Acceptance of Technology Affecting Actual Using E-Wallets

Abstract

The purpose of this research was to study acceptance of technology affecting actual using E-wallets among consumers in Bangkok. The sample group used in this research was 385 general consumers interested in using electronic wallets and living in Bangkok, selected by using multi-stage sampling method. The data collection used questionnaires that were examined the validity and reliability of the questionnaires. The statistics used in the data analysis were percentage, mean, standard deviation, and multiple regression analysis. The research results revealed that the component of technology acceptance in aspect of perceived usefulness, perceived ease of use, and attitude toward using positively affected actual using e-Wallet application which has consistent with the research hypothesis with statistical significance at F=52.891 and all variables can explain the variability of actual using e-Wallet application (R2) accounted for 50.69 percent. When considering multiple regression coefficients in the form of a standard score, the aspect of perceived usefulness had the highest multiple regression coefficients ( =.319), followed by perceived ease of use ( =.273), and attitude toward using (=.205), respectively. While technology acceptance in term of subjective norm has not affected actual using e-Wallet application which has inconsistent with the research hypothesis.

Keywords—Actual usung. E-Wallets, Technology Acceptance Model