Strategic Management to Support the Academic Department of the College of Logistics and Supply Chain in Addressing Personnel Shortage Crises

Abstract

This research aims to study the problems, analyze, and prioritize risks in the work processes of the academic department at the College of Logistics and Supply Chain, as well as propose strategies to improve the operational procedures in line with the current situation. The study revealed that a shortage of personnel may result in an increased workload for the academic department, leading to stress, reduced work efficiency, and risks related to the operation at each stage. If these problems are not properly addressed, it may affect the quality of work, and if the shortage continues, it will impact the remaining staff, preventing them from focusing on skill development and reducing work performance. This research utilized SWOT analysis to assess the academic department's situation, focusing on strengths (such as academic expertise and adaptability), while also identifying weaknesses (such as the lack of an effective support system). The study also considered opportunities for development through the application of new technologies, as well as threats arising from changes within the academic department. To address the problems and improve the work processes, this research used the TOWS Matrix as a tool to determine management strategies. These strategies focus on leveraging strengths to capitalize on opportunities (SO Strategy), developing and enhancing strengths to respond to potential threats (ST Strategy), improving weaknesses to take advantage of opportunities (WO Strategy), and addressing weaknesses to prevent potential threats that could have a negative impact (WT Strategy). The results of this study will help the academic department improve its work processes strategically and align them with the current situation.