Community Participation Affecting the Success of OTOP Nawatwithi Community Tourism Management
Abstract
The purposes of this research were to study the community participation that affected the Success of OTOP Nawatwithi Community Tourism Management. The study was a quantitative research. The target population was people in the OTOP Nawatwithi Community Tourism Management in the responsibility of Suan Sunandha Rajabhat University, totaling 18 districts in Bangkok. The sample was chosen using multi-stage sampling method. The tool used for data collection in this research covered the content of the study of community participation in OTOP Nawatwithi community tourism management. Statistics used in data analysis were frequency, percentage, mean and standard deviation as well as the inferential statistical analysis was used to test research hypotheses by using t-Test, One-way ANOVA and Multiple regression analysis. The results revealed that the level of community members' participation in OTOP Nawatwithi community tourism management overall was moderately average. The results of the hypothesis of individual factors affecting community participation in the success of OTOP community management was found that individual factors in age, education level, and average monthly income differently affected the participation of community members in OTOP Nawatwithi community tourism management differently, with statistically significant at the .05 level, which were consistent with the research hypothesis. Moreover, the results found that the community participation that influenced the success of OTOP Nawatwithi Community Tourism Management was the community participation in the aspect of participation in implementation (=0.324) had the most positive influence, followed by participation in receiving benefits (=0.225), participation in decision making (=0.184), and participation in the evaluation (=0.139), respectively, at the statistically significant 0.05.
Keywords—Community participation, OTOP Nawatwithi tourism management, Success
