A Study on Guidelines for Developing a Thai Website for Public Relations at the College of Logistics and Supply Chain

Abstract

This study adopts a survey research model, involving 227 participants, to evaluate user
experiences with a Thai website designed for public relations at the College of Logistics and
Supply Chain, Suan Sunandha Rajabhat University. The research aims to establish guidelines
for improving the website by examining five key aspects: structure, usage, messaging, use of
colors, and information.
The findings reveal that the overall satisfaction level among respondents was rated as
medium, with 68.10% agreement ( X = 3.41, S.D. = 0.52). When examining individual
aspects, the structure of the website received a medium satisfaction level, with 66.28%
agreement ( X = 3.31, S.D. = 0.48). The usability aspect was also rated medium, with 68.42%
agreement ( X = 3.43, S.D. = 0.51). Messaging scored similarly, with medium satisfaction at
66.61% agreement ( X = 3.33, S.D. = 0.57). The use of colors achieved a medium satisfaction
level as well, with 68.40% agreement ( X = 3.42, S.D. = 0.55). Notably, the information
provided on the website stood out with a high satisfaction level, garnering 70.75% agreement
( X = 3.55, S.D. = 0.49).
These results suggest that while the informational content of the website is well-received,
improvements are needed in the areas of structure, usability, messaging, and color design to
enhance the overall user experience and effectiveness of the website.