Logistics Management for Tourism in Lam Phaya Floating Market, Nakhon Pathom Province, Thailand

Anchalee  Hiranphaet; Varaporn  Saninmool; Palita  Kamkhwan

Anchalee Hiranphaet Suan Sunandha Rajabhat University, Thailand
Varaporn Saninmool Suan Sunandha Rajabhat University, Thailand
Palita Kamkhwan Suan Sunandha Rajabhat University, Thailand

Keywords: Logistics Floating Market, tourism, Logistics Management

Abstract

The point of this study was to find out how satisfied tourists were with the Lam Phaya Floating Market in Bang Len District, Nakhon Pathom Province, with the three main parts of tourism logistics management: facilities, information and services for tourists, and transportation for tourists. Therefore, the research aimed to focus on 400 tourists visiting Lam Phaya Floating Market by using a questionnaire to collect data. The statistics used to analyze the data were frequency, percentage, arithmetic mean, and standard deviation.
The results of the research found that the satisfaction of tourists regarding the components of overall management, Lam Phaya logistics management was at a high level (x̅ = 3.99, standard deviation = 0.49). After analying at each part, transportation services had the highest mean value and a high level of satisfaction (x̅ = 4.10, standard deviation = 0.53). Information services came in second with a high level of satisfaction (x̅ = 3.97, standard deviation = 0.58), and facilities came in last with a high level of satisfaction (x̅ = 3.88, standard deviation = 0.58).