Analysis of Gen AI Marketing Communications in Global Business

Abstract

The current global technological transformation has forced people worldwide to adapt to new lifestyles, leading to a need to be more mindful of their own health and that of those around them. This has led to product and service decisions, requiring the Internet as a business tool . Selling products and services through websites, social media, applications, an d various platforms requires marketing strategies that align with the new lifestyles of the digital marketing era, where technology plays a crucial role in everyday life. This includes convenient and fast communication, allowing us to connect with people a round the world and receive information simultaneously from anywhere . Furthermore, we can search for information, watch movies, listen to music, purchase products, and conduct various transactions using modern internet-connected devices. A survey by the International Telecommunications Union and the World Population Division of the United Nations found that the global population has internet access to 3,174 million people, compared to the total global population. This suggests that more than one-third of the world's population can connect to the Internet, and this number is steadily increasing, inevitably leading us to a digital society . This research aims to analyze data from various documents to present changes in marketing communications in this new era, including marketing formats and communication tools used in the digital age.