasat" song. The concept involves rearranging " Si Kasathriya Dern Dong " by blending elements of the traditional Thai "Lae" song melody with Western choral singing techniques. This creative work retains the original structure of the "Lae" melody and connects the sections using a refrain, ensuring continuity and cohesion in the melody.
From the composition and arrangement of " Si Kasathriya Dern Dong " it is found that the song has a total of 127 musical sections. The song is a ballad that narrates the "Vessantara Jataka" and consists of 13 chapters. The specific arrangement of " Si Kasathriya Dern Dong" in choral form corresponds to Chapter 4, titled "Vannapa Vesana," which translates to "The King Walks." The arrangement follows a structure similar to the Rondo form, consisting of: 1) Introduction, 2) Narrative, 3) Refrain. The song is composed and arranged using principles of harmony based on Western music theory, in the key of D minor, with alternating slow and fast tempos throughout the piece.

A Study on the Problem of Late Course Registration Among Undergraduate Students in the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Autchara Seeladlao — 2025-03-28

A Study on the Problem of Late Course Registration Among Undergraduate Students in the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. This study aims to examine the issues surrounding late course registration among undergraduate students in the Faculty of Fine and Applied Arts at Suan Sunandha Rajabhat University. The objectives are to identify the current problems related to late course registration and to explore potential approaches for improving the registration process for undergraduate students in the faculty. The findings of the research can serve as a practical guideline for academic service staff in the Faculty of Fine and Applied Arts, providing insights into ways to enhance their work processes. The study focuses on students who request late course registration, particularly those who submitted formal requests for late registration in the academic year 2023. The research tools employed include a review of approved late registration request forms, with data analyzed using frequency and percentage metrics. This information offers valuable recommendations for addressing and mitigating issues related to late course registration in the future.

Upcycling Fabric Waste into Eid Festival Lanterns: Ecological Design in a Circular Economy Paradigm

Nichanant Sermsri — 2025-03-28

This research paper presents the study and development of decorative lanterns from fabric scraps for the Eid Festival, focusing on integrating sustainable design concepts with Islamic art and culture. The research was conducted within the framework of environmentally friendly product design, combined with the study of Muslim community cultural identity. The research process began with examining various fabric scrap properties and developing appropriate patchwork techniques, through experimentation with diverse design forms, resulting in prototypes that achieve both aesthetic appeal and functional requirements. The findings demonstrate the feasibility of developing valuable products from waste materials while maintaining craftsmanship and cultural significance. This research proposes key future research directions, including technological development for enhanced production efficiency, digital technology application in pattern design, market research to expand environmentally conscious consumer segments, and new product development utilizing textile waste materials.

Trends in Thai Performing Arts Senior Project by Suan Sunandha Undergraduate Students in the Digital Era

Ratiphat Siriphong — 2025-03-28

The digital era has significantly influenced Thai performing arts, particularly at the undergraduate level, where Thai Dance Senior projects enhance creative skills and reflect cultural identity. This study examines the Thai Dance Senior projects process of Thai Performing Arts students at Suan Sunandha Rajabhat University, focusing on creative design, interpretation, and conceptual frameworks integrating traditional Thai dance with contemporary trends. Data were collected through interviews, content analysis, and performance observations (2017–2024), alongside feedback on digital media performances. Findings reveal that thesis topics increasingly address social issues and cultural identity, including reinterpretations of Thai literature, cultural diversity, and gender roles, particularly for women and LGBTQ+ communities. Topics linking Thai performing arts with digital innovations are also prominent. Students skillfully apply technology, such as projection mapping for dynamic backdrops, and blend Thai and Western music to appeal to modern audiences. Choreography and costumes are modernized while preserving traditional elements. Storytelling aligns with societal changes, including historical narratives with social themes, emphasizing relatable topics like gender equality and cultural diversity. These projects demonstrate students’ adaptability and creativity, leveraging digital tools while maintaining the essence of Thai heritage. To sustain the growth of Thai performing arts in the digital age, curriculum development, resource support, and online platforms for showcasing works are essential.

Factors influencing the decision to study for a bachelor's degree Music Department, Suan Sunandha Rajabhat University

Rungkiat Siriwongsuwan — 2025-03-28

This research aimed to study the factors that are important to the decision to study for a bachelor’s degree in music of Suan Sunandha Rajabhat University students.
A questionnaire was created using Google Form and distributed to students by distributing it in the LINE group of all music students. A total of 76 sets of questionnaires were received, representing 100 percent of the total number of questionnaires. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. In conclusion, the majority of the sample were male (76.32%), 19 years old (72.37%), living in the central region, having (42.11%) a high school diploma (90.79%), a GPA of 2.51-3.00 (47.37%), graduating from a government school (81.58%), choosing to study as a major instrument, electric guitar (36.84%), and having a family occupation as a private company employee (31.58%), and having an average income of 10,001 - 20,000 baht (51.32%). They learned about the recruitment news from the guidance activities the most (43.42%).
The results of the research found that the factors that influenced the decision to study for a bachelor's degree were generally at a high level. Including confidence in the cost of education and personal factors, average (4.69), university location (4.58), university image (4.56) and curriculum (4.54). The results of the study concluded that opinions on factors influencing the decision to study at the bachelor's degree level, when classified by gender, age, place of residence, parent's occupation, family income, and decision to study at the bachelor's degree level in Western music, major in music, of Suan Sunandha Rajabhat University students.

News Perception Behavior Via Line Official Account of Personnel of The Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Pattraporn Sodsangchun — 2025-03-28

The purposes of this research were (1) study the news perception behavior via LINE official account of personnel of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University (2) study the factors of news perception behavior via Line Official Account of personnel of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University (3) study the news perception behavior via Line Official Account of personnel of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University.
The population used in this study were personnel from the Faculty of Fine and Applied Arts. Both academic and academic support who received news via the Line Official Account, totaling 50 people, used to collect data with questionnaires and statistics used to analyze data such as percentage, mean and standard deviation.
According to the study :
1. The format of the message or media used to communicate via Line Official Account affects the level of interest in receiving news.
2. The Factors related to popularity of application usage affect behavior in receiving news and accessing via Line Official Account.
3. The Factors related to date and time affect accessing LINE Application to receive news and public relations via Line Official Account.
4. Individual characteristics cause behavior in receiving news via LINE Application (Line Official Account) to be different.

Awareness of financial rules, regulations and criteria related to project management by personnel of the Faculty of Fine Arts, Suan Sunandha Rajabhat University

Autjira Songjan — 2025-03-28

This research aims to study and compare the perception of financial rules, regulations, and criteria related to project implementation of personnel of the Faculty of Fine Arts, Suan Sunandha Rajabhat University, classified by personal factors: gender, age, education level, position, work experience, number of times of project implementation/year, and type of project. The aim is to study the relationship between the channels of perception, problems and obstacles in project implementation, self-help and organization, and the perception of financial rules, regulations, and criteria related to project implementation. The instrument used for data collection is a questionnaire. The sample group used in the research is 60 personnel of the Faculty of Fine Arts, Suan Sunandha Rajabhat University. The statistics used for data analysis are percentage, mean, and standard deviation. The statistics used for hypothesis testing are t-test and F-test. In case of statistically significant differences, the differences will be examined by pairs using the LSD (Least Significant Difference) method. The relationship is analyzed using the Pearson's product moment correlation coefficient.
The research results found that:
1. Faculty of Fine Arts personnel, Suan Sunandha Rajabhat University, had a moderate level of awareness of the rules, regulations, and financial criteria related to project implementation.
2. A comparison of the awareness of the rules, regulations, and financial criteria related to project implementation of the Faculty of Fine Arts personnel, Suan Sunandha Rajabhat University, classified by personal variable factors, including gender, age, education level, position, work experience, number of times of project implementation/year, and type of project, found that:
2.1 Personnel of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, categorized by gender, educational level, position, work experience, and the number of projects organized per year, do not differ in their overall perception of financial regulations, rules, and criteria related to project organization.
2.2 Personnel of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, categorized by age and types of projects previously organized, significantly differ in their overall perception of financial regulations, rules, and criteria related to project organization at the 0.05 statistical significance level.

3. Channels of awareness, problems, and obstacles in project implementation, and assistance from oneself and the organization were positively related to their awareness of the rules, regulations, and financial criteria related to project implementation at a statistically significant level of .01.

Personnel Management and Performance Motivation of Academic Support Staff at the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Kingkan Sornnuwat — 2025-03-28

The study titled “Personnel Management and Performance Motivation of Academic Support Staff at the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University” aims to explore the relationship between personnel management and performance motivation among academic support staff at the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. Human resource development is deemed a core element of organizational growth, as personnel play a decisive role in the success of any institution. Personnel management serves as a critical mechanism for advancing the university’s core missions in alignment with its strategic development plans.
Performance motivation has a profound impact on both organizational success and individual job satisfaction. Motivated personnel are more likely to work efficiently, enhancing their knowledge and skills while aligning with the university's goals and policies. Recognizing that human resources are the most valuable assets of the Faculty of Fine and Applied Arts, this study emphasizes fostering knowledgeable, competent, and capable staff who can contribute to the university's continuous progress. Additionally, motivation in the workplace not only drives efficiency and achievement but also fosters a sense of fulfilment and morale among staff. The faculty prioritizes creating an environment where staff are encouraged to grow in their careers, improve their skills, and uphold ethical and moral standards in their work.

Innovative Learning Knowledge of Wat Thepthidaram Worawihan from Electronic Print Media Design

Nawaporn Srisarankullawong — 2025-03-28

The research on the design of electronic printed media for the knowledge of Wat Thep Thida Ram Worawihan is a combination of printed media and technology in present. It presents content that the identity and image of Wat Thep Thida Ram Worawihan as an important cultural tourism.
The aim of this research is to study and gather information related to the history of Wat Thep Thida Ram Worawihan and to design forms and processes of electronic printed media, leading to the creation of innovative communication methods to promote tourism. This field research collects data and studies various pieces of information for design purposes, then summarizing the results to find design guidelines and evaluate the outcomes.
The analysis of the collected data shows that electronic learning media plays a significant role in both classroom learning and lifelong education. The design concept is inspired by the colors of deities, based on the unique characteristics of the paintings, sculptures, and architecture of Wat Thep Thida Ram Worawihan and minimal art. This is carried out through the design of a prototype electronic printed media knowledge book consisting of one e-book.
The conclusion of the research indicates that the design of electronic printed media knowledge for Wat Thep Thida Ram Worawihan is at a high level of satisfaction, effectively presenting knowledge communication that reflects the identity and image of the organization.

Factors affecting the performance of personnel in the Visual Arts and Design program at the Doctor of Philosophy, Faculty of Fine Arts, Suan Sunandha Rajabhat University

Chat Sukarin — 2025-03-28

From the analysis of problems and obstacles affecting work in the research process. Resulting in education research research on managing the research process in the Doctor of Philosophy program Department of Visual Arts and Design Suan Sunandha Rajabhat University. The objective is to develop guidelines for efficient research work and reduce work time. Using qualitative research and applied research methods, from collecting data from a survey of academic documents of students in the course, studying the basic principles of academic documents, recording the results of research writing and articles throughout the process. The results of the research found that developing a systematic research process reduces problems and obstacles and can increase the efficiency of research work. And reduce the time of work As a result, the quality of the work meets the standards set by the Doctor of Philosophy program. Department of Visual Arts and Design Suan Sunandha Rajabhat University has set. Suggestions from case studies In each section of work, you should plan and determine the duration of work. It should also be completed within the specified time period. So that there will be no delays and it will be completed according to the planned plan. You should study and research current information to be consistent with academic standards. And it is beneficial for international students who will come to study.

Guidelines for Developing Student Activity Organization in the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Aorakanjit Suk-imcharoen — 2025-03-28

The development of student activities in the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, aims to explore ways to enhance activities that are of high quality and appropriate to the educational context of the faculty. The focus is on promoting key skills for students, such as artistic skills, creativity, teamwork, and the development of management abilities, as well as preparing them for entering the job market in the future. This research employs a survey method to gather data from a sample group of students, faculty members, and staff through questionnaires and interviews to collect opinions and suggestions on activity management in the faculty. The results of the study indicate that the development of activities in the fields of art and culture should receive support in terms of resources and systematic coordination in order to create diverse and valuable learning experiences for students. Furthermore, there should be activities focused on developing skills in management and presenting artistic works, to enhance the students' potential to effectively compete in the modern world.

Creating the Thai Music: Rabam Nakkharat

Pramot Teangtrong — 2025-03-28

The creation of the Thai music "Rabam Nakkharat" aims to explore beliefs and cultural practices associated with the mythical serpent Naga and to compose a suite of traditional Thai music. The compositions include both double and single rhythmic patterns, accompanied by the Thai drum (Taphon) to emphasize the two-beat structure. Performed by a piphat ensemble with soft mallets, the music draws inspiration from myths and beliefs, interwoven into traditional melodies that portray the beauty of culture and reverence for Naga. The composition reflects the elegant motion of Naga in water, merging the majestic and powerful aspects of nature through its rhythmic and melodic structure. The melodies are designed to depict the graceful and distinctive characteristics of Naga, including fluid and gentle movement. The double rhythmic pattern conveys conciseness and sweetness, while the single rhythmic pattern brings liveliness and excitement, enhancing the audience's emotional engagement.

Women As Flowers

Natsuree Techawiriyataweesin — 2025-03-28

The painting series "Women as Flowers" portrays the beauty, gentleness, and hidden strength within women through the symbolism of flowers. These natural elements represent the diversity of colors, shapes, and cultural meanings. This particular piece is an acrylic painting that conveys the feelings and emotions of women in various dimensions, from happiness and sadness to dreams and hope. The work aims to foster an understanding of the value of women, not only in external beauty but also in the depth of their emotions, thoughts, and inner strength. Moreover, it reflects the roles of women in society, likening them to flowers that can grow and bloom beautifully in all circumstances.
The creative process behind this painting series has the objective of exploring the unique artistic approach in visual arts, following these steps: (1) Addressing social issues and values regarding the perception of women's beauty. (2) Examining the influence of artistic expression and dissemination through exhibitions.

Study of important indicators for internal educational quality assurance Course level Faculty of Fine and Applied Arts . Faculty of Fine and Applied Arts. Suan Sunandha Rajabhat University

Chadchanyarnith Thanasiriyurus — 2025-03-28

The study titled "An Investigation of Key Indicators for Internal Quality Assurance at the Program Level: Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University" aims to examine the key indicators for implementing internal quality assurance at the program level. Additionally, it seeks to develop key indicators for internal quality assurance at the program level within the Faculty of Fine and Applied Arts.The findings revealed that the study of key indicators for implementing internal quality assurance at the program level within the Faculty of Fine and Applied Arts involves a five-step process: Establishing a Quality System Quality Control Monitoring and Auditing Quality Evaluation Quality Development The internal quality assurance process comprises six key components: Standards Supervision Graduates Students Faculty Members Curriculum, Teaching and Learning, and Student Assessment Learning Support Resources. Standards Supervision (Component 1) must align with the curriculum standards, the National Qualifications Framework for Higher Education, and other relevant criteria. It includes one indicator whose specific criteria depend on the degree level. If any criterion is not met, the program is considered "non-compliant" or "below standard," receiving a score of "zero." Programs meeting all criteria are deemed to comply with the established standards. Quality scores for the program are then assessed across Components 2–6.

Thai Performing Arts and AI: Academic Applications

Manissa Vasinarom — 2025-03-28

This research article aimed to study the relationship between Thai performing arts and artificial intelligence (AI) within academic contexts, focusing on the potential of AI for scholarly applications in the field of Thai performing arts. Using a mixed-methods approach with descriptive analysis. The result that the study identifies seven dimensions of this relationship: meaning, form, elements, content, essence, roles, and transformation. Academic applications of AI are categorized into three types: documentation, practical implementation, and presentation. AI serves as a tool for communication, research, processing, analysis, synthesis, recording, editing, presentation, creation, and dissemination. The study proposes four main approaches to AI usage: (1) preservation, (2) development, (3) transmission, and (4) restoration, along with two additional applications: (5) cross-disciplinary use in other professional fields and (6) evidence-based referencing. Challenges in AI application include limitations in data repositories, language barriers, issues with AI commands, and difficulties in selecting appropriate AI tools for specific tasks. The research highlights the importance of a foundational understanding of Thai performing arts, awareness of AI tool limitations, and rigorous verification of AI-generated results to enhance the effectiveness of AI in academic work related to Thai performing arts. This study emphasizes the role of AI in advancing scholarly research, improving educational practices, and preserving the cultural heritage of Thai performing arts. By addressing challenges and proposing viable applications, the research contributes to the ongoing integration of AI into the academic study and preservation of Thai performing arts.

Study of the problem of reporting the performance of Suan Sunandha Rajabhat University rankings according to the QS Ranking criteria of the Educational Service Division,Faculty of Fine Arts, Suan Sunandha Rajabhat University

Panumas Wadwapee — 2025-03-28

A study on the problem of reporting the performance of Suan Sunandha Rajabhat University's ranking according to the QS Ranking criteria of the Educational Services Division, Faculty of Fine Arts, Suan Sunandha Rajabhat University. Objective 1. To study the problem of reporting the performance of the Suan Sunandha Rajabhat University ranking according to the QS Ranking criteria of the Educational Services Division, Faculty of Fine Arts, Suan Sunandha Rajabhat University. 2. To determine guidelines for collecting and storing data for reporting performance results for driving the ranking of Suan Sunandha Rajabhat University according to the QS Ranking criteria of the Educational Services Division, Faculty of Fine Arts, Suan Sunandha Rajabhat University.
The population used in this study was the heads of 8 departments and those responsible and involved in data collection, Faculty of Fine Arts, Suan Sunandha Rajabhat University. It is used to collect data using questionnaires and statistics used to analyze data include percentage, mean and standard deviation.
The results showed that
Part 1 Results of personal data analysis of 8 department heads and those responsible and involved in data collection, Faculty of Fine Arts, Suan Sunandha Rajabhat University, classified by general data as follows:
1.Gender: It was found that females accounted for 50.00 percent and males accounted for 50.00 percent.
2. Type: It was found that most were academic, accounting for 80.00 percent.
3. Academic position (only for those in the academic field) found that most of them are lecturers, accounting for 62.50 percent.
4. Operational level (only those who are support staff) found that most were at the operational level, accounting for 100 percent.
Part 2 Survey and Indepth Interview, in which the interviewees consisted of the heads of 8 departments and those responsible and involved in data collection, Faculty of Fine Arts, Suan Sunandha Rajabhat University. The summary of the Faculty of Fine Arts university ranking operations can be summarized as follows:
Faculty of Fine Arts University Ranking Operation
Overall, it was at the highest level, equal to 4.65 S.D equal to .444. When considering each item, it was found that there was a clear determination of the person responsible for university ranking at the practitioner level. The faculty has a plan or strategy for collecting ranking data at the department or university level, and collects data in advance, less than 1-2 months before the deadline. And the department has collected data in advance consistently throughout the year, with a value of equal to 4.90, S.D equal to .316, followed by a guideline to promote and support to improve the ranking results of faculties/universities, with a value of equal to 4.70, S.D equal to .483.
Part 3 Suggestions, problems, obstacles, development and improvement guidelines
Problems encountered in the compilation of QS university rankings data and suggestions for resolving them include:
1. The number of academics from foreign universities who have a relationship with the university found that the most researched issues by the respondents were: no issues, accounting for 70.00 percent.
2. The number of students of the organization and the establishment in the 10 target industries (S-curve) that organize joint teaching and learning, found that the most problematic issues of the research questionnaire respondents were: 60.00 percent, including unclear explanation of criteria, 10.00 percent, and others, 10.00 percent.
3. The ratio between the number of teachers and all students found that the issues that the respondents of the research questionnaire had were equal, which were yes and no issues, accounting for 50.00 percent.
4. The number of foreign students who study at the university found that the issues that the respondents of the research questionnaire had were equal, which were yes and no issues, accounting for 50.00 percent.
5. The number of permanent foreign teachers found that the issues that the respondents of the research questionnaire had were equal, which were yes and no issues, accounting for 50.00 percent.

6. The number of international students who came to exchange at the university for at least 1 semester or 45 hours found that the issues that the respondents of the research questionnaire had equal issues, which were yes and no issues, accounting for 50.00 percent.
7. The number of university students who went on exchange at universities abroad for at least 1 semester or 45 hours found that the issues that the respondents of the research questionnaire had equal issues, which were yes and no issues, accounting for 50.00 percent.
8. The number of teachers who have completed a doctorate degree found that the most researched issues among the respondents were: no issues, accounting for 60.00 percent.

The Newbies Consumer Phenomenon in Relation to Design Approach

Pibool Waijittragum — 2025-03-28

This research investigates an intuitive, supportive, and engaging experience that minimizes the barriers to entry designing interfaces and interactions that are accessible to individuals with little to no prior knowledge while fostering confidence and ease of use. The field survey strategy is an appropriate tool for gaining a deeper insight into customer behavior. To initiate a new marketing channel, a sample design process has been favored over non-probability sampling, specifically employing purposive sampling. Consequently, 179 Thai students consented to participate in the study concerning Newbies Consumer segmentation. A questionnaire was employed as the data collection method. The results identified various distinct consumer groups: 1) anti-advertising consumers who prefer direct product experiences through fairs and trade events, 2) price-conscious shoppers who seek bargains at discount venues, and 3) symbolic consumers who are heavily engaged in mobile commerce and social media with entrepreneurial aspirations. 4) anti-advertising consumers who prefer social media and direct sales over traditional marketing channels, 5) price-conscious shoppers who consider cost but are also influenced by brand imagery, and 6) symbolic consumers characterized as discerning "shopaholics" attracted to trendy products and innovative marketing events. 7) anti-promotion consumers who prefer e-commerce and digital payment methods while rejecting traditional advertising, 8) price-conscious shoppers who balance local versus imported brand prices across various retail venues, and 9) symbolic consumers who prioritize brand names for status but remain price-sensitive, favoring imported products while considering local alternatives as acceptable substitutes.

Guidelines for Developing Painting Skills Using the Technique of Imitating Classical Paintings

Cheerawat Wanta — 2025-03-28

This study, titled "Guidelines for Developing Painting Skills Using the Technique of Imitating Classical Paintings," aims to develop technical skills in oil painting and establish learning approaches to aesthetic appreciation and conceptual understanding among second-year students enrolled in the Painting 3 course at the Faculty of Fine Arts, Suan Sunandha Rajabhat University. A qualitative research method was employed, involving classroom observations, semi-structured interviews, and an analysis of student portfolios. The study engaged 28 second-year students in a semester-long program where they imitated masterpieces by artists such as Henri Fantin-Latour, John Singer Sargent, and Camille Corot. The research process included three main stages: theoretical introduction, guided practice, and reflection through critique sessions. The findings reveal that imitation significantly enhanced students' technical skills, particularly in blending, glazing, and layering techniques. Additionally, the practice deepened their appreciation for classical artistry and fostered analytical skills through reflective critiques. Despite challenges like time limitations and varying skill levels, the results underscore the method's value in building foundational artistic competencies. This research contributes to the development of effective pedagogical strategies in art education by demonstrating how classical imitation can bridge historical methodologies with contemporary practices. It offers practical insights for educators aiming to inspire technical mastery and creative exploration among art students.

The motivation in work that affects the performance of academic staff in the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Krittima Wutthilaohapun — 2025-03-28

This research aims to: (1) explore the level of work motivation among academic support staff, (2) investigate the impact of work motivation on job performance within the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, and (3) apply the findings on work motivation to improve management practices. The ultimate goal is to enhance the motivation of academic support personnel at the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. The population and purposive sample group consisted of 26 academic support staff members. The research instrument used was a questionnaire, and data were analyzed using percentage, frequency, mean, and standard deviation. The research findings revealed that work motivation significantly influenced the job performance of academic support staff at the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. Seven factors were found to have a statistically significant impact on job performance at the 0.05 significance level: task achievement, responsibility, salary and welfare, work environment, job security, career advancement, and relationships with colleagues. Overall, job performance was found to be at an effective level, with a performance rate of 79.60%. The findings of this study indicate that staff members have high work motivation, particularly in terms of organizational commitment, creativity, and relationships with supervisors. However, compensation and relationships with colleagues should be improved to enhance morale. The organization should apply these findings to develop personnel management strategies aimed at boosting motivation and improving long-term job performance.

Agro-tourism Supply Chain and Logistics Management in Nakhon Pathom Province, Thailand

Supeeraya Kritsananukoon — 2025-03-28

The objective of this study is to analyze logistics and supply chains linking agro-tourism with the learning community lifestyle in Nakhon Pathom Province, collect information, and provide recommendations on logistics and supply chain development to create a sustainable community. The research instruments included 400 questionnaires distributed to tourists and interviews with representatives from government/private sectors and learning centers/agricultural tourism sites. This study examined nine aspects: information flow, physical flow, financial flow, services at tourist destinations, tourist attractions, agro-tourism in accordance with the community lifestyle, location, personnel, and products. The data were presented in percentages, means, and standard deviations and were statistically analyzed using SPSS.
The results from 400 questionnaires revealed a high level of agreement across all aspects (mean = 3.83, SD = 0.77). When considering each aspect, the highest agreement was found in agro-tourism in conformity with the community lifestyle (mean = 4.17, SD = 0.70), followed by personnel (mean = 4.12, SD = 0.73), and information flow at a moderate level (mean = 3.38, SD = 0.83). From the tourists’ perspective, information related to public relations should be improved to reach a wider audience than currently achieved by government/private sectors. Moreover, information regarding tourist sites/location signs and brochures should be readily available to serve tourists. Such information should align with the relevant government/private agencies and representatives from agro-tourism/learning centers.

The Confirmatory Factor Analysis of Supply Chain Integration, Service Competency, Logistics Flexibility and Supply Chain Performance of Thai Paper Manufacturers

Supamit Srisawat — 2025-03-28

This research aims to study the levels of supply chain integration, service capability, logistics flexibility and supply chain performance of paper manufacturing businesses in Thailand, and to analyze the factors of supply chain integration, service competency and logistics flexibility on the supply chain performance of paper manufacturing businesses in Thailand. The sample was 300 paper manufacturing companies obtained from stratified sampling. The tool was a questionnaire. Statistics used in data analysis included frequency, percentage, mean, standard deviation, confirmatory factor analysis using structural equation models. The research highlights that supply chain integration, service competency, and logistics flexibility significantly influence the performance of paper manufacturing businesses. Key factors include supplier, internal, and customer integration, which drive collaboration and efficiency within the supply chain. Enhancing service competency through trust, responsiveness, and long-term partnerships is essential for maintaining customer satisfaction and operational stability. Logistics flexibility, such as ensuring on-time and in-full delivery, is crucial for meeting customer demands while improving supply chain efficiency. Overall, prioritizing supply chain capabilities and fostering collaborative efforts helps reduce costs, improve quality, and enhance the competitiveness of businesses in the paper manufacturing industry. The findings can provide guidelines for developing and improving the paper manufacturing business in Thailand. For theoretical and suggestions, academics or interested parties can use these findings to conduct additional research to develop logistics and supply chain management in other industries in the future.

How Does Confirmatory Analysis Explore the Factors of Transformational Leadership, Customer loyalty, and Supply Chain Performance of Thailand's Road Logistics Service Providers?

Nongsom Srisawat — 2025-03-28

The objectives of this research are to 1) study the levels of transformational leadership (TRA), customer loyalty (LOY), and supply chain performance (SCP), and 2) analyze the appropriate factors of TRA, LOY, SCP. The sample was 300 Thailand logistics service providers (LSPs), arisen from stratified random sampling. The instruments used in the research were questionnaires. The statistics used for data analysis were frequency, percentage, mean, standard deviation, confirmatory factor analysis using structural equation modeling. The findings revealed that 1) the levels of TRA, LOY and SCP of Thailand LSPs were at a high level, and 2) for appropriate factor analysis results, TRA comprised idealized influence, inspiration motivation, intellectual stimulation, and individualized consideration, LOY consisted of company commitment, company trust, and company satisfaction, and SCP contained reliability, responsiveness, agility, costs, and asset management. For practical recommendation, such findings can be a guideline for LSPs to improve their supply chain performance. For theoretical recommendation, academicians and interested persons can bring the research results to conduct further research on other potential industries and innovative issues as essential factors in logistics and supply chain management.

Factors Influencing Decision Making in Transportation System of ABC Parcel Carriers Company in Chonburi Province

Benjapon Boonlert — 2025-03-28

This study aims to investigate the factors influencing the decision to use the parcel delivery services of ABC parcel Carriers Company in Chonburi province. The research focuses on service quality, the parcel transportation system, decision-making, service selection, and customer trust, which are key components affecting consumer choices. The sample consists of 400 ABC parcel Carriers Company s users in Chonburi, selected using purposive sampling due to the unknown total population. Data collection was conducted through an online questionnaire, and the obtained data were analyzed statistically to assess the relationships between the studied factors. The findings indicate that key factors influencing service selection include ease of use, delivery speed, pricing and value, company reliability, and tracking technology. High-quality customer service and prompt responsiveness to customer needs significantly impact satisfaction and brand loyalty. Furthermore, enhancing the parcel transportation system and improving service quality can strengthen the company’s competitive advantage and foster long-term customer confidence. in the long term.

Factors affecting the decision to select suppliers in the Eastern Economic Corridor (EEC)

Chutinun Klinmahom — 2025-03-28

This article aims to study the factors affecting the decision to select suppliers in the Eastern Economic Corridor (EEC) by reviewing the literature and related research on the issues related to the Eastern Economic Corridor (EEC), the concept and theory of procurement and supplier selection that affect the decision to select suppliers in the Eastern Economic Corridor (EEC). The conceptual framework is defined with the variables of price, service quality and reliability. The dependent variable is supplier selection. Data is collected using a 5-level questionnaire. The statistics used in the research are multiple regression analysis for the decision to select a good quality supplier, which can reduce costs or purchase at a reasonable price and is reliable, and can meet the needs of the business without disrupting or affecting the overall business. Therefore, selecting an efficient and effective supplier will result in more efficient business management and an efficient and sustainable supply chain process.

The Effect of Supply Chain Integration on Supply chain performance of Thailand Aftermarket Auto Parts Manufacturers & Distributors

Jinnicha Boontham — 2025-03-28

Contemporary Thai entrepreneurs face stiff competition in the globalized economy. The improvement of one’s supply chain performance (SCP) can contribute to organizational success. In Thailand, however, SCP of auto parts manufacturers in various industries is not widely measured and needed to be improved. Supply chain integration (SCI) is the factor enhancing SCP. This quantitative research, therefore, aims to study the effect of SCI on SCP to provide entrepreneurs with guidelines in improving SCP of Thai auto-parts manufacturers by SCI. The sample was 342 Thailand auto-parts manufacturers, arisen from stratified random sampling. A questionnaire was used as research instrument. Multiple regression was a statistical technique that used to analyze the data. The results found that supplier, internal, and customer integrations had a positive effect on SCP. These research findings can be used as a guideline for the practical implementation for enhancing supply chain performance by focusing on supply chain integration. Most importantly, the government sector or educational institution can use research findings to give firms in-depth advices, make policies, hold training program, and develop supply chain performance indicators.

The influence of warehouse management of cold storage business on the efficiency of product control in temperature-controlled warehouse for cold storage

Patteya Moonnangpon — 2025-03-28

This research aims to 1) study the level of warehouse management of cold storage businesses, 2) study the level of product control efficiency in temperature-controlled warehouses for cold storage businesses, and 3) study the influence of warehouse management of cold storage businesses on product control efficiency in temperature-controlled warehouses for cold storage businesses. The sample group in this research is 150 warehouse employees of cold storage businesses, and stratified random sampling is used, considering the size of the cold storage business, proportionate to the population of large, medium, small, and retail customers. The instrument used is a questionnaire for data collection. The statistics used for data collection include the mean and multiple regression analysis. The research results found that: Warehouse management of cold storage businesses is found to be at the highest level overall, with the top 3 opinions at the highest level, namely, product disbursement, product layout, and product receiving. 2) Product control efficiency in temperature-controlled warehouses for cold storage businesses is found to be at the highest level overall, with the top 3 opinions at the highest level as follows: Focus on providing warehouse services that are continuously worthwhile, fast and accurate, and using great care. To prevent damage to the products when stored in the warehouse and to use automation systems or technology to help manage to save time and labor, resulting in cost reduction and 3) Warehouse management of cold storage businesses in terms of product layout, product disbursement and product movement/transportation influence the efficiency of product control in temperature-controlled warehouses for cold storage businesses and a fairly high level of relationship.

Factors Affecting Supplier Selection Decisions in the Syrup Production Industry

Prakaydow Inmake — 2025-03-28

This research examines the supplier selection process of syrup producers aiming to investigate the factors influencing decision-making in supplier selection for the syrup production industry. The study reviews relevant literature and research related to service quality and logistics management affecting supplier selection decisions. It employs a conceptual framework with independent variables being service quality and logistics management, and the dependent variable being supplier selection decisions.

Factors affecting the choice of parcel transportation services Parcel carriers in Rayong Province

Somrutai Suksawat — 2025-03-28

This research aims to (1) study the factors of transportation services (7R) that affect the choice of private parcel delivery companies in Rayong Province, (2) study the quality of service that affects the choice of private parcel delivery companies in Rayong Province, and (3) study the behavior of using services that affect the choice of private parcel delivery companies in Rayong Province. This research is a quantitative research using a questionnaire to collect data via Google forms. The sample size of customers who have used the services of general road freight service providers in Rayong Province is 398 people, which were obtained from purposive sampling. The sample size was calculated according to Yamane's formula. Data were analyzed using the mean and standard deviation. The results of the research found that the overall opinion on the quality of service that affects the choice of private parcel delivery companies in Rayong Province is at a high level. Keywords: Service quality, Service selection, 7Rs transportation

The Customer Satisfaction of Parcel Express Company Rayong Province, Thailand

Thitaphorn Uragate — 2025-03-28

This research on customer satisfaction with Flash Express delivery services in Mueang Rayong District, Rayong Province, has the following objectives: (1) To examine customer satisfaction with Flash Express delivery services in Mueang Rayong District, Rayong Province; (2) To analyze the impact of service marketing mix factors (7P’s) – product, price, place, promotion, people, process, and physical evidence – on customer satisfaction; and (3) To study service quality factors affecting customer satisfaction, including reliability, assurance, tangibility, empathy, and responsiveness. The study results indicate that (1) variations in service marketing mix factors (7P’s) may influence customer satisfaction with Flash Express delivery services in Mueang Rayong District, Rayong Province; and (2) differences in service quality factors may also impact customer satisfaction with Flash Express delivery services in Mueang Rayong District, Rayong Province.

Factors and logistics activities affect the efficiency of the transportation process within the Eastern region

Tunyaporn Phusak — 2025-03-28

This research aims to: 1) investigate the logistics factors that affect the efficiency of the goods transportation process in the Eastern region, and 2) examine the logistics activities that influence the efficiency of the goods transportation process in the Eastern region. A questionnaire was distributed to a sample of 400 employees working in transportation companies across the Eastern region, with 50 participants from each province, including Prachinburi, Sa Kaeo, Chachoengsao, Samut Prakan, Chonburi, Rayong, Chanthaburi, and Trat.
The multiple regression analysis of logistics activities affecting transportation efficiency in the Eastern region shows that organizational factors account for 60.0% (R² = 0.600) of the variance in employees' overall performance, with statistical significance at the 0.001 level. Further analysis, using multiple regression, revealed that logistics activities explain 61.4% of the variance in transportation efficiency (R² = 0.673), with statistical significance at the 0.001 level. The logistics activities that significantly impact the efficiency of the transportation process in the Eastern region include service quality, transportation, warehouse location selection, and inventory management.

Factors Affecting Work Performance Efficiency of Employees at ABC Company, Sattahip Branch

Pattamapon Phiwpan — 2025-03-28

This research aimed to (1) study the level of work efficiency of employees of ABC Company, Sattahip Branch (2) study the factors affecting the work efficiency of employees of ABC Company, Sattahip Branch (3) compare the work efficiency of employees of ABC Company, Sattahip Branch classified by general data. The sample group was calculated using Yamane's formula into 30 similar groups and 122 samples by convenience sampling. The questionnaire was used to collect data via Google Forms. The statistics used for data analysis included percentage, mean, standard deviation, alpha coefficient, one-way analysis of variance, and multiple regression analysis. The results of the research found that the work efficiency of employees of CP Extra Public Company Limited, Sattahip Branch was at the highest level. Work achievement had the highest mean, followed by creative and challenging work characteristics and work processes. The results of the comparison of employee work efficiency classified by general data showed that gender, age, education level, status, department, and working period had different work efficiency, but were not statistically significant. Internal organizational factors and strategies had a statistically significant effect on employee work efficiency at the 0.05 level and ability It has a statistically significant effect on employee performance at the 0.001 level. Motivational factors for work, challenging and creative work characteristics have a statistically significant effect on employee performance at the 0.05 level. Career advancement has a statistically significant effect on employee performance at the 0.01 level. Work success has a statistically significant effect on employee performance at the 0.001 level.