INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE ICBTSDANANG2025

Introduction Book

2025-04-02T15:50:50+07:00

User Satisfaction with Public Van Services: A Case Study of Mahidol University Salaya - Suan Sunandha Rajabhat University, Nakhon Pathom Campus

2025-04-02T15:54:05+07:00

This research investigates the conditions and needs of public van services between Mahidol University Salaya and Suan Sunandha Rajabhat University, Nakhon Pathom Campus, aiming to propose strategies for improving service quality. The study highlights key factors influencing user satisfaction, including demographics, service usage patterns, and waiting times. Financial analyses reveal profitability levels, opportunity costs, and breakeven fares, providing insights into the economic viability of service operations.
The findings indicate that most users are students who prioritize convenience and timely service. Waiting times significantly affect satisfaction levels, with a preference for shorter delays. From the providers' perspective, maintaining profitability while ensuring competitive pricing is essential. Recommendations include optimizing schedules, leveraging technology for service management, and enhancing collaboration between stakeholders.
This study underscores the importance of strategic management in transportation services, offering actionable solutions to improve user satisfaction and operational efficiency.

Website Development for Receiving Orders of Second-Hand Tires: A Case Study of Ayara Tire Shop, Samut Prakan Province

2025-04-02T16:04:37+07:00

This study aims to (1) develop a website for receiving orders of second-hand tires, focusing on a case study of Ayara Tire Shop, Samut Prakan, and (2) Assess user satisfaction with the website. The population includes the shop owner and 40 customers of Ayara Tire Shop. The study utilizes theories related to website design and development, e-commerce, and a customer satisfaction evaluation form for the website users. Research findings are the developed website that allowed customers easy access, supported the buying and selling of second-hand tires, and provided convenient search functionalities for product information and details. Additionally, the system efficiently stored and managed data, enabling quicker operations. From the satisfaction evaluation of 40 participants, the findings are as follows 1) Content satisfaction: Average score of 4.35, with a standard deviation of 0.58, indicating a high level of satisfaction. 2) Media quality is an average score of 4.31, with a standard deviation of 0.63, indicating a high level of satisfaction. 3) Website design and layout: Average score of 4.26, with a standard deviation of 0.68, indicating a high level of satisfaction. And 4) Practicality and usability is an average score of 4.33, with a standard deviation of 0.63, indicating a high level of satisfaction.

Causal Factors Affecting the Role of Artificial Intelligence (AI) in Enhancing the Efficiency of Green Logistics

2025-04-02T16:25:44+07:00

This research aims to: 1) To analyze the impact of technological, human resource, and economic

factors on the adoption of AI in logistics systems. 2) To assess the role of policy and legal factors

and the efficiency of green logistics systems by considering key indicators. to test cause-and-

effect relationships. Data were collected using questionnaires distributed to 360 logistics managers

and officers in organizations that have implemented AI. Structural Equation Modeling (SEM) was

employed for hypothesis testing. The research findings indicate that: 1) Technological factors

positively influence the role of AI in enhancing the efficiency of green logistics. 2) Human

resource factors positively affect the application of AI in green logistics. 3) Policy and legal

factors significantly influence the adoption of AI in sustainable logistics systems. 4) Economic

factors affect the capability to apply AI to improve environmental logistics efficiency. The

findings of this research can serve as a guideline for industrial sector operations and related

agencies. The insights can be applied to businesses with similar characteristics and operating

environments, including strategic planning in the logistics industry, policy and regulation design,

technology and innovation development, sustainable resource management, and support for skills

development and employment to enhance operational efficiency and effectiveness.

Study of factor influencing the research of academic support personnel, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

2025-04-02T16:38:57+07:00

The objectives of this research are 1) To study factors that influence the research of academic

support personnel, College of Logistics and Supply Chain, Suan Sunandha Rajabhat

University and 2) To compare factors that influence the research of academic support

personnel, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The

sample group used in the research consisted of 28 academic support personnel using

purposive sampling. The tools used in research are Measuring the level of factors that

influence the research work of academic support personnel. College of Logistics and Supply

Chain, Suan Sunandha Rajabhat University. It is a 5-level rating scale, analyzed using

frequency, percentage, mean and standard deviation.

The research results found that Overall, the factors that influence research work are at a high

level ( X= 3.88, S.D.= 0.39) and when considered individually, the average values range from

0.73 to 4.15, which is at a high level. and the standard deviation values ranged from 0.38 to

0.66 by the knowledge factor in research work. has the highest mean ( X= 4.15, S.D.= 0.46)

Followed by research skills ( X= 3.88, S.D.= 0.64), agency policy ( X =3.78, S.D.= 0.38) and

knowledge sources for research and study had the lowest average ( X= 3.73, S.D.= 0.66)

respectively

Learning Behavior and Problems with Online Learning of master’s degree Students. College of Logistics and Supply Chain

2025-04-02T16:47:54+07:00

This research aimed to 1. Study the online learning behavior of the master's degree students,

College of Logistics and Supply Chain 2. Study the problems of online learning of the

master's degree students, College of Logistics and Supply Chain The sample group used in

this research was the master's degree students, College of Logistics and Supply Chain, Suan

Sunandha Rajabhat University.

This research is a quantitative research. The sample group used in the research is the master's

degree students, College of Logistics and Supply Chain, 200 people. The research instrument

is a questionnaire as preliminary data by finding the percentage, mean and standard deviation.

The results of the research study found that 1) The majority of the sample group is female

more than male, 115 people, accounting for 57.50 percent, and 85 people, accounting for

42.50 percent. 2) Online learning behavior The overall mean score was at the highest level,

which was ( = 4.40, S.D. = 0.56). When considering each item, it was found that, first of all,

attend classes online according to the schedule provided by the university regularly, which

was ( = 4.75, S.D. = 0.44); 3) Problems in learning online, overall, the mean score was at a

medium level, which was ( = 2.65, S.D. = 1.33). When considering the problems, it was

found that, first of all, problems with learning, the mean score was at a medium level

( = 2.98, S.D. = 1.20); secondly, personal problems, the mean score was at a medium level

( = 2.81, S.D. = 1.03); thirdly, problems with learning support, the mean score was at a

medium level ( = 2.65, S.D. = 1.54); and thirdly, problems with the environment. The mean

values were low ( = 2.17, S.D.= 1.54), respectively.

Factors Affecting the Work Performance Efficiency of Academic Support Staff: A Case Study of the Academic Support Staff at the College of Logistics and Supply Chain

2025-04-02T16:53:56+07:00

This research aims to: 1) study the motivational factors, support factors, and work

performance efficiency of the academic support staff, with a case study of the academic

support staff at the College of Logistics and Supply Chain; and 2) study the relationship

between the motivational and support factors that affect the work performance efficiency of

the academic support staff, with a case study of the academic support staff at the College of

Logistics and Supply Chain. The population consisted of 32 academic support staff members,

and the unit of analysis was the organizational level. Data were analyzed using descriptive

statistics, including frequency, percentage, mean, and standard deviation. The relationship was

tested using Pearson Correlation Coefficients. Hypotheses were tested and variables predicted

using multiple regression analysis. The research tool used was a questionnaire. Research

findings revealed that the academic support staff at the College of Logistics and Supply Chain

had a high level of opinion regarding motivational factors, support factors, and overall work

performance efficiency. The overall motivational factors were strongly correlated with work

performance efficiency, showing a high positive correlation with statistical significance. The

overall support factors were moderately correlated with work performance efficiency,

showing a moderate positive correlation with statistical significance.

Efficiency Increasing the Planning and Budgeting System for College of Logistics and Supply Chain

2025-04-02T16:59:00+07:00

This research aims to study the efficiency increase of the planning and budgeting system for

College of Logistics and Supply Chain. A qualitative research method was used. The key

informants in in-depth interviews were 10 people. Data was collected through interviews, and

questionnaires, analyzed by descriptive statistics and data verification using triangulation. The

findings found that 1) In terms of budget preparation. It was found that the budget was

prepared according to university regulations correctly. 2) In terms of budget approval, it was

found that there was preparation of an operational plan and a budget spending plan, a policy

or measure for budget management was set, and the budget spending was approved, which

could be verified. 3) In terms of budget management, it was found that transparency was

considered, procedures were adjusted according to disbursement regulations or government

regulations, and budget management took into account the principle of economy. 4) In terms

of budget control. It was found that the inspection of procurement according to government

regulations to control budget usage was the plan.

Agricultural Tourism Route: Creating Sustainable Experiences in Khlong Bang Phra, Nakhon Chai Si District, Nakhon Pathom

2025-04-02T17:02:53+07:00

This study explores the development and impact of agricultural tourism routes in Khlong

Bang Phra, Nakhon Chai Si District, Nakhon Pathom, emphasizing their role in fostering

sustainable community development. The research employs a qualitative approach,

incorporating stakeholder interviews, field observations, and thematic analysis to evaluate

economic, social, and environmental outcomes. Findings indicate a 22% increase in

household income and the creation of 120 new jobs, driven by a 35% growth in agricultural

product sales and additional revenue from tourism activities. Community engagement was a

key success factor, with 78% of residents actively participating in organizing events and

preserving cultural traditions. Sustainability efforts led to 68% of farmers transitioning to

organic farming, reducing pesticide use by 20% and improving soil quality by 12%. However,

challenges such as inadequate infrastructure and limited marketing outreach were identified,

highlighting areas for improvement. This study concludes that agritourism serves as an

effective model for rural development, offering economic, cultural, and environmental

benefits. Recommendations include strategic investments in infrastructure and digital

marketing to enhance the program’s scalability and long-term impact.

Digital Marketing Communications Affecting Service Usage of Modern Restaurant Businesses in Nonthaburi Province

2025-04-02T17:10:33+07:00

The objectives of this research were to (1) study digital marketing communications of modern

restaurant businesses in Nonthaburi Province, (2) study service usage of modern restaurant

businesses in Nonthaburi Province, and (3) study digital marketing communications affecting

service usage of modern restaurant businesses in Nonthaburi Province.

This research employed quantitative methodology. The population consisted of modern

restaurant customers in Nonthaburi Province, with an unknown population size. Using

Cochran's formula, a sample size of 385 respondents was determined through simple random

sampling. The research instrument was a questionnaire. Statistical analysis included

frequency, percentage, mean, standard deviation, and multiple regression analysis.

The findings revealed that (1) overall digital marketing communications of modern restaurant

businesses in Nonthaburi Province were rated at a high level of agreement. When considering

individual aspects, all aspects were rated at a high level of agreement, ranked from highest to

lowest as follows: sales promotion, advertising, public relations, personal selling, and direct

marketing, respectively. (2) The decision to use modern restaurant businesses in Nonthaburi

Province was rated at a high level of agreement. (3) Digital marketing communications in

terms of advertising and public relations positively affected the decision to Service Usage of

Modern Restaurant Businesses in Nonthaburi Province at a statistical significance level of

0.05. However, sales promotion, personal selling, and direct marketing did not affect the

decision to use modern restaurant businesses in Nonthaburi Province.

Guidelines for Developing Library Services, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Nakhon Pathom Campus

2025-04-06T19:23:20+07:00

The project seeks to formulate guidelines for the enhancement of library services at Logistics College and the supply chain, situated at Suan Sunandha Rajabhat University, Nakhon Pathom Campus. The study seeks to ascertain the requirements and amenities necessary for students, teachers, researchers, and staff at the College of Logistics and Supply Chain to utilize library services. The study also aims to suggest strategies for improving the library services at the College of Logistics and Supply Chain at Suan Sunandha Rajabhat University, Nakhon Pathom Campus. This research concentrated on a particular demographic group. Four hundred students utilized the Liberty information resource search system database in the College of Logistics and Supply Chain library, employing questionnaires as a research instrument. The researcher employed descriptive statistics, including frequency, percentage, mean, and standard deviation, alongside inferential statistics. The results showed that the College of Logistics and Supply Chain library was used by students, teachers, and staff at Suan Sunandha Rajabhat University Nakhon Pathom Campus two to three times a week on average, with 263 people (74.3%) using it at least once. A majority utilized it between 1:10 and 4:30 p.m., with 151 individuals, representing 42.7 percent, engaging during that period. On average, 147 individuals, constituting 41.5 percent, utilized it for two to three hours per session. The primary motivation for utilizing library services is to read books. In the library, there were 220 individuals, representing 62.1 percent, followed by 207 individuals, constituting 58.5 percent, for recreation, and 183 individuals, comprising 51.7 percent, for information research for report preparation. The library usage pattern of teachers indicated that 12 individuals, representing 70.6 percent, utilized library services 1–2 times each week, predominantly between 8:30 a.m. and 12:00 p.m. During the time interval from 12:01 to 1:00 p.m., six individuals represented 35.5 percent of the total, with an average service usage duration of 2 to 3 hours. Eleven individuals, constituting 64.7 percent, utilized the library primarily for information research, academic study, and scholarly work.

Study of the perception channels that affect admission to study at the bachelor's degree level of Part-time undergraduate students of the College of Logistics and Supply Chain

2025-04-06T19:28:52+07:00

Study of the perception channels that affect admission to study at the bachelor's degree level of Part-time undergraduate students of the College of Logistics and Supply Chain has the following objectives: 1. To study the channels of perception of public relations media that affect the admission to the undergraduate degree of the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Nakhon Pathom Campus. 2. To study the relationship between the perception of brand equity and the decision to pursue undergraduate studies in the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Nakhon Pathom Campus. The population used in this study was 200 special program undergraduate students of the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, academic year 2023. A questionnaire was used as the research tool. The data was analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The results of the study on the channels of perception that affect the admission to study at the bachelor's degree level, special program students of the College of Logistics and Supply Chain, found that the channels of perception that affected further study at the bachelor's degree level, special program students of the College of Logistics and Supply Chain found that online media had a significant influence on perception.

Marketing Communications and Brand Equity Affecting Purchase Decisions of Healthy Food in Nakhon Pathom Province

2025-04-06T19:31:30+07:00

The objectives of this research were to 1) study marketing communications affecting purchase decisions of healthy food in Nakhon Pathom Province, 2) study brand equity affecting purchase decisions of healthy food in Nakhon Pathom Province. This research employed quantitative methodology. The population consisted of consumers who had experience in purchasing or had previously purchased healthy food in Nakhon Pathom Province, with an unknown population size. The sample size comprised 385 respondents, selected through simple random sampling. A questionnaire was used as the data collection instrument. The statistics used for analysis included frequency, percentage, mean, and standard deviation, while multiple linear regression analysis was used for hypothesis testing. The research findings revealed that 1) consumers' opinions regarding marketing communications affecting purchase decisions of healthy food in Nakhon Pathom Province were at the highest level overall, and the hypothesis testing accepted that there was a relationship at a statistical significance level of 0.05. 2) consumers' opinions regarding brand equity factors affecting purchase decisions of healthy food in Nakhon Pathom Province were at the highest level overall, and the hypothesis testing accepted that there was a relationship at a statistical significance level of 0.05.

Aligning Consumer Preferences with Marketing Practices: A Study of Halal Restaurants in Thailand

2025-04-06T19:34:27+07:00

The halal restaurant industry in Nonthaburi Province plays a vital role in Thailand’s food sector, catering to both Muslim and non-Muslim consumers who value quality, hygiene, and halal certification. As demand for halal dining rises, innovative marketing strategies are essential for businesses to remain competitive. This study investigates effective marketing approaches for halal restaurants, applying the 7Ps marketing mix and utilizing SWOT and TOWS analyses to address challenges and opportunities.
A mixed-methods approach was employed, combining quantitative surveys and qualitative interviews with restaurant operators. Descriptive analysis revealed overall customer satisfaction with halal restaurants at a mean score of 3.8 (S.D. = 0.65), with the highest satisfaction for authenticity (mean = 4.2, S.D. = 0.58) and hygiene (mean = 4.0, S.D. = 0.62). However, promotional activities scored the lowest (mean = 3.3, S.D. = 0.70), indicating a need for better marketing communication.
The study identified strengths in halal certification and adherence to dietary standards, with weaknesses in promotional efforts and service differentiation. Opportunities include the rising demand for halal food, while threats stem from competition and operational costs. The research recommends strategies such as digital marketing and enhanced customer engagement to improve competitiveness.
By aligning marketing strategies with consumer preferences and addressing operational challenges, halal restaurants in Nonthaburi can strengthen their market position. This research offers valuable insights for operators and policymakers to promote sustainable growth in the halal food sector.

Marketing Mix Factors Affecting Online Shopping Behavior of Private Company Employees in Nakhon Pathom Province

2025-04-06T19:36:44+07:00

The objectives of this research were to (1) study demographic characteristics affecting online shopping behavior of private company employees in Nakhon Pathom Province and (2) study marketing mix factors affecting online shopping behavior of private company employees in Nakhon Pathom Province. This research employed quantitative research methodology. The population was private company employees in Nakhon Pathom Province. The sample consisted of 385 private company employees who had purchased products online in Nakhon Pathom Province, selected through simple random sampling. Data were collected using questionnaires. The statistics used for analysis included percentage, mean, and standard deviation. The statistics used for hypothesis testing included Independent T-test, One-way Analysis of Variance, and Multiple Regression Analysis.
The research findings revealed that (1) demographic characteristics including gender, age, education level, and income did not affect online shopping behavior of private company employees in Nakhon Pathom Province differently, and (2) marketing mix factors including product, price, place, promotion, people, physical evidence, and process affected online shopping behavior of private company employees in Nakhon Pathom Province differently at the statistical significance level of 0.05.

Satisfaction in Organizing Activities of The Student Affairs Department College of Logistics and Supply Chain Suan Sunandha Rajabhat University

2025-04-06T19:42:05+07:00

This research aims to 1) Evaluate satisfaction in organizing activities of the Student Affairs Division, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, and 2) Study the problems and suggestions of participants in organizing activities of the Student Affairs Division. The sample group used in the research was 100 students, academic personnel, and academic support personnel selected through purposive sampling. The research instrument was a satisfaction measurement form based on a 5-level rating scale. Data were analyzed using frequency, percentage, mean, and standard deviation. The research found that the overall satisfaction with organizing activities was at a high level (X = 3.79, SD = 0.60). When considering each aspect, the mean ranged from 3.68 to 3.92, all at a high level. The satisfaction with service staff received the highest mean score (X = 3.92, SD = 0.85), followed by the lecturer (X = 3.84, SD = 0.65), registration process (X = 3.77, SD = 0.71), service process (X = 3.76, SD = 0.89), and the activity format (X = 3.68, SD = 0.78), respectively.

How Do Stakeholders Influence Sustainable Supply Chain Performance in Thailand's Road Transportation Services Through Green Practices?

2025-04-06T20:09:35+07:00

The objectives of this research are to 1) study the levels of stakeholders (STHD), green supply chain management practices (GSCM), and sustainable supply chain performance (SSCP), and 2) study the effects of STHD, GSCM, and SSCP on each other in the context of Thailand road transportation service providers. The study used quantitative method research. The sample was 300 Thailand road transportation service providers, arisen from stratified sampling. The instruments used in the research were questionnaires. The statistics used for quantitative data analysis were frequency, percentage, mean, standard deviation, confirmative factor analysis and structural equation modeling. The findings revealed that the levels of STHD, GSCM and SSCP were at a high level. In addition, STHD had a direct positive effect on GSCM and SSCP as well as GSCM had a positive effect on SSCP and mediation effect on the effect of STHD and SSCP. For practical recommendation, such findings can be a guideline for road transportation service providers to improve their sustainable supply chain performance. Regulators should design strictly environmental rules, while customers should pay attention to company’s environmental practices. Entrepreneurs, moreover, should inspect on environmental management within the frim. In addition, government agencies can apply the results of research to formulate policies for helping entrepreneurs. For theoretical recommendation, academicians and interested persons can bring the research results to conduct further research on other potential industries. Likewise, the roles of other dynamics should be considered since they are essential factors in logistics and supply chain management.

Lean applied for automotive spare parts’s development in Thailand

2025-04-08T14:11:47+07:00

The automobile industry heavily relies on efficient spare parts management to ensure uninterrupted production and optimal customer service. However, traditional inventory and supply chain methods often result in inefficiencies such as excessive stock levels, longer lead times, and elevated costs. Lean improvement methodologies, rooted in waste reduction and process optimization, offer a transformative approach to addressing these challenges. This study explores the application of Lean principles in spare parts management within the automobile industry, focusing on techniques such as value stream mapping, Kanban systems, and continuous improvement cycles. By identifying non-value-adding activities, streamlining procurement processes, and enhancing supplier collaboration, Lean improvement fosters agility and cost-effectiveness in spare parts operations. The findings demonstrate significant reductions in inventory holding costs, improved lead time performance, and heightened responsiveness to demand fluctuations. This research underscores the potential of Lean methodologies to revolutionize spare parts management, offering a competitive advantage in the dynamic automotive sector.

Supply Chain Performance and Blockchain Technology of the Manufacturing Sector in Thailand

2025-04-08T14:15:52+07:00

This research intends to model the mediating impacts of favourable conditions and innovativeness in blockchain technology on manufacturing supply chain performance. Partial least squares structural equation modelling was utilised to test the goodness of the model fit and assumptions by applying Smart partial least squares structural equation modelling data was acquired from 383 managers in Thailand’s automotive industry utilising a stratified random sampling technique. Blockchain technology, a favourable environment, and innovativeness substantially boosted the manufacturing supply chain performance. Therefore, the mediation between favourable conditions and innovativeness in blockchain technology adoption was considerable in the manufacturing supply chain performance. The introduction of digital technology to improve the manufacturing supply chain performance can assist organisations in decreasing the cost of complicated procurement, production, and distribution processes through secured and efficient operations. To properly leverage the benefits of modern technologies, organizations also need to create an environment that encourages experimentation, teamwork, and the investment of resources in technological developments. To ascertain the manufacturing supply chain performance in accordance with the resource-based view theory, this study created a research model that integrated blockchain technology, conducive conditions, and innovativeness. The study's findings may aid businesses in creating a framework that incorporates innovation to enhance supply chain performance.

Increasing Distribution Efficiency And Digital Platform Approaching Of Rose Apple Farmers In Nakhon Pathom Province For Sales-Boosting

2025-04-08T14:19:40+07:00

This article aims to 1) study the distribution of rose apples among farmers in Nakhon Pathom Province, Thailand; 2) propose an approach to easily and effectively introduce rose apple farmers onto a digital platform; and 3) create new knowledge on the appropriate use of online communities to increase sales. A mixed methods research design was used. The research population consisted of 591 households of rose apple farmers and related people. Data was collected through interviews, surveys, and data verification using triangulation. The research results found that: 1) the distribution of Pink Pomelo by farmers consists of many variables, including price, quantity, transportation methods, cultivation, distribution sources, and distributors. 2) Rose apple farmers should start direct marketing through Facebook because it is an easy social media. 3) Necessary knowledge includes the basic digital technology with farmers, preparation of basic resources, use of social media, management of expenses with a focus on low cost, creation of farmers' websites, and creation of content.

Factors affecting logistics costs of durian export process abroad

2025-04-08T14:23:21+07:00

This study aimed to 1. Study the factors affecting the logistics cost of durian export abroad. 2. Propose guidelines for reducing the logistics cost of durian export abroad. This research was conducted using a qualitative research method. The key informants were specifically selected from 3 farmers, 3 durian collectors, and 3 exporters, totaling 9 people. The researchers used the criteria for selection from the group of durian producers and exporters who had at least 10 years of export experience in Chanthaburi Province. The research instruments were structured interviews and content analysis.
The results of the study found that the factors affecting the logistics cost of durian export abroad mostly started from the calculation of costs from the upstream (farmers, companies, and transportation), which could be analyzed by shipping routes using container transportation as the main factor for packaging products. The guidelines for reducing logistics costs for durian export can be summarized as follows: 1. Upstream farmer groups should reduce fertilizer costs urgently to reduce production costs and use more organic fertilizers as appropriate for planting. 2. Collection: Since there are currently multiple collection steps, those involved should check before collection to make the collection management system faster and more efficient. 3. Labor in the process from upstream to downstream The use of necessary labor should be controlled because it will help reduce farmers' costs more. 4. Quality: Adjust the quality of durian to meet customer needs. Entrepreneurs focus on inspecting the quality of durian. 5. Try to improve the ability to estimate the ripening period of durian. 6. Preparing documents such as plant disease certificates, residues, or insects requested from the Department of Agriculture. This is for convenient and easy transportation to the destination. To improve service and maintain good relationships with exporting goods abroad By inviting importers to visit the production site to select strains according to needs, including visiting the factory and jointly finding ways to develop durian exports together for sustainable business growth.

Factors and Behaviors Influencing the Decision to Choose Accommodation Types in Salaya Subdistrict, Phutthamonthon District, Nakhon Pathom Province

2025-04-08T14:26:55+07:00

This article aims to 1. Explore individual reasons for choosing specific dormitories. 2. Develop and improve the quality and services of dormitories. The study is a quantitative research using questionnaires. Data analysis is conducted through frequency distribution percentage mean and standard deviation as the framework. The research area includes dormitories in Phutthamonthon District, Nakhon Pathom Province and the College of Logistics and Supply Chain at Suan Sunandha Rajabhat University. Nakhon Pathom Campus. A total of 400 respondents participated in the study. Data analysis using basic statistical methods revealed the following findings.
The highest satisfaction level was with the tangible aspects of the internal and external environment at 58%. Satisfaction with the keycard access system was 57.8%. Satisfaction with motorcycle and car parking areas was 55.6%. Satisfaction with the security system was 53.8%. Satisfaction with the standard safety measures was 54.8%. and its influence in respect of service providers thus coming up with a decision-making plan.(Natpatsaya Setthachotsombut, Komson Sommanawat,Gritsada Sua-iam, 2024). This research will significantly contribute to the development of the quality and services of dormitories in Phutthamonthon District, Nakhon Pathom Province.

Guidelines for Enhancing the Efficiency of Student Services: A Case Study of the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

2025-04-08T14:30:03+07:00

This study aimed to develop guidelines for improving the efficiency of student services at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The research employed a random sampling method involving 100 participants, including students, lecturers, government officials, and academic support personnel. A questionnaire was used as the primary research instrument. The statistical methods applied for data analysis included frequency distribution, percentage, mean, standard deviation, and ranking. The overall research findings indicated that the level of efficiency was rated at the highest level (????̅ = 4.58, S.D. = 0.69). When analyzed by specific aspects, the highest expectation was for the efficiency of online learning (????̅ = 4.12, S.D. = 0.65), followed by efforts to improve online learning (????̅ = 4.12, S.D. = 0.65), perceived benefits of online learning (????̅ = 4.12, S.D. = 0.65), and access to online learning technology (????̅ = 4.10, S.D. = 0.60). The lowest-rated aspect was attention to online learning (????̅ = 4.07, S.D. = 0.49). These findings provide valuable insights into areas of focus for enhancing student service efficiency, particularly in leveraging online learning technologies to meet the expectations and needs of stakeholders.

The Application of the Analytic Hierarchy Process (AHP) in Selecting Alcohol Suppliers: A Case Study of Miss and Kiss (Thailand) Co., Ltd.

2025-04-08T14:34:27+07:00

The objective of this research study is to study the criteria. and selecting alcohol manufacturers suppliers, case study of MISS AND KISS (THAILAND) CO., LTD using Analytic Hierarchy Process AHP and using the Expert Choice program to calculate according to the factors used to select suppliers of alcohol manufacturers, namely price factors. Quality factors. Delivery factors. Trust factor. After that, create a questionnaire and execute it. Check consistency (IOC: Index of item objective congruence) of consistency with objectives. From 3 experts, the value was equal to 1, which means that the said factor can be used. And the results of the research found that the inconsistency ratio of all 4 factors was equal to 0.03 and when each factor was taken into consideration in looking for the inconsistency ratio of the three supplier companies, it was found that the price factor There is a non-conformity ratio value of 0.05. Quality factor There is an inconsistency ratio value of 0.03, a delivery factor, an inconsistency ratio value of 0.00, and a reliability factor. The inconsistency ratio was 0.03 when calculating the importance weights, and all 4 factors were within acceptable criteria. and found that the company with the highest importance weight value, number 1, is GREEN PHARMAHOL CO., LTD., with an importance weight value of 0.579 or 57.9%, number 2 is UNION CHEMICALS & EQUMPMENTS CO., LTD., with a value The importance weight is equal to 0.296 or 29.6% and the third place is FP PRODUCTS CO., LTD., the importance weight is equal to 0.125 or 12.5%.

Factors affecting the decision to choose a parcel delivery service with the company Flash Express in Bangkok

2025-04-08T14:40:09+07:00

In the current era of globalization, technology, communication devices, and internet networks have revolutionized the way people connect. These technologies play a crucial role in daily life, encompassing education, entertainment, and business. The rapid growth of technology has transformed trade systems, shifting from traditional brick-and-mortar stores—characterized by high costs and limited customer access—to the expansion of e-commerce via the Internet. This shift reduces costs, enhances efficiency, and broadens customer bases without reliance on distributors and middlemen. (Natpatsaya et al., 2024). Despite its growth, the success of e-commerce relies heavily on effective logistics and transportation management systems. Efficient delivery ensures goods reach customers on time while minimizing costs. However, many organizations still face challenges such as delays and high operational costs due to inadequate systems. Delivery quality remains a critical factor, with customers prioritizing speed, accuracy, and reliable tracking. This study examines factors influencing customer satisfaction with delivery services, focusing on two key areas: Employee performance and problem-solving – Prompt and professional service to address customer issues. Delivery quality and tracking – Accurate, timely deliveries with transparent tracking systems. An analysis of online delivery services in Bangkok reveals overall customer satisfaction to be positive. However, deeper insights highlight these two factors as most impactful. Addressing these areas can enhance customer trust, improve logistics systems, and create competitive advantages for businesses in the growing e-commerce market (Papinda Kammanee, 2022).

Student Satisfaction with the Services of the Registration and Evaluation Division, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

2025-04-08T14:43:07+07:00

The study aims to study students' satisfaction with the services provided by the Registration and Evaluation Division of the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The population consisted of faculty members, staff, and students from the College of Logistics and Supply Chain, totaling approximately 3,000 people. The simple random sampling was used to select 353 samples. Data were collected using questionnaires, and the statistical methods used for data analysis included percentage, mean, and standard deviation. The results have found that the overall satisfaction of students with the services was rated highly, with trustworthiness receiving the highest average score. This was followed by staff personality, service quality, service processes, and the environment. Moreover, for recommendations, the study revealed that the environment factor had a significant impact, reflecting the perceptions and attitudes of staff. Key highlights included the convenience of service locations, appropriateness of service desk positioning, cleanliness and organization of facilities, pleasant atmospheres without noise disturbances, and sufficient seating for waiting service users. Based on these findings, the study suggests that the college should emphasize adequate facilities and improved Atmosphere.

Efficiency Of Internal Educational Quality Assurance Operations: College Of Logistics And Supply Chain

2025-04-08T14:48:31+07:00

This research aims to 1) study the effectiveness of internal educational quality assurance operations, and 2) examine the problems and obstacles, as well as the approaches to implementing internal educational quality assurance operations at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The sample size is 60 people. They are the academic support staff of the College of Logistics and Supply Chain. Data was collected with questionnaires and analyzed by descriptive statistics. The finding found that the effectiveness of internal quality assurance operations at the College of Logistics and Supply Chain, according to the PDCA (Plan, Do, Check, Act) was at a high level in all four areas: Planning (Plan), Implementation (Do), Monitoring and Checking (Check), and Improvement (Act), with an overall average of 4.26. Recommendations for improving the effectiveness of internal quality assurance operations at the College of Logistics and Supply Chain include establishing assessment criteria for educational standards, developing a quality improvement plan for the institution, implementing the quality improvement plan as specified, overseeing and monitoring the operations according to the development plan, and evaluating quality and submitting self-assessment reports to the relevant authorities. All these aspects are crucial for ensuring that quality assurance operations achieve their goals and objectives.

The Development of Collaborative Network of College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

2025-04-08T14:51:20+07:00

The study aims to study the current situation of collaborative networks at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, and to explore approaches for developing collaborative networks at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The focus group discussion form was designed to facilitate interviews with 17 key informants. The data were analyzed using content analysis. The results found that building collaboration networks with alumni and MOU-partnered organizations is a strategic focus for sustainable development at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. Alumni networks provide support through scholarships, research funding, and community initiatives, while technology enhances communication and engagement. Encouraging alumni involvement in decision-making and diverse activities strengthens relationships and promotes long-term growth. However, challenges include inconsistent engagement and underutilized technological resources. To address this, the university should adopt CRM-based solutions using AI, Big Data, and automated systems for personalized services and efficient network management. Collaborative networks significantly enhance academic performance by fostering research opportunities, modernizing curricula, and supporting human capital development. They also drive innovation through idea co-creation, resource access, and competitive advantages. Additionally, these networks improve resilience by enabling adaptability, risk diversification, and resource sustainability during crises. However, misuse of power and unresolved conflicts undermine network effectiveness by reducing trust, stifling creativity, and hindering coordination.

Motivation to Choose to Study at The Bachelor's Degree Level, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

2025-04-08T14:54:49+07:00

A study on motivation to choose to study at the undergraduate level at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The objectives are to study the opinions of students in deciding to choose to study at the undergraduate level at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, and to study the motivation to choose to study at the undergraduate level at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The study is divided into 4 aspects: institutional acceptance, stability and advancement, educational expenses, and personal reasons.
The sample group used in this study was undergraduate students of the College of Logistics and Supply Chain, academic year 2024, totaling 234 people. Data were collected using questionnaires and statistics used for data analysis included percentage, mean, and standard deviation.
Result
1. Most students are female more than male. Most have a GPA higher than 3.00, the most. Most have an average family income of less than 20,000 per month, the most.
2. From the study of opinions of first-year students on motivation to choose to study for a bachelor's degree at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, in terms of institutional acceptance, stability and progress, educational expenses, and personal reasons, it was found that overall, it was at a high level in all aspects as follows:
In terms of institutional acceptance, overall, it was at a high level. When considering each item, it was found that institutional acceptance was at a high level in every aspect, except for the issue of faculty being knowledgeable and capable, which was at the highest level.
In terms of stability and progress, overall, it was at a high level. When considering each item, it was found that motivation to choose to study for a bachelor's degree, stability and progress, was at a moderate level in every aspect.
In terms of educational expenses, overall, it was at a high level. When considering each item, it was found that motivation to choose to study for a bachelor's degree, educational expenses, was at a high level in every aspect.
In terms of personal reasons, overall, it was at a high level. When considering each item, it was found that motivation to choose to study for a bachelor's degree, personal reasons, was at a high level in every aspect, except for the issue of the institution being close to home. The average is at a moderate level.

Efficiency Increasing of Education Administration Between Government Agencies and MOU Networks

2025-04-08T14:57:23+07:00

The objective of this study is to 1) study the education administration between government agencies and MOU networks, and 2) study the efficiency increase of task administration. Quantitative research was employed in the process, and the sample size is the company MOU networks, 155 respondents in the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Bangkok, Thailand. The research instrument is the questionnaire. Data were analyzed using descriptive statistics. The findings found that 1) the education administration, problems were found in all areas, including coordination highest, with an average of 4.89, (2) the student care system, (3) the teaching schedule, (4) writing training projects for students, (5) collecting financial documents and taking them to pay at the campus finance office, except for collecting student academic results and sending them to meetings, where no problems. 2) efficiency, it was found that problems can be solved and efficiency can be increased by setting clear work procedures at every step. And learning from past problems, recording data, and remembering the correct action procedures. Then getting advice from supervisors can also help solve problems and increase work efficiency.

Marketing Mix Affecting Purchase Decisions of Coconut Processed Products in Nakhon Pathom Province

2025-04-08T15:01:26+07:00

The objectives of this research were to (1) study personal factors affecting purchase decisions of coconut processed products in Nakhon Pathom Province, (2) study marketing mix factors affecting purchase decisions of coconut processed products in Nakhon Pathom Province. This research employed quantitative methodology. The population consisted of consumers who purchased coconut processed products in Nakhon Pathom Province, with an unknown population size. The sample size comprised 385 respondents, selected through simple random sampling. A questionnaire was used as the data collection instrument. The statistics used for analysis included frequency, percentage, mean, and standard deviation, while the statistical tests employed correlation analysis and multiple regression analysis. The research findings revealed that 1) different personal factors, including age, education level, occupation, and average monthly income, had significantly different effects on purchase decisions of coconut processed products in Nakhon Pathom Province at a statistical significance level of 0.05. 2) Marketing mix factors affected purchase decisions of coconut processed products in Nakhon Pathom Province at a statistical significance level of 0.05

Supply Chain Management of Community Products in Ranong Province

2025-04-08T15:04:54+07:00

Supply chain management is a critical process for enhancing production efficiency and product distribution, especially in the context of community products that focus on promoting local economies and creating business opportunities for communities. This article explores the supply chain management of community products in Ranong Province, a region rich in cultural diversity and natural resources. The objective of this study is to investigate and analyze the challenges in managing the supply chain of community products in Ranong through a qualitative research methodology, including interviews with local entrepreneurs and the collection of relevant documents. The analysis revealed that the supply chain processes in Ranong face several limitations, including weak market network connections, a lack of knowledge in global business management, and limited access to financial resources. However, the development of network collaboration and enhancing supply chain management skills for local entrepreneurs is key to improving the efficiency and marketability of community products in the future. Furthermore, fostering collaboration between the public and private sectors is essential for improving the overall supply chain management.

Development of the process for preparing documentation for personnel disbursement at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

2025-04-08T15:32:06+07:00

The study on the development of the process for preparing documentation for personnel disbursement at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, aimed to analyze the problems and obstacles in the disbursement documentation process and to enhance knowledge and understanding of preparing such documentation. The population in this study consisted of 20 academic and support personnel who work regularly at the College of Logistics and Supply Chain. Data were collected through questionnaires and interviews. The study found that disbursing personnel still lacked understanding in preparing disbursement documentation. Some were unaware of the required documents for disbursement, and the documents that were prepared were often incomplete or incorrect. Some personnel were still using outdated disbursement forms, and others lacked experience in disbursing funds, as they had just started working. The needs identified by the personnel in preparing disbursement documentation included a manual for disbursement procedures, which would summarize various expense rates, provide examples of supporting documents, outline disbursement regulations, and offer guidelines for the required documentation. In addition, personnel training and consultations were recommended, along with a system for reviewing the documentation before submission. Based on the analysis of the problems and the data collected, this research developed a manual for disbursements that complies with disbursement regulations. The manual documentation andlated to disbursements, steps for preparing documentation, and addresses the needs of the disbursing personnel. It also provides various forms of guidance for staff. The results of this research will help make the preparation of disbursement documentation easier, reduce errors, and save time.

Factors Affecting the Satisfaction of Personnel in the Procurement Operations at the College of Logistics and Supply Chain

2025-04-08T15:34:55+07:00

This research aims to: 1) identify challenges in parcel management at the College of Logistics and Supply Chain, and 2) develop guidelines to improve parcel management within the institution. The study sought to address existing inefficiencies, propose solutions, and create a systematic, fast, and effective approach to enhance parcel management processes. The ultimate goal was to enable the College of Logistics and Supply Chain to achieve operational excellence in parcel handling. The study utilized a population of 77 personnel from the College of Logistics and Supply Chain. Data collection was conducted using questionnaires, and the analysis involved frequency, percentage, mean, standard deviation, and content analysis.analyzed using frequency, percentage, mean, standard deviation and content analysis.

A Feasibility Study on Utilizing AI to Enhance Administrative Efficiency at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

2025-04-08T15:37:22+07:00

This study explores the feasibility of utilizing Artificial Intelligence (AI) to enhance administrative efficiency at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The research aims to identify potential AI applications in administrative tasks, analyze their technical and financial viability, and evaluate the impact on organizational operations. Key areas of focus include automating repetitive tasks, improving data management, and enhancing communication processes. The study employs a mixed-method approach, combining qualitative interviews with stakeholders and quantitative analysis of administrative workflows. Findings reveal that AI technologies, such as chatbots, robotic process automation (RPA), and natural language processing (NLP), have significant potential to reduce workload, increase accuracy, and save operational costs. However, challenges such as staff readiness, initial implementation costs, and data privacy concerns are highlighted. This research provides actionable insights and recommendations for implementing AI solutions to optimize administrative functions, contributing to the overall efficiency and innovation of the institution.

Study Satisfaction with E-Learning lessons in the subject “Search and Technology Information for Research” of graduate students, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

2025-04-08T15:40:27+07:00

This research aimed to 1. Create an e-learning lesson for the subject “Researching and Information Technology for Research.” 2. To evaluate the efficiency of the E-Learning lesson for the subject “Researching and Information Technology for Research” 3. To study the satisfaction of graduate students in the field of logistics and supply chain management towards the use of the e-learning lesson for the subject “Business Information Technology.” The sample group used in this research was a group of master's degree students at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University.
This research was questionnaire research. The sample group used in the satisfaction of online learning of the Ph.D. students in the field of logistics and supply chain management at Suan Sunandha Rajabhat University consisted of 18 items divided into 4 dimensions. The researchers tested the questionnaire using Cronbach's Alpha Coefficient, yielding a reliability score of 0.82768. The results of the research found that 1) after receiving e-learning, the students had an average academic achievement score of students in the subject of Searching and Technology. The findings provide valuable information for future research. At a statistical significance level of 0.05, the results were higher than before receiving e-learning instruction. Overall, the average value was at the highest level, which was (????̅ = 4.40, S.D. = 0.56. When considering each item, it was found that, first of all, attending online classrooms according to the schedule provided by the university regularly was (????̅ = 4.75, S.D. = 0.44). The study looked at how satisfied Doctor of Business Administration students in Logistics and Supply Chain Management were with online learning. The results showed that overall, the students in the sample group were moderately satisfied with online learning (????̅ = 3.35, S.D. = 0.914). The average value was at a moderate level ((????̅ = 2.81, S.D. = 1.03). Third, there were issues with the learning support facilities. The mean score was at a moderate level (????̅ = 2.65, S.D. = 1.54), and the mean score of environmental problems was at a low level (????̅ = 2.17, S.D. = 1.54), respectively.

Quality of building and site management Belongs to the midfield Suan Sunandha Rajabhat University Nakhon Pathom Campus

2025-04-08T15:43:37+07:00

The study aimed to evaluate the quality of management of buildings and facilities under the Central Division of Suan Sunandha Rajabhat University, Nakhon Pathom Campus, and to propose guidelines for its development. The study utilized a questionnaire, with a sample size of 187 respondents. Statistical tools such as frequency, percentage, mean, and standard deviation were used to analyze the data. The finding found that; 1) Demographics: 56.15% of respondents were female, 86.10% were academic support personnel, and 74.60% were affiliated with the Nakhon Pathom Campus office. 2) Quality Management of Buildings and Facilities: (1) Availability of Lecture Halls and Meeting Rooms: The air conditioning system was rated the highest, with a mean score of 4.65, indicating excellent performance. (2) Convenience of Building Services: The service for borrowing and returning audiovisual equipment, materials, and tools achieved a mean score of 4.66, reflecting high user satisfaction. (3) Utility Maintenance: The maintenance of the wastewater treatment system was consistently operational and scored a mean of 4.71. (4) Environmental Care: the maintenance of large trees contributed to a shady and aesthetically pleasing campus environment, achieving the highest score of 4.77. (5) Cleanliness: Cleaning services in classrooms, dormitories, and offices were rated highly at 4.72, reflecting neatness, professionalism, and cheerful service.

Strategic Management to Support the Academic Department of the College of Logistics and Supply Chain in Addressing Personnel Shortage Crises

2025-04-08T15:46:18+07:00

This research aims to study the problems, analyze, and prioritize risks in the work processes of the academic department at the College of Logistics and Supply Chain, as well as propose strategies to improve the operational procedures in line with the current situation. The study revealed that a shortage of personnel may result in an increased workload for the academic department, leading to stress, reduced work efficiency, and risks related to the operation at each stage. If these problems are not properly addressed, it may affect the quality of work, and if the shortage continues, it will impact the remaining staff, preventing them from focusing on skill development and reducing work performance. This research utilized SWOT analysis to assess the academic department's situation, focusing on strengths (such as academic expertise and adaptability), while also identifying weaknesses (such as the lack of an effective support system). The study also considered opportunities for development through the application of new technologies, as well as threats arising from changes within the academic department. To address the problems and improve the work processes, this research used the TOWS Matrix as a tool to determine management strategies. These strategies focus on leveraging strengths to capitalize on opportunities (SO Strategy), developing and enhancing strengths to respond to potential threats (ST Strategy), improving weaknesses to take advantage of opportunities (WO Strategy), and addressing weaknesses to prevent potential threats that could have a negative impact (WT Strategy). The results of this study will help the academic department improve its work processes strategically and align them with the current situation.

A Study on Guidelines for Developing a Thai Website for Public Relations at the College of Logistics and Supply Chain

2025-04-08T16:06:47+07:00

This study adopts a survey research model, involving 227 participants, to evaluate user
experiences with a Thai website designed for public relations at the College of Logistics and
Supply Chain, Suan Sunandha Rajabhat University. The research aims to establish guidelines
for improving the website by examining five key aspects: structure, usage, messaging, use of
colors, and information.
The findings reveal that the overall satisfaction level among respondents was rated as
medium, with 68.10% agreement ( X = 3.41, S.D. = 0.52). When examining individual
aspects, the structure of the website received a medium satisfaction level, with 66.28%
agreement ( X = 3.31, S.D. = 0.48). The usability aspect was also rated medium, with 68.42%
agreement ( X = 3.43, S.D. = 0.51). Messaging scored similarly, with medium satisfaction at
66.61% agreement ( X = 3.33, S.D. = 0.57). The use of colors achieved a medium satisfaction
level as well, with 68.40% agreement ( X = 3.42, S.D. = 0.55). Notably, the information
provided on the website stood out with a high satisfaction level, garnering 70.75% agreement
( X = 3.55, S.D. = 0.49).
These results suggest that while the informational content of the website is well-received,
improvements are needed in the areas of structure, usability, messaging, and color design to
enhance the overall user experience and effectiveness of the website.

Supply Chain Strategies for Mobile Food Services: Extending Traditional Models

2025-04-08T16:09:29+07:00

This study addresses the unique challenges faced by food trucks in managing inventory and supply chains, including demand uncertainty, perishability, and mobility constraints. By extending the classical Newsvendor Problem, this research develops an optimized inventory model tailored to the operational dynamics of food trucks. The model incorporates stochastic demand modeling, salvage value integration, and real-time decision-making to balance overstock and understock risks while maximizing profitability.
A numerical example demonstrates the application of the model. Using a scenario with demand following a normal distribution (mean: 100 units, standard deviation: 20 units), the critical ratio and z-score determine an optimal inventory level of 115 units. Simulation over 10 days reveals consistent profitability, with revenue ranging from $1,200 to $1,725 and profits between $870 and $1,360. Unsold inventory was effectively mitigated through salvage value, highlighting the model’s ability to reduce waste while maintaining operational efficiency.
The results validate the extended Newsvendor Problem framework as a robust tool for optimizing inventory management in mobile food services. The findings emphasize the importance of integrating predictive analytics and adaptive decision-making to meet customer demand, reduce waste, and enhance profitability. This research provides actionable insights for food truck operators and contributes to the broader field of supply chain optimization in dynamic and uncertain environments.

Approaches to Reducing Errors for Enhancing General Warehouse Management Efficiency A Case Study of XYZ Logistics

2025-04-08T16:13:25+07:00

This research aims to 1) study the process of general warehouse management, 2) analyze approaches to reduce errors in warehouse management, and 3) improve the efficiency of general warehouse management. The research methodology is a mixed-methods approach, using the variable theory framework for analysis. The study was conducted at the general warehouse of XYZ Logistics, and the sample group consisted of 33 warehouse management employees selected through purposive sampling. The research instrument used was a questionnaire, and data were analyzed using basic statistics. The demographic data of the respondents showed that 19 (57.58%) were male, 14 (42.42%) were female, and their work experience ranged from less than 1 year (15.15%), 1–4 years (42.42%), to 5 years or more (42.42%).
The study focused on three main aspects of reducing errors in warehouse management: 1) the use of automation or software in management, 2) the improvement of warehouse management processes, and 3) personnel development and communication in the workplace. The findings revealed that the warehouse management process involves key steps, including receiving goods, storing goods, picking and packing goods, and shipping. These processes encountered errors in several areas, particularly in personnel development, communication, process improvement, and the use of technology or software in warehouse management.
The recommendations for reducing errors and improving efficiency include training personnel to enhance their skills and knowledge in the work process, improving internal communication and work processes, and developing and upgrading technology, particularly the warehouse layout and software used for picking and packing goods. These improvements are aimed at enhancing operational efficiency, reducing costs, and increasing work speed.

Analysis of Factors and Development of a Storage Model: A Case Study of Ceramic Tile Warehouse

2025-04-08T16:15:08+07:00

This research aims to develop a model for storing ceramic tiles categorized as overstock items within a warehouse. These tiles are kept in storage to be sold to customers who require older tile designs for various purposes, such as home repairs. From the warehouse study, it was found that the primary issue lies in the complexity and redundancy of the operational processes. In the process of locating ceramic tiles stored on pallets, the procedure must be divided into two sub-steps. Specifically, if employees need to retrieve ceramic tiles located on the bottom-most pallet for customer sales, they must first remove the tiles stacked on top before accessing the bottom layer. This challenge arises because the warehouse stores overstock ceramic tiles, necessitating the stacking of different tile types in two layers to maximize the use of the five available storage shelves. To address these issues, the researcher applied can be achieved through the application of Space Optimization principle to reduce waste. After the improvement, one redundant step in the workflow was eliminated. Additionally, the storage capacity on the shelves was increased from 5 to 9 layers, enabling more efficient use of storage space. This adjustment not only allowed for greater storage capacity but also enhanced the convenience of warehouse operations for employees.

Increasing the potential of air orchid exports in Thailand

2025-04-08T16:25:04+07:00

This study aimed to 1. analyze the problems and obstacles in air orchid export in Thailand, 2. study the operation of air orchid export in Thailand, and 3. find ways to increase the potential of air orchid export in Thailand. This research was qualitative. Key informants included 3 orchid export entrepreneurs, 3 transport agents involved in the orchid export business, and 3 marketers, totaling 9 people (all of whom had at least 7 years of experience in air freight). The tools used were structured interviews and content analysis. The research results found that:
Problems and obstacles in air orchid export in Thailand It was found that currently, consumption behavior in foreign markets is quite diverse. Consumers demand quality orchids or new orchid species, causing entrepreneurs to maintain production standards and develop new species. Factors that reduce the quality of orchid exports include the spread of diseases in orchids, such as black rot, leaf spot, and yellow leaf spot, etc., the problem of orchid rot when subjected to inappropriate temperatures, and the problem of agricultural labor shortages.
Methods for air orchid export in Thailand found that 1. Exporters should give importance to the transportation of orchids from the garden to the packing house to select, grade and carry out pest control procedures. 2. Cooling process to make orchids fresh, strong, quality and insect-free, as well as a cooling system that controls both temperature and humidity in both the packaging and transportation to the airport. 3. Documents requesting a CITES permit from the Department of Agriculture by bringing the orchids to be exported for inspection. 4. Technological readiness of employees from upstream to downstream processes. Guidelines for increasing the potential of air orchid exports in Thailand found that guidelines for preventing factors that reduce the quality of orchid exports from the problem of disease outbreaks in orchids, using technology to help manage the orchid care system and using scientific knowledge to improve orchid varieties to create new strains that can resist epidemics in orchids, the problem of orchid rot when subjected to inappropriate temperatures, training employees on how to transport orchids, what temperature should be used to be appropriate and help maintain the freshness of orchids throughout the transportation, and using lightweight, strong, and durable waterproof coated paper packaging materials for air transportation, and the problem of labor shortages in the agricultural sector, using technology or artificial intelligence. To cope with the insufficient labor for work and to train employees to increase their skills and create readiness before starting work.

Green logistics management model for environmental sustainability of tire manufacturing industry in international market

2025-04-08T16:28:37+07:00

In this section 1. To analyze the situation of the export market tire industry 2. To study the management of green logistics for the environment sustainability of the tire manufacturing industry in the export market and 3. To develop a model of green logistics management for the environment sustainability of the tire manufacturing industry in the export market. The research is a clear sample survey method, including export tire manufacturers in the export market. Again, 121 major sources of information, 6 metals, most of the research did not collect data and interviews and descriptive statistics in the analysis of the research data found that From the beginning, all entrepreneurs found that entrepreneurs often noticed that there was a period of operation of 10-15 years. The establishment received ISO 18000 standards and mostly produced and exported personal tires.
The results mentioned the situation of the level of opinions on Green logistics, the tire manufacturing structure had a lot of opinions (x ̅ = 4.02, S.D. = 0.65). The technology factor can be examined. The level of opinions on the time dimension In communication, there are many opinions on feelings (x ̅ = 4.11, S.D. = 0.62). Attitudes on reliability found that the level of opinions on the dimensions of reliability had many opinions (x ̅ = 4.01, S.D. = 0.72). The mind on cost management found that the level of opinions on the dimensions of cost management had many opinions (x ̅ = 4.08, S.D. = 0.72). And various dimensions often found that the level of opinions on various dimensions had many opinions (x ̅ = 4.10, S.D. = 0.70) on
Examine the management model of green logistics for a sustainable environment of tire production in the export market. Find industry groups that have improved logistics systems. Carbon dioxide emissions are a result of its flow in direct transportation of goods. Many different transportation systems will help you move ... ay store or transport raw materials Display or product remains by selecting a transportation or transport mode, reducing vehicle underloading and empty runs or using Milk Run transportation to help reduce the total cost of technology at the inventory level and comply with national

Factors affecting the road safety level of drivers, College of Logistics and Supply Chain

2025-04-08T16:32:50+07:00

This research aimed to study the factors related to the level of road safety of drivers at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Nakhon Pathom Campus, as well as to study the service behavior of van drivers at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Nakhon Pathom Campus. And study the suggestions to improve the standard safe service format and to enhance the safety of using van services within the College of Logistics and Supply Chain in a sustainable manner. The sample group used in the research was users of the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, including executives, lecturers, and staff, totaling 45 people. Quantitative data were collected. The research tools were questionnaires, which were processed using a computer program for social science research (Statistical Package for the Social Sciences: SPSS). Data were analyzed using statistical methods, frequency distribution, percentage, mean (×¯), and standard deviation (S.D.). The research results found that from the data of the responses to the questionnaire on the opinions of van service users within the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Nakhon Pathom Campus, in terms of the behavior of van drivers that pose a risk to road safety levels, it is at a low level, indicating that the drivers have good behavior, drive according to traffic laws, use speeds not exceeding the legal limit, and have good driving manners. Suggestions for improving and developing the quality of van services within the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University found that most thought that the drivers were generally safe users.

A Comparative Analysis of RFID and NFC Systems for Enhancing Warehouse Efficiency: A Case Study of RX Manufacturing Co., Ltd.

2025-04-08T16:35:05+07:00

This study examines the comparative potential of RFID (Radio Frequency Identification) and NFC (Near Field Communication) technologies in enhancing warehouse efficiency, focusing on RX Manufacturing Co., Ltd., a pharmaceutical and medical device producer. The challenges faced include complex workflows, high error rates, and inefficient manual systems reliant on barcodes and RFID. While RFID offers advantages in data range and automation, its high costs and environmental limitations hinder broader adoption. NFC, as a low-cost, short-range communication technology, provides a viable alternative. Through behavioral observation, interviews, and experiential feedback, the study highlights NFC's benefits, including a 15% reduction in task times, a 67% drop in errors, and an 85% satisfaction rate among staff. Additionally, NFC's user-friendly nature supports rapid adaptation, with implementation completed in just two weeks. Key findings emphasize NFC's superior cost-efficiency, operational simplicity, and real-time tracking capabilities compared to RFID. Recommendations include integrating NFC with IoT, enhancing staff training, and expanding its application to raw materials and logistics for holistic improvements. This research concludes that NFC is a transformative solution for warehouse management, offering significant cost savings, error reduction, and efficiency gains, positioning it as an essential tool for modern warehouse operations.

Logistics Management for Tourism in Lam Phaya Floating Market, Nakhon Pathom Province, Thailand

2025-04-08T16:40:14+07:00

The point of this study was to find out how satisfied tourists were with the Lam Phaya Floating Market in Bang Len District, Nakhon Pathom Province, with the three main parts of tourism logistics management: facilities, information and services for tourists, and transportation for tourists. Therefore, the research aimed to focus on 400 tourists visiting Lam Phaya Floating Market by using a questionnaire to collect data. The statistics used to analyze the data were frequency, percentage, arithmetic mean, and standard deviation.
The results of the research found that the satisfaction of tourists regarding the components of overall management, Lam Phaya logistics management was at a high level (x̅ = 3.99, standard deviation = 0.49). After analying at each part, transportation services had the highest mean value and a high level of satisfaction (x̅ = 4.10, standard deviation = 0.53). Information services came in second with a high level of satisfaction (x̅ = 3.97, standard deviation = 0.58), and facilities came in last with a high level of satisfaction (x̅ = 3.88, standard deviation = 0.58).

Improving the quality of goods transport (frozen chicken) For export to the Vietnam market

2025-04-08T16:44:11+07:00

In this section, the objectives of this study are: 1. Analysis of the transportation situation (frozen chicken) for export in the Vietnamese market 2. Study of the transportation process (frozen chicken) for export in the Vietnamese market. This is a qualitative research. The key informants in the interviews are entrepreneurs/supervisors of Vietnamese export companies and 9 export-related individuals who are involved and have less than 5 years of experience in the frozen chicken industry. The tools used are structured in-depth interviews and content analysis. The results of the research found that the analysis of the transportation situation (frozen chicken) found that the transportation situation through Saigon Port in Ho Chi Minh City, which has driven Vietnamese government agencies to manage with awareness of the importance and increased use of ports, has resulted in delays in services.
In addition, transportation in the area has begun to experience traffic congestion in many channels. From the analysis of the management process of frozen chicken transportation, it was found that the Vietnamese market needs protection of frozen animals in all cases and product quality control. Transportation can use storage, packaging and transportation processes that must strictly comply with Vietnamese market measures because imported goods are subject to strict screening. The Vietnamese market group must be addressed and reduce trade barriers in terms of tariffs by maintaining the original market base and accelerating the opening of new potential markets, as well as building confidence in the standards and safety of chicken products by upgrading export standards, setting measures to control and prevent poultry diseases, developing chicken farm standards that cover labor issues, and promoting the development of technology, especially efficient temperature control processes in line with international standards.

Guideline for Reducing Total Inventory Cost by Finding the Economic Order Quantity A Case Study: Convenience Stores in Nakhon Pathom Province

2025-04-08T16:49:49+07:00

This research is a guideline for reducing total inventory cost by finding the economic order quantity, case study of convenience stores in Nakhon Pathom province. This research aims to 1) to find the economic order quantity for product group A only. 2) to reduce the total inventory cost per year. The researcher used secondary data from the stores, which is data from January to December 2023, such as purchase information, sales information, expense information, salary information, product information, etc. This research has research methodology is 1) product grouping using ABC analysis theory, 2) finding the ordering cost, 3) finding the economic order quantity, 4) finding the total inventory cost. The results of the research found that 1) there are 945 products in total, 142 of which are product group A. The current order quantity for product group A is 29,440 units, and the order quantity for product group A by applying the EOQ theory is 23,890 units. Therefore, the order quantity exceeds the demand 5,550 units per year. 2) total inventory cost before using EOQ theory is 3,140,501 baht per year (3,234 units per purchase) and total inventory cost after using EOQ theory is 981,485 baht per year (1,250 units per purchase). Therefore, the guideline reducing total inventory cost by finding the economic order quantity, can reduce total inventory costs 2,159,016 baht per year, or 68.75 percent.

Satisfaction of users of public Passenger Vans services

2025-04-08T17:02:59+07:00

The research on "Satisfaction of Users of Public Passenger Van Services" has the following objectives: 1) Study the level of satisfaction with the public minibus service among the people in Bangkok and the surrounding areas. 2) Compare the factors of service quality that affect the satisfaction of the public minibus service users in Bangkok and the surrounding areas.
Data collection was conducted using a questionnaire (SD-scale, score range 0-10). A sample size of 400 participants was selected through convenience sampling, without considering probability. The statistical methods used for analysis included: Percentage Mean Standard Deviation (SD) Hypothesis testing was performed using Independent Sample Test, One-way ANOVA, and Partial Correlation Coefficient to analyze the relationships between variables.
The research findings indicate that the overall service quality is rated at a relatively low level. Among the service quality factors, the factor of knowing and understanding the customer has a higher average score than other factors, falling within the moderate level. On the other hand, the factor of customer assurance has a lower average score than the other factors, indicating a relatively low level. It was found that the tangibles factor of service quality has no correlation with customer satisfaction with the public minibus service. However, the factors of reliability, responsiveness, customer assurance, and empathy (knowing and understanding the customer) are positively correlated with customer satisfaction with the public minibus service, though the correlation is quite weak to very weak.

How Do Service Competency and Logistics Flexibility Influence Supply Chain Performance of Thai Paper Manufacturers?

2025-04-08T17:06:57+07:00

This research aims to study the levels of supply chain integration, service capability, logistics flexibility and supply chain performance of paper manufacturing businesses in Thailand plus influences of supply chain integration, service competency and logistics flexibility on the supply chain performance of paper manufacturing businesses in Thailand, and to study the indirect influence of logistics flexibility and service competency on the supply chain performance of paper manufacturers in Thailand. The sample was 300 paper manufacturing companies obtained from stratified sampling. The tool was a questionnaire. Statistics used in data analysis included frequency, percentage, mean, standard deviation, confirmatory factor analysis and structural equation models. The results found that supply chain integration, service capability, and logistics flexibility and the supply chain performance of the paper manufacturing business in Thailand were at a high level. In addition, supply chain integration, service capability, logistics flexibility influenced supply chain performance of paper manufacturing businesses in Thailand. The findings can provide guidelines for developing and improving the paper manufacturing business in Thailand in increasing the efficiency and effectiveness of the supply chain. For theoretical and suggestions, academics or interested parties can use these findings to conduct additional research to develop logistics and supply chain management in other industries in the future.

Application of Green Logistics and Database Design in Developing a Real-Time Inventory Management System Using AppSheet

2025-04-08T17:12:18+07:00

This project plans to develop a real-time inventory management system software on the user friendly AppSheet platform and also develop a database which is eco-friendly with regards to paper usage. The goal is to eliminate the usage of paper based processes in inventory control. There is probability to achieve this by removing unneeded activities and enabling sellers and managers to have access to current inventory data. A Desktop and Mobile cross platform application was created based on user views and selection of certain database. After the language application was deployed document processing time was reduced to 15.43 seconds and this enhanced the application’s efficiency by 71.64% from the previous 54.40 seconds. This also resulted in only 2 - 4 sheets of paper being consumed monthly when the average consumption 50.5 sheets. Thus they efficiently saved 1.2 reams of paper and 151.5 baht per year. Warehouse staff rated the software technology at overall 4 of 5 score for its ease of use and so it was well received. Studies show that companies should slash time and cost by using the inventory management.

Digital Technology Factors and Environmental, Social, and Governance (D-ESG): A Strategic Framework

2025-04-08T17:15:49+07:00

This study explores the relationship between digital technology factors and Environmental, Social, and Governance (ESG) performance, conceptualized as Digital-ESG (D-ESG). As businesses face increasing regulatory pressures and stakeholder expectations, leveraging digital technology to enhance ESG performance becomes critical. This research aims to: (1) identify key digital technology factors influencing ESG performance and (2) develop a strategic framework integrating digital innovations with ESG initiatives. A mixed-methods approach, incorporating a systematic literature review and empirical data analysis, was employed. The findings suggest that artificial intelligence (AI), big data analytics, blockchain, and the Internet of Things (IoT) significantly contribute to ESG improvements. The study concludes with recommendations for businesses to strategically adopt digital solutions for sustainable and responsible corporate governance.