INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN HOKKAIDO 2024
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024
<p><strong>INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN HOKKAIDO 2024</strong><br>Hokkaido, Japan<br>25 – 28 March 2024</p> <p> </p> <p>ICBTS 2024</p> <p><br>Organized by<br>ICBTS Conference Center & IJBTS International Journal of Business Tourism and Applied Sciences</p>ICBTS INTERNATIONAL MULTIDISCIPLINE RESEARCH CONFERENCE WORLDWIDEen-USINTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN HOKKAIDO 2024Introduction Book
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1219
Asst.Prof.Dr. Chayanan
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2024-03-282024-03-28CLASSIFICATION OF UNDERGRADUATE STUDENTS’ ADAPTABILITY LEVELS IN HYBRID LEARNING USING MACHINE LEARNING TECHNIQUES
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1222
<p>This research investigated the adaptability levels of undergraduate students in hybrid learning environments using machine learning techniques. This research study was aimed to identify crucial factors influencing adaptability and assess the effectiveness of three distinct algorithms: Decision Trees, k-Nearest Neighbors (k-NN, k=3), and Naive Bayes. Comprehensive student data encompassing behaviors, adaptivity levels, and demographic information was analyzed to predict adaptability levels. The Decision Tree algorithm provided a foundational understanding but exhibited limitations in predicting higher adaptability, likely due to overfitting. The k-NN algorithm surpassed others, achieving the highest overall accuracy of 74.80% and demonstrating particular strengths in identifying moderate adaptability levels. This success can be attributed to its ability to recognize subtle similarities among data points, a crucial feature for analyzing nuanced hybrid learning experiences. However, k-NN faced challenges with imbalanced data, as evidenced by a lower recall for high adaptability levels. The Naive Bayes algorithm, despite its lower overall performance, offered valuable insights into the role of feature interdependencies. The study concludes that k-N’s localized pattern recognition provides a more accurate reflection of student adaptability in hybrid learning contexts, highlighting the importance of contextual and relational data analysis.</p>Chutikarn SriviboonNutthapat KaewrattanapatMartusorn KhaengkhanJarumon NookhongSittichai Pintuma
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2024-03-282024-03-2818READINESS FOR THE HYFLEX INSTRUCTIONAL MODALITY IMPLEMENTATION
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1223
<p>The HyFlex instructional modality presents a transformative approach to education, blending in-person and online learning to accommodate diverse student needs. This study aims to define and evaluate a framework for assessing the readiness of educational institutions to implement the HyFlex modality. Through a Delphi method, consensus was sought from 17 educational technology experts on key readiness components, spanning Technology and Infrastructure, Faculty Proficiency and Training, Institutional Support and Policies, Student Readiness and Engagement, and Ongoing Evaluation and Feedback. The results revealed high expert agreement on the necessity of robust technological infrastructure, comprehensive faculty development, supportive institutional policies, student engagement strategies, and continuous improvement mechanisms. Statistical analysis yielded high mean scores, predominantly at or above 4.94, and consistently maximum quartile scores, with a standard deviation not exceeding 0.24, indicating a significant expert consensus. These findings provide a validated readiness framework for institutions considering HyFlex implementation, underscoring a multi-dimensional approach that is strategic, systemic, and responsive to the educational ecosystem's diverse constituents.</p>Nuntiya NoichunNutthapat KaewrattanapatMartusorn KhaengkhanNapasri SuwanajoteJarumon NookhongSittichai Pintuma
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2024-03-282024-03-28918EFFECTIVENESS OF SENTIMENT ANALYSIS FROM OPINIONS USING GENERATIVE AI: A CASE STUDY OF THAI UNDERGRADUATE STUDENTS’ COMMENTS IN ON-DEMAND LEARNING SYSTEMS
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1224
<p>This research investigates the effectiveness of Generative AI in conducting sentiment analysis on comments from Thai undergraduate students in an on-demand learning system. By designing and applying a novel methodology, the study examines the alignment between human expert sentiment classification and Generative AI predictions. A dataset of 200 comments was analyzed, with sentiments categorized into positive, negative, and neutral classes by both language experts and an AI model, specifically utilizing the capabilities of ChatGPT from OpenAI (gpt-3.5-turbo). The accuracy and efficiency of the AI’s sentiment classification were evaluated using a Confusion Matrix, which revealed an overall accuracy of 73.63%. The results indicated a high level of precision in the positive and negative categories but highlighted discrepancies in the neutral category, underscoring the nuances and challenges inherent in automated sentiment analysis. These findings contribute to the field of AI-driven sentiment analysis by demonstrating both the promise and complexities of utilizing Generative AI in educational settings.</p>Nutthapat KaewrattanapatJarumon NookhongMartusorn KhaengkhanNapasri SuwanajoteSittichai Pintuma
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2024-03-282024-03-281926AUGMENTED REALITY-ENHANCED DIGITAL LEARNING PLATFORM FOR ENHANCING LEARNING: A CASE STUDY OF INFORMATION SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1225
<p>This research aimed to achieve three primary objectives: 1) design and develop a digital learning platform enhanced with Augmented Reality (AR) technology to enhance student learning, 2) assess the effectiveness of the AR-enhanced digital learning platform through expert evaluations, and 3) evaluate student satisfaction with the AR-enhanced digital learning platform. The study employed the ADDIE Model and focused on undergraduate students majoring in Information Science. The research involved a sample of 41 first to fourth-year Information Science students. The evaluation methods included statistical analysis using mean, standard deviation, interquartile range (IR), and quartile deviation (QD). The results indicated high effectiveness of the digital learning platform, as assessed by experts (Mean = 4.64, S.D. = 0.02, IR<=1, and QD<=0.0), and high satisfaction among students (Mean = 4.62, S.D. = 0.78, IR<=1, and QD<=0.0).</p>Jarumon NookhongPhachaya ChaiwchanNutthapat KaewrattanapatNatcha WattanaprapaWichuda KunnuSujitra Aomwongprem
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2024-03-282024-03-282734STRATEGIC SLP APPLICATION FOR ENHANCED GRASS STOCKPILING: A BLOCK PLANT LAYOUT APPROACH IN THAILAND
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1226
<p>This research addresses the challenges of inventory management and grass stockpiling efficiency in the context of grass broom production. While maintaining an inventory is crucial for business, it poses liquidity and cost concerns, particularly under inefficient logistics and long-distance management. The seasonal nature of grass harvesting further complicates the scenario, necessitating strategic storage and layout planning. The study explores the application of Systematic Layout Planning (SLP) principles to optimize the plant layout for grass stockpiling in Thailand. SLP is chosen for its proven effectiveness in enhancing operational efficiency, reducing costs, and improving workplace safety. The research involves a comprehensive methodology, integrating SLP principles, reviewing key plant layout considerations, and utilizing Arena Simulation for layout refinement. The proposed Block Plant Layout, derived from relationship analysis, becomes a valuable tool for designing a strategic and efficient plant layout. This research aims to provide insights into enhancing grass stockpiling efficiency, considering factors such as space utilization, cost-effectiveness, and responsiveness to customer demands. The Block Plant Layout serves as a practical guide for future layout considerations, optimizing workflow and efficiency within the grass broom production process.</p>Sittichai PintumaKomson SommanawatMartusorn KhaengkhanNutthapat KaewrattanapatJarumon Nookhong
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2024-03-282024-03-283544CULTIVATING ACADEMIC SUPPORT STAFF ENGAGEMENT IN AN INNOVATIVE COLLEGE OF MANAGEMENT
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1227
<p>This research aims to explore the factors influencing organizational commitment among academic support staff at the College of Innovation and Management, and to identify strategies for fostering this commitment. Utilizing a stratified random sampling method, the study surveyed 28 academic support staff members from Rajabhat University Suan Sunandha, with a 5% margin of error and 95% confidence level. The majority of respondents are female (68.79%), primarily aged 31-40 years (46.4%), with most holding a master's degree (70.8%) and being single (58.4%). Notably, 40.4% are operational-level employees, with the majority having 6-10 years of service. The study identifies key strategies for creating organizational commitment, which include developing a stable and progressive organizational atmosphere, enhancing efficient work environments and systems, and promoting opportunities for personal and professional growth. These strategies aim to cultivate a sense of security and stability, motivate long-term commitment, and foster workplace satisfaction through a supportive atmosphere and continuous improvement. Furthermore, the study emphasizes the importance of nurturing a culture of organizational commitment by leveraging knowledge from internal and external learning opportunities, adhering to organizational policies, and encouraging ongoing innovation in work practices.</p>Namthip KleebbuabanNatnichar KleebbuabarnSakul Jariyachamsit
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2024-03-282024-03-284550DEVELOPMENT OF INSTRUCTIONAL MEDIA FOR GENERAL EDUCATION COURSES: ENHANCING PUBLIC AWARENESS OF THE DEPARTMENT OF GENERAL EDUCATION
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1228
<p>This research study focuses on the development of instructional media for general education courses, aiming primarily to enhance public relations for the Department of General Education. The study investigates the impact of instructional media on promoting public relations and assesses the satisfaction levels of students regarding these media. The findings indicate a very high level of student satisfaction (Mean = 4.70, S.D. = 0.46) with the developed teaching management media. The most appreciated aspect is the diversity of communication and public relations channels (Mean = 4.73, S.D. = 0.48), while the lowest-rated aspect relates to receiving organization-related news from lecturers (Mean = 4.67, S.D. = 0.57)</p>Narasak PhunaployPatcharaphan SusamawathanakunBusara Srikanok
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2024-03-282024-03-285156ANALYZING AND ENHANCING QUESTION-ANSWERING SYSTEMS BASED ON CLOUD TECHNOLOGY TO IMPROVE THE OPERATIONAL EFFICIENCY OF THE OFFICE OF GENERAL EDUCATION AND INNOVATIVE ELECTRONIC LEARNING
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1229
<p>This research aimed to enhance the operational efficiency of The Office of General Education and Innovative Electronic Learning through the analysis and development of a cloud-based question-answering system. The study focused on two primary objectives: firstly, to analyze and improve the existing question-answering repository utilizing cloud technology, and secondly, to assess the satisfaction levels of students, faculty, and staff regarding the system. The implementation of the cloud-based question-answering system involved testing among 1,600 students and 25 staff members during the first semester of the academic year 2023. The results revealed a remarkable satisfaction level, with an overall score of 4.52, signifying a substantial contribution to operational efficiency within the General Education Department. The system's implementation resulted in efficient question management for students and user-friendly access for both students and staff. Furthermore, the collaborative and knowledge-sharing aspects of the system fostered unity among different departments, cultivating a cooperative learning environment.</p>Pattiya TraiteepungJiraporn BoonyingSomsak Klaysung
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2024-03-282024-03-285762STRATEGIC MANAGEMENT OF PUBLIC RELATIONS THROUGH SOCIAL MEDIA CHANNELS: A CASE STUDY OF THE OFFICE OF GENERAL EDUCATION AND E-LEARNING INNOVATIONS
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1230
<p>This research aims to achieve the following objectives. To strategically manage social media public relations channels for maximum public exposure and awareness of the organization. To cultivate a positive organizational image by consistently promoting positive aspects and contributions, fostering a favorable perception among the public. To address and rectify any negative perceptions through effective public relations strategies, emphasizing active participation and contributions to societal well-being. The study involves a target population of 500 employees and 500 students, utilizing surveys and statistical analysis, including percentages, averages, and standard deviations, to gather and interpret data. Results indicate high satisfaction levels among respondents regarding the Facebook fan page of the Faculty of General Education and E-Learning Innovations. The content is perceived as easily understandable, with the presentation format receiving the highest overall rating. Admin skills in responding were also highly appreciated. The news content was recognized for its informative and beneficial nature, stimulating creative thinking and providing overall significant benefits to users.</p>Jitkanya PimpaSittichai Pintuma
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2024-03-282024-03-286367JOB SATISFACTION AND EMPLOYEE WELFARE: A CASE STUDY OF REGISTERED MEMBERS IN THE PROVIDENT FUND OF SUAN SUNANDHA RAJABHAT UNIVERSITY
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1231
<p>This research focuses on assessing job satisfaction levels concerning welfare benefits among registered members of the Provident Fund at Suan Sunandha Rajabhat University. It compares satisfaction levels based on various individual factors. The study found a high overall satisfaction score (Mean = 4.16), with specific satisfaction areas including service providers (Mean = 4.49), information received (Mean = 4.10), benefits received (Mean = 4.03), and public relations regarding the fund (Mean = 4.00). The research sample consisted predominantly of female respondents (59.21%), with the highest representation from the 36-40 age group (48.38%). The majority earned a monthly income in the range of 25,001-35,000 Baht (48.38%), and the largest group was affiliated with the Faculty of Management Science (11.55%). Most respondents had 7-9 years of work experience (41.16%). A detailed analysis revealed no significant gender-based differences in satisfaction levels (p=0.522). However, age, income, department affiliation, and work experience showed significant variations in satisfaction (age: p=0.009, income: p=0.000, department: p=0.002, work experience: p=0.000). These findings offer valuable insights for enhancing employee welfare programs, suggesting that specific attention should be given to age, income, departmental affiliation, and work experience when considering improvements in welfare benefits.</p>Rungnapa RuangritSittichai PintumaChutima Klaysung
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2024-03-282024-03-286872DEVELOPING A LEARNING MANAGEMENT GUIDELINES FOR COURSERA: A CASE STUDY OF SUAN SUNANDHA RAJABHAT UNIVERSITY
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1232
<p>This research endeavors to develop a comprehensive guide for learning management processes on Coursera, specifically tailored for system administrators overseeing general education courses. The primary objectives are to enhance knowledge and understanding of the intricate steps involved in managing learning on Coursera and to facilitate the practical application of this guide. The study assesses the satisfaction levels of instructors, teaching assistants, and system administrators utilizing the Coursera Learning Management Process Guide for General Education at Suan Sunandha Rajabhat University. The evaluation spans three crucial dimensions: Manual Design, Manual Content, and Manual Utilization, involving 30 participants. Results reveal consistently high satisfaction levels across all dimensions. Participants express significant contentment with manual design (91.11%), manual content (89.81%), and manual utilization (91.67%). In conclusion, the research findings suggest that the Coursera Learning Management Process Guide for General Education effectively meets the expectations and preferences of instructors, teaching assistants, and system administrators, showcasing its comprehensive success in facilitating the learning management process.</p>Pasawut CheerapakornApinya ThunyarakNutthapat KaewrattanapatJarumon Nookhong
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2024-01-232024-01-237378THE DEVELOPMENT OF EXAMINATION ITEMS BANK: A CASE STUDY OF GENERAL EDUCATION AT SUAN SUNANDHA RAJABHAT UNIVERSITY
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1233
<p>Study on the Development of a General Education Exam Question Bank. The objective of this study is to enhance the General Education exam question bank through the following steps: 1) Content Validity Analysis: Conducting a content validity analysis by determining the Item-Objective Congruence (IOC) through the perspectives of three experts, consisting of 160 items. 2) Difficulty and Discrimination Analysis: Analyzing the difficulty (p) and discrimination (r) values for each item and 3) Reliability Analysis: Determining the reliability of the exam by calculating the Kuder-Richardson Formula 20 (KR-20) and selecting questions that meet the established standards for inclusion in the question bank. The study involved testing the developed question bank on a sample group of 2,003 students using an 80-item test. The analysis revealed that the reliability of the exam, as measured by KR-20, was 0.829. This indicates that the test has a high level of reliability in assessing learning outcomes. Furthermore, the difficulty values (p) ranged from 0.04 to 0.98, signifying a diverse range of difficulty levels from challenging to relatively easy. The discrimination values (r) ranged from -0.13 to 0.49, suggesting acceptable discriminative power. The study identified a subgroup of high-scoring (H) and low-scoring (L) students, comprising approximately 27% each, totaling around 540 individuals in each group. The overall findings suggest that this exam is highly reliable and effective in assessing learning outcomes.</p>Sureeporn PanyangamMarndarath SuksangaKorrakod Panyangam
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2024-03-282024-03-287984DEVELOPING DIRECTIONAL MEDIA USING CANVA FOR ORGANIZATIONAL OUTREACH
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1234
<p>This research project aimed to develop and assess the effectiveness of directional media created using the online platform "Canva" for organizational outreach. The study had two main objectives: first, to produce media materials designed to convey the organization's mission and direction, and second, to evaluate the satisfaction levels associated with the format of these media in conveying said direction. The study involved a sample of 20 respondents. The findings revealed that the media materials developed using Canva proved to be effective in communicating the organization's direction. Respondents expressed a high level of satisfaction with the media format, particularly praising the design, content, and ease of use. Suggestions from respondents included incorporating additional information and visuals into the media materials. The survey data also provided insight into the demographics of the participants, with 12 respondents, consisting of 4 males (33.3%) and 8 females (66.7%). The study further analyzed the participants' knowledge and understanding, showcasing a significant improvement from a low level of knowledge before using Canva to a very high level after using the platform. Overall satisfaction with the media materials was rated as high.</p>Krisana AreeSinchai PoolklaiSittichai PintumaKornkamol Chuchuoy
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2024-03-282024-03-288589ANALYZING FACTORS INFLUENCING IN ONLINE LEARNING: PATTERNS AND PRACTICES
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1235
<p>This research explores student satisfaction with Analyzing Factors Influencing in Online Learning: Patterns and Practices and aims to enhance the effectiveness of online learning management. The study involved 400 undergraduate students at Suan Sunandha Rajabhat University enrolled in general education courses. Data were collected through questionnaires and analyzed using statistical methods, including percentages, means, and standard deviations. The findings reveal that students who participated in the study a high level of satisfaction with high level of satisfaction with online learning management. The factors are categorized into three dimensions: 1) instructional management, 2) attitudes towards teaching and learning, and 3) challenges arising from online learning. The findings indicate a high level of impact (mean = 4.10, S.D. = 0.54) across these dimensions. The results by dimension, the highest-rated factor is challenges stemming from online learning (mean= 4.26, S.D. = 0.52). Attitudes towards teaching and learning (mean = 4.19, S.D. = 0.57), and instructional management (mean = 3.85, S.D. = 0.53) is rated slightly lower. This research underscores the significance of addressing challenges related to online learning, as perceived by undergraduate students. Moreover, understanding their attitudes towards teaching and learning, as well as enhancing instructional management practices, is crucial for optimizing the online learning experience.</p>Natnaphat SurabhidbhidhWallop Piriyawatthana
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2024-03-282024-03-289098EVALUATING COMMENTS AND SATISFACTION WITH ONLINE LEARNING AND ACTIVITIES: A CASE STUDY OF THE E-LEARNING WEBSITE FOR HEALTH CARE FOR MODERN LIFE
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1236
<p>This research investigates the opinions and satisfaction levels related to online learning and activities through E-Learning websites in the context of the " Health Care for Modern Life " course. The study aims to achieve the following objectives: 1) To explore the opinions and satisfaction levels regarding online learning and activities through E-Learning websites in the Health Care for Modern Life course. 2) To examine standardized design patterns of E-Learning and their alignment with learner preferences in online learning and activities. The study focuses on undergraduate students enrolled in the Health Care for Modern Life course at Suan Sunandha Rajabhat University. The sample population, determined using simple random sampling based on Krejcie & Morgan's table of sample size determination, consists of 351 undergraduate students out of a total population of 4,220 Data collection is conducted through surveys, and statistical analysis involves calculating mean and standard deviation. This research contributes valuable insights into the perceptions and satisfaction levels of students regarding online learning experiences in the specific context of health management education. Additionally, it explores the alignment of E-Learning design standards with learner preferences, providing implications for the improvement of online education methodologies.</p>Paphitchaya SilpaksaYaowalak ChaobanphoAkapong Inkuer
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2024-03-282024-03-2899104EVALUATING THE SATISFACTION OF INTERNATIONAL STUDENTS WITH THE ONLINE TEACHING MANAGEMENT SYSTEM IN GENERAL EDUCATION COURSES
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1237
<p>This research aims to explore the levels of satisfaction among international students with the online instructional management system in general education courses and to identify areas for improvement in the system. The study involves a sample of 400 undergraduate students enrolled in international programs at Suan Sunandha Rajabhat University, who completed a questionnaire designed to assess their satisfaction levels. Statistical analysis, including percentages, mean, and standard deviations (S.D.), was employed to analyze the gathered data. The findings indicate that most respondents expressed high satisfaction levels (mean = 3.80, S.D. = 0.6071) with the online instructional management system. Notably, students reported high satisfaction levels with the clarity of course details and exam schedules (mean = 4.19, S.D. = 0.4312), the clarity of instructional formats (options) (mean = 4.07, S.D. = 0.2596), and the responsiveness of teaching assistants (TAs) regarding online learning inquiries (mean = 4.06, S.D. = 0.2807).</p>Sirikorn YooyongPhachaya Chaiwchan
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2024-03-282024-03-28105112COLLABORATIVE EFFORTS IN DEVELOPING QUALITY ENHANCEMENT PLAN FOR EDUCATION: A CASE STUDY OF GENERAL EDUCATION DEPARTMENT IN HIGHER EDUCATION
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1238
<p>This research aimed to examine, compare, and analyze the status and issues concerning the development of education quality plans within the General Education Department at Suan Sunandha Rajabhat University. The study focused on departmental sizes, educational levels of managerial staff, academic support personnel, their work experiences, and involved a research population of 36 individuals, including operational staff, officers, employees, temporary employees, of the General Education Department and E-Learning Innovations. The research tools employed included questionnaires distributed among the population, yielding 36 sets of analyzable data.The analysis revealed the following: The overall operational implementation of education quality development plans within the General Education Department was found to be at a high level.Issues related to the implementation of education quality development plans were generally at a low level, with the highest problems observed in the aspect of plan documentation and the least in preparation. Regardless of differences in the sizes of departments, educational levels of managerial staff, and work experiences, there were no significant variations observed in the implementation of education quality development plans within the General Education Department. Schools with differences in managerial and academic support staff sizes, educational levels, and work experiences did not display significant differences in the implementation of education quality development plans within the General Education Department.</p>Saysunee SanngphueakSittichai Pintuma
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2024-03-282024-03-28113117STRATEGIC PUBLIC RELATIONS FOR CULTIVATING A POSITIVE IMAGE OF THE GENERAL EDUCATION DEPARTMENT AND INNOVATIONS IN E-LEARNING
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1239
<p>This research delves into the intricacies of developing educational media for public relations, with the primary objective of cultivating a positive image for the General Education Department and E-Learning Innovations. Through a comprehensive investigation, the study not only scrutinizes the developmental process of such media but also evaluates the impact of its usage in shaping a favorable perception of these academic entities. The media created by the department, disseminated through diverse platforms including YouTube channels, social networks, and the organization's website, encompasses instructional videos aimed at fostering continuous learning. Additionally, the research explores various departmental activities that leverage information systems for data collection and storage, thus laying the foundation for informed decision-making and future enhancements. The study targets a sizable population of undergraduate students enrolled in General Education courses during the academic year 2023, totaling 35,700 individuals. Data collection methods encompass surveys, and the subsequent analysis employs statistical techniques such as percentages, averages, and standard deviations.<br>The research findings offer valuable insights into two key dimensions. Firstly, it sheds light on student perceptions regarding the effectiveness of PR media for the General Education Department and E-Learning Innovations. This understanding serves as a catalyst for continuous improvement, with student feedback playing a pivotal role in enhancing the quality and impact of PR media. Secondly, the study emphasizes the importance of creating PR media that is not only contemporary but also aligned with the expectations of the target audience. The media's appeal and relevance are pivotal in achieving the desired outcomes.</p>Tospon PimpaWichar kunkum
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2024-03-282024-03-28118124UTILIZING INTERACTIVE MEDIA FOR LEARNING IN GENERAL EDUCATION COURSES: INSIGHTS FROM THE GENERAL EDUCATION IN HIGHER EDUCATION
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1240
<p>The population used in this study was undergraduate students who enrolled in the GEN0102 course "The Aesthetics of Life" in the summer semester of the 2023 academic year. The data was collected using a questionnaire and analyzed using percentages and means. The questionnaire was divided into three parts: general information, satisfaction level, and suggestions.<br>The results showed that. The overall satisfaction across all four aspects was at a level of 4.59, which translates to 91.78%. The satisfaction with the system's display reached the highest level, scoring 4.65, equivalent to 93.00% satisfaction. The satisfaction with the interactive media design scored 4.69, marking a 93.78% satisfaction level. In terms of satisfaction with using interactive media, it scored 4.56, indicating a 91.20% satisfaction level. Lastly, satisfaction with the effectiveness of the interactive media attained a score of 4.46, representing an 89.17% satisfaction level. This research indicates that interactive media is an effective learning tool, capable of engaging learners, fostering participation, and facilitating efficient learning. However, in developing interactive media, considerations should be given to design, system usability, system efficiency, and presentation factors. This ensures that the media aligns appropriately and meets the users' needs to the highest extent possible.</p>Rattanakul KongphaPassawut CheerapakornJarumon NookhongSittichai Pintuma
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2024-03-282024-03-28125130EXPLORING STUDENT SATISFACTION WITH HYFLEX LEARNING IN DIGITAL LITERACY COURSES
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1241
<p>This research explores student satisfaction with HyFlex Learning in the context of Digital Literacy courses and aims to enhance the effectiveness of HyFlex Learning course management. The study involved 400 undergraduate students at Suan Sunandha Rajabhat University enrolled in general education courses in the digital knowledge equivalence domain. Data were collected through questionnaires and analyzed using statistical methods, including percentages, means, and standard deviations. The findings reveal that students who participated in the study exhibited a high level of satisfaction with HyFlex Learning course management (Mean = 3.75, S.D. = 0.6670). Specifically, students expressed significant satisfaction with the readiness of instructional tools used in online, on-site, and on-demand learning modalities (Mean = 4.12, S.D. = 0.4094), as well as the responsiveness of teaching assistants in addressing course-related issues (Mean = 4.09, S.D. = 0.5610) and the clarity of the HyFlex Learning format (Mean = 4.01, S.D. = 0.3644). This study sheds light on the positive perceptions of students toward HyFlex Learning in Digital Literacy courses and provides valuable insights for improving course management in this innovative instructional model.</p>Wimonwan NakasunPhachaya Chaiwchan
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2024-03-282024-03-28131137STRATEGIES FOR MANAGING PUBLIC RELATIONS INFORMATION: A CASE STUDY OF GENERAL EDUCATION IN HIGHER EDUCATION WEBSITES
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1242
<p>This study aimed to enhance the management strategies for public relations data on General Education Academic websites. The focus was on standardizing content formats and improving the visual appeal of the website's Public Relations (PR) pages. Surveying 1,509 participants revealed a demographic distribution of 85.67% students, 10.75% faculty, and 3.58% staff. The evaluation of website satisfaction indicated high ratings for PR image beauty (mean = 4.40), text organization (mean = 4.00), webpage aesthetics (mean = 4.60), and webpage organization (mean = 4.40). Recommendations include upgrading equipment, providing training for staff photography skills, and ensuring consistent news updates for PR. This research showcases significant improvements in PR page aesthetics and functionality, offering actionable insights for sustained enhancements in PR management on academic websites.</p>Natthawut ThonkhamNatcha WattanaprapaSupaporn Prajongjai
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2024-03-282024-03-28138142DEVELOPMENT OF LEARNING ENHANCEMENT ACTIVITIES FOR THAI LANGUAGE FOR CAREERS COURSE IN HIGHER EDUCATION
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1243
<p>This research focuses on the development of activities aimed at enhancing online learning in the Thai language for careers course. The objectives include exploring student satisfaction with the online teaching management of the course and utilizing research findings to improve the effectiveness of online teaching activities. The study involved a sample group of 500 students from Suan Sunandha Rajabhat University enrolled in the Thai language for careers course. Data was collected through questionnaires and analyzed using percentages, means, and standard deviations. In conclusion, the study investigated student satisfaction with online teaching methods used in the Thai language for careers course during the second semester of the academic year 2022. The findings provided valuable insights into various aspects, including demographic distribution, academic levels, and affiliations among participating students. The overall sentiment among students was positive, with a mean satisfaction score of 4.47, indicating a consistently high level of contentment. Students expressed satisfaction with instructor knowledge, the clarity of course information, and the overall readiness of the online teaching system. These findings highlight the effectiveness of online teaching methods in the Thai language for careers course and underscore the importance of addressing students' expectations and needs in the digital learning environment. As education continues to evolve, understanding and adapting to students' preferences and feedback are crucial for continuous improvement and the successful implementation of online teaching methodologies. This research contributes valuable insights to the ongoing discourse on enhancing the quality of online education, ensuring a positive and enriching learning experience for students.</p>Suradet AsipongKamonluk Phophan
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2024-03-282024-03-28143149DEVELOPING INSTRUCTIONAL MEDIA DESIGN PROCESSES FOR ACADEMIC COURSES: A CASE STUDY OF “GOOD CITIZENSHIP” COURSE IN HIGHER EDUCATION
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1244
<p>This research aims to enhance the instructional design processes for the course “Good Citizenship”, focusing on flexible learning environments and improved learning outcomes. The objectives of the study are as follows: Flexibility for Learners: The research emphasizes the importance of accommodating learners' convenience, allowing them to access course materials and participate in learning activities at their preferred times and locations. Given the increasing prevalence of online education, the study explores the implementation of 24/7 access to course content through a dedicated website. Multimedia Integration: The study advocates for the incorporation of diverse multimedia elements on the website, including text, static images, dynamic visuals, audio, and video. This multimedia approach aims to stimulate learners' interest and facilitate a more comprehensive understanding of course content, making it more accessible and engaging. Course Customization: The research promotes a learner-centric approach by allowing students to select courses based on their interests and needs. This customization empowers students to tailor their learning experiences, fostering a sense of ownership and motivation. Expanded Learning Resources: The inclusion of hyperlinks to additional knowledge sources within the website's documents expands the scope of learning. This strategy encourages deeper exploration and application of acquired knowledge, enriching the overall learning experience. The research methodology involves studying the patterns of learning activity promotion used in managing the course “Good Citizenship”. This includes live streaming sessions, self-paced learning through software courses, quizzes, individual projects, and end-of-semester exams. The study was conducted over an academic year, with 1,800 students participating out of a total of 2,000 enrolled, representing a 90.00% participation rate. The instructional strategies employed were diverse, including live streaming sessions, self-directed study, quizzes, individual projects, and expert lectures. The findings from the evaluation of the “Good Citizenship” training program revealed a high overall satisfaction rate of 92.00% among participants. Additionally, the participants demonstrated a significant improvement in knowledge and understanding, with a 5.20% increase post-training. In summary, the research concludes that the instructional design processes implemented in the course “Good Citizenship” effectively promoted flexible learning, multimedia integration, course customization, and expanded learning resources. The overall satisfaction rate of 88.20% indicates the success of the teaching and learning methods employed.</p>Paitoon CharoenpakNatcha Wattanaprapa
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2024-03-282024-03-28150156A STUDY OF STUDENT SATISFACTION: A CASE STUDY OF ENGLISH FOR CAREER COURSE IN HIGHER EDUCATION
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1245
<p>This research aims to study the satisfaction levels of students in the English for Career and to utilize the research findings for the improvement and development of teaching effectiveness in the said course. The study falls under the category of descriptive research and focuses on exploring student satisfaction in the course English for Career during the first semester of the academic year 2023. The research involved 2,265 students from various academic levels. The research specifically targeted students enrolled in the course, with a sample size of 452 students from the first semester of the academic year 2023 at Suan Sunandha Rajabhat University. The data collection process was designed to ensure systematic and goal-oriented research execution. The findings of the study indicate a high level of satisfaction among students with the overall management of teaching in the general education English course during the specified semester (Mean = 4.71, S.D. = 0.43).</p>Kantra LaedkriladPintipa Seubsang
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2024-03-282024-03-28157163ENHANCING ONLINE LEARNING AND TEACHING: A STUDY ON THE EVOLUTION OF EDUCATIONAL FORMATS IN THE DIGITAL AGE
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1246
<p>This research delves into the challenges and obstacles associated with the utilization and development of online learning and teaching within specific academic disciplines. The study employs a mixed-methods approach, utilizing questionnaires and in-depth interviews with students and instructors. Data analysis includes descriptive research statistics, encompassing frequency, percentage, mean, standard deviation, and content analysis. The study reveals that the predominant issues in online learning revolve around the readiness of technological resources for effective usage. To address these challenges, strategies for promoting increased utilization and enhancing accessibility of online learning resources are emphasized. The importance of practical training sessions, the establishment of performance indicators for instructional management, and the implementation of follow-up assessments to comprehend the significance and benefits of online learning are underscored. In terms of perceived benefits, respondents rated the advantages of online learning in the studied course at a moderate level overall (mean = 2.71). Notable benefits include online classrooms aiding in achieving teaching goals and enhancing student learning. However, the ability of online classrooms to link to other information received a comparatively lower rating. Conversely, the study outlines the perceived challenges and constraints in using online classroom systems for teaching and learning. Respondents expressed confidence in various capabilities, with an overall opinion level of "Can do" (mean = 2.61). Managing teaching media in the online learning platform was identified as a significant challenge, while checking and grading homework in the online classroom received a higher rating.</p>Jitlada WannawongKamonluk PhophanJuneerut Jannit
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2024-03-282024-03-28164170ENHANCING REGISTRATION EFFICIENCY: A CASE STUDY ON LATE REGISTRATION PATTERNS AMONG FACULTY OF EDUCATION STUDENTS AT SUAN SUNANDHA RAJABHAT UNIVERSITY
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1247
<p>This research investigates the late registration patterns among Faculty of Education students at Suan Sunandha Rajabhat University based on data from the academic year 2565. The study aims to understand the causes and issues related to late registration and explore potential solutions using statistical analysis, including percentages, averages, and standard deviations. The research is divided into two parts, focusing on basic student information and types of late registration requests.In the first part, the analysis of basic student information reveals that the majority of late registrants are female, accounting for 71.55%, with males at 28.44%. The highest number of late registrants comes from the Mathematics Education program, constituting 28.44%, followed by Early Childhood Education with 23.54%, and Social Studies Education with 6.72%. Among the academic years, the fourth year has the highest number of late registrants (27.21%), followed by the third year (24.77%), and the fifth year with the least (12.23%).The second part focuses on the types of late registration requests, with the most common being registering after the deadline (33.63%), followed by changes in registration (29.96%), and withdrawal from courses (9.78%). Analysis of the identified problems reveals that exceeding the academic calendar deadline is the most significant issue, with an average rating of 4.15, followed by financial problems and registration fee payment delays with an average of 3.95. Other issues include late registration fee payments (3.88), changes in study plans (2.16), and health-related problems or accidents (2.14).Based on the research findings, recommendations for improving education services and operational efficiency include enhancing communication through online platforms, addressing financial concerns, and educating students on the registration process. The study highlights the importance of adapting to current societal and economic conditions, integrating technology into daily life, and fostering a better understanding of registration procedures for optimal service delivery.</p>Arsira DisayakulkijChutikran Siviboon
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2024-03-282024-03-28171177STUDENT SATISFACTION IN THE MANAGEMENT OF TEACHING AND LEARNING OF HEALTH CARE FOR MODERN LIFE COURSE IN HIGHER EDUCATION
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1248
<p>This research aims to investigate student satisfaction in the teaching and learning management of the course Health Care for Modern Life at Suan Sunandha Rajabhat University. The study included a sample of 3,005 students from the first to fourth-year levels. Data were collected through questionnaires, and statistical analysis included percentages, means, and standard deviations.<br>The findings revealed that overall satisfaction among program participants was at the highest level, with an average score of 4.59, representing 91.80%. The assessment of participants' knowledge and understanding before the training program showed a high level, with an average score of 4.50 (90.00%). After the training, overall knowledge and understanding reached the highest level, with an average score of 4.88 (97.60%), indicating a 7.60% improvement. This suggests that participants gained knowledge and understanding of the academic aspects of “Health Care for Modern Life”.<br>In summary, the study of teaching and learning management in the course during the second semester of the academic year 2023, based on student satisfaction survey responses, yielded an average satisfaction score of 4.33, representing 86.60%.</p>Suppalak PongpipatJarumon Nookhong
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2024-03-282024-03-28178182DEVELOPING A LARGE-SCALE LEARNING MANAGEMENT SYSTEM FOR THE OFFICE OF GENERAL EDUCATION AND INNOVATIVE ELECTRONIC LEARNING
http://icbtsproceeding.ssru.ac.th/index.php/ICBTSHOKKAIDO2024/article/view/1249
<p>This research focuses on the development and management of an online teaching support system for various subjects, including exam systems and academic service tasks, through electronic systems. The study utilizes a multiple-case study approach and aims to create a large-scale learning management system for the Office of General Education and Innovative Electronic Learning. This system incorporates virtual computer technology to efficiently manage course websites, exam system websites, website monitoring systems, study results, and various academic service websites. The results highlight the strategic adaptation of reducing the number of host computers by introducing virtual computing technology, resulting in cost savings and improved system support.<br>In the study titled “Analysis and Development of Large-Scale Learning Management System to Enhance the Efficiency of General Education Office,” 1,600 university students from Rajabhat University Suan Sunandha and 25 staff members of the General Education Office participated in the satisfaction assessment questionnaire. The results show high levels of satisfaction with the cloud-based question and answer repository technology across various aspects, with an overall satisfaction score of 4.52.<br>The implementation of research findings has enhanced the efficiency of managing the Large-Scale Learning Management System, enabling users to conveniently retrieve required information. This has streamlined the information retrieval process for students and improved work efficiency within the General Education Office. Challenges encountered during the implementation included ensuring data accuracy and approval processes, as reliance on data from the Educational Services department required careful consideration and approval from departmental heads and deputy directors to ensure accuracy and completeness.</p>Supas AmornchantanakornWichuda Kunnu
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2024-03-282024-03-28183188