INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN FUKUOKA 2024

Introduction Book

Dr.Chayanan Kerdpitak — Mon, 25 Mar 2024 00:00:00 +0700

INVENTORY MANAGEMENT IN THAI SUPERMARKET

Chattrarat Hotrawaisaya — Mon, 25 Mar 2024 00:00:00 +0700

Objectives of this research was 1) study inventory management in Thai supermarket
2) guideline the reduce cost in Thai supermarket. The methodology is a mixed method.
Interview was used for 17 people in experts, employees, and managers. The questionnaire
was distributed to 126 people in Bangkok. The results found that there are 3 main problems of
inventory management. They are over stock, expired stock and lack knowledge. The guideline
of this research should use lean management and Information Technology for decentralization.
These reduced the inventory cost by 2% and increase high performance at 15%.

GUIDELINES FOR INCREASING STUDENTS' INFORMATION TECHNOLOGY SKILLS COLLEGE OF LOGISTICS AND SUPPLY

Chonticha Chansarng, Chattrarat Hotrawaisaya — Mon, 25 Mar 2024 00:00:00 +0700

This research aimed to study information technology perception among logistics and supply chain college students. And to use the results of the study to improve the educational management process to be more quality and in line with the needs of the labor market. The population used in this study were at least 100 students from the College of Logistics and Supply Chain studying in the seminar course in 2023. Used to collect data by questionnaires and statistics used to analyze data, including percentage, mean, and standard deviation. The study found that the assessment of Information Technology Perceptions of Logistics and Supply Chain College Students found that the total mean was 4.75 and the standard deviation was 0.37

SATISFACTION WITH THE COLLEGE’S COMMUNITY ACADEMIC SERVICES LOGISTICS AND SUPPLY CHAIN SUAN SUNANDHA RAJABHAT UNIVERSITY

Natthida Saedan, Chattrarat Hotrawaisaya — Mon, 25 Mar 2024 00:00:00 +0700

Research on Satisfaction with community academic services of the College of Logistics and Supply Chain Suan Sunandha Rajabhat University. The objective is to study satisfaction with the community academic services of the College of Logistics and Supply Chain. Suan Sunandha Rajabhat University and evaluate the success of community academic services of the College of Logistics and Supply Chain. Suan Sunandha Rajabhat University. which is research quantitative. The sample group consisted of citizens who participated in the academic services of the College of Logistics and Supply. Suan Sunandha Rajabhat University, 200 people.
The results of the study found that satisfaction with community academic services of the College of Logistics and Supply Chain Suan Sunandha Rajabhat University Overall, it was at the highest level with an average of 4.40. When ranking each aspect, it was found that the aspect with the highest average number 1 was responding to society's needs with an average of 4.71. Number 2 was the role of guiding society. The average value was 4.59. Ranked 3rd was academic service processes and procedures. It has an average of 4.37, ranking 4th in terms of facilities. has an average of 4.28. Ranking 5 is academic service providers. has an average of 4.26 and is ranked 6 That is, in terms of service quality, the average value was 4.17. This research can use such information to improve the community academic service process of the College of Logistics and Supply Chain. Suan Sunandha Rajabhat University To be effective and able to apply knowledge in a concrete way.

A STUDY OF MEDIA USAGE BEHAVIOR AND MOTIVATION FOR USING SOCIAL MEDIA OF GRADUATE STUDENTS. COLLEGE OF LOGISTICS AND SUPPLY CHAIN

Voraruethai Kullapate, Chattrarat Hotrawaisaya, Wissawa Aunyawong — Mon, 25 Mar 2024 00:00:00 +0700

The objectives of this research were 1) to study social media usage behaviors of
graduate students. College of Logistics and Supply Chain 2) to study the motivations for
using social media among graduate students. College of Logistics and Supply Chain The
sample used in this research was a group of graduate students, at College of Logistics and
Supply Chain Suan Sunandha Rajabhat University
This research is a quantitative research. The sample used in the research were graduate
students 400 students. The questionnaire is preliminary data by finding percentage, mean and
standard deviation.
The results of the study revealed that 1) Most of the samples were males. aged
between 17-25 years old, 2) Behavior of using social media in the form of accessing 6-7
hours/day, 3) Behavior of using social media for work within the organization. Overall, the
mean was at the highest level (x̅= 4.65, S.D.= 0.53). to work outside the organization. Overall,
the average was at a high level (x̅= 4.38, S.D.= 0.57). for personal use / Personal use. Overall,
the average is at a high level, which is (x̅= 4.30, S.D.= 0.54) and 4) the motivation within the
use of social media. Overall, the average was at a high level (x̅= 4.47, S.D.= 0.61). Extrinsic
motivation for using social media. Overall, the average was at a high level (x̅= 4.43, S.D.=
0.55).

©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 23 SATISFACTION OF PARTICIPANTS IN THE 6TH CONFERENCE ON LOGISTICS AND SUPPLY CHAIN

Saranya Muedkhuntod, Phutthiwat Waiyawuththanapoom — Mon, 25 Mar 2024 00:00:00 +0700

This research is aimed to the level of participants in The 6th Conference on Logistics
and Supply Chain, to study the problems and suggestions from the participants in the 6 th
Conference on Logistics and Supply Chain. The study sample comprised 100 people by
purposive sampling method the instrument used in the research was the satisfaction scale of
participants from the 6th Conference on Logistics and Supply Chain questionnaire, with 5 -
rating scale. The statistics include the frequency, percentage, mean and standard deviation.
The results were as follows : an overview shows that satisfaction scale of participants
in the 6th Conference on Logistics and Supply Chain 2023 indicates high levels. The mean of
the satisfaction scale is between 3.68 and 3.92 and the standard deviation of the satisfaction
scale is between 0.65 and 0.89, with the highest average being for the staff providing the
service (x = 3.92, SD = 0.85). The second is Expert side (x = 3.84, SD = 0.65), Registration
side (x = 3.77, SD = 0.71), Service process (x =3.76, SD = 0.89) and Management style
(x =3.68, SD = 0.78)

STUDY OF STUDENT SATISFACTION WITH ONLINE LEARNING DOCTOR OF BUSINESS ADMINISTRATION PROGRAM COLLEGE OF LOGISTICS AND SUPPLY CHAIN

Sunisa Thongbaion, Chattrarat Hotrawaisaya — Mon, 25 Mar 2024 00:00:00 +0700

The objectives of this research are 1) to study student’s satisfaction levels with online
learning; of students of the College of Logistics and Supply Chain 2) to compare the satisfaction of
students of the College of Logistics and Supply Chain
Towards online learning, classified by gender, age, grade level, equipment used in online
learning, learning system, internet system used, and place used for online learning 3 ) To study the
management of online learning. of students of the College of Logistics and Supply Chain In terms of
problems, obstacles, and suggestions in organizing online learning. Sample group used for study
This time includes 30 students from the College of Logistics and Supply Chain, semester 1,
academic year 2022, which were obtained from cluster random sampling by using year as the random
unit (Chertsak Kowasin, 2002) The instrument used to collect data was a questionnaire created by the
researcher himself. and analyze the data using frequency distribution. average percentage and standard
deviation Use t-test and analysis of variance.

©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 38 SATISFACTION TOWARDS LEARNING FACILITIES, COLLEGE OF LOGISTICS AND SUPPLY CHAIN, SUAN SUNANDHA RAJABHAT UNIVERSITY

Apisit Thongbaion, Wissawa Aunyawong — Mon, 25 Mar 2024 00:00:00 +0700

The study on satisfaction with learning facilities at the College of Logistics and Supply
Chain, Rajabhat Suansunantha University, aims to 1) examine the satisfaction of service users
with learning facilities at the College of Logistics and Supply Chain, and 2) explore ways to
improve and enhance the efficiency of the college's facilities and amenities. The study
population includes academic staff, support staff, and students, totaling 200 participants. Data
was collected through questionnaires, and statistical analysis included percentages, averages,
and standard deviations. The research findings indicate that the service users at the College of
Logistics and Supply Chain are highly satisfied with the overall learning facilities services in
all four aspects: building and classrooms, safety, convenience and amenities within the
building, and environmental conditions. This study highlights the quality of learning facilities
services that positively impact the teaching and learning environment.

STUDY OF GUIDELINES FOR DEVELOPING AN ENGLISH WEBSITE FOR PUBLIC RELATIONS AT THE COLLEGE OF LOGISTICS AND SUPPLY CHAIN

Thakorn Thammaprateep, Tanawat Wisedsin — Mon, 25 Mar 2024 00:00:00 +0700

This research uses a survey research model 100 people Collect questionnaires to
evaluate service users with the objective for the purpose study of guidelines for developing an
English website for public relations at the College of Logistics and Supply Chain Suan
Sunandha Rajabhat University all 5 items 1) Structure 2. Usage 3) Message 4) Use of colors 5)
Information
Research shows that users English website for public relations at the College of Logistics
and Supply Chain Suan Sunandha Rajabhat University of the overall level of the sampling
group respondents of 100 who found that The overall level medium 57.93%
(X = 4.43, S.D. = 0.83) If considering each topic, it was found that the sample group had a
score of
1. structure the overall level medium 52.67 % (X = 3.29, S.D. = 0.51)
2. Usage the overall level high 60.40 % (X = 3.78, S.D. = 0.49)
3. Message the overall level medium 87.43 % (X = 4.37, S.D. = 0.87)
4. Use of colors the overall level medium 52.60 % (X = 3.29, S.D. = 0.68)
5. Information the overall level medium 68.25 % (X = 3.41, S.D. = 0.51)

FACTORS AFFECTING THE SAFETY OF USING VAN : COLLAGE OF LOGISTICS AND SUPPLY CHAIN

Arnon Boonyasen, Putthiwat Waiyawuththanapoom — Mon, 25 Mar 2024 00:00:00 +0700

This research the objective is to study the factors affecting the safety of using the van
service within college of logistics and supply chain. Including studying the service behavior
of van drivers and study recommendations to improve a safe and standardized service model.
And to improve the safety of using the van service.
The representative samples in this research are 90 the user. Questionnaires are used as
research tool which is evaluated with Statistical Package for the Social Sciences : SPSS
Analyze the data using statistical methods, frequency distribution, percent, average and
standard deviation (S.D.).
The research results were found that, survey information and opinions of the van users
within college of logistics and supply chain in terms of behavior of the van driver poses a
safety risk most of them are low. Represents the driver behaves well. Drive according to
traffic rules, use the driving speed not excedding the legal limit, have good driving manner.
Suggestions for improvement and improvement of vehicle service quality found that
most of the van users think that the drivers are safe, according to traffic rules

©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 55 IMPROVING THE EFFICIENCY OF DIGITAL MARKETING THAT AFFECTS THE OPERATIONS OF THE AIRLINE BUSINESS IN THAILAND

Sarawut Putnuan — Mon, 25 Mar 2024 00:00:00 +0700

©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 55
IMPROVING THE EFFICIENCY OF DIGITAL MARKETING THAT
AFFECTS THE OPERATIONS OF THE AIRLINE BUSINESS IN
THAILAND
Sarawut Putnuan
Sarawut Putnuan College of Logistics and Supply chain, Suansunandha Rajabhat University,
Thailand
E-Mail: sarawut.pu@ssru.ac.th
ABSTRACT
This study aims to study the level of opinions in digital marketing and to study digital
marketing strategies that affect airline business operations this research used a mixed research
design using quantitative and qualitative research together. The sample group used in this study
in quantitative form consisted of 400 airline users using a simple sample selection method.
Tools used include: questionnaire and interview statistics used to analyze data including
frequency, percentage, mean, standard deviation exploratory factor analysis correlation
analysis.
The research results found that all and the dependent variable is the relationship of the
digital marketing strategy with the operations of the airline, the results of which are examined.
It was found that the two variables were significantly related to each other at .05 with the
Pearson correlation coefficient = 0.823 and Sig. value = 0.000. It shows that digital marketing
strategies have a relationship with airline operations that can be both positive and directly
variable and a high level of relationship.
The results of the analysis of the informants found that most service users want
confidence in using the service through the operating process Image and service because it can
respond to needs, in addition, entrepreneurs can create new strategies to create interest through
different operating processes and can develop sustainability throughout future operations

©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 60 MODEL FOR IMPROVING THE TEMPERATURE-CONTROLLED WAREHOUSE MANAGEMENT PROCESS CASE STUDY: THAILAND POST DISTRIBUTION COMPANY LIMITED

Supeeraya Kritsananukoon — Mon, 25 Mar 2024 00:00:00 +0700

The objectives of this research are: 1. To study the temperature-controlled warehouse
management process, a case study of Thailand Post Distribution Company Limited. 2. To study
the temperature-controlled warehouse management process model, a case study of Thailand
Post Distribution Company Limited. Tribulation Company Limited. Interviewees include:
company employee Thailand Post Distribution Co., Ltd., Bangna Warehouse, Samut Prakan,
19 people: 1. Customer Management Department: 4 people; 2. Temperature Controlled
Warehouse Department: 10 people; 3. Information Department: 5 people. Tools used in
research. Including an in- depth interview with key informants being company employees. Thai
Post Distribution Company Limited, Bangna Warehouse, Samut Prakan, 3 departments. Data
from interview respondents were analyzed using content analysis. This article presents the
results of qualitative research. The results of the research found that 1) The company has a
temperature-controlled warehouse management process by using various technologies in
operations to make operations as efficient as possible, mainly by using the WMS system in the
warehouse to help. Increase the efficiency of working in the warehouse. 2) The temperature-
controlled warehouse management process model that can be used in the warehouse is the use
of modern technology in the warehouse to increase work efficiency. Makes work in the
warehouse quality and developed for the better.

WHAT ARE KEY FACTORS OF TRANSFORMATIONAL LEADERSHIP, CUSTOMER LOYALTY AND SUPPLY CHAIN PERFORMANCE OF LOGISTICS SERVICE PROVIDERS

Wissawa Aunyawong — Mon, 25 Mar 2024 00:00:00 +0700

The objectives of this research are to 1) study the levels of transformational leadership
(TRA), customer loyalty (LOY), and supply chain performance (SCP), and 2) analyze the
appropriate factors of TRA, LOY, SCP. The sample was 300 Thailand logistics service
providers (LSPs), arisen from stratified random sampling. The instruments used in the
research were questionnaires. The statistics used for data analysis were frequency, percentage,
mean, standard deviation, confirmatory factor analysis using structural equation modeling.
The findings revealed that 1) the levels of TRA, LOY and SCP of Thailand LSPs were at a
high level, and 2) for appropriate factor analysis results, TRA comprised idealized influence,
inspiration motivation, intellectual stimulation, and individualized consideration, LOY
consisted of company commitment, company trust, and company satisfaction, and SCP
contained reliability, responsiveness, agility, costs, and asset management . For practical
recommendation, such findings can be a guideline for LSPs to improve their supply chain
performance. For theoretical recommendation, academicians and interested persons can bring
the research results to conduct further research on other potential industries and innovative
issues as essential factors in logistics and supply chain management.

CAUSAL FACTORS OF LOGISTICS AND SUPPLY CHAIN MANAGEMENT AFFECTING THE PERFORMANCE OF ORCHID AGRICULTURAL PRODUCTS

Sudarat Pimonrattnakan, Piyamas Klakhaeng, Anuch Nampinyo — Mon, 25 Mar 2024 00:00:00 +0700

This research aimed 1) To study the causal factors affecting logistics and supply chain
management and the performance of orchid agricultural product farmers. 2) To study the
influence of causal factors in logistics and supply chain management on the performance of
orchid agricultural product farmers. This research is quantitative research. The sample is used
in the Orchid Agricultural products, consisting of 340 places. The research instrument was a
questionnaire. The statistics used for data analysis were frequency, percentage, mean, and
standard deviation. For the statistics used to test the hypothesis, the researcher used the
harmonic index consisting of chi- square, GFI, RMSEA and CFI. And the results of the
verification were consistent with the empirical data. The results of the data analysis showed
that the Chi- square was 92. 53 with the P- Value of 0. 07 and the CFI was 1. 00. GFI was 0. 96
and RMSEA was 0.02.
The results showed that 1) Resources capability has a direct positive influence on the
logistics management and supply chain. 2) value added has a direct positive influence on the
logistics management and supply chain. 3) logistics management and supply chain has a direct
positive influence on the competitive advantage. 4) logistics management and supply chain has
a direct positive influence on the Performance farmers 5) competitive advantage has a direct
positive influence on the Performance farmers. And the benefits of this research are a way for
the farmers to plan to implement the principles of sustainable performance.

COMPARISON OF TRANSPORTATION COSTS BETWEEN INTERNAL AND EXTERNAL VEHICLES A CASE STUDY OF TOUCH BOUGAINVILLEA, TALAD, KRATHUM BAEN, SAMUTSAKHON

Kulnipa Poobt, Sirion Son-ong — Mon, 25 Mar 2024 00:00:00 +0700

A study on the comparison of transportation costs between internal and external
transport vehicles. A case study of Suan Touch Fueng Fa, Talat Subdistrict, Krathum Baen
District Samut Sakhon Province whose objectives are To study the comparison of
transportation costs between in-house transport vehicles and out-of-house transport vehicles
and to decide on the choice of transportation services between corporate vehicles and external
transport vehicles.
This research is a qualitative research. The tools used for data collection are interviews
and the use of ABC (Activity-based costing) theory of the activity-based costing system.
(Activity-Based Costing) or the ABC system is a tool for Manage work in the manner of
Value-Based Management which connects management Enterprise level sign Carry out daily
tasks taking into account the responsibilities of each departments throughout the business In a
cross-functional perspective, the organization's activities are viewed as a whole (Integrated
View). He understands all cost behaviors that occur within the organization, so he knows
what are the factors that Increase or decrease the cost of activities by identifying the activities
of the cost organization.
From the results of this research study, it was found that in transporting 10,000
bougainvillea trees by a 6-wheeled external transport vehicle, it would be more cost-effective
than using a 4-wheeled internal and external transport vehicle due to the factors that The
important thing is the lower cost and other factors that make the car Transportation outside
the organization in the type of 6-wheeled vehicles is more cost-effective in terms of faster
time. Due to the amount of 10,000 plants per order, the use of a 4-wheeled transport vehicle
requires a total of 4 transport trips in order to transport the goods in full. But the 6-wheeled
external transport vehicle has only one trip, which can save both time and fuel costs. Labor,
maintenance and car insurance As a result, the transportation cost is cheaper and the quality is
more consistent with the research of Suthida Kasetkarun (2009). logistics service The results
of the study revealed that the factors affecting the decision to choose an outsourcing service
provider were the quality of services. and the price factor that is more cost-effective than
using a transport vehicle within the organization

DEVELOPMENT OF PACKAGING TOOLS FOR ONLINE BUSINESS ENTREPRENEURS

Sirion Son-ong, Ananya Banyongpisut, Kulnipa Poobt — Mon, 25 Mar 2024 00:00:00 +0700

This study has the objectives to develop packaging tools for online business operators.
and to evaluate the efficiency of packaging tools. The main information providers include
online business entrepreneurs, industrial engineering experts and ergonomics experts. Using a
structured interview method. The nature of the questions is open-ended and can be summarized
as various steps related to packaging. The results of the study revealed that the problem
encountered in the packing process is that the packers have a virtuous posture that goes against
nature and is against ergonomic working principles. resulting in pain. Packaging tools for
online business owners save time. Previously, packers sat on the floor to pack packages. The
average time for packing 30 boxes takes 32.03 minutes from the original time of 51.99 minutes.
Labor costs are reduced to 60 baht per day from the normal 180 baht per day and reliability.
The use of packaging tools has an accuracy of 97.00% in attaching information to the front of
the consumer package.

WHAT ARE KEY FACTORS OF STAKEHOLDER, SUSTAINABLE SUPPLY CHAIN PERFORMANCE, AND GREEN SUPPLY CHAIN MANAGEMENT PRACTICES OF ROAD TRANSPORTATION SERVICE PROVIDERS IN THAILAND?

Mano Prachayapipat — Mon, 25 Mar 2024 00:00:00 +0700

The objectives of this research are to 1) study the levels of stakeholders (STHD), green
supply chain management practices (GSCM), and sustainable supply chain performance
(SSCP), and 2) study the factors of STHD, GSCM, and SSCP on each other in the context of
Thailand road transportation service providers. The study used quantitative method research.
The sample was 300 Thailand road transportation service providers, arisen from stratified
sampling. The instruments used in the research were questionnaires. The statistics used for
quantitative data analysis were frequency, percentage, mean, standard deviation, confirmative
factor analysis and structural equation modeling. The findings revealed that the levels of
STHD, GSCM and SSCP were at a high level. In addition, STHD comprised regulatory,
internal and market-based stakeholders, GSCM consisted of internal environmental
management, green purchasing, cooperation with customers and eco-design, SSCP contained
economic, social and environmental performances. For practical recommendation, such
findings can be a guideline for road transportation service providers to improve their
sustainable supply chain performance. Regulators should design strictly environmental rules,
while customers should pay attention to company’s environmental practices. Entrepreneurs,
moreover, should inspect on environmental management within the frim. In addition,
government agencies can apply the results of research to formulate policies for helping
entrepreneurs. For theoretical recommendation, academicians and interested persons can bring
the research results to conduct further research on other potential industries. Likewise, the
roles of other dynamics should be considered since they are essential factors in logistics and
supply chain management.

INCREASING EFFICIENCY OF WAREHOUSE MANAGEMENT CASE STUDY OF ABC COMPANY :TEXTILE INDUSTRY

Pongtep Phudetch, Anchalee Hiranphaet — Mon, 25 Mar 2024 00:00:00 +0700

This research is an operational research to increase the efficiency of warehouse
management. By researching a textile industry factory to improve efficiency. Warehouse
management with the following objectives: 1 Reduce workload 2 Reduce forklift travel
distance 3 Reduce picking time by starting with collecting data within thewarehouse from the
activities of receiving, storing, picking, and disbursing, and using the data to improve operating
methods to meet the objectives by Re location from the original distance of 1,366 meters per
forklift movement, changed to 859 meters per forklift movement. The results of the study also
found that Warehouse improvements can reduce workload by 43%, reducing product packing
time by 43%.
There are 3 types of tools used in research: Observe, inquire and collect quantitative
data. Details as follows: 1. Observation Observing the placement of products within the
warehouse various work processes and keep an eye on obstacles What are thevarious tasks?
Then collect Information is presented and projects are prepared. 2. Inquiry Inquiring about
problems and obstacles in the Warehouse management and present project problems at How
likely is it to reduce work steps? and ease of work 3. Collect quantitative data Quantitative data
collection was done on the subject of Statistics, time,delay before and after doing research.

©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 112 STUDENT'S SATISFACTION OF SUAN SUNANDHA RAJABHAT UNIVERSITY'S ACADEMIC RESOURCE CENTER

Pimploi Tirastittam, Sirilak Ketchaya, Suppara Charoenpoom — Mon, 25 Mar 2024 00:00:00 +0700

This research objected to study the Students' satisfaction with the academic resource
center, Suan Sunandha Rajabhat University in order to establish the recommendations from the
results of the study to improve and develop the services of the academic resource center, Suan
Sunandha Rajabhat University. The target group is undergraduate students in years 1-4,
semester 1, academic year 2023, from a population of 26,629 people. The sample size of 400
people was obtained by selecting Taro Yamane's ready-made tables with a confidence value of
95 percent of the population. The tools used in this research study were: Questionnaire
regarding student satisfaction with academic resource center Suan Sunandha Rajabhat
University all 5 aspects are 1) buildings and premises, 2) services, 3) information materials, 4)
equipment, and 5) public relations. Once the data was obtained, the data was analyzed using
the SPSS for Windows computer program.
The results of the study found that students at Suan Sunandha Rajabhat University
There is satisfaction with the use of academic resource center by students of Suan Sunandha
Rajabhat University. Overall, all 5 aspects are at a high level. When considering each aspect,
it was found that Suan Sunandha Rajabhat University students’ Satisfaction with the services
of Suan Sunandha Rajabhat University Library was at a high level in 2 areas: building and
service. And students of Suan Sunandha Rajabhat University are satisfied with the services of
the Suan Sunandha Rajabhat University library at a high level in 3 areas: information materials,
equipment, and public relations.

STRATEGIC LOGISTICS MARKET MANAGEMENT OF PROCESSED AGRICULTURE PRODUCT: A CASE STUDY OF A KLONGYONG ORGANIC AGRICULTURE COMMUNITY ENTERPRISE GROUP IN NAKORN PATHOM PROVINCE, THAILAND

Mon, 25 Mar 2024 00:00:00 +0700

This research is aimed at: 1) the study of strategic product marketing management in
agricultural processing. 2) to compare demographic characteristics that affect strategic
logistics marketing management. of processed agricultural products. and 3) to stud y
guidelines for developing strategic logistics marketing management for processed agricultural
products. Khlong Yong Organic Farming Community Enterprise Group, Nakhon Pathom
Province. The study sample comprised a manufacturer of processed agricultural pr oducts,
Khlong Yong Organic Farming Community Enterprise Group, Nakhon Pathom Province, with
a total of 400 cases. The instruments used in the research were questionnaires, which were
used to analyze the data. The statistics include the percentage, arithmetic mean, standard
deviation, and one-way ANOVA.
The results were as follows: Processed agricultural product entrepreneurs Khlong
Yong Organic Farming Community Enterprise Group Nakhon Pathom Province. Most were
female, 308 cases, accounting for 77.00 percent, aged 35 years and over, 186 cases,
accounting for 63.00 percent, with an average monthly income. 10,001–15,000 baht; 83
people, accounting for 32.00 percent; processed agricultural products; 168 people, accounting
for 51.00 percent; processed agricultural product entrepreneurs. Opinions regarding strategic
logistics marketing management of processed agricultural products were overall at a very
important level, with an average of 4.93 when considering each aspect of the variable. They
are arranged from highest to lowest average as follows: Information has an average of 4.52.
Packaging has an average of 4.57. Material control management in production has an average
of 4.51. Product demand has an average of 4.39. Warehouse management has an average of
4.51. Average 4.36, inventory management had an average of 4.30, finance had an average of
4.28, transportation system had an average of 4.34, ordering process had an average of 4.26,
and purchasing process had an average of 4.19.
Hypothesis testing results Processed agricultural product entrepreneurs, Khlong Yong
Organic Farming Community Enterprise Group, Nakhon Pathom Province, with gender, age,
education level, status, and monthly income Different product levels There is strateg ic
logistics marketing management for processed agricultural products. Overall, they differed at
a statistical significance of .05. As for processed agricultural product entrepreneurs with different types of products, there is strategic logistics marketing management for processed
agricultural products. Khlong Yong Organic Farming Community Enterprise Group, Nakhon
Pathom Province Overall, there is no significant difference at the .05 level.

©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 127 FACTORS AFFECTING DELIVERY SERVICE SELECTION OF ONLINE BUSINESS IN THAILAND

Supamit Srisawat, Nongsom Srisawat — Mon, 25 Mar 2024 00:00:00 +0700

The purpose of this study is to identify factors affecting the selection of delivery
services in Thai online businesses. The demographic group is people who work in online
businesses and have experience in choosing the services of those who deliver products to
customers. Samples were selected by purposive sampling method, totaling 150 samples,
according to the formula and theory of Cohen (1977).
The results of the research at the significance level of 0.05 found that service quality
andreputation of the supplier affect the decision to choose a delivery service provider. While
the price of the service and the uniqueness of the company do not affect to choosing delivery
services for online businesses in Thailand.

DESIRABLE COMPETENCIES OF LEADERSHIP TOWARDS PROMOTING SMART TOURISM: A CASE STUDY OF TOURIST ATTACTION COMMUNITY IN NAKHON PATHOM PROVINCE, THAILAND

Sakul Jariyachamsit — Mon, 25 Mar 2024 00:00:00 +0700

This research aimed to study the desirable competencies of leadership towards
promoting smart tourism; a case study of tourism attraction community in Nakhon Pathom
province with the objective to studied the desirable competencies of leadership towards
promoting smart tourism; a case study of tourist attraction community in Nakhon Pathom
province. In order to reach the objectives of this study, the researcher used the exploratory
sequential mixed method design by collecting the qualitative data from 5 tourism academic
experts, 5 information technology academic experts then analyzing the content from the
interview and collecting the quantitative data from 15 leaders of successful tourist attraction
community as well as 15 local enterprises leaders of the innovative OTOP (One Tambon One
Product) community in Nakhon Pathom province in Thailand and analyzing the quantitative
data by using basic data analysis statistics such as mean, standard deviation, and the index value
of the priority needs (Modified Priority Needs Index: PNIModified). The results shown that the
desirable competencies of leadership towards promoting smart tourism in Nakhon Pathom
province can be separated into two parts: the primary competencies consisting of knowledge
of community and knowledge of an information technology as well as skills which are
including public relations skills and tourism marketing skills through the use of information
technology, the secondary competency consisting of drive to pursue achievement,
accountability and disciplined in order to accomplish goals respectively.

APPLICATION OF THE ANALYTIC HIERACHY PROCESS (AHP) IN SELECTING SUPPLIERS OF WOODEN FURNITURE INDUSTRY: A CASE STUDY OF XYZ COMPANY

Ananya Banyongpisut, Sirion Son-ong — Mon, 25 Mar 2024 00:00:00 +0700

This study has the objective of selection to suppliers in wooden furniture industry:
A case study of XYP company. And to study selection to suppliers in wooden furniture
industry: A case study of XYP company with application of the analytic hierarchy process
(AHP). To use expert choice software program to calculate the factors to select suppliers of
suppliers in wooden furniture industry. This research is qualitative research which includes
exploratory research with In-depth interview using semi-structured interview form with key
informants which includes business owner, company manager and specialist in procurement
and sales. Content validity is used to measure precision and cover according to the content by
collecting data to compare and determine the weight of each factor by assessing the consistency
of decisions in the order of alternative factors, as well as analyzing the sensitivity to changes
of key factors using the expert choice package and synthesizing the results of the decision
making of suppliers in wooden furniture industry according to the guidelines of the Analytic
hierarchy Process (AHP).
The result found that the manufacturing company's non-conformity ratio compared to
all 6 factors is 0.080. And when each factor is taken to find the nonconformity ratio of the
3 supplier companies, it was found that the quality factor the nonconformance ratio value is
0.000. The price factor is non-conformance ratio values 0.001. The delivery factor is non-
conformance ratio values 0.000. The service factor is non-conformance ratio value 0.050.
In conclusion, the calculation results using Analytic Hierarchy Process (AHP) and
Expert Choice software package from both methods are summarized. The weight of all 6
factors and the weight values of all 3 companies differ slightly, so the most suitable wooden
furniture industry for XYZ is Company C, followed by Company B, and finally Company A.

APPLICATION OF THE TRACKING AND INSPECTION SYSTEM FOR PIG TRANSPORTATION IN NAKHON PATHOM PROVINCE

Mon, 25 Mar 2024 00:00:00 +0700

The purpose of this research is to study the appropriate information technology format
for monitoring and tracking pig transportation and to design a device for reducing pig
temperature during the transportation process by writing a timing program and using sensors
to measure temperature. The results of the simulated weather experiment during the pig
transportation period were from 4: 00 a. m. to 12: 00 p. m. with a temperature range of 25–40
degrees Celsius. Using a timed system for the operation of the fog pump every 30 minutes,
during the low- temperature period, the pump system will not be instructed to operate.
However, during the high-temperature period, the timing system will instruct the water pump
to operate for the specified time of 5, 7, and 10 minutes. The fog was sprayed to reduce the
temperature for 10 minutes. In order for the operation to be suitable for the transportation
period, a design has been made to spray water according to the transportation time from start
to destination. Starting with the no spray system and spraying for 5, 7, and 10 minutes at
intervals, the temperature inside the pen decreased, with a minimum value of 24.38 °C and a
maximum temperature of 31. 41 °C. The average temperature of the entire transportation
system is 26.14 °C.

THE RELATION OF LOGISTICS FLEXIBILITY, SUPPLY CHAIN FLEXIBILITY AND BUSINESS PERFORMANCE IN THAILAND

Nongsom Srisawat, Supamit Srisawat — Mon, 25 Mar 2024 00:00:00 +0700

Today's business competition is intense, which is caused by many factors that consist
of the rapid expansion of online businesses, global sourcing strategies, and faster product
delivery.From the factors mentioned above, businesses need to adapt at a both of
organizational and supply chain levels.According to business operations, the key to
effectively dealing with change is the flexibility of internal processes and supply chains.
Therefore, this research aims to examine the effect of logistics and supply chain flexibility on
performance of businesses in Thailand
The results showed that logistics and supply chain flexibilities had a positive effect on
business performance with the mediation effect of environmental uncertainty. In addition,
this research suggests that educational institutions, the companies and related departments
should jointly provide training courses on how to improve logistics and supply chain
flexibilities under the uncertainty of the current business environment.

SUPPLY CHAIN MANAGEMENT OF HYDROPONICS PRODUCTS CASE STUDY: CHOK ANAN FARM SAMUT SONGKHRAM PROVINCE

Nipawan Poojom, Wannee Sutthachaidee, Thanwalai Sripeng — Mon, 25 Mar 2024 00:00:00 +0700

The objectives of this research were 1) to study the problems and obstacles that arise
in the supply chain of Hydoponics vegetable products of Chok Anan Farm, Mueang District,
Samut Songkhram Province, 2 ) to explore the problem of supply chain management of
hydoponics vegetable products. It considers the SCOR Model management process and creates
a solution using the SCOR Model analyzer as a research data analyzer. The research area is
Chok Anan Farm, Mueang District, Samut Songkhram Province. Owners of Chok Anan
Farm, Manager of Chok Anan Farm and those involved in the management of
hydroponic vegetable supply chains. A total of 5 people use the selection method specifically
for those who have experience, knowledge and expertise. In direct administration within Chok
Anan Farm. The research tool is an interview model, focusing on
upstream to downstream supply chain management and problems encountered within
the farm. Analyze primary data obtained from interviews. To test the accuracy of the content,
interviews from entrepreneurs and people with relevant knowledge within the farm are
conducted using theoretical principles. It is fully comparable to the supply chain management
theory of Suharit Damrong (2007 ) and then analyzes and synthesizes the data to draw
conclusions in the SCOR Model. The results of the research showed that: Objective
1 of the SCOR MODEL analysis of problems and obstacles in the supply chain of
hydroponic vegetables found that there are seasonal limitations due to different growth in
winter and summer, causing problems and price problems because the price of vegetables will
depend on the market price, cannot be priced by itself and vegetables will be high in the last
summer.
2 Chok Anan Farm has dealt with problems in the supply chain as follows: Seasonal
constraints The farm solves the problem by storing it early to shorten the growth time for that
vegetable to meet the standards.
Later, the problem of prices during the rainy season and winter will be low cost and
vegetables are good in size, so the farm prefers to grow vegetables during the rainy and winter
seasons. The farm solves the problem by having a reserve of vegetables, but not more than 5 -
10 days. Kilograms per day only. Baiyee-Mbi and Mazzini's research has applied supply chain
concepts to manage U. S. food and fiber systems with management systems similar to those of
conventional industries.
Knowledge from this research Nowadays, many businesses are engaged in agriculture,
whether farming or gardening. Faced with difficulties or obstacles in the supply chain
management process, not one process or the entire supply chain, causing damage to the system within the farm or garden due to inefficient management.
Therefore, agribusiness operators can use SCOR Model analysts to help analyze
various steps in the supply chain. And it will make the problems and obstacles that arise in
each process clearly visible. and modify it to suit their agribusiness.

PROCESS FOR IMPROVING THE QUALITY OF LOGISTICS MARKETING MANAGEMENT OF AGRICULTURAL PRODUCTS (VEGETABLES AND FRUITS) EXPORTED ABROAD

Punya Heedjun — Mon, 25 Mar 2024 00:00:00 +0700

This study has the objectives 1. To study logistics marketing management of
agricultural products. (Exported fruits and vegetables) to be exported abroad and 2. To propose
guidelines for logistics marketing management of agricultural products. (Exported fruits and
vegetables) to foreign countries. This study is a quantitative research. The sample group is
entrepreneurs who deliver agricultural products. ( Exported fruits and vegetables) to foreign
countries, totaling 400 people, purposive sampling. The tools used were questionnaires and
analyzed using descriptive statistics and hypothesis testing using t-test statistics and one- way
analysis of variance (One-way ANOVA). The results of the study found that Most
entrepreneurs are male, aged 31 - 40 years, operate a wholesale business, have an investment
of 5,000,001 - 10,000,000 baht, use truck transportation. The period of operation is 5 - 10 years
and most have an average monthly income of 3,000,001 - 6,000,000 baht per month.
Results of data analysis of opinions regarding the logistics marketing management
process of agricultural products. (Exported fruits and vegetables) Exported abroad (overall)
had opinions at a high level (x̅ = 3.86, S.D. = 0 .14 ), including inventory management. There
were opinions at the highest level (x̅= 4.01, S.D. = 0.21) and the packaging aspect. There was
a high
level of opinion (x̅= 3.77, S.D. = 0.20), with the least opinion, respectively.
The results of the hypothesis analysis found that factors related to the characteristics of
agricultural product entrepreneurs (Exported fruits and vegetables) affect the overall logistics
marketing management process, significantly different at the .05 level.
Guidelines for managing logistics marketing of agricultural products (Exporting fruits
and vegetables) to foreign countries found that there has been development in the infrastructure
of the logistics process. By measuring the quality of logistics Able to transport agricultural
products as required with quality control, timeliness, warehouse management that focuses on
maintaining product quality strictly according to orders. In addition, there are differences
among entrepreneurs in terms of finances. And inventory management still needs to increase
the administrative efficiency of entrepreneurs, including the use of information technology to
make it faster and easier to inspect products. In addition, the control of cold- controlled
transportation must maintain management standards to ensure quality throughout
transportation.

FACTORS AFFECTING THE EFFICIENCY OF TRANSPORTATION OFDUCK EGGS IN DON CHEDI DISTRICT, SUPHAN BURI PROVINCE

Wannee Sutthachaidee, Bavornluck Kuosuwan, Nipawan Poojom — Mon, 25 Mar 2024 00:00:00 +0700

Important things to observe in searching for information on duck egg technology in
ChediDon District, Suphanburi Province, to look at: 1. To study and research the duck egg
technology control system 2. To know the problems of the duck egg technology multifunction
server 3. To study and search Opinions about the transport of duck eggs is a quantitative research
to investigate and a sample sample of 80 employees of a super egg farm. The research
instrument is research. The research found general information and the majority of respondents
were age ranges. Age 36- 40 years, income 7,001 - 9,000 baht per month, Vocational Certificate
level - Vocational Certificate, position in the egg size sorting department and egg transportation
department, workingin 1 - 2 years, losses in various stages are Steps between checking and
separating comments in duck egg technology. Inspection of eggs to check the ingredients and
normal duck eggs had an average opinion level of 2.82. Received a medium signal for receiving
signals and picking up theproduct with an average opinion level of 3.68. Many remarks on
product protection had a level ofSmells saw an average of 3.57. Many types of odors for product
packaging had an average opinionlevel of 2.93. Medium cheese sorting products had an average
opinion level of 4.17. Much drive for controlling reception efficiency in technology and Inspect
eggs and increase safety in response with an average opinion level of 2.82. Moderate
concentration increases. Of the warehouse in time, the average opinion level was 3.45. The
product's tablets had a moderate level of completion time.It has an average rating of 3.08. The
weight control is average and the inside of the product has anaverage rating of 3.72. The drive
is exceptional.

Preecha Wararatchai — Mon, 25 Mar 2024 00:00:00 +0700

Thailand's food and beverage industry is vital to the country's economy and is
interconnected with many other industries, from agriculture and trade to transportation and
services, both domestically and internationally. And is under the national strategic plan to
promote and develop entrepreneurs to be able to integrate Modern digital technology to manage
all aspects of business Therefore, studying the concept of digital organization transformation
digital marketing and operational efficiency. This is the key to upgrading the ability to use
digital technology intelligently and to its full potential in operations, including proactive
marketing plans with modern digital technology, transforming them into operations that create
an advantage in compete internationally to be a digital and innovation leader organization
powered by real-time big data. Generate additional income and marketing value with a
technology platform that is convenient and quick to respond to customer needs and can grow
with quality and sustainably.

THE RELATIONSHIP AMONG OPERATIONAL EFFICIENCY, ESG IMPLEMENTATION, GREEN SUPPLY CHAIN MANAGEMENT, AND SUSTAINABLE SUPPLY CHAIN PERFORMANCE

Chayanit Rapdecho, Wissawa Aunyawong — Mon, 25 Mar 2024 00:00:00 +0700

At present, the development of operational efficiency (OPE) has been achieved in the
long term. Industry operations must be taken into account along with changes in the global
environment that are deteriorating. For this reason, increasing sustainable supply chain
performance (SSCP) requires Therefore it is the main factor. To solve problems for
organizations to be able to operate their industries according to their objectives and in tandem
with the ever-changing environment. This article therefore presents a research framework
based on the research objectives as follows: 1) to study the relationship between operations by
ESG implementation, green supply chain management and SSCP that affect OPE. 2) to analyze
factors both direct and indirect influences on operations by ESG implementation, green supply
chain management and SSCP that affect OPE, and 3) to suggest guidelines for developing OPE
achieve the goal and increase SSCP, as the global environment changes. The research results
according to the aforementioned conceptual framework and objectives can be used as
guidelines for increasing SSCP. This leads to the development of the organization's OPE.

MUANG PATTAYA TOURISM LOGISTICS MANAGEMENT

Tanasarn Panichayakorn — Mon, 25 Mar 2024 00:00:00 +0700

The objectives of this study were 1) to study the logistics situation for tourism in Pattaya
Chonburi province 2) to study the satisfaction of tourists towards the components and the
logistics management for tourism in Pattaya Chonburi province 3) to study the logistics
management for tourism in Pattaya Chonburi province from the perspective of tourists 4) to
collect data to be a guideline for the development of the logistics management for tourism in
Pattaya Chonburi province. The sample group used in the research was 400 tourists in Pattaya.
The tools that were used for data collection were questionnaire and statistics used for data
analysis: frequency distribution, percentage, mean, standard deviation, t-test and F-test by
using One-Way ANOVA. The benefit from this article can be used to improve the tourism
logistics management for function and department concern.

SERVICES OF LOGISTICS SERVICE PROVIDERS AFFECTING ONLINE BUSINESS PERFORMANCE

Bundit Phrapratanporn — Mon, 25 Mar 2024 00:00:00 +0700

The purpose of this study is to investigate the value of logistics service providers in
influencing the purchasing decisions of clients who buy consumer items online. The research
model is quantitative. A sample consisted of 400 online product purchasers from fan pages
who had at least one online buying transaction in the previous six months. The data were
analyzed using multiple regression. The results have shown that social and environmental
developments factor, privacy and security of customer, high efficient information and staff
quality respectively are outstanding activities that will influence online business performance.