Community Participation to Increase Community Product Value

Abstract

This research aimed to study individual factors affecting the participation of community members in creating OTOP product value and to study the influence of community member participation on satisfaction in OTOP product value. The results revealed that individual factors in education level, occupation, and average monthly income differently affected the participation of community members in creating OTOP product value differently, with statistically significant at the .05 level. Whereas, individual factors in gender, age, and marital status differently affect the participation of community members in creating OTOP product value not differently. In addition, the effect of community member participation on satisfaction in OTOP product value were participation in the aspect of participation in decision making, participation in the operation implementation, and participation in benefit had affected on satisfaction in OTOP product value while participation in the evaluation did not affect the satisfaction in OTOP product value.

Keywords— Community participation, OTOP, Product value