Factors Influencing the Intention to Use Mobile Payment of Non-Bank Service Providers

Abstract

The purpose of this research was to study factors influencing the intention to use mobile payment of non-bank service providers among consumers in Bangkok. The sample group used in this research was 385 general consumers interested in using mobile payment of non-bank service providers and living in Bangkok, selected by using cluster sampling and convenience sampling method. The data collection used questionnaires that were examined the validity and reliability of the questionnaires. The statistics used in the data analysis were percentage, mean, standard deviation, and hypothesis was tested by using multiple regression analysis. The research results revealed that the component of corporate image recognition in aspect of technology, security, facilities and communication positively affected intention to use mobile payment of non-bank service providers with statistical significance at F=55.214 and all variables can explain the variability of intention to use mobile payment of non-bank service providers (R2) accounted for 52.9 percent. When considering multiple regression coefficients in the form of a standard score, the aspect of facilities had the highest multiple regression coefficients ( =.315), followed by technology ( =.253), and communication (=.248), respectively. While technology acceptance in term of security has not affected intention to use mobile payment of non-bank service providers.

Keywords— Corporate image, Intention to use, Mobile Payment