http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/issue/feed INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN FUKUOKA 2024 2024-04-04T17:55:31+07:00 Dr. Chayanan Kerdpitak conferenceteam@icbtsconference.com Open Journal Systems <p><strong>Proceeding of INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN FUKUOKA 2024</strong><br>Fukuoka, Japan<br>22 – 25 March 2024</p> <p><br>ICBTS 2024</p> http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1250 Introduction Book 2024-04-04T15:57:10+07:00 Dr.Chayanan Kerdpitak Chayanan.ke@ssru.ac.th 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1251 INVENTORY MANAGEMENT IN THAI SUPERMARKET 2024-04-04T15:59:23+07:00 Chattrarat Hotrawaisaya Chattrarat.ho@ssru.ac.th <p>Objectives of this research was 1) study inventory management in Thai supermarket<br>2) guideline the reduce cost in Thai supermarket. The methodology is a mixed method.<br>Interview was used for 17 people in experts, employees, and managers. The questionnaire<br>was distributed to 126 people in Bangkok. The results found that there are 3 main problems of<br>inventory management. They are over stock, expired stock and lack knowledge. The guideline<br>of this research should use lean management and Information Technology for decentralization.<br>These reduced the inventory cost by 2% and increase high performance at 15%.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1252 GUIDELINES FOR INCREASING STUDENTS' INFORMATION TECHNOLOGY SKILLS COLLEGE OF LOGISTICS AND SUPPLY 2024-04-04T16:01:17+07:00 Chonticha Chansarng chonticha.ch@ssru.ac.th Chattrarat Hotrawaisaya chattrarat.ho@ssru.ac.th <p>This research aimed to study information technology perception among logistics and supply chain college students. And to use the results of the study to improve the educational management process to be more quality and in line with the needs of the labor market. The population used in this study were at least 100 students from the College of Logistics and Supply Chain studying in the seminar course in 2023. Used to collect data by questionnaires and statistics used to analyze data, including percentage, mean, and standard deviation. The study found that the assessment of Information Technology Perceptions of Logistics and Supply Chain College Students found that the total mean was 4.75 and the standard deviation was 0.37</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1253 SATISFACTION WITH THE COLLEGE’S COMMUNITY ACADEMIC SERVICES LOGISTICS AND SUPPLY CHAIN SUAN SUNANDHA RAJABHAT UNIVERSITY 2024-04-04T16:03:02+07:00 Natthida Saedan Natthida.sa@ssru.ac.th Chattrarat Hotrawaisaya chattrarat.ho@ssru.ac.th <p>Research on Satisfaction with community academic services of the College of Logistics and Supply Chain Suan Sunandha Rajabhat University. The objective is to study satisfaction with the community academic services of the College of Logistics and Supply Chain. Suan Sunandha Rajabhat University and evaluate the success of community academic services of the College of Logistics and Supply Chain. Suan Sunandha Rajabhat University. which is research quantitative. The sample group consisted of citizens who participated in the academic services of the College of Logistics and Supply. Suan Sunandha Rajabhat University, 200 people.<br>The results of the study found that satisfaction with community academic services of the College of Logistics and Supply Chain Suan Sunandha Rajabhat University Overall, it was at the highest level with an average of 4.40. When ranking each aspect, it was found that the aspect with the highest average number 1 was responding to society's needs with an average of 4.71. Number 2 was the role of guiding society. The average value was 4.59. Ranked 3rd was academic service processes and procedures. It has an average of 4.37, ranking 4th in terms of facilities. has an average of 4.28. Ranking 5 is academic service providers. has an average of 4.26 and is ranked 6 That is, in terms of service quality, the average value was 4.17. This research can use such information to improve the community academic service process of the College of Logistics and Supply Chain. Suan Sunandha Rajabhat University To be effective and able to apply knowledge in a concrete way.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1254 A STUDY OF MEDIA USAGE BEHAVIOR AND MOTIVATION FOR USING SOCIAL MEDIA OF GRADUATE STUDENTS. COLLEGE OF LOGISTICS AND SUPPLY CHAIN 2024-04-04T16:06:39+07:00 Voraruethai Kullapate vorathai.ku@ssru.ac.th Chattrarat Hotrawaisaya Chattrarat.Ho@ssru.ac.th Wissawa Aunyawong Wissawa.Au@ssru.ac.th <p>The objectives of this research were 1) to study social media usage behaviors of<br>graduate students. College of Logistics and Supply Chain 2) to study the motivations for<br>using social media among graduate students. College of Logistics and Supply Chain The<br>sample used in this research was a group of graduate students, at College of Logistics and<br>Supply Chain Suan Sunandha Rajabhat University<br>This research is a quantitative research. The sample used in the research were graduate<br>students 400 students. The questionnaire is preliminary data by finding percentage, mean and<br>standard deviation.<br>The results of the study revealed that 1) Most of the samples were males. aged<br>between 17-25 years old, 2) Behavior of using social media in the form of accessing 6-7<br>hours/day, 3) Behavior of using social media for work within the organization. Overall, the<br>mean was at the highest level (x̅= 4.65, S.D.= 0.53). to work outside the organization. Overall,<br>the average was at a high level (x̅= 4.38, S.D.= 0.57). for personal use / Personal use. Overall,<br>the average is at a high level, which is (x̅= 4.30, S.D.= 0.54) and 4) the motivation within the<br>use of social media. Overall, the average was at a high level (x̅= 4.47, S.D.= 0.61). Extrinsic<br>motivation for using social media. Overall, the average was at a high level (x̅= 4.43, S.D.=<br>0.55).</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1255 ©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 23 SATISFACTION OF PARTICIPANTS IN THE 6TH CONFERENCE ON LOGISTICS AND SUPPLY CHAIN 2024-04-04T16:20:21+07:00 Saranya Muedkhuntod saranya.mu@ssru.ac.th Phutthiwat Waiyawuththanapoom phutthiwat.wa@ssru.ac.th <p>This research is aimed to the level of participants in The 6th Conference on Logistics<br>and Supply Chain, to study the problems and suggestions from the participants in the 6 th<br>Conference on Logistics and Supply Chain. The study sample comprised 100 people by<br>purposive sampling method the instrument used in the research was the satisfaction scale of<br>participants from the 6th Conference on Logistics and Supply Chain questionnaire, with 5 -<br>rating scale. The statistics include the frequency, percentage, mean and standard deviation.<br>The results were as follows : an overview shows that satisfaction scale of participants<br>in the 6th Conference on Logistics and Supply Chain 2023 indicates high levels. The mean of<br>the satisfaction scale is between 3.68 and 3.92 and the standard deviation of the satisfaction<br>scale is between 0.65 and 0.89, with the highest average being for the staff providing the<br>service (x = 3.92, SD = 0.85). The second is Expert side (x = 3.84, SD = 0.65), Registration<br>side (x = 3.77, SD = 0.71), Service process (x =3.76, SD = 0.89) and Management style<br>(x =3.68, SD = 0.78)</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1256 STUDY OF STUDENT SATISFACTION WITH ONLINE LEARNING DOCTOR OF BUSINESS ADMINISTRATION PROGRAM COLLEGE OF LOGISTICS AND SUPPLY CHAIN 2024-04-04T16:29:19+07:00 Sunisa Thongbaion Sunisa.to@ssru.ac.th Chattrarat Hotrawaisaya Chattrarat.ho@ssru.ac.th <p>The objectives of this research are 1) to study student’s satisfaction levels with online<br>learning; of students of the College of Logistics and Supply Chain 2) to compare the satisfaction of<br>students of the College of Logistics and Supply Chain<br>Towards online learning, classified by gender, age, grade level, equipment used in online<br>learning, learning system, internet system used, and place used for online learning 3 ) To study the<br>management of online learning. of students of the College of Logistics and Supply Chain In terms of<br>problems, obstacles, and suggestions in organizing online learning. Sample group used for study<br>This time includes 30 students from the College of Logistics and Supply Chain, semester 1,<br>academic year 2022, which were obtained from cluster random sampling by using year as the random<br>unit (Chertsak Kowasin, 2002) The instrument used to collect data was a questionnaire created by the<br>researcher himself. and analyze the data using frequency distribution. average percentage and standard<br>deviation Use t-test and analysis of variance.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1257 ©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 38 SATISFACTION TOWARDS LEARNING FACILITIES, COLLEGE OF LOGISTICS AND SUPPLY CHAIN, SUAN SUNANDHA RAJABHAT UNIVERSITY 2024-04-04T16:31:19+07:00 Apisit Thongbaion apisit.to@ssru.ac.th Wissawa Aunyawong wissawa.au@ssru.ac.th <p>The study on satisfaction with learning facilities at the College of Logistics and Supply<br>Chain, Rajabhat Suansunantha University, aims to 1) examine the satisfaction of service users<br>with learning facilities at the College of Logistics and Supply Chain, and 2) explore ways to<br>improve and enhance the efficiency of the college's facilities and amenities. The study<br>population includes academic staff, support staff, and students, totaling 200 participants. Data<br>was collected through questionnaires, and statistical analysis included percentages, averages,<br>and standard deviations. The research findings indicate that the service users at the College of<br>Logistics and Supply Chain are highly satisfied with the overall learning facilities services in<br>all four aspects: building and classrooms, safety, convenience and amenities within the<br>building, and environmental conditions. This study highlights the quality of learning facilities<br>services that positively impact the teaching and learning environment.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1258 STUDY OF GUIDELINES FOR DEVELOPING AN ENGLISH WEBSITE FOR PUBLIC RELATIONS AT THE COLLEGE OF LOGISTICS AND SUPPLY CHAIN 2024-04-04T16:34:34+07:00 Thakorn Thammaprateep thakorn.th@ssru.ac.th Tanawat Wisedsin tanawat.wi@ssru.ac.th <p>This research uses a survey research model 100 people Collect questionnaires to<br>evaluate service users with the objective for the purpose study of guidelines for developing an<br>English website for public relations at the College of Logistics and Supply Chain Suan<br>Sunandha Rajabhat University all 5 items 1) Structure 2. Usage 3) Message 4) Use of colors 5)<br>Information<br>Research shows that users English website for public relations at the College of Logistics<br>and Supply Chain Suan Sunandha Rajabhat University of the overall level of the sampling<br>group respondents of 100 who found that The overall level medium 57.93%<br>(X = 4.43, S.D. = 0.83) If considering each topic, it was found that the sample group had a<br>score of<br>1. structure the overall level medium 52.67 % (X = 3.29, S.D. = 0.51)<br>2. Usage the overall level high 60.40 % (X = 3.78, S.D. = 0.49)<br>3. Message the overall level medium 87.43 % (X = 4.37, S.D. = 0.87)<br>4. Use of colors the overall level medium 52.60 % (X = 3.29, S.D. = 0.68)<br>5. Information the overall level medium 68.25 % (X = 3.41, S.D. = 0.51)</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1259 FACTORS AFFECTING THE SAFETY OF USING VAN : COLLAGE OF LOGISTICS AND SUPPLY CHAIN 2024-04-04T16:36:55+07:00 Arnon Boonyasen arnon.bo@ssru.ac.th Putthiwat Waiyawuththanapoom phuttiwat.wa@ssru.ac.th <p>This research the objective is to study the factors affecting the safety of using the van<br>service within college of logistics and supply chain. Including studying the service behavior<br>of van drivers and study recommendations to improve a safe and standardized service model.<br>And to improve the safety of using the van service.<br>The representative samples in this research are 90 the user. Questionnaires are used as<br>research tool which is evaluated with Statistical Package for the Social Sciences : SPSS<br>Analyze the data using statistical methods, frequency distribution, percent, average and<br>standard deviation (S.D.).<br>The research results were found that, survey information and opinions of the van users<br>within college of logistics and supply chain in terms of behavior of the van driver poses a<br>safety risk most of them are low. Represents the driver behaves well. Drive according to<br>traffic rules, use the driving speed not excedding the legal limit, have good driving manner.<br>Suggestions for improvement and improvement of vehicle service quality found that<br>most of the van users think that the drivers are safe, according to traffic rules</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1260 ©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 55 IMPROVING THE EFFICIENCY OF DIGITAL MARKETING THAT AFFECTS THE OPERATIONS OF THE AIRLINE BUSINESS IN THAILAND 2024-04-04T16:39:40+07:00 Sarawut Putnuan sarawut.pu@ssru.ac.th <p>©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 55<br>IMPROVING THE EFFICIENCY OF DIGITAL MARKETING THAT<br>AFFECTS THE OPERATIONS OF THE AIRLINE BUSINESS IN<br>THAILAND<br>Sarawut Putnuan<br>Sarawut Putnuan College of Logistics and Supply chain, Suansunandha Rajabhat University,<br>Thailand<br>E-Mail: sarawut.pu@ssru.ac.th<br>ABSTRACT<br>This study aims to study the level of opinions in digital marketing and to study digital<br>marketing strategies that affect airline business operations this research used a mixed research<br>design using quantitative and qualitative research together. The sample group used in this study<br>in quantitative form consisted of 400 airline users using a simple sample selection method.<br>Tools used include: questionnaire and interview statistics used to analyze data including<br>frequency, percentage, mean, standard deviation exploratory factor analysis correlation<br>analysis.<br>The research results found that all and the dependent variable is the relationship of the<br>digital marketing strategy with the operations of the airline, the results of which are examined.<br>It was found that the two variables were significantly related to each other at .05 with the<br>Pearson correlation coefficient = 0.823 and Sig. value = 0.000. It shows that digital marketing<br>strategies have a relationship with airline operations that can be both positive and directly<br>variable and a high level of relationship.<br>The results of the analysis of the informants found that most service users want<br>confidence in using the service through the operating process Image and service because it can<br>respond to needs, in addition, entrepreneurs can create new strategies to create interest through<br>different operating processes and can develop sustainability throughout future operations</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1261 ©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 60 MODEL FOR IMPROVING THE TEMPERATURE-CONTROLLED WAREHOUSE MANAGEMENT PROCESS CASE STUDY: THAILAND POST DISTRIBUTION COMPANY LIMITED 2024-04-04T16:41:12+07:00 Supeeraya Kritsananukoon supeeraya.kr@ssru.ac.th <p>The objectives of this research are: 1. To study the temperature-controlled warehouse<br>management process, a case study of Thailand Post Distribution Company Limited. 2. To study<br>the temperature-controlled warehouse management process model, a case study of Thailand<br>Post Distribution Company Limited. Tribulation Company Limited. Interviewees include:<br>company employee Thailand Post Distribution Co., Ltd., Bangna Warehouse, Samut Prakan,<br>19 people: 1. Customer Management Department: 4 people; 2. Temperature Controlled<br>Warehouse Department: 10 people; 3. Information Department: 5 people. Tools used in<br>research. Including an in- depth interview with key informants being company employees. Thai<br>Post Distribution Company Limited, Bangna Warehouse, Samut Prakan, 3 departments. Data<br>from interview respondents were analyzed using content analysis. This article presents the<br>results of qualitative research. The results of the research found that 1) The company has a<br>temperature-controlled warehouse management process by using various technologies in<br>operations to make operations as efficient as possible, mainly by using the WMS system in the<br>warehouse to help. Increase the efficiency of working in the warehouse. 2) The temperature-<br>controlled warehouse management process model that can be used in the warehouse is the use<br>of modern technology in the warehouse to increase work efficiency. Makes work in the<br>warehouse quality and developed for the better.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1262 WHAT ARE KEY FACTORS OF TRANSFORMATIONAL LEADERSHIP, CUSTOMER LOYALTY AND SUPPLY CHAIN PERFORMANCE OF LOGISTICS SERVICE PROVIDERS 2024-04-04T16:43:47+07:00 Wissawa Aunyawong wissawa.au@ssru.ac.th <p>The objectives of this research are to 1) study the levels of transformational leadership<br>(TRA), customer loyalty (LOY), and supply chain performance (SCP), and 2) analyze the<br>appropriate factors of TRA, LOY, SCP. The sample was 300 Thailand logistics service<br>providers (LSPs), arisen from stratified random sampling. The instruments used in the<br>research were questionnaires. The statistics used for data analysis were frequency, percentage,<br>mean, standard deviation, confirmatory factor analysis using structural equation modeling.<br>The findings revealed that 1) the levels of TRA, LOY and SCP of Thailand LSPs were at a<br>high level, and 2) for appropriate factor analysis results, TRA comprised idealized influence,<br>inspiration motivation, intellectual stimulation, and individualized consideration, LOY<br>consisted of company commitment, company trust, and company satisfaction, and SCP<br>contained reliability, responsiveness, agility, costs, and asset management . For practical<br>recommendation, such findings can be a guideline for LSPs to improve their supply chain<br>performance. For theoretical recommendation, academicians and interested persons can bring<br>the research results to conduct further research on other potential industries and innovative<br>issues as essential factors in logistics and supply chain management.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1263 CAUSAL FACTORS OF LOGISTICS AND SUPPLY CHAIN MANAGEMENT AFFECTING THE PERFORMANCE OF ORCHID AGRICULTURAL PRODUCTS 2024-04-04T16:46:44+07:00 Sudarat Pimonrattnakan sudarat.pi@ssru.ac.th Piyamas Klakhaeng piyamas.kl@ssru.ac.th Anuch Nampinyo anuch.na@ssru.ac.th <p>This research aimed 1) To study the causal factors affecting logistics and supply chain<br>management and the performance of orchid agricultural product farmers. 2) To study the<br>influence of causal factors in logistics and supply chain management on the performance of<br>orchid agricultural product farmers. This research is quantitative research. The sample is used<br>in the Orchid Agricultural products, consisting of 340 places. The research instrument was a<br>questionnaire. The statistics used for data analysis were frequency, percentage, mean, and<br>standard deviation. For the statistics used to test the hypothesis, the researcher used the<br>harmonic index consisting of chi- square, GFI, RMSEA and CFI. And the results of the<br>verification were consistent with the empirical data. The results of the data analysis showed<br>that the Chi- square was 92. 53 with the P- Value of 0. 07 and the CFI was 1. 00. GFI was 0. 96<br>and RMSEA was 0.02.<br>The results showed that 1) Resources capability has a direct positive influence on the<br>logistics management and supply chain. 2) value added has a direct positive influence on the<br>logistics management and supply chain. 3) logistics management and supply chain has a direct<br>positive influence on the competitive advantage. 4) logistics management and supply chain has<br>a direct positive influence on the Performance farmers 5) competitive advantage has a direct<br>positive influence on the Performance farmers. And the benefits of this research are a way for<br>the farmers to plan to implement the principles of sustainable performance.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1264 COMPARISON OF TRANSPORTATION COSTS BETWEEN INTERNAL AND EXTERNAL VEHICLES A CASE STUDY OF TOUCH BOUGAINVILLEA, TALAD, KRATHUM BAEN, SAMUTSAKHON 2024-04-04T16:49:17+07:00 Kulnipa Poobt Kulnipa.po@ssru.ac.th Sirion Son-ong Sirion.so@ssru.ac.th <p>A study on the comparison of transportation costs between internal and external<br>transport vehicles. A case study of Suan Touch Fueng Fa, Talat Subdistrict, Krathum Baen<br>District Samut Sakhon Province whose objectives are To study the comparison of<br>transportation costs between in-house transport vehicles and out-of-house transport vehicles<br>and to decide on the choice of transportation services between corporate vehicles and external<br>transport vehicles.<br>This research is a qualitative research. The tools used for data collection are interviews<br>and the use of ABC (Activity-based costing) theory of the activity-based costing system.<br>(Activity-Based Costing) or the ABC system is a tool for Manage work in the manner of<br>Value-Based Management which connects management Enterprise level sign Carry out daily<br>tasks taking into account the responsibilities of each departments throughout the business In a<br>cross-functional perspective, the organization's activities are viewed as a whole (Integrated<br>View). He understands all cost behaviors that occur within the organization, so he knows<br>what are the factors that Increase or decrease the cost of activities by identifying the activities<br>of the cost organization.<br>From the results of this research study, it was found that in transporting 10,000<br>bougainvillea trees by a 6-wheeled external transport vehicle, it would be more cost-effective<br>than using a 4-wheeled internal and external transport vehicle due to the factors that The<br>important thing is the lower cost and other factors that make the car Transportation outside<br>the organization in the type of 6-wheeled vehicles is more cost-effective in terms of faster<br>time. Due to the amount of 10,000 plants per order, the use of a 4-wheeled transport vehicle<br>requires a total of 4 transport trips in order to transport the goods in full. But the 6-wheeled<br>external transport vehicle has only one trip, which can save both time and fuel costs. Labor,<br>maintenance and car insurance As a result, the transportation cost is cheaper and the quality is<br>more consistent with the research of Suthida Kasetkarun (2009). logistics service The results<br>of the study revealed that the factors affecting the decision to choose an outsourcing service<br>provider were the quality of services. and the price factor that is more cost-effective than<br>using a transport vehicle within the organization</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1265 DEVELOPMENT OF PACKAGING TOOLS FOR ONLINE BUSINESS ENTREPRENEURS 2024-04-04T17:19:05+07:00 Sirion Son-ong sirion.so@ssru.ac.th Ananya Banyongpisut Ananya.ba@ssru.ac.th Kulnipa Poobt Kulnipa.po@ssru.ac.th <p>This study has the objectives to develop packaging tools for online business operators.<br>and to evaluate the efficiency of packaging tools. The main information providers include<br>online business entrepreneurs, industrial engineering experts and ergonomics experts. Using a<br>structured interview method. The nature of the questions is open-ended and can be summarized<br>as various steps related to packaging. The results of the study revealed that the problem<br>encountered in the packing process is that the packers have a virtuous posture that goes against<br>nature and is against ergonomic working principles. resulting in pain. Packaging tools for<br>online business owners save time. Previously, packers sat on the floor to pack packages. The<br>average time for packing 30 boxes takes 32.03 minutes from the original time of 51.99 minutes.<br>Labor costs are reduced to 60 baht per day from the normal 180 baht per day and reliability.<br>The use of packaging tools has an accuracy of 97.00% in attaching information to the front of<br>the consumer package.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1266 WHAT ARE KEY FACTORS OF STAKEHOLDER, SUSTAINABLE SUPPLY CHAIN PERFORMANCE, AND GREEN SUPPLY CHAIN MANAGEMENT PRACTICES OF ROAD TRANSPORTATION SERVICE PROVIDERS IN THAILAND? 2024-04-04T17:21:04+07:00 Mano Prachayapipat Mano.pr@ssru.ac.th <p>The objectives of this research are to 1) study the levels of stakeholders (STHD), green<br>supply chain management practices (GSCM), and sustainable supply chain performance<br>(SSCP), and 2) study the factors of STHD, GSCM, and SSCP on each other in the context of<br>Thailand road transportation service providers. The study used quantitative method research.<br>The sample was 300 Thailand road transportation service providers, arisen from stratified<br>sampling. The instruments used in the research were questionnaires. The statistics used for<br>quantitative data analysis were frequency, percentage, mean, standard deviation, confirmative<br>factor analysis and structural equation modeling. The findings revealed that the levels of<br>STHD, GSCM and SSCP were at a high level. In addition, STHD comprised regulatory,<br>internal and market-based stakeholders, GSCM consisted of internal environmental<br>management, green purchasing, cooperation with customers and eco-design, SSCP contained<br>economic, social and environmental performances. For practical recommendation, such<br>findings can be a guideline for road transportation service providers to improve their<br>sustainable supply chain performance. Regulators should design strictly environmental rules,<br>while customers should pay attention to company’s environmental practices. Entrepreneurs,<br>moreover, should inspect on environmental management within the frim. In addition,<br>government agencies can apply the results of research to formulate policies for helping<br>entrepreneurs. For theoretical recommendation, academicians and interested persons can bring<br>the research results to conduct further research on other potential industries. Likewise, the<br>roles of other dynamics should be considered since they are essential factors in logistics and<br>supply chain management.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1267 INCREASING EFFICIENCY OF WAREHOUSE MANAGEMENT CASE STUDY OF ABC COMPANY :TEXTILE INDUSTRY 2024-04-04T17:23:25+07:00 Pongtep Phudetch Pongtep.ph@ssru.ac.th Anchalee Hiranphaet Anchalee.hi@ssru.ac.th <p>This research is an operational research to increase the efficiency of warehouse<br>management. By researching a textile industry factory to improve efficiency. Warehouse<br>management with the following objectives: 1 Reduce workload 2 Reduce forklift travel<br>distance 3 Reduce picking time by starting with collecting data within thewarehouse from the<br>activities of receiving, storing, picking, and disbursing, and using the data to improve operating<br>methods to meet the objectives by Re location from the original distance of 1,366 meters per<br>forklift movement, changed to 859 meters per forklift movement. The results of the study also<br>found that Warehouse improvements can reduce workload by 43%, reducing product packing<br>time by 43%.<br>There are 3 types of tools used in research: Observe, inquire and collect quantitative<br>data. Details as follows: 1. Observation Observing the placement of products within the<br>warehouse various work processes and keep an eye on obstacles What are thevarious tasks?<br>Then collect Information is presented and projects are prepared. 2. Inquiry Inquiring about<br>problems and obstacles in the Warehouse management and present project problems at How<br>likely is it to reduce work steps? and ease of work 3. Collect quantitative data Quantitative data<br>collection was done on the subject of Statistics, time,delay before and after doing research.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1268 ©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 112 STUDENT'S SATISFACTION OF SUAN SUNANDHA RAJABHAT UNIVERSITY'S ACADEMIC RESOURCE CENTER 2024-04-04T17:26:04+07:00 Pimploi Tirastittam pimploi.ti@ssru.ac.th Sirilak Ketchaya sirilak.ke@ssru.ac.th Suppara Charoenpoom suppara.ch@ssru.ac.th <p>This research objected to study the Students' satisfaction with the academic resource<br>center, Suan Sunandha Rajabhat University in order to establish the recommendations from the<br>results of the study to improve and develop the services of the academic resource center, Suan<br>Sunandha Rajabhat University. The target group is undergraduate students in years 1-4,<br>semester 1, academic year 2023, from a population of 26,629 people. The sample size of 400<br>people was obtained by selecting Taro Yamane's ready-made tables with a confidence value of<br>95 percent of the population. The tools used in this research study were: Questionnaire<br>regarding student satisfaction with academic resource center Suan Sunandha Rajabhat<br>University all 5 aspects are 1) buildings and premises, 2) services, 3) information materials, 4)<br>equipment, and 5) public relations. Once the data was obtained, the data was analyzed using<br>the SPSS for Windows computer program.<br>The results of the study found that students at Suan Sunandha Rajabhat University<br>There is satisfaction with the use of academic resource center by students of Suan Sunandha<br>Rajabhat University. Overall, all 5 aspects are at a high level. When considering each aspect,<br>it was found that Suan Sunandha Rajabhat University students’ Satisfaction with the services<br>of Suan Sunandha Rajabhat University Library was at a high level in 2 areas: building and<br>service. And students of Suan Sunandha Rajabhat University are satisfied with the services of<br>the Suan Sunandha Rajabhat University library at a high level in 3 areas: information materials,<br>equipment, and public relations.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1269 STRATEGIC LOGISTICS MARKET MANAGEMENT OF PROCESSED AGRICULTURE PRODUCT: A CASE STUDY OF A KLONGYONG ORGANIC AGRICULTURE COMMUNITY ENTERPRISE GROUP IN NAKORN PATHOM PROVINCE, THAILAND 2024-04-04T17:29:55+07:00 Phutthiwat Waiyawuththanapoom Phutthiwat.wa@ssru.ac.th Weerachet Mangwane Weerachetma@ssru.ac.th Patsara Sirikamonsin Patsara.si@ssru.ac.th Pimploi Tirastittam Pimploi.ti@ssru.ac.th <p>This research is aimed at: 1) the study of strategic product marketing management in<br>agricultural processing. 2) to compare demographic characteristics that affect strategic<br>logistics marketing management. of processed agricultural products. and 3) to stud y<br>guidelines for developing strategic logistics marketing management for processed agricultural<br>products. Khlong Yong Organic Farming Community Enterprise Group, Nakhon Pathom<br>Province. The study sample comprised a manufacturer of processed agricultural pr oducts,<br>Khlong Yong Organic Farming Community Enterprise Group, Nakhon Pathom Province, with<br>a total of 400 cases. The instruments used in the research were questionnaires, which were<br>used to analyze the data. The statistics include the percentage, arithmetic mean, standard<br>deviation, and one-way ANOVA.<br>The results were as follows: Processed agricultural product entrepreneurs Khlong<br>Yong Organic Farming Community Enterprise Group Nakhon Pathom Province. Most were<br>female, 308 cases, accounting for 77.00 percent, aged 35 years and over, 186 cases,<br>accounting for 63.00 percent, with an average monthly income. 10,001–15,000 baht; 83<br>people, accounting for 32.00 percent; processed agricultural products; 168 people, accounting<br>for 51.00 percent; processed agricultural product entrepreneurs. Opinions regarding strategic<br>logistics marketing management of processed agricultural products were overall at a very<br>important level, with an average of 4.93 when considering each aspect of the variable. They<br>are arranged from highest to lowest average as follows: Information has an average of 4.52.<br>Packaging has an average of 4.57. Material control management in production has an average<br>of 4.51. Product demand has an average of 4.39. Warehouse management has an average of<br>4.51. Average 4.36, inventory management had an average of 4.30, finance had an average of<br>4.28, transportation system had an average of 4.34, ordering process had an average of 4.26,<br>and purchasing process had an average of 4.19.<br>Hypothesis testing results Processed agricultural product entrepreneurs, Khlong Yong<br>Organic Farming Community Enterprise Group, Nakhon Pathom Province, with gender, age,<br>education level, status, and monthly income Different product levels There is strateg ic<br>logistics marketing management for processed agricultural products. Overall, they differed at<br>a statistical significance of .05. As for processed agricultural product entrepreneurs with different types of products, there is strategic logistics marketing management for processed<br>agricultural products. Khlong Yong Organic Farming Community Enterprise Group, Nakhon<br>Pathom Province Overall, there is no significant difference at the .05 level.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1270 ©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 127 FACTORS AFFECTING DELIVERY SERVICE SELECTION OF ONLINE BUSINESS IN THAILAND 2024-04-04T17:32:00+07:00 Supamit Srisawat Supamit.sr@ssru.ac.th Nongsom Srisawat Nongsom.sr@ssru.ac.th <p>The purpose of this study is to identify factors affecting the selection of delivery<br>services in Thai online businesses. The demographic group is people who work in online<br>businesses and have experience in choosing the services of those who deliver products to<br>customers. Samples were selected by purposive sampling method, totaling 150 samples,<br>according to the formula and theory of Cohen (1977).<br>The results of the research at the significance level of 0.05 found that service quality<br>andreputation of the supplier affect the decision to choose a delivery service provider. While<br>the price of the service and the uniqueness of the company do not affect to choosing delivery<br>services for online businesses in Thailand.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1271 DESIRABLE COMPETENCIES OF LEADERSHIP TOWARDS PROMOTING SMART TOURISM: A CASE STUDY OF TOURIST ATTACTION COMMUNITY IN NAKHON PATHOM PROVINCE, THAILAND 2024-04-04T17:33:37+07:00 Sakul Jariyachamsit sakul.ja@ssru.ac.th <p>This research aimed to study the desirable competencies of leadership towards<br>promoting smart tourism; a case study of tourism attraction community in Nakhon Pathom<br>province with the objective to studied the desirable competencies of leadership towards<br>promoting smart tourism; a case study of tourist attraction community in Nakhon Pathom<br>province. In order to reach the objectives of this study, the researcher used the exploratory<br>sequential mixed method design by collecting the qualitative data from 5 tourism academic<br>experts, 5 information technology academic experts then analyzing the content from the<br>interview and collecting the quantitative data from 15 leaders of successful tourist attraction<br>community as well as 15 local enterprises leaders of the innovative OTOP (One Tambon One<br>Product) community in Nakhon Pathom province in Thailand and analyzing the quantitative<br>data by using basic data analysis statistics such as mean, standard deviation, and the index value<br>of the priority needs (Modified Priority Needs Index: PNIModified). The results shown that the<br>desirable competencies of leadership towards promoting smart tourism in Nakhon Pathom<br>province can be separated into two parts: the primary competencies consisting of knowledge<br>of community and knowledge of an information technology as well as skills which are<br>including public relations skills and tourism marketing skills through the use of information<br>technology, the secondary competency consisting of drive to pursue achievement,<br>accountability and disciplined in order to accomplish goals respectively.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1272 APPLICATION OF THE ANALYTIC HIERACHY PROCESS (AHP) IN SELECTING SUPPLIERS OF WOODEN FURNITURE INDUSTRY: A CASE STUDY OF XYZ COMPANY 2024-04-04T17:35:47+07:00 Ananya Banyongpisut ananya.ba@ssru.ac.th Sirion Son-ong sirion.so@ssru.ac.th <p>This study has the objective of selection to suppliers in wooden furniture industry:<br>A case study of XYP company. And to study selection to suppliers in wooden furniture<br>industry: A case study of XYP company with application of the analytic hierarchy process<br>(AHP). To use expert choice software program to calculate the factors to select suppliers of<br>suppliers in wooden furniture industry. This research is qualitative research which includes<br>exploratory research with In-depth interview using semi-structured interview form with key<br>informants which includes business owner, company manager and specialist in procurement<br>and sales. Content validity is used to measure precision and cover according to the content by<br>collecting data to compare and determine the weight of each factor by assessing the consistency<br>of decisions in the order of alternative factors, as well as analyzing the sensitivity to changes<br>of key factors using the expert choice package and synthesizing the results of the decision<br>making of suppliers in wooden furniture industry according to the guidelines of the Analytic<br>hierarchy Process (AHP).<br>The result found that the manufacturing company's non-conformity ratio compared to<br>all 6 factors is 0.080. And when each factor is taken to find the nonconformity ratio of the<br>3 supplier companies, it was found that the quality factor the nonconformance ratio value is<br>0.000. The price factor is non-conformance ratio values 0.001. The delivery factor is non-<br>conformance ratio values 0.000. The service factor is non-conformance ratio value 0.050.<br>In conclusion, the calculation results using Analytic Hierarchy Process (AHP) and<br>Expert Choice software package from both methods are summarized. The weight of all 6<br>factors and the weight values of all 3 companies differ slightly, so the most suitable wooden<br>furniture industry for XYZ is Company C, followed by Company B, and finally Company A.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1273 APPLICATION OF THE TRACKING AND INSPECTION SYSTEM FOR PIG TRANSPORTATION IN NAKHON PATHOM PROVINCE 2024-04-04T17:38:44+07:00 Tanawat Wisedsin tanawat.wi@ssru.ac.th Phutthiwat Waiyawuththanapoom phutthiwat.wa@ssru.ac.th Phitphisut Thitart phitphisut.th@ssru.ac.th Piyamas Klakhaeng piyamas.kl@ssru.ac.th <p>The purpose of this research is to study the appropriate information technology format<br>for monitoring and tracking pig transportation and to design a device for reducing pig<br>temperature during the transportation process by writing a timing program and using sensors<br>to measure temperature. The results of the simulated weather experiment during the pig<br>transportation period were from 4: 00 a. m. to 12: 00 p. m. with a temperature range of 25–40<br>degrees Celsius. Using a timed system for the operation of the fog pump every 30 minutes,<br>during the low- temperature period, the pump system will not be instructed to operate.<br>However, during the high-temperature period, the timing system will instruct the water pump<br>to operate for the specified time of 5, 7, and 10 minutes. The fog was sprayed to reduce the<br>temperature for 10 minutes. In order for the operation to be suitable for the transportation<br>period, a design has been made to spray water according to the transportation time from start<br>to destination. Starting with the no spray system and spraying for 5, 7, and 10 minutes at<br>intervals, the temperature inside the pen decreased, with a minimum value of 24.38 °C and a<br>maximum temperature of 31. 41 °C. The average temperature of the entire transportation<br>system is 26.14 °C.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1274 THE RELATION OF LOGISTICS FLEXIBILITY, SUPPLY CHAIN FLEXIBILITY AND BUSINESS PERFORMANCE IN THAILAND 2024-04-04T17:40:50+07:00 Nongsom Srisawat Nongsom.sr@ssru.ac.th Supamit Srisawat Supamit.sr@ssru.ac.th <p>Today's business competition is intense, which is caused by many factors that consist<br>of the rapid expansion of online businesses, global sourcing strategies, and faster product<br>delivery.From the factors mentioned above, businesses need to adapt at a both of<br>organizational and supply chain levels.According to business operations, the key to<br>effectively dealing with change is the flexibility of internal processes and supply chains.<br>Therefore, this research aims to examine the effect of logistics and supply chain flexibility on<br>performance of businesses in Thailand<br>The results showed that logistics and supply chain flexibilities had a positive effect on<br>business performance with the mediation effect of environmental uncertainty. In addition,<br>this research suggests that educational institutions, the companies and related departments<br>should jointly provide training courses on how to improve logistics and supply chain<br>flexibilities under the uncertainty of the current business environment.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1275 SUPPLY CHAIN MANAGEMENT OF HYDROPONICS PRODUCTS CASE STUDY: CHOK ANAN FARM SAMUT SONGKHRAM PROVINCE 2024-04-04T17:43:48+07:00 Nipawan Poojom Nipawan.po@ssru.ac.th Wannee Sutthachaidee wannee.su@ssru.ac.th Thanwalai Sripeng Thanwalai.sr@ssru.ac.th <p>The objectives of this research were 1) to study the problems and obstacles that arise<br>in the supply chain of Hydoponics vegetable products of Chok Anan Farm, Mueang District,<br>Samut Songkhram Province, 2 ) to explore the problem of supply chain management of<br>hydoponics vegetable products. It considers the SCOR Model management process and creates<br>a solution using the SCOR Model analyzer as a research data analyzer. The research area is<br>Chok Anan Farm, Mueang District, Samut Songkhram Province. Owners of Chok Anan<br>Farm, Manager of Chok Anan Farm and those involved in the management of<br>hydroponic vegetable supply chains. A total of 5 people use the selection method specifically<br>for those who have experience, knowledge and expertise. In direct administration within Chok<br>Anan Farm. The research tool is an interview model, focusing on<br>upstream to downstream supply chain management and problems encountered within<br>the farm. Analyze primary data obtained from interviews. To test the accuracy of the content,<br>interviews from entrepreneurs and people with relevant knowledge within the farm are<br>conducted using theoretical principles. It is fully comparable to the supply chain management<br>theory of Suharit Damrong (2007 ) and then analyzes and synthesizes the data to draw<br>conclusions in the SCOR Model. The results of the research showed that: Objective<br>1 of the SCOR MODEL analysis of problems and obstacles in the supply chain of<br>hydroponic vegetables found that there are seasonal limitations due to different growth in<br>winter and summer, causing problems and price problems because the price of vegetables will<br>depend on the market price, cannot be priced by itself and vegetables will be high in the last<br>summer.<br>2 Chok Anan Farm has dealt with problems in the supply chain as follows: Seasonal<br>constraints The farm solves the problem by storing it early to shorten the growth time for that<br>vegetable to meet the standards.<br>Later, the problem of prices during the rainy season and winter will be low cost and<br>vegetables are good in size, so the farm prefers to grow vegetables during the rainy and winter<br>seasons. The farm solves the problem by having a reserve of vegetables, but not more than 5 -<br>10 days. Kilograms per day only. Baiyee-Mbi and Mazzini's research has applied supply chain<br>concepts to manage U. S. food and fiber systems with management systems similar to those of<br>conventional industries.<br>Knowledge from this research Nowadays, many businesses are engaged in agriculture,<br>whether farming or gardening. Faced with difficulties or obstacles in the supply chain<br>management process, not one process or the entire supply chain, causing damage to the system within the farm or garden due to inefficient management.<br>Therefore, agribusiness operators can use SCOR Model analysts to help analyze<br>various steps in the supply chain. And it will make the problems and obstacles that arise in<br>each process clearly visible. and modify it to suit their agribusiness.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1276 PROCESS FOR IMPROVING THE QUALITY OF LOGISTICS MARKETING MANAGEMENT OF AGRICULTURAL PRODUCTS (VEGETABLES AND FRUITS) EXPORTED ABROAD 2024-04-04T17:45:31+07:00 Punya Heedjun punya.he@ssru.ac.th <p>This study has the objectives 1. To study logistics marketing management of<br>agricultural products. (Exported fruits and vegetables) to be exported abroad and 2. To propose<br>guidelines for logistics marketing management of agricultural products. (Exported fruits and<br>vegetables) to foreign countries. This study is a quantitative research. The sample group is<br>entrepreneurs who deliver agricultural products. ( Exported fruits and vegetables) to foreign<br>countries, totaling 400 people, purposive sampling. The tools used were questionnaires and<br>analyzed using descriptive statistics and hypothesis testing using t-test statistics and one- way<br>analysis of variance (One-way ANOVA). The results of the study found that Most<br>entrepreneurs are male, aged 31 - 40 years, operate a wholesale business, have an investment<br>of 5,000,001 - 10,000,000 baht, use truck transportation. The period of operation is 5 - 10 years<br>and most have an average monthly income of 3,000,001 - 6,000,000 baht per month.<br>Results of data analysis of opinions regarding the logistics marketing management<br>process of agricultural products. (Exported fruits and vegetables) Exported abroad (overall)<br>had opinions at a high level (x̅ = 3.86, S.D. = 0 .14 ), including inventory management. There<br>were opinions at the highest level (x̅= 4.01, S.D. = 0.21) and the packaging aspect. There was<br>a high<br>level of opinion (x̅= 3.77, S.D. = 0.20), with the least opinion, respectively.<br>The results of the hypothesis analysis found that factors related to the characteristics of<br>agricultural product entrepreneurs (Exported fruits and vegetables) affect the overall logistics<br>marketing management process, significantly different at the .05 level.<br>Guidelines for managing logistics marketing of agricultural products (Exporting fruits<br>and vegetables) to foreign countries found that there has been development in the infrastructure<br>of the logistics process. By measuring the quality of logistics Able to transport agricultural<br>products as required with quality control, timeliness, warehouse management that focuses on<br>maintaining product quality strictly according to orders. In addition, there are differences<br>among entrepreneurs in terms of finances. And inventory management still needs to increase<br>the administrative efficiency of entrepreneurs, including the use of information technology to<br>make it faster and easier to inspect products. In addition, the control of cold- controlled<br>transportation must maintain management standards to ensure quality throughout<br>transportation.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1277 FACTORS AFFECTING THE EFFICIENCY OF TRANSPORTATION OFDUCK EGGS IN DON CHEDI DISTRICT, SUPHAN BURI PROVINCE 2024-04-04T17:48:12+07:00 Wannee Sutthachaidee wannee.su@ssru.ac.th Bavornluck Kuosuwan Bavornluck.ku@ssru.ac.th Nipawan Poojom Nipawan.po@ssru.ac.th <p>Important things to observe in searching for information on duck egg technology in<br>ChediDon District, Suphanburi Province, to look at: 1. To study and research the duck egg<br>technology control system 2. To know the problems of the duck egg technology multifunction<br>server 3. To study and search Opinions about the transport of duck eggs is a quantitative research<br>to investigate and a sample sample of 80 employees of a super egg farm. The research<br>instrument is research. The research found general information and the majority of respondents<br>were age ranges. Age 36- 40 years, income 7,001 - 9,000 baht per month, Vocational Certificate<br>level - Vocational Certificate, position in the egg size sorting department and egg transportation<br>department, workingin 1 - 2 years, losses in various stages are Steps between checking and<br>separating comments in duck egg technology. Inspection of eggs to check the ingredients and<br>normal duck eggs had an average opinion level of 2.82. Received a medium signal for receiving<br>signals and picking up theproduct with an average opinion level of 3.68. Many remarks on<br>product protection had a level ofSmells saw an average of 3.57. Many types of odors for product<br>packaging had an average opinionlevel of 2.93. Medium cheese sorting products had an average<br>opinion level of 4.17. Much drive for controlling reception efficiency in technology and Inspect<br>eggs and increase safety in response with an average opinion level of 2.82. Moderate<br>concentration increases. Of the warehouse in time, the average opinion level was 3.45. The<br>product's tablets had a moderate level of completion time.It has an average rating of 3.08. The<br>weight control is average and the inside of the product has anaverage rating of 3.72. The drive<br>is exceptional.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1278 ©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 180 DIGITAL MARKETING AFFECTING THE OPERATION PERFORMANCE OF FOOD INDUSTRY IN THAILAND 2024-04-04T17:50:02+07:00 Preecha Wararatchai Preecha.wa@ssru.ac.th <p>Thailand's food and beverage industry is vital to the country's economy and is<br>interconnected with many other industries, from agriculture and trade to transportation and<br>services, both domestically and internationally. And is under the national strategic plan to<br>promote and develop entrepreneurs to be able to integrate Modern digital technology to manage<br>all aspects of business Therefore, studying the concept of digital organization transformation<br>digital marketing and operational efficiency. This is the key to upgrading the ability to use<br>digital technology intelligently and to its full potential in operations, including proactive<br>marketing plans with modern digital technology, transforming them into operations that create<br>an advantage in compete internationally to be a digital and innovation leader organization<br>powered by real-time big data. Generate additional income and marketing value with a<br>technology platform that is convenient and quick to respond to customer needs and can grow<br>with quality and sustainably.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1279 THE RELATIONSHIP AMONG OPERATIONAL EFFICIENCY, ESG IMPLEMENTATION, GREEN SUPPLY CHAIN MANAGEMENT, AND SUSTAINABLE SUPPLY CHAIN PERFORMANCE 2024-04-04T17:52:14+07:00 Chayanit Rapdecho s65584923001@ssru.ac.th Wissawa Aunyawong wissawa.au@ssru.ac.th <p>At present, the development of operational efficiency (OPE) has been achieved in the<br>long term. Industry operations must be taken into account along with changes in the global<br>environment that are deteriorating. For this reason, increasing sustainable supply chain<br>performance (SSCP) requires Therefore it is the main factor. To solve problems for<br>organizations to be able to operate their industries according to their objectives and in tandem<br>with the ever-changing environment. This article therefore presents a research framework<br>based on the research objectives as follows: 1) to study the relationship between operations by<br>ESG implementation, green supply chain management and SSCP that affect OPE. 2) to analyze<br>factors both direct and indirect influences on operations by ESG implementation, green supply<br>chain management and SSCP that affect OPE, and 3) to suggest guidelines for developing OPE<br>achieve the goal and increase SSCP, as the global environment changes. The research results<br>according to the aforementioned conceptual framework and objectives can be used as<br>guidelines for increasing SSCP. This leads to the development of the organization's OPE.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1280 MUANG PATTAYA TOURISM LOGISTICS MANAGEMENT 2024-04-04T17:53:46+07:00 Tanasarn Panichayakorn tanasarn.pa@ssru.ac.th <p>The objectives of this study were 1) to study the logistics situation for tourism in Pattaya<br>Chonburi province 2) to study the satisfaction of tourists towards the components and the<br>logistics management for tourism in Pattaya Chonburi province 3) to study the logistics<br>management for tourism in Pattaya Chonburi province from the perspective of tourists 4) to<br>collect data to be a guideline for the development of the logistics management for tourism in<br>Pattaya Chonburi province. The sample group used in the research was 400 tourists in Pattaya.<br>The tools that were used for data collection were questionnaire and statistics used for data<br>analysis: frequency distribution, percentage, mean, standard deviation, t-test and F-test by<br>using One-Way ANOVA. The benefit from this article can be used to improve the tourism<br>logistics management for function and department concern.</p> 2024-03-25T00:00:00+07:00 Copyright (c) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSFUKUOKA2024/article/view/1281 SERVICES OF LOGISTICS SERVICE PROVIDERS AFFECTING ONLINE BUSINESS PERFORMANCE 2024-04-04T17:55:20+07:00 Bundit Phrapratanporn Bundit.ph@ssru.ac.th <p>The purpose of this study is to investigate the value of logistics service providers in<br>influencing the purchasing decisions of clients who buy consumer items online. The research<br>model is quantitative. A sample consisted of 400 online product purchasers from fan pages<br>who had at least one online buying transaction in the previous six months. The data were<br>analyzed using multiple regression. The results have shown that social and environmental<br>developments factor, privacy and security of customer, high efficient information and staff<br>quality respectively are outstanding activities that will influence online business performance.</p> 2024-03-25T00:00:00+07:00 Copyright (c)